Item 6A Wayfinding Sign System Plan City Council 2nd Reading Ordinance No. 967 April 20, 2010
Presentation Outline
Background
Sign Design
Destinations & Sign Inventory
Prioritization
Recommendations
Background
Why have a Wayfinding Sign System Plan? Strategic Alignment
Strategic Management System
Southlake 2025
2008 Urban Design Plan
Wayfinding Sign System Plan
Wayfinding Sign System Plan & the Comprehensive Plan ( )
The Wayfinding Team
Wayfinding Sign System Plan Process
August 25, 2009 September 17, 2009
October 22, 2009 December 11, 2009
February 18, 2010
January 21, 2010
March 4, 2010
April 6, 2010
April 20, 2010 (estimated)
Goals of a Wayfinding Sign System
Promote tourism
Emphasize Southlake as a destination
Highlight/market key attractions
Enhance urban design
Reinforce community identity
Enhance the visitor’s experience
Reduce driver and pedestrian frustration
Improve traffic flow
Improve roadway safety
Funding Opportunities
Hotel Occupancy Tax (HOT)
13% (7% for City of Southlake)
“Exported” Tax
Other Funding Opportunities:
TIF (Tax Increment Financing) District Improvements
SPDC Funds
1/2-cent sales tax
Park signs only
General Fund
Design
Design Elements
Timeless
Conservative
Distinct
Bronze
“Kit of Parts”
Economical
Custom
TxDOT Roadway Family of Signs
TxDOT Family of Signs
Intersection Announcement Signs
Southlake Roadway Family of Signs
Parking Signage
Pedestrian Environment Signage
Alternate
Preferred
Destinations & Sign Inventory
Proper Name v. Abbreviated Name
Sign Inventory
Prioritization
Recommendations
Recommendations / Implementation Matrix
Questions / Discussion
Wayfinding Sign System Plan