WS Item 4Southlake Trolley
Economic Development
Greg Last
2008-05-20
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Existing Status
Funded from Hotel Occupancy Tax
$75,000 budgeted FY 07-08
Hours of operation
Friday and Saturday: Noon – 8:00 p.m.
Sunday: Noon – 6:00 p.m.
Trolley route includes 8 stops
Southlake Town Square
Shops of Southlake (Central Market)
Contracted Jan. 15, 2008 on a “trial basis” with Coach America
$73.50 per hour of operation
Trial extended until May 30th
Purpose is to discuss options going forward
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Existing “Trial” Trolley
33’ Length
32 Seats
Rear Engine
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YTD – Summary Statistics
# of Days: 44
# of Hours: 308
Cost / Hour: $73.50
Total Cost to Date: $22,638
# of Riders: 5,614
# of Riders / Hour: 18
# of Riders / Day: 128
Cost / Rider: $4.03
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Market Comparables
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Option A: Continue Trial Service
Skip June – August (Trolley not available)
Pick-up service 4th Quarter 2008: September 1st through December 2008
Approximate cost: $30,000
Evaluate service during the holiday season
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Option B: One-Year Contract Service
Vendor Secures Custom Trolley
25’ Length
20-25 Passengers
ADA Accessible
Front Engine
4-6 Month Delivery
(Color Choices Available)
Approximate cost: $165,000
$155,800 regular 3-day week route
$7,700 special routes
$1,000 signs
$500 decals
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Other Options
Options
C. End the Trolley Service
D. Just provide “Holiday Service”:
October 1st through December each year
Approximately, $25,000 to $30,000
Discussion
Greg Last