Item 6ACITY OF
SOUTH L! KE
MEMORANDUM
April 14, 2010
To: City Council
From: Ken Baker, AICP — Director of Planning & Development Services
Subject: Ordinance No. 967 — Wayfinding Sign System Plan
Action
Requested: 1. Conduct a public hearing following staff's presentation of the item
2. Discuss and consider 1st reading approval for Ordinance No. 967,
proposed Wayfinding Sign System Plan, a component of the Southlake
2030 Comprehensive Plan.
Background
Information: The Wayfinding Sign System Plan is a component of the Southlake 2030
Comprehensive Plan. The Plan was developed by the Wayfinding Sign
Committee, which consisted of City Council Members Brandon Bledsoe,
Carolyn Morris, and Pamela A. Muller.
The 2008 Major Corridors Urban Design Plan recommends the creation
of a wayfinding signage system that "directs drivers and pedestrians to
important destinations, heightens interest by highlighting key attractions
and reinforces community identity with repeated forms, colors and text
fonts." The Wayfinding Sign System Plan complements and enhances the
urban design efforts along the City's major roadways by adding elements
that reinforce the community's identity and character.
The Plan will serve as the framework to implement a signage system that
facilitates wayfinding for visitors and residents to government facilities,
shopping areas, parks, and school facilities.
The Plan defines the design template for wayfinding signs, identifies
Southlake's key destinations, provides a sign message schedule and
location analysis for each sign, and prioritizes sign installation. In addition,
the Plan makes several policy recommendations to augment a more
comprehensive wayfinding sign system.
For additional background information, see the "Introduction" section of
the Wayfinding Sign System Plan.
Financial
Considerations: Funding of the signs is proposed to come primarily from the Hotel
Occupancy Tax. Other possible funding sources include the Parks
Development Corporation (1/2 -cent sales tax), Tax Increment Financing
(TIF) District, and the General Fund.
More specific cost estimates will be developed in the next phase of the
plan for each sign design. Early estimates expect the signs will cost
approximately $5,000 each. Just over 60 signs are proposed by the plan,
totaling approximately $300,000 in today's dollars.
The Plan will serve as a guide as the Capital Improvements Plan (CIP) is
developed. Similar to the implementation method of the Sidewalk Plan,
staff will submit a sign package for City Council to consider for funding
each fiscal year. The package will include the number of signs, locations,
and message schedules.
Strategic Link: Page 3 of the Plan comments on the Plan's link to the City's strategic
management system as well as the vision, goals and objectives of the
Southlake 2030 Plan, the Southlake 2025 Plan, and the 2008 Major
Corridors Urban Design Plan.
The strategic links include the strategic focus areas of:
❑ Mobility,
❑ Infrastructure,
❑ Safety & Security,
❑ Quality Development, and
❑ Partnerships & Volunteerism.
Citizen Input: The following Wayfinding Sign Committee meetings held were open to
the public:
1. August 25, 2009
2. September 17, 2009
3. October 22, 2009
4. December 11, 2009
5. February 18, 2010
Two additional public meetings have been held:
6. January 21, 2010 (SPIN meeting)
7. March 4, 2010 (Planning & Zoning Commission meeting)
P &Z Action: March 4, 2010; Approved (5 -0) as presented.
Council Action: April 6, 2010; Approved 1s' Reading (7 -0) on consent.
Legal Review: None.
Alternatives: Recommend modifications to the proposed sign designs, destinations,
and /or nomenclature; or move forward with the plan as presented.
Attachments: (A) SPIN Meeting Report
(B) Ordinance No. 967: Wayfinding Sign System Plan (Click on link)
(C) Recommendations Matrix — the only changes made since 1s' Reading
Attachment A
SPIN MEETING REPORT
PROJECT NAME: City of Southlake Wayfinding Signage Plan
SPIN DISTRICT: Citywide
MEETING DATE: January 21, 20'10
MEETING LOCATION: 1400 MAIN STREET SOUTHILAKE, TEXAS
NIEETING ROOMS 3A & 3B
TOTAL ATTENDANCE: Twenty-two (22)
• APPLICANT(S) PRESENTING: City Staff: Ken Baker, Director of Planning &
Development Services, Clayton Comstock, Planner 11
• WAYFINDING COMMITTEE MEMBERS PRESENT: City Council members- Carolyn
Morris, Pamela Muller, and, Brandon Bledsoe
• PLANNING AND ZONING COMMISSIONERS PRESENT: Al Morin, Chairman
Darrell Faglie, Vice-Chairman, Jeff Wang, Robert Hudson. Joe Lancor, Brigham
McCowen; and, Michael Springer
• OTHER STAFF PRESENT: Bob Price, Director of Public Works; Gordon Mayer,
Deputy Director of Public Works; Jenny Crosby, Planner 11; Daniel Cortez, Planner 11;
Stephanie Breitbarth, Administrative Assistant for Planning & Development Services;
Jeff Paul, Police Officer; and, Lorrie Fletcher, Planner I
STAFF CONTACT: Lorrie Fletcher, (817)748-8069 If [etcher @ cl. south lake.tx.us
1 WN =111119 kTj:&U1,T, I khr-AUG
Details
The City of Southlake Is proposing as a part of the Southlake 2030 Comprehensive
klaster Plan, a citywide Wayfinding Sign System which will direct visitors to popular
Southlake destinations and points of interest_
Presentation
• Ken Baker introduced the Wayfinding Committee, city staff, and guests and gave a
brief summary of the proposal that was presented.
• Clayton Comstock discussed the following elements of the Wayfinding Signage Plan
• History and Review
• TxIDOT Standards
• Sign Concepts
• TxIDOT Design Specifics for Right-of-Way
• City of Southlake Right-of-Way Design
• Pedestrian Sign Concepts
• Parking Signs in Town Square
• Destinations, Nomenclatures, and Abbreviations
Questions
Are there plans to illuminate the signs?
o The Committee's preference is to illuminate some of the signs, depending on
location- No internal illumination is planned at this time___ all spot lighting_
When considering the back of the signs, will they be painted or printed? There are
two life span factors to consider.
o The consultant's recommendation was to have the designs printed; but
depending on the design that is selected by the committee, we may consider
painting if it means longer life-span.
You described the signs coming as a "kit of parts," will the parts be readily available
or all custom'?
o We plan on doing as much 'off the shelf' as possible_
Comments
The branding of Southlake is positive — we need to create policy for where this logo
and imagery can exist to control the use_
Signs should be used exclusively for government, parks, schools, and broad named
development.
Cost was significantly cut by using staff over the Consultants for much of the work on
this project_
SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor
official meeting minutes; rather it serves to inform elected and appoirAed officials, City staff, and the public of the issues and questions raised by
residents and the general responses made. Responses as summarized in this report should not be taken as guarmtees by the applicant_
Interested parties are stmacity encouraged to follow the case through the Planning and Zoning Commission and final action by City Council.
ATTACHMENT B
Click on link for Wayfinding Sipn System Plan document
ORDINANCE NO. 967
AN ORDINANCE ADOPTING THE WAYFINDING SIGN
SYSTEM PLAN COMPONENT OF THE SOUTHLAKE 2030
PLAN, THE CITY'S COMPREHENSIVE PLAN UPDATE.
WHEREAS, a Home Rule Charter of the City of Southlake, Texas, was approved
by the voters in a duly called Charter election on April 4, 1987; and,
WHEREAS, the Home Rule Charter, Chapter XI requires an update to the City's
comprehensive plan elements every four years,
WHEREAS, the City Council desires an effective wayfinding sign system which
promotes tourism, emphasizes Southlake as a destination, highlights key attractions,
enhances urban design, reinforces community identity, enhances the visitor's
experience, reduces driver and pedestrian frustration and improves traffic flow and
roadway safety,
WHEREAS, the City Council finds that a Wayfinding Sign System Plan advances
the goals, objectives, and recommendations of the Southlake 2025 Comprehensive
Plan and the 2008 Major Corridors Urban Design Plan as well as the goals and
objectives of the Southlake 2030 Comprehensive Plan,
WHEREAS, the City Council desires to provide direction to City of Southlake
staff in the implementation of a wayfinding sign system,
WHEREAS, the City Council has deemed that the Wayfinding Sign System Plan
has been formulated with adequate public input,
WHEREAS, the City Council has deemed that the Wayfinding Sign System Plan
herein reflects the community's desires for the future expansion of Southlake's urban
design and sense of place,
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
SOUTHLAKE, TEXAS, THAT:
Section 1. All of the findings in the preamble are found to be true and correct and the
City Council hereby incorporates said findings into the body of this
ordinance as if copied in its entirety.
Section 2. The statements, maps, illustrations and other exhibits in `Exhibit 1' are
hereby adopted as the Wayfinding Sign System Plan of the Southlake
2030 Plan.
Section 3. The different elements of the Comprehensive Master Plan, as adopted
and amended by the City Council from time to time, shall be kept on file in
the office of the City Secretary of the City of Southlake, along with a copy
of the ordinance and minute order of the Council so adopting or approving
the same. Any existing element of the Comprehensive Master Plan which
has been heretofore adopted by the City Council shall remain in full force
until amended by the City Council as provided herein.
Section 4. This ordinance shall be cumulative of all provisions of ordinances of the
City of Southlake, Texas, except where the provisions of this ordinance
are in direct conflict with the provisions of such ordinances, in which event
the conflicting provisions of such ordinances are hereby repealed.
Section 5. It is hereby declared to be the intention of the City Council that the
phrases, clauses, sentences, paragraphs and sections of this ordinance
are severable, and if any phrase, clause, sentence, paragraph or section
of this ordinance shall be declared unconstitutional by the valid judgment
or decree of any court of competent jurisdiction, such unconstitutionality
shall not affect any of the remaining phrases, clauses, sentences,
paragraphs and sections of this ordinance, since the same would have
been enacted by the City Council without the incorporation in this
ordinance of any such unconstitutional phrase, clause, sentence,
paragraph or section.
Section 6. The City Secretary of the City of Southlake is hereby authorized to publish
this ordinance in book or pamphlet form for general distribution among the
public, and the operative provisions of this ordinance as so published shall
be admissible in evidence in all courts without further proof than the
production thereof.
Section 7. The City Secretary of the City of Southlake is hereby directed to publish
the proposed ordinance or its caption and penalty together with a notice
setting out the time and place for a public hearing thereon at least ten (10)
days before the second reading of this ordinance, and if this ordinance
provides for the imposition of any penalty, fine or forfeiture for any
violation of any of its provisions, then the City Secretary shall additionally
publish this ordinance or its caption and penalty in the official City
newspaper one time within ten days after final passage of this ordinance,
as required by Section 3.13 of the Charter of the City of Southlake.
Section 8. This ordinance shall be in full force and effect from and after its passage
and publication as required by law, and it is so ordained.
PASSED AND APPROVED on the 1st reading the _ day of , 2010.
PASSED AND APPROVED on the 2nd reading the
APPROVED AS TO FORM AND LEGALITY:
CITY ATTORNEY
DATE:
ADOPTED:
EFFECTIVE:
John Terrell, MAYOR
ATTEST:
Lori Payne, CITY SECRETARY
_ day of , 2010.
John Terrell, MAYOR
ATTEST:
Lori Payne, CITY SECRETARY
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