WS Item 4Bicentennial Park Development Assistance
Leadership Southlake 2007-2008
Leadership Southlake 2007-8
Andrew (Andy) Meek
Carol Russo
Chandler George
Chris Brooks
Cindy Campbell
Dirk Davis
Glen Harvell
Jami McKenney
Jason McMahon
Kai Fischer
Kate Smith
Michael (Mike) Hollander
Rick Kolster
Vision - Baseball
Vision
Vision
Vision
Agenda
Introduction / Project Objectives
Project Approach
Key Findings
Recommendations & Status
Next Steps
Project Charter
GOAL: Support Southlake in enhancing Bicentennial Park through multiple phases of development
DELIVERABLES:
Develop a high level Marketing & Fundraising Plan which defines Sponsorship and Advertisement Opportunities
Raise funds for Safety Town
TIMING: Complete by April 24, 2008
Project Advisors
Steve Polasek – Director of Community Services, Southlake
Giovanna Phillips – President Southlake Chamber of Commerce
Anne Wise – SDCA / Safety Town
Agenda
Introduction / Project Objectives
Project Approach
Key Findings
Recommendations & Status
Next Steps
Bicentennial Project Approach
Determine Scope
Ordinance / Document Review
Review Current Designs
Benchmark Other Cities
Meet with Stakeholders
Met with Steve Polasek & Anne Wise
Review previous effort
Understand needs
Agree on a project definition and scope
Determine current state of City of Southlake Ordinances, agreements covering signage and other related issues
Understand current Bicentennial Park development plans (SRA) and timelines
Prioritize our development efforts
SBA
Parks Board
Girls Softball
SRA
City Staff
Safety Town
Tennis Center
Visited other cities to understand similar approaches and development examples
Agenda
Introduction / Project Objectives
Project Approach
Key Findings
Recommendations & Status
Next Steps
Key Findings
Significant opportunity for expanded sponsorship and donation vehicles
Significant opportunity for expanded advertising / promotional elements
Sample Entry/Sponsor Sign
Sample Outfield Advertising
Sample Sponsorship Opportunity
Sample Signage
Sample Sponsorship Opportunity
Need to harmonize with overall image / nature of the community and sense of place
Likes and Dislikes
We LIKED:
We DISLIKED:
Likes and Dislikes
We LIKED:
We DISLIKED:
Likes and Dislikes
We LIKED:
We DISLIKED:
Likes and Dislikes
We LIKED:
We DISLIKED:
Agenda
Introduction / Project Objectives
Project Approach
Key Findings
Recommendations & Status
Next Steps
Safety Town Fundraising
Goal: Raise Funds for Safety Town
Status of Recent Efforts:
Recommendations & Status
Mostly Complete
Not started
Underway
Agenda
Introduction / Project Objectives
Project Approach
Key Findings
Recommendations
Next Steps
Next Steps
Reach consensus on overall approach
Finalize all documentation
Develop firm timeline for implementation
Establish Bicentennial Park Steering Committee for oversight and direction
Launch Public Relations campaign
Questions / Direction
Thank you!
Bicentennial Park Development Assistance
Back-Up Charts
Vision
Revenue Possibilities
Baseball
Tennis
Safety Town
All other
Spray Park
Playgrounds
Bunker Hill/Bandshell
Liberty Garden
Family Recreation
Sand Volleyball
Donor Board /
Wall
Signage
(Annual)
Naming
Rights
(5 Year Nominal)
Y
Y
N
Building
Y
Y
Y
Y
Y
Y
Y
Y
Project Charter – Scope of Work
The Class of 2007-2008 will assist this City of Southlake in developing a comprehensive marketing and fund raising plan that will assist the city in securing financial sponsorships and
grants to help defer the costs of redevelopment. The plan will include defining a broad range of sponsorship programs ranging from basic signage to larger, multi-phase promotional opportunities.
As part of this process, the plan will take into consideration pre-existing design criteria and parameters as defined by the City Council and the Parks & Recreation Board.
In the near term, the planning effort will also assist the Southlake Department of Public Safety Citizens Association to fund an additional $100,000 to begin construction of Southlake
Safety Town.
The goal of the planning effort will be to provide a long-term framework to guide the development of a comprehensive sponsorship program for the park. The Plan will attempt to balance
the near term need for significant funding to help defer the overall cost of the project while providing tasteful yet effective sponsorship programs for organizations willing to invest.
Background
City of Southlake Ordinance 704-C (Signage)
Management Agreement between City of Southlake and Roxy Tennis LLC (dba Southlake Tennis Center), 3 May 2005
City of Southlake Parks and Recreation 2007 Facilities Utilization Agreement with Southlake Baseball Association, 2 October 2007
Agreement between City of Southlake and Coca-Cola Bottling Company of Fort Worth Texas, 17 March 2000
Advertising and Promotional Agreement between Carroll Independent School District and Baylor Regional Medical Center at Grapevine, 1 May 2007
Memorandum from Steve Polasek, Director of Community Services requesting city council approval of Community Services Agreement with Southlake DPS Citizens Association, 11 December, 2007
Marketing and Fund Raising Plan
Examples of Donor Boards / Walls