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WS Item 4Southlake Trolley Economic Development Greg Last 2008-05-20 2 3 Existing Status Funded from Hotel Occupancy Tax $75,000 budgeted FY 07-08 Hours of operation Friday and Saturday: Noon – 8:00 p.m. Sunday: Noon – 6:00 p.m. Trolley route includes 8 stops Southlake Town Square Shops of Southlake (Central Market) Contracted Jan. 15, 2008 on a “trial basis” with Coach America $73.50 per hour of operation Trial extended until May 30th Purpose is to discuss options going forward 4 Existing “Trial” Trolley 33’ Length 32 Seats Rear Engine 5 6 YTD – Summary Statistics # of Days: 44 # of Hours: 308 Cost / Hour: $73.50 Total Cost to Date: $22,638 # of Riders: 5,614 # of Riders / Hour: 18 # of Riders / Day: 128 Cost / Rider: $4.03 7 8 9 10 11 12 Market Comparables 13 Option A: Continue Trial Service Skip June – August (Trolley not available) Pick-up service 4th Quarter 2008: September 1st through December 2008 Approximate cost: $30,000 Evaluate service during the holiday season 14 Option B: One-Year Contract Service Vendor Secures Custom Trolley 25’ Length 20-25 Passengers ADA Accessible Front Engine 4-6 Month Delivery (Color Choices Available) Approximate cost: $165,000 $155,800 regular 3-day week route $7,700 special routes $1,000 signs $500 decals 15 Other Options Options C. End the Trolley Service D. Just provide “Holiday Service”: October 1st through December each year Approximately, $25,000 to $30,000 Discussion Greg Last