Item 7D (2)
City of Southlake Wayfinding Sign System Plan An Element of the Southlake 2030 Comprehensive Plan
City of Southlake Wayfinding Sign System Plan Adopted by Southlake City Council Ordinance No. 967 Date, 2010 Department of Planning & Development Services in consultation with
ACKNOWLEDGEMENTS SOUTHLAKE CITY COUNCIL Laura K. Hill Deputy Mayor Pro Tem Place 1 John Terrell Mayor Virginia M. Muzyka Mayor Pro Tem Place 5 Gregory Jones Place 4 Pamela A. Muller
Place 6 Carolyn Morris Place 2 Brandon Bledsoe Place 3
WAYFINDING SIGN COMMITTEE PLANNING & ZONING COMMISSION Darrell Faglie Chairman Robert Hudson Vice Chairman Michael Springer Joe Lancor Brigham McCown STAFF Shana K. Yelverton City Manager
Jim C. Blagg Assistant City Manager & Director of Public Safety Ben Thatcher Assistant City Manager Kenneth M. Baker, AICP Director of Planning & Development Services Dennis Killough,
AICP Deputy Director of Planning & Development Services Jennifer Crosby, AICP Planner II Clayton Comstock Planner II Daniel Cortez Planner I Robert H. Price, P.E. Director of Public
Works Gordon Mayer, P.E. City Engineer & Deputy Director of Public Works Greg Last, AICP Director of Economic Development Robert Finn Chief of Police PROJECT CONSULTANT Redmond Schwartz
Mark Design, Inc. San Clemente, CA Brandon Bledsoe City Council Place 3 Carolyn Morris City Council Place 2 Pamela A. Muller City Council Place 6 John Terrell Mayor Ex‐Officio Member
EXECUTIVE SUMMARY In 2008, the City of Southlake adopted the Major Corridors Urban Design Plan, which provides recommendations to further define Southlake’s unique sense of place through
public amenity improvements made along the City’s major thoroughfares. The Urban Design Plan also recommends the creation of a wayfinding signage system that “directs drivers and pedestrians
to important destinations, heightens interest by highlighting key attractions and reinforces community identity with repeated forms, colors and text fonts.” The Wayfinding Sign System
Plan complements and enhances the urban design efforts along the City’s major roadways by adding elements that reinforce the community’s identity and character. The Wayfinding Sign System
Plan will serve as the framework to implement an attractive and effective signage system throughout the City that facilitates wayfinding for visitors and residents to government facilities,
shopping areas, parks, and school facilities. This plan defines the desired design design template for wayfinding signs within the City, identifies Southlake’s key destinations, provides
a sign message schedule and location analysis for each sign, and prioritizes sign installation based on the criteria of location and effectiveness. In addition, this plan makes several
policy recommendations to augment a more comprehensive wayfinding sign system and thus further enhance the visitor’s experience in Southlake.
TABLE OF CONTENTS 2 INTRODUCTION Goals of a Southlake Wayfinding Signage System 2 Relationship to Other Plans 2 Plan Development Process 6 Funding Opportunities 7 Prioritization & the
CIP 7 Locations & Installation 8 Layout of this Plan 8 10 SIGN DESIGN CONCEPT & SCHEMATICS Concept Evolution 10 Underlying Design Concepts 11 Designing for TxDOT Roadways 13 TxDOT Roadway
Design Concept 15 Intersection Announcement Sign Design Concept 17 Designing for Southlake Roadways 19 Monument Sign Design Concept 21 Dual‐Pole Sign Design Concept 23 Designing for
the Pedestrian Environment 25 Font, Arrow and Paint Schedule 29 32 DESTINATIONS & NOMENCLATURE 34 SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE 52 SIGN PRIORITIZATION 56 POLICY RECOMMENDATIONS
58 APPENDIX A: Southlake Strategy Map 59 APPENDIX B: TxDOT Guidelines for Wayfinding Guide Signing
INTRODUCTION The City of Southlake currently has no unified wayfinding sign system. While there are a few city directional signs, motorists in Southlake rely mostly on the signage of
private commercial and residential development and the Texas Department of Transportation (TxDOT). The purpose of this plan is to define a palette of wayfinding sign designs for use
throughout the City—TxDOT roadways, City of Southlake roadways, and pedestrian environments. The plan also identifies preliminary sign locations, prioritizes their installation, and
provides recommendations to complement and further enhance wayfinding signage within the City. There is currently no unified wayfinding sign system in Southlake (top), but this plan
produces a palette of wayfinding sign options to be implemented in the future (bottom). GOALS OF A WAYFINDING SIGN SYSTEM Early in the development of the Wayfinding Sign System Plan,
a number of goals were identified that would help define the purpose and direction of the plan. The goals of a a wayfinding sign system in Southlake are to: Promote tourism Emphasize
Southlake as a destination Highlight/market key attractions Enhance urban design Reinforce community identity Enhance the visitor’s experience Reduce driver and pedestrian
frustration Improve traffic flow Improve roadway safety RELATIONSHIP TO OTHER PLANS The Wayfinding Sign System Plan is one in a sequence of plans that address the enhancement of
Southlake’s community character, built environment and organizational effectiveness. The Plan is meant to stand both independently and in the context of the policies and plans set by
other Southlake planning documents, including the Southlake Strategic Plan, Southlake 2030, Southlake 2025 and the Urban Design Plan.
3 Southlake Wayfinding Sign System Plan [INTRODUCTION] Strategic Management System Strategic planning is an ongoing process where resources, critical concerns, community priorities and
citizen needs are combined to produce both a plan for the future and a measure for results. More specifically, Southlake’s Strategic Management System aligns the city’s day‐to‐day activities
with a comprehensive long‐term strategy for public policy and management decisions. The Strategic Management System identifies “Strategic Focus Areas” and “Strategic Corporate Objectives”
to guide effective and efficient resource allocation and provide benchmarks to assess performance. Those focus areas and objectives are driven by the City’s Citizen Survey and are outlined
in the City’s Strategy Map (below). The sidebars to the right highlight the Strategic Focus Areas and Corporate Objectives that are applicable and align with the goals, purpose and process
of the Wayfinding Sign System Plan. “Southlake’s Strategic Management System aligns the city’s day‐to‐day activities with a comprehensive long term strategy for public policy and management
decisions.” Applicable Strategic Focus Areas Mobility Infrastructure Safety & Security Quality Development Partnerships & Volunteerism Applicable Strategic Corporate Objectives C1 Achieve
the highest standards of safety and security. C2 Provide travel convenience within city and region C3 Provide attractive and unique spaces for enjoyment of personal interests C4 Attract
and keep top‐tier businesses to drive a dynamic and sustainable economic environment B3 Enhance resident quality of life and business sustainability through tourism B2 Collaborate with
select partners to implement service solutions F2 Invest to provide and maintain high quality public assets Strategic Management System Southlake 2025/2030 Comprehensive Plans Wayfinding
Sign System Plan Results Above: All results are aligned with the vision, goals, and objectives of the City’s Strategic Management System. Left: The City of Southlake’s Southlake’s Strategy
Map communicates the mission, focus areas, and objectives of the City (attached as Appendix A)
[INTRODUCTION] Southlake Wayfinding Sign System Plan 4 The Wayfinding Sign System Plan is one of nine components of Southlake 2030, the City’s comprehensive plan. Southlake 2030 forms
the blueprint for the long‐term physical development of the City for the next twenty years. The Vision, Goals and Objectives of the Plan were approved by City Council on November 17,
2009, and serve as a statement of the community’s values. It also sets the policy framework for the rest of the plan. Table 1 (right) provides the specific goals and objectives adopted
that are applicable to the Wayfinding Sign System Plan. TABLE 1: Southlake 2030 Goals & Objectives Applicable to Wayfinding Goal Objective Goal 1: Quality Development Promote quality
development that is consistent with the Urban Design Plan, well‐maintained, attractive, pedestrianfriendly, safe, contributes to an overall sense of place and meet the needs of a vibrant
and diverse community. Objective 1.5 Promote unique community character through a cohesive theme by emphasizing urban design detail and performance standards for structures, streets,
street lighting, landscaping, entry features, wayfinding signs, open spaces, amenities, pedestrian/automobile orientation and transition to adjacent uses. Objective 1.12 Continue to
strengthen the City’s regulations to encourage effective signage that is appropriately designed and scaled to minimize adverse impacts on community aesthetics. Goal 2: Mobility Develop
an innovative mobility system that provides for the safe, convenient, efficient movement of people and goods, reduces traffic congestion, promotes energy and transportation efficiency
and promotes expanded opportunities for citizens to meet some routine needs by walking or bicycling. Objective 3.2 Implement and promote a mobility system that addresses safety, design,
comfort and aesthetic elements such as landscaping, crosswalks, railing, lighting, traffic‐calming and signage in order to provide distinct character and functionality for the City.
Objective 3.8 Continue to promote a strong working relationship with the Texas Department of Transportation to identify, design and implement projects that prevent or relieve congestion
in the area. Goal 6: Economic Development Create a diversified, vibrant and sustainable economy through the attraction and support of business enterprises and tourism meeting the vision
and standards desired by City leaders. Objective 6.1 Promote the City both nationally and regionally as a great place to live, work, visit, shop and recreate. Objective 6.5 Enhance the
quality of life for residents and the sustainability of City business through the promotion of the tourism, convention and hotel industry in the City. Goal 9: Partnerships Fully utilize
and coordinate with the City’s many partners to address issues facing the area, provide services and facilities, promote volunteerism, support events and programs and encourage economic
growth. Objective 9.3 Continue active partnerships with non‐profit organizations, civic groups and local businesses businesses to create opportunities that benefit the community. Goal
10: Infrastructure Through sound management and strategic investment, develop, maintain, improve and operate public infrastructure that promotes health, safety and an enhanced quality
of life for all members of the community. Objective 10.8 Provide a streetlight system for adequate illumination and a wayfinding signage system for pedestrian and driver safety where
appropriate.
5 Southlake Wayfinding Sign System Plan [INTRODUCTION] Southlake 2025 & Urban Design Plan The recurrent aspiration of the community has been the maintenance and enhancement of the city’s
unique sense of place. To address this desire, the Southlake 2025 Plan—the City’s 2005 comprehensive plan—specifically recommended the undertaking of a separate urban design study of
the city’s major roadway corridors. The result was the 2008 Major Corridors Urban Design Plan, which makes design recommendations for intersection improvements, landscape medians and
public art along Southlake’s major corridors. The Urban Design Plan also recommends the creation of a wayfinding signage system that “directs drivers and pedestrians to important destinations,
heightens interest by highlighting key attractions and reinforces community identity with repeated forms, colors and text fonts.” Three overarching design concepts established by the
Urban Design Plan were considered while developing the Wayfinding Sign System Plan. These three concepts include: 1) Unity with Variety. Consistent architectural and planting materials,
colors, sign fonts, and related elements will lend overall unity to the road corridors. 2) Pulse Points. Median and parkway designs will provide a relatively consistent level of visual
interest, within which major intersections will act as “pulse points” in the driving experience, enriched with special paving at crosswalks, decorative traffic signal arms, wayfinding
signage and corner plantings. 3) Quality and Timelessness. The design forms for the city’s gateways, crossroads and corridors should be rooted in its landscape and heritage, while coexisting
comfortably with new development, never looking “dated.” Wayfinding sign designs should be closely coordinated with the City’s logo and branding concepts. – Adapted from 2008 Major Corridors
Urban Design Plan In the implementation matrix of the Major Corridors Urban Design Plan, the following implementation steps were recommended: 1. Develop a wayfinding plan for the city
including identifying major destinations, decision points and routes 2. Preliminary design and cost estimates 3. Identify funding & phasing 4. Incorporation into the CIP Wayfinding Sign
Concepts from the “Urban Design Plan” (Page 32)
[INTRODUCTION] Southlake Wayfinding Sign System Plan 6 WAYFINDING SIGN SYSTEM PLAN DEVELOPMENT PROCESS The process for the Wayfinding Sign System Plan started with a Wayfinding Sign
Committee kick‐off meeting in July 2009. To familiarize the committee with some of the considerations for wayfinding signs—including location, size, color, style and font type—city staff
hosted a half‐day “field trip” to drive through communities in the North Texas region that have implemented wayfinding sign programs. These cities include Arlington, Coppell, Lewisville,
Grapevine and Dallas. The exercise was instrumental in establishing some initial criteria for how Southlake’s signs should be designed. Redmond Schwartz Mark Design, Inc. (RSM Design)
of San Clemente, California was selected as a consultant to assist in developing a sign design that balanced the standards of the Texas Department of Transportation (TxDOT) with the
desired urban design of the city. To ensure this balance, representatives from TxDOT attended initial concept meetings for design advice and interpretation of the various TxDOT roadway
sign requirements (addressed on page 13 of this document). Their early participation was significant, as design ideas were revised with their immediate input. The approach also greatly
increases chances of an expedited approval process when the City seeks to install signs within the TxDOT roadways in Southlake. The sign designs were refined over the course of three
subsequent committee meetings and numerous staff/consultant meetings, including workshops on destination identification, destination nomenclature, sign location analysis and a “mock‐up”
review meeting where full‐scale replicas of the signs were evaluated in actual roadway conditions for color, size, scale and legibility. The committee sought public feedback on the plan
by sending the design concepts and locations to a Southlake Program for the Involvement of Neighborhoods (SPIN) meeting held on January 21, 2010. The SPIN forum fosters open and timely
communication communication between the citizens and city government regarding programs and issues affecting the quality of life in the community in order to provide positive relations
and a stronger sense of community. Comments received from the SPIN meeting were positive about the planned signs. Because wayfinding signs would affect numerous areas of Southlake’s
organization, staff members from the departments of Public Safety, Community Services, Economic Development, Public Works, Planning & Development Services, and the City Manager’s Office
were consulted in the plan’s development. The plan is therefore a result of input from many elected and appointed officials, the public, the consultant and city staff. Pictures from
the Wayfinding Signage Committee’s field trip to other communities (top) and a field evaluation of a full‐scale mock up Southlake sign along SH 114 Frontage Road (bottom).
7 Southlake Wayfinding Sign System Plan [INTRODUCTION] Wayfinding Sign Committee members and staff discuss sign messages and locations around a large aerial location map. FUNDING OPPORTUNITIES
Below are some of the funding opportunities identified for the implementation of the wayfinding system. Hotel Occupancy Tax In 2000, with Southlake Town Square well into development,
the City of Southlake passed a Hotel Occupancy Tax of 7% of the price paid for a room. The revenue generated from that tax may be used for initiatives that aid in the enhancement of
tourism and economic development for the City of Southlake. Parks Development Corporation As a number of the signs proposed will be wayfinding signs specific to Southlake parks, there
may be opportunity to utilize Southlake Parks Development Corporation (SPDC) funds, which are funds received through a dedicated half‐cent sales tax for park improvements. Tax Increment
Financing District Additionally, recent state legislation may potentially allow funds from a Tax Increment Financing District (TIF) to be used for improvements to the rights‐of‐way immediately
adjacent to the district. Many wayfinding signs are proposed near Southlake’s TIF district covering Southlake Town Square, Gateway Plaza and Village Center. Further exploration of this
opportunity is recommended by this plan. General Fund Finally, the General Fund, which consists of all other revenue not dedicated to a specific use (i.e. property and sales tax), may
also be used in funding the wayfinding signs. Initial cost estimates from RSM Design and other sources price each sign at an approximate average of $5,000, but the actual cost will be
refined as shop drawings and materials are purchased and/or produced. PRIORITIZATION & THE CIP Over sixty potential sign locations were identified through this planning exercise, which
equates to an estimated cost of approximately $300,000 (2010 dollars) to fully implement the Plan. The recommendation of the Plan, however, is to prioritize sign locations and fund a
limited number of signs each fiscal year. This document provides a preliminary prioritization schedule that staff will refer to when drafting the Capital Improvements Plan (CIP), the
City’s five‐year plan for funding capital improvement projects (i.e. streets, drainage, and sidewalks). A dedicated amount is recommended to be spent each fiscal year to fund sign projects
in the CIP based on the priorities provided in this plan. The CIP is approved annually by City Council as part of the budget approval process. Steps necessary to begin installing wayfinding
signs
[INTRODUCTION] Southlake Wayfinding Sign System Plan 8 LOCATIONS & INSTALLATION This document recommends general sign locations based on certain decision points along a roadway, with
a consideration for site conditions as well. While using this plan as a guide, Southlake’s Department of Public Works will determine specific sign locations in cooperation with the Texas
Department of Transportation to ensure full adherence to TxDOT and MUTCD (Manual on Uniform Traffic Control Devices) standards. A “Critical Mass” Approach Over sixty signs will be installed
throughout the city over the course of many years. To increase the sign system’s visibility and impact, it is recommended that a substantial number of signs be funded and installed in
the first few years of the program. Those initial installations should also be clustered in highly visible locations and frequently traveled roadways. Further detail on locations is
provided in the “Sign Inventory, Locations & Message Schedule” section of this plan (page 32) SIGN MAINTENANCE Approximately five percent of a conventional roadway sign program requires
annual replacement or maintenance. With such custom sign designs as what is offered by this plan, however, it can be expected that a greater deal of maintenance would be required to
keep the system appearing as it should. To that end, a wayfinding sign system maintenance plan would be prepared and annual dollars budgeted for such things as sign cleaning, part replacement
and other “touch ups.” LAYOUT OF THIS PLAN This plan first discusses the design concepts for the adopted wayfinding signs and how creativity must balance with certain TxDOT standards
for Southlake’s most traveled roadways. The plan then presents each sign type individually. The design schematics—with sign dimensions such as height, width, and material labeled—are
intended to stand independent of any commentary. Readers are encouraged to explore the sign’s details to fully appreciate their scale and intended appearance. The plan then submits a
number of policy recommendations. Some of these recommendations address the plan specifically, such as design intent and system consistency. Other recommendations address additional
studies, policies, or programs that may complement and augment a wayfinding sign system. Subsequently, a listing of all the potential signs identified by this plan is provided, along
with a map pinpointing their location. This list also prioritizes their funding and installation as well as suggests funding alternatives based on the various options listed previously.
A message schedule of all the signs is also provided, so the reader may see what destinations will be listed on what sign. The City of Southlake Strategy Map and TxDOT Guidelines for
Wayfinding Guide Signing are also adopted as Appendices A and B of this plan, recognizing that TxDOT’s standards override any suggested design in this plan.
SIGN DESIGN CONCEPTS & SCHEMATICS CONCEPT EVOLUTION On September 17, 2009, RSM Design presented four distinct sign design concepts to the Wayfinding Sign Committee. The presentation
was meant to guide the discussion and solicit the design preferences of the committee. The committee immediately preferred the “frame” and “float” concepts for their apparent quality,
elegance and timelessness, an echoing message from the Urban Design Plan. Ultimately, the committee asked that RSM Design further refine the concept that matched most with Southlake’s
values and visual character: the “frame” concept. The following pages describe the design principles that lead the Committee to their decision. To confirm the Committee’s direction,
the four sign design concepts were also presented to City Council as a work session item and the Council agreed with the direction of the committee. Right: The four preliminary concepts
presented to the Wayfinding Sign Committee, each with a very distinct style and message about the community in which it is placed. Bottom: “Concept # 1: Frame” was the direction given
to the design consultants by the Committee. This option was preferred for its attention to detail, use of classic bronze colors, and the other descriptive points listed below.
11 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] UNDERLYING DESIGN PRINCIPLES The following concepts define the appearance of the wayfinding sign design for the City of
Southlake. These concepts are also within the context of and subject to certain highway standards overseen by the Texas Department of Transportation (TxDOT), which are addressed in the
subsequent section. Branding An important component of Southlake’s wayfinding signs is an element that allows motorists to recognize that they have entered and are driving within the
city limits of the City of Southlake. Both the city’s logo and name are skillfully placed as to not distract drivers from the directional message of the sign yet still integrate icons
and features unique to the City. On monopole signs, the city’s date of founding—“1956”—is displayed in one‐inch numbers to add interest to pedestrians or stopped vehicles close to the
sign. Both the “City of Southlake” and “1956” text are to be painted aluminum dimensional letter and numbers mounted flush to the sign face or pole to appear as cast bronze. Southlake’s
logo will be layered painted aluminum panels and placed prominently at the top of the sign. Details showing the branding elements of the wayfinding signs. Color All four paint colors
for the signs closely match the City’s logo palette of colors, thus augmenting the branding initiative. Reflective white vinyl is used for all letters and arrows on the aluminum sign
face to allow for greater contrast and visibility during both day and night. The distinct element that sets Southlake’s wayfinding signs apart from other city sign programs is the classic
bronze color of both the pole and the sign frame. Additional paint application steps may also be used to add a more realistic appearance of bronze. Material: A “Kit of Parts” The sign
will be made of various cast aluminum pieces that can be best described as a “kit of parts.” The most significant advantage to such a design is the ease for which a destination message
may be changed, as each individual destination message is written on its own painted aluminum plate. Destinations may be changed independently without having to replace entire signs.
The aluminum plate with that particular destination is simply removed and replaced with a new one. The signs are thus flexible to change and sustainable over time. Additionally, if a
sign is minimally damaged by weather or accident, certain parts may be salvaged and reused on a replacement sign. It is estimated that five percent of sign systems require annual replacement
due to damage or deterioration. There are four major parts to each sign: 1) Sign frame 2) Sign message panels 3) Mounting pole and sleeve 4) Decorative base Certain components of the
sign—namely the sign frame—must be custom designed and cast because of the branding elements. The City of Southlake also intends to produce these signs as economically as possible while
still keeping with the design intent. Therefore, select parts will be purchased “off the shelf” requiring no additional customization.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 12 Sign Backs The City of Southlake sees the backs of wayfinding signs as an opportunity to produce a very unique sign system
currently unmatched by any other community in the region. Backs of aluminum panel signs often appear utilitarian and plain while sign backs simply painted a single color appear to be
a sign front with a missing message. By creating a subtle design or pattern to apply to the sign’s back, the back then becomes an enhancement to the urban design of the roadway corridor.
This can be done by using tone‐on‐tone colors, with the City’s logo, or another pattern that graphically describes Southlake to visitors. Advancements in the sign industry now allow
for a multitude of application methods, such as silk screen painting, digitally printing onto vinyl appliqués, or digital printing directly onto the sign face itself. Such embellishments
are also shown to decrease the chance of “tagging” or other forms of vandalism to the sign. One option for a sign back pattern is a tone‐on‐tone pattern that resembles a leafy tree branch.
Various examples(top) and options(bottom) of sign back treatments, including an example of a tone‐on‐tone leaf pattern (far top left). Mount & Pole For those sign types that are supported
by a pole—either one or two—the pole will be a “break‐away” type pole that will easily snap and detach from its base in the case of an accident. On the exterior, however, will be an
aluminum “sleeve” and base that covers the standard break‐away pole. This allows for a more substantial look to the sign pole while still guaranteeing motorists’ safety. Right: TxDOT‐approved
sign pole mount (top) and the proposed Southlake “sleeve” and base to cover the mount and augment the pole’s apparent size (bottom).
13 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] DESIGNING FOR TXDOT ROADWAYS The rights‐of‐way of four major roadway facilities in Southlake are managed by the Texas
Department of Transportation (TxDOT). Shown on the map to the right, these four roadways are:. TxDOT Roadways in Southlake FM 1709 Southlake Boulevard FM 1938 Davis Boulevard SH 114
Northwest Parkway SH 26 Ira E. Woods Avenue As these roads are managed by TxDOT, all signs located within their right‐of‐way must be approved by the officials in the Fort Worth District
office of TxDOT Traffic Operations. As mentioned
previously, representatives from TxDOT were involved in the development of the sign design. In order to comply with TxDOT standards, the signs must meet the criteria listed on the following
page (list is not allinclusive). The list is based on TxDOT Guidelines for Wayfinding Guide Signing (incorporated as Appendix B of this plan). Upon plan approval by City Council, the
City of Southlake will submit the Wayfinding Sign System Plan for TxDOT approval. FUTURE FM 1938
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 14 The above diagrams are from the Texas Manual on Uniform Traffic Control Devices and are for illustrative reference only.
DESIGN STANDARDS FOR TXDOT SIGNS Sign Size & Shape Sign face width & height must be 48” or less Shape must be rectangular Color & Contrast Standardized colors among wayfinding
signage program In order to minimize possible confusion with crucial regulatory and warning signs, standard TMUTCD colors may not be used 70% minimum contrast value Arrows & Graphics
Standard TMUTCD arrow (see illustration at left) “↑” and “” arrows are to appear on left side of sign “” arrows are to appear on right side of sign Text Highway Gothic or Clearview
fonts Federal approval required for other font types ALL CAPS or Title Case Minimum 6” letter height Message Limited to 3 destinations/messages per sign May not be commercial
message Spacing dimensions (see illustration) Mounting Location no closer than 75’ from intersection and at least 30’ between signs Mounting height: 7’ to bottom of sign Break‐away
pole per TMUTCD
15 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] TXDOT ROADWAY SIGN DESIGN CONCEPT The sign that will be most prominent to visitors of Southlake will be the TxDOT Roadway
Sign, which will be placed at key decision points along TxDOT’s rights‐of‐way. These signs must meet certain TxDOT design requirements as mentioned in the previous section. The exhibits
provided to the right and the following page show the scale and design schematics of the TxDOT Roadway Sign type. Also shown are alternative approaches to the sign’s message plates.
As the destination name plate sizes will be flexible, a sign may show one, two, or three destinations of various character (name) lengths, so long as the overall sign meets the requirements
of TxDOT standards. A wider sign type may be necessary along S.H. 114 for better visibiltiy at higher speeds. Such a sign would be consistent with the underlying design principles listed
in this document, but would likely require either two poles and/or structural engineering.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 16
17 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] INTERSECTION ANNOUNCEMENT SIGN DESIGN CONCEPT Intersection announcement signs are an integral component to a successful
wayfinding signage system. An important piece of any wayfinding signage system is a sign type that prepares motorists for an approaching intersection or traffic signal and informs them
of the intersecting street name. This gives the motorist time to react to written or verbal directions and prepare them for their next step along their route. Many other communities
in the region provide intersection announcement signs in the form of regulatory signage (i.e. sign color and type), although they are neither regulatory nor required. As such, the City
of Southlake sees these guide signs as an opportunity to add to both the safety and convenience of motorists and the urban design of its major corridors. Examples of the regulatory character
of existing intersection announcement signs in Southlake and other communities (bottom) and the the desired sign type to be implemented as part of Southlake’s wayfinding signage system
(top).
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 18
19 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] DESIGNING FOR SOUTHLAKE ROADWAYS The City of Southlake has considerably more flexibility when designing signs for roadways
not managed by the Texas Department of Transportation; which allows for greater creativity and signs that truly match the urban design desires of the community. The map to the right
shows most of Southlake’s local arterial and collector streets. Of these streets, the majority of Southlake’s signs are proposed along Carroll Avenue, Continental Boulevard, White Chapel
Boulevard, and Kimball Avenue. Southlake’s City Engineer and the Departments of Public Works and Public Safety will have final authority on specific locations and sign type details to
ensure motorist safety.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 20 Three sign designs make up the Southlake Roadway family of wayfinding signs; the most prominent being that of a monument‐type
sign (far left in illustration above) with an Austin stone base to match the palette recommended by the Major Corridors Urban Design Plan. This particular design is recommended to be
used where possible over the alternate dualpole design (far right), which is estimated to be less expensive, but also appearing less permanent. In both cases, larger sign area allows
the use of a more elegant font—“Goudy Old Style Bold”—which is timeless in nature. A monopole option—revised from the TxDOT signs previously described—is also part of the Southlake Roadway
family (middle). The use of the “Highway Gothic B” font style will continue to be used on these signs due to the limited space for destination names. For design specifications, refer
to the TxDOT signs previously described. One major difference between these and the TxDOT signs is the arrow. The arrow is a bolder, more defined design, backed by a darker and more
contrasting green that accentuates the arrow’s directional message. All arrows in the Southlake Roadway family of signs will also be aligned on the left side of the sign, providing an
organized appearance of arrows and text. Standard sign dimensions are provided in the following pages; however their location along Southlake’s roadway corridors lends themselves to
custom design, if necessary, to allow for more or less message area.
21 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] MONUMENT SIGN DESIGN CONCEPT The Monument Sign design concept stands out among all other wayfinding signs for its Austin
stone base that is intended to reflect the recommendations of the Urban Design Plan. This design is preferred above all others for Southlake’s roadways, especially at key locations.
One such location identified is within the median of Carroll Avenue between SH 114 and Southlake Boulevard. In this and other instances, the sign may be double‐sided to attract the attention
of both directions of traffic. The sign is also best used in areas where slope or grade is an issue. Although its larger width allows more space for longer names and a more favorable
font type, it also limits the amount of parkway within the right‐of‐way available for other uses, such as sidewalks and utilities. The acquisition of easements or encroachment agreements
may be required if space is to be preserved in the right‐ofway for all its intended uses. Because of their low profile, proximity to the ground and location outside TxDOT right‐of‐way,
these sign types lend themselves to possible illumination—either internally or externally. External illumination would be preferred and with spotlights aimed at the sign from the ground.
Illumination would require the added cost to run electricity to the sign and set an electric meter. A mock‐up monument sign is placed in the median of Carroll Avenue for display and
evaluation.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 22
23 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] DUAL‐POLE SIGN DESIGN CONCEPT Likely a less expensive alternative to the monument sign type, the dual‐pole concept can
be used in similar locations and displays the same characteristics. The advantage to this type is that it can accommodate break‐away poles. This may be helpful in locations where concern
for roadway safety far outweighs aesthetics.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 24
25 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] DESIGNING FOR THE PEDESTRIAN ENVIRONMENT Certain design concepts have to be reevaluated for environments where slower
speeds and higher pedestrian traffic are the norm; especially sign and letter size. Southlake Town Square is Southlake’s mixed use downtown district. In addition to retail, restaurant,
hotel, entertainment and office uses, Town Square is the location of city and county government offices, a U.S. Post Office, city parks, and annual events such as Independence Day fireworks,
“Art in the Square,” and Oktoberfest. Town Square attracts a number of regional and national visitors throughout the year and is arguably Southlake’s premier attraction. Enhancing the
visitors’ experience by adding appropriately‐scaled wayfinding signs to assist visitors is thus an important component of this plan. After a cooperative exercise between city staff and
the developer and management partners of Southlake Town Square, it was determined that few signs located at the most strategic and effective locations would be preferred. It is also
the City’s policy that no commercial message may be displayed on signs that are funded with public monies. Generalized destinations names are recommended, such as “Hotel,” “Theater,”
“Shopping & Dining,” etc. The following destinations are some of those identified for signage within the Town Square pedestrian environment: Town Hall Post Office Hotel Theater
Police/Fire Municipal Court S.H. 114 Exit Southlake Blvd Exit
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 26 Parking Signage There are few complaints about Southlake’s Town Square, but a recurring complaint over the years has been
the perceived lack of parking. To the contrary, Town Square has more than enough parking available but finding the spaces is where the difficulty lies. A new wayfinding sign system can
help in this instance. Southlake Town Square offers a single row of convenient head‐in and parallel parking spaces in front of most storefronts. This convenient parking, however, is
not sufficient to meet the market’s parking demands for retail and office uses. The majority of parking is actually located within dedicated parking lots and two cityowned parking structures
(garages) located off‐street and behind many of the retail/office buildings. This design allows for a more human‐scale and pedestrianfriendly downtown environment. It is easy to understand
how a person unfamiliar with Town Square might become frustrated by the apparent lack of parking spaces. Therefore, parking directional signs are recommended to notify motorists of the
presence of additional parking— and specifically the City’s structured parking garages. The existing sign system for the parking garages has adopted a blue circle with a white letter
“P” to indicate “parking” (shown at right). It is recommended that the same symbol continue out into the streets of Town Square. The proposed “P” uses the same “Goudy Old Style Bold”
font as other city wayfinding signs with a directional arrow placed on the left side. An unobtrusive size of 12‐inches in diameter is recommended as well as a thin black frame to match
the existing stop signs in Town Square.
27 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] To avoid visual clutter with too many vertical poles in the Town Square environment, the existing light poles should to
be utilized for wayfinding signs as well. All of the decorative light poles within Town Square are, however, owned by one of the City’s franchise power utility providers. Close coordination
and cooperation will be necessary to achieve the desired result of placing wayfinding signs on existing light poles. A stand‐alone pole type is also provided as an alternative for corners
without light poles or where use of a light pole is prohibitive. The illustration on the following page provides two design options for pedestrian signs, both with three‐inch letters
and the same colors used on other wayfinding signs. The first is a scaled‐down version of the aforementioned TxDOT Roadway Sign. A maximum of three destinations would be listed per sign
and, in the event the sign were attached to a light pole, the sign would “hang” off the side furthest from the drive lanes. The second option is a simpler and more traditional “T‐pole”
design where destinations branch from the pole in at least two directions, as illustrated in the rendering below. Each painted aluminum plate would be framed in black to match the existing
stop signs and individually affixed to the light pole. This allows the most flexibility where signs could change even with special annual events. This is the preferred design for the
pedestrian environment.
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 28 ALTERNATE DESIGN PREFERENCE PEDESTRIAN DESIGN PREFERENCE – BLADES
29 Southlake Wayfinding Sign System Plan [SIGN DESIGN CONCEPTS] FONT, ARROW & PAINT SCHEDULE
[SIGN DESIGN CONCEPTS] Southlake Wayfinding Sign System Plan 30
DESTINATIONS & NOMENCLATURE
[DESTINATIONS & NOMENCLATURE] Southlake Wayfinding Sign System Plan 32 Table 2: List of Example Destination Abbreviations Destination Proper Name Used Where Possible Abbrev. Name Town
Square Town Square Dragon Stadium Stadium Bicentennial Park Bicent. Park Bob Jones Park B. Jones Park Bob Jones Nature Center & Preserve Nature Ctr Carroll ISD Aquatics Center Aquatics
Ctr DPS North Training Facility DPS North Training Fac. Timarron Country Club Timarron C.C. Senior Activity Center Senior Activity Ctr Carroll High School Carroll H.S. Carroll Senior
High School Carroll Sr.H.S. Department of Public Safety [Headquarters] Police & Fire Public Works Center 1 Public Works Ctr Government Offices Gov’t Offices Table 2 to the left shows
the abbreviations for the majority of destinations in the wayfinding sign system. The proper full name of the destination (left column) will be used where possible. When a name must
be abbreviated, however, the name should be consistent across all signs in the system. For example, abbreviating “Aquatics Center” as “Aqtcs Cntr” on one sign and “Aquatic Ctr” on another
sign would not be recommended. Abbreviations will most commonly be applied to signs located along TxDOT roadways, since their sign design limits message area. The destinations identified
on the map on the preceding page are based on the estimated regularity of out‐of‐town visitors and the desire of the City to advertise certain destinations as attractions. The Bob Jones
Nature Center & Preserve, for instance, is a primary destination because of the City’s desire to make it a premier destination in Northeast Tarrant County. The location is difficult
to find, however, and would certainly benefit from directional signage. Most city parks and schools within the city are also considered destinations which may be signed in the future
but are not recommended as part of this plan. Bicentennial Park, Bob Jones Park, and both Carroll high schools receive the most out‐of‐town traffic
SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE The following pages provide detailed information on the proposed locations and messages of the signs within the system. Maps provide a geographic
perspective of their locations. The numbers shown on the maps correspond to the “Sign ID No.” on the sign inventory list, so one can look at a sign on the map and read what that sign
would say. The following exhibit helps define the Sign Inventory chart provided throughout this section. Count Sign ID No. Type Message Location Description Near Physical Address
Direction Priority Funding 1 101 A Stadium Westbound frontage road SH 114 at N. Kimball Ave intersection; NEC 2300 E SH 114 WB High H, G TXDOT ↑ Town Square ↑ Hotel Numerical count
of the number of signs proposed. As Sign ID numbers are not continuous, this allows assessment of the overall number of signs. Sign ID No. is a unique number given to each sign for permanent
identification and tracking for parts, maintenance, budgeting, etc. The different sign types are: A) TXDOT Roadway Sign Design B) Modified TXDOT Roadway Sign Design (taller option as
depicted on page 15) C) Monument Sign Design D) Dual‐Pole Sign Design This column also identifies whether the sign is within TxDOT (“TXDOT”) or Southlake (“COS”) right‐of‐way. General
description of the proposed location. Specific locations dependent on items listing in the sidebar on this page. “NEC” = Northeast Corner, “SWC” = Southwest Corner, etc. Which side of
the road the sign is proposed to be located. WB = Westbound; EB = Eastbound; NB = Northbound; SB = Southbound One of three priority categories for installation timing from date of plan
approval: 1) High = Immediate funding preferred 2) Med = Within scope of 5‐yr CIP definite 3) Low = Within scope of 5‐yr CIP preferred Potential funding sources for the sign proposed
H = Hotel Occupancy Tax G = General Fund T = Tax Increment Financing District P = Southlake Parks Development Corporation
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 36 Sign Type “A” Sign Type “B” Sign Type “C”
37 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Sign Type “A” Sign Type “B” Sign Type “C” Detail Sheet 1 of 4
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 38 Sign Type “A” Sign Type “B” Sign Type “C” Detail Sheet 2 of 4
39 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Sign Type “A” Sign Type “B” Sign Type “C” Detail Sheet 3 of 4
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 40 Sign Type “A” Sign Type “B” Sign Type “C” Detail Sheet 4 of 4
41 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 1 101 A Stadium Westbound frontage road SH 114 at N. Kimball Ave intersection; NEC 2300 E SH 114 WB High H, G TXDOT ↑ Town Square ↑ Hotel 2 102 A Town Square Westbound frontage
road SH 114 at N. Carroll Ave intersection; NEC 979 N Carroll Ave WB High H, G TXDOT Hotel 3 103 A Town Square Westbound frontage road SH 114 at N. White Chapel Blvd; NEC 100 E SH
114 WB Low H, G TXDOT Carroll H.S. Bicent. Park 4 104 B DPS North Training Fac. → Westbound frontage road SH 114 at N. White Chapel Blvd; NEC 100 E SH 114 WB Med H, G TXDOT B. Jones
Park → Nature Ctr → 5 105 B DPS North Training Fac. Eastbound frontage road SH 114 at N. White Chapel Blvd; SWC 245 W SH 114 EB Med H, G TXDOT B. Jones Park Nature Ctr 6 106 A
Carroll H.S. → Eastbound frontage road SH 114 at N. White Chapel Blvd; SWC 245 W SH 114 EB Low H, G TXDOT Bicent. Park → ↑ Town Square 7 107 A Town Square → Eastbound frontage road SH
114 at N. Carroll Ave; SWC 1101 E SH 114 EB Med H, G, T TXDOT Hotel →
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 42 Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 8 108 A Town Square Next 3 Rights Eastbound frontage road SH 114 between N. Carroll Ave & Reserve St. 1301 E SH 114 EB Med H, G, T TXDOT 9 109 A Town Square → Eastbound frontage
road SH 114 at N. Kimball Ave; SWC 270 N Kimball Ave EB Med H, G, T TXDOT Stadium → ↑ Shopping → 10 110 A Town Square → Eastbound frontage road SH 114 at N. Nolen Ave; SWC 2601 E SH
114 EB Med H, G, T TXDOT Stadium → ↑ Shopping → 11 111 A Town Square → Eastbound frontage road SH 114 at Gateway Dr 3101 E SH 114 EB High H, G, T TXDOT Stadium → Shopping → 12 201 A
Stadium Westbound FM 1709 at Kimball Ave intersection; NEC 201 N Kimball Ave WB Med H, G, T TXDOT ↑ Town Square 13 202 A Town Square Next 5 Rights Westbound FM 1709 in front of Pei
Wei restaurant 1570 E Southlake Blvd WB Med H, G, T TXDOT 14 203 A Post Office → Westbound FM 1709 at Carroll Ave intersection; NEC 140 State St WB High H, G, T TXDOT Police & Fire →
↑ Bicent. Park 15 204 A Senior Activity Ctr Westbound FM 1709 at Diamond Blvd intersection; NEC 700 E Southlake Blvd WB Med H, G TXDOT Timarron C.C.
43 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 16 205 A Carroll H.S. → Westbound FM 1709 at White Chapel Blvd intersection; NEC 200 E Southlake Blvd WB Low H, G TXDOT ↑ Carroll Senior High School 17 206 B Chamber of Commerce
→ Westbound FM 1709 at N. Peytonville Ave intersection; NEC 1460 W Southlake Blvd WB Low H, G TXDOT Carroll Sr.H.S. Aquatics Ctr 18 207 A Police & Fire → Westbound FM 1709 at DPS
West facility; before easternmost driveway 2100 W Southlake Blvd WB Low H, G TXDOT Safety Town → 19 208 A Police & Fire Eastbound FM1709 at FM1938 intersection; SWC 2325 W Southlake
Blvd EB High H, G TXDOT Safety Town ↑ Town Square 20 209 A Carroll Sr.H.S. → Eastbound FM1709 at N. Peytoneville Ave intersection; SWC 1963 W Southlake Blvd EB Low H, G TXDOT ↑ Aquatics
Ctr ↑ Town Square 21 210 A Bicentennial Park Eastbound FM 1709 in front of Dana’s Studio of Dance 475 W Southlake Blvd EB Med H, G, P TXDOT 22 211 A Carroll H.S. Eastbound FM 1709
at White Chapel Blvd; SWC 130 S White Chapel Blvd EB Med H, G TXDOT B. Jones Park Nature Ctr
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 44 Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 23 212 A Senior Activity Ctr → Eastbound FM1709 at Byron Nelson Pkwy; SWC 525 E Southlake Blvd EB Med H, G TXDOT Timarron C.C. → 24 213 A Town Square Next 3 Lefts 1 of 2 signs
on eastbound FM 1709 at Carroll Ave; SWC 1001 E Southlake Blvd EB Med H, G, T TXDOT 25 214 A Post Office 2 of 2 signs on eastbound FM 1709 at Carroll Ave; SWC 1001 E Southlake Blvd
EB High H, G, T TXDOT Police & Fire ↑ Stadium 26 215 A Dragon Stadium → Eastbound FM 1709 at Kimball Ave; SWC 2201 E Southlake Blvd EB Med H, G TXDOT 27 401 A Dragon Stadium → Westbound
SH26 at Kimball Ave; NEC 1101 S Kimball Ave WB High H, G TXDOT Town Square → 28 402 A Timarron C.C. → Westbound SH26 at Brumlow Ave; NEC 1700 Mustang Dr WB High H, G TXDOT Town Square
→ 29 403 B Welcome to Southlake Northbound Davis Blvd (FM1938) at W. Continental Blvd; SEC 8900 Davis Blvd NB High H, G TXDOT Stadium → ↑ Town Square
45 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 30 404 A Carroll H.S. → Northbound Davis Blvd (FM1938) at W. Southlake Blvd (FM1709); SEC 2225 W Southlake Blvd NB High H, G TXDOT Bicent. Park → Town Square → 31 301 B Police,
Fire & Muni. Court Southbound N. Carroll Ave across fire bays of DPS HQ 620 N Carroll Ave SB High H, G, T COS ↑ Town Hall ↑ Shopping 32 302S C/D1 Hotel N. Carroll Ave. median at vacant
Town Square tract; southbound sign face 500 N Carroll Ave Dual High H, G, T COS Theater Shopping /Dining ↑ Town Hall 302N C/D1 → DPS Headquarters N. Carroll Ave median at vacant
Town Square tract; northbound sign face COS -Police -Fire -Municipal Court 33 303S C/D1 U.S. Post Office N. Carroll Ave. median at “West End District”; southbound sign face 331 N Carroll
Ave Dual High H, G, T COS Shopping /Dining ↑ Town Hall 303N C/D1 → Hotel N. Carroll Ave median at “West End District”; northbound sign face COS → Theater ↑ Police, Fire & Muni. Court
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 46 Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 34 304S C/D1 Town Hall N. Carroll Ave median between Main St & Prospect St; southbound sign face 240 N Carroll Ave Dual High H, G, T COS -Library -Gov’t Offices Shopping
/Dining 304N C/D1 → U.S. Post Office N. Carroll Ave median between Main St & Prospect St; northbound sign face COS ↑ Hotel & Theater ↑ Police, Fire & Muni. Court 35 305S C/D1 → Carroll
High Schools Southernmost N. Carroll Ave median; southbound sign face 200 N Carroll Ave Dual High H, G, T COS Dragon Stadium ↑ Public Works Ctr 305N C/D1 → Town Hall Southernmost N.
Carroll Ave median; northbound sign face COS → Shopping /Dining ↑ Police, Fire, & Muni. Court 36 306 A2 ↑ Town Square Northbound N. Carroll Ave at FM1709 intersection; SEC 1201 E Southlake
Blvd NB Low H, G, T COS → Stadium Bicent. Park 37 307 A2 → Town Square Southbound N. Kimball Ave at FM1709 intersection; NWC 120 N Kimball Ave SB Med H, G, T COS ↑ Stadium Shopping
→ 38 308 A2 Town Square Northbound S. Kimball Ave at FM1709 intersection; SEC 2301 S Kimball Ave NB Med H, G, T COS
47 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 39 309 C/D1 → Town Square South/Westbound Gateway Dr. at FM1709 intersection; NWC 2980 E Southlake Blvd SB Low H, G, T COS → Shopping /Dining → Dragon Stadium → 40 310 C/D1 →
Dragon Stadium Eastbound E. Continental Blvd at S. Kimball Ave; SEC 2281 E Continental Blvd EB Low H, G COS → S.H. 26 Town Square S.H. 114 41 311 A2 → Town Square Westbound E. Continental
Blvd at Carroll/Brumlow; NEC 1500 E Continental Blvd WB Low H, G COS ↑ Timarron C.C. ↑ Senior Ctr 42 312 C/D1 → Timarron C.C. Southbound S. Carroll Ave at E. Continental Blvd; NWC 1080
S Carroll Ave SB Med H, G COS ↑ S.H. 26 Public Works Ctr Dragon Stadium 43 313 C/D1 → S.H. 26 Eastbound E. Continental Blvd at Carroll/Brumlow; SWC 1401 E Continental Blvd EB Low
H, G COS ↑ Public Works Ctr ↑ Dragon Stadium Town Square 44 314 C/D1 → Dragon Stadium Northbound Brumlow Ave at E. Continental Blvd; SEC 1481 E Continental Blvd EB Med H, G COS → ↑
Town Square Timarron C.C.
[SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 48 Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 45 315 A2 → Senior Ctr Westbound E. Continental Blvd at Byron Nelson Pkwy; NEC 700 E Continental Blvd WB Low H, G COS Timarron C.C. 46 316 C/D1 → Timarron C.C. Eastbound E.
Continental Blvd at Byron Nelson Pkwy; SWC 601 E Continental Blvd EB Low H, G COS Senior Activity Ctr ↑ Town Square ↑ Dragon Stadium 47 317 A2 Senior Activity Center Northbound and/or
Southbound Byron Nelson Pkwy at Parkwood Dr. 301 Byron Nelson Pkwy NB Med H, G COS 48 318 A2 → Town Square Northbound S. White Chapel Blvd at FM 1709; SEC 185 S White Chapel Bld NB Low
H, G COS ↑ B. Jones Park ↑ Nature Ctr 49 319 B/C/D1 Town Square Southbound N. White Chapel Blvd at FM 1709; NWC 100 W Southlake Blvd SB Med H, G COS Dragon Stadium → Carroll Senior
H.S. → Aquatics Center 50 320 A2 ↖ Town Square Southbound Randol Mill Ave at FM1709; NWC 360 Randol Mill Ave SB Low H, G COS Safety Town Police & Fire 51 321 C/D1 Carroll H.S.
Northbound N. White Chapel Blvd across from Carroll H.S., north of southern driveway 100 Belmont Place Cir NB Med H, G COS ↑ Bob Jones Park ↑ Nature Center ↑ Hiking/Horse Trls
49 Southlake Wayfinding Sign System Plan [SIGN INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority
Funding 52 322 C/D1 → Carroll H.S. Southbound N. White Chapel Blvd in front of Carroll H.S., north of northern driveway 900 N White Chapel Blvd SB Low H, G COS ↑ Carroll Senior H.S.
↑ Town Square 53 323 C/D1 → North DPS Facility Northbound N. White Chapel Blvd at Dove Rd, SEC 2235 N White Chapel Blvd NB Med H, G COS ↑ Bob Jones Park ↑ Nature Center ↑ Hiking/Horse
Trls 54 324 C/D1 → Bob Jones Park Westbound Dove Rd at N. White Chapel Blvd, NEC 160 E Dove Rd WB Low H, G, P COS → Nature Center → Hiking/Horse Trls 55 325 C/D1 Bob Jones Park Eastbound
Dove Rd at N. White Chapel Blvd, SWC 2280 N White Chapel Blvd EB Low H, G, P COS Nature Center Hiking/Horse Trls 56 326 C/D1 3 Bob Jones Park Northbound N. White Chapel Blvd approx.
75’ south of Bluestem Dr No Address NB Low H, G, P COS → Trailhead ↑ Nature Center ↑ Ball Fields Fields 57 327 C/D1 Bob Jones Park Northbound N. White Chapel Blvd at 1st park driveway
(South Field Dr) 3901 N White Chapel Blvd NB Low H, G, P COS → Dog Park → Day Camp & Trail → Softball /Baseball
[SIGN
INVENTORY, LOCATIONS & MESSAGE SCHEDULE] Southlake Wayfinding Sign System Plan 50 Count Sign ID No. Type Message Location Description Near Physical Address Direction Priority Funding
58 328 C/D1 Bob Jones Park Northbound N. White Chapel Blvd at 2nd driveway (Pavilion Dr) 3901 N White Chapel Blvd Dual Low H, G, P COS → Playground → Fishing Pier → Soccer Fields 328
C/D1 Bob Jones Park Reverse side of sign above COS Playground Fishing Pier Soccer Fields 59 329 C/D1 Bob Jones Park Northbound N. White Chapel Blvd at 3rd driveway (N Field Dr)
3901 N White Chapel Blvd NB Low H, G, P COS → Soccer Fields → Concession Stand ↑ Equestrian Park 60 330 C/D1 Bob Jones Park Northbound N. White Chapel Blvd 75’ from E. Bob Jones; SEC
No Address NB Low H, G, P COS → Nature Center → Trailhead (0.9 mi) ↑ Trailhead (0.4 mi) 61 331 C/D1 ↑ Town Square Southbound N. Kimball Ave at E. Dove Rd, NWC 1604 N Kimball Ave SB Low
H, G COS ↑ Dragon Stadium → Hiking/Horse Trls → Nature Center 62 331 C/D1 Town Square Westbound E. Dove Rd at N. Carroll Ave, NEC 2379 N Carroll Ave WB Low H, G COS ↑ Bob Jones Park
↑ Hiking/Horse Trls ↑ Nature Center
PRIORITIZATION The following map (right) and pages provide a preliminary prioritization schedule for all signs previously listed. The two major considerations when prioritizing signs
are: (1) whether the sign is the first exposure the visiting motorist has to Southlake and (2) major decision points (i.e. right & left turns) to major Southlake destinations. For instance,
a sign placed after a SH 114 exit ramp should have a higher priority, as should a sign on Davis Blvd directing traffic eastbound down Southlake’s major corridor and toward the center
of the City and retail districts. The map and following pages take only wayfinding signs for TxDOT and City of Southlake roadways into consideration. Signs for the pedestrian environment—including
the proposed parking signs—are to be considered “high priority” and all intersection announcement signs are to be considered “medium priority.” This prioritization schedule should be
considered preliminary. As mentioned previously, staff will use these priorities when drafting the recommended funding for the Capital Improvements Program (CIP) and annual capital budget.
The program will be identical to funding sidewalk segments in the Sidewalk Plan—which is a process currently in place. The funding for each sign will be determined on an annual basis
through the budget process. Sign Priority Level
53 Southlake Wayfinding Sign System Plan [SIGN PRIORITIZATION] High Priority Installation Priorty # Sign ID No. Sign Type Road Type Location Description Near Physical Address Direction
Priority Possible Funding 1 102 A TXDOT Westbound frontage road SH 114 at N. Carroll Ave intersection; NEC 979 N Carroll Ave WB High H, G 2 301 B COS Southbound N. Carroll Ave across
fire bays of DPS HQ 620 N Carroll Ave SB High H, G, T 3 302 C/D COS N. Carroll Ave. median at vacant Town Square tract; dual sign face 500 N Carroll Ave Dual High H, G, T 4 303 C/D COS
N. Carroll Ave. median at “West End District”; dual sign face 331 N Carroll Ave Dual High H, G, T 5 304 C/D COS N. Carroll Ave median between Main St & Prospect St; dual sign face 240
N Carroll Ave Dual High H, G, T 6 305 C/D COS Southernmost N. Carroll Ave median; dual sign face 200 N Carroll Ave Dual High H, G, T 7 101 A TXDOT Westbound frontage road SH 114 at N.
Kimball Ave intersection; NEC 2300 E SH 114 WB High H, G 8 111 A TXDOT Eastbound frontage road SH 114 114 at Gateway Dr 3101 E SH 114 EB High H, G, T 9 208 A TXDOT Eastbound FM1709 at
FM1938 intersection; SWC 2325 W Southlake Blvd EB High H, G 10 214 A TXDOT 2 of 2 signs on eastbound FM 1709 at Carroll Ave; SWC 1001 E Southlake Blvd EB High H, G, T 11 401 A TXDOT
Westbound SH26 at Kimball Ave; NEC 1101 S Kimball Ave WB High H, G 12 402 A TXDOT Westbound SH26 at Brumlow Ave; NEC 1700 Mustang Dr WB High H, G 13 404 A TXDOT Northbound Davis Blvd
(FM1938) at W. Southlake Blvd (FM1709); SEC 2225 W Southlake Blvd NB High H, G 14 203 A TXDOT Westbound FM 1709 at Carroll Ave intersection; NEC 140 State St WB High H, G, T 15 326 C/D
COS Northbound N. White Chapel Blvd approx. 75’ south of Bluestem Dr No Address NB High H, G, P 16 327 C/D COS Northbound N. White Chapel Blvd at 1st park driveway (South Field Dr) 3901
N White Chapel Blvd NB High H, G, P 17 328 C/D COS Northbound N. White Chapel Blvd at 2nd driveway (Pavilion Dr); dual sign face 3901 N White Chapel Blvd Dual High H, G, P 18 329 C/D
COS Northbound N. White Chapel Blvd at 3rd driveway (N Field Dr) 3901 N White Chapel Blvd NB High H, G, P 19 330 C/D COS Northbound N. White Chapel Blvd 75’ from E. Bob Jones; SEC No
Address NB High H, G, P 20 403 B TXDOT Northbound Davis Blvd (FM1938) at W. Continental Blvd; SEC 8900 Davis Blvd NB High H, G The signs listed above are considered to be “high priority,”
along with signs for the pedestrian environment, including “parking” directional signs. The desired funding schedule for “high priority” signs should be considered within one to three
years after approval of this plan.
[SIGN PRIORITIZATION] Southlake Wayfinding Sign System Plan 54 Medium Priority Installation Priorty # Sign ID No. Sign Type Road Type Location Description Near Physical Address Direction
Priority Possible Funding 21 104 B TXDOT Westbound frontage road SH 114 at N. White Chapel Blvd; NEC 100 E SH 114 WB Med H, G 22 105 B TXDOT Eastbound frontage road SH 114 at N. White
Chapel Blvd; SWC 245 W SH 114 EB Med H, G 23 107 A TXDOT Eastbound frontage road SH 114 at N. Carroll Ave; SWC 1101 E SH 114 EB Med H, G, T 24 108 A TXDOT Eastbound frontage road SH
114 between N. Carroll Ave & Reserve St. 1301 E SH 114 EB Med H, G, T 25 109 A TXDOT Eastbound frontage road SH 114 at N. Kimball Ave; SWC 270 N Kimball Ave EB Med H, G, T 26 110 A TXDOT
Eastbound frontage road SH 114 at N. Nolen Ave; SWC 2601 E SH 114 EB Med H, G, T 27 201 A TXDOT Westbound FM 1709 at Kimball Ave intersection; NEC 201 N Kimball Ave WB Med H, G, T 28
202 A TXDOT Westbound FM 1709 in front of Pei Wei restaurant 1570 E Southlake Blvd WB Med H, G, T 29 204 A TXDOT Westbound FM 1709 at Diamond Blvd intersection; NEC 700 E Southlake Blvd
WB Med H, G 30 210 A TXDOT Eastbound FM 1709 in front of Dana’s Studio of Dance 475 W Southlake Blvd EB Med H, G, P 31 211 A TXDOT Eastbound FM 1709 at White Chapel Blvd; SWC 130 S White
Chapel Blvd EB Med H, G 32 212 A TXDOT Eastbound FM1709 at Byron Nelson Pkwy; SWC 525 E Southlake Blvd EB Med H, G 33 213 A TXDOT 1 of 2 signs on eastbound FM 1709 at Carroll Ave; SWC
1001 E Southlake Blvd EB Med H, G, T 34 215 A TXDOT Eastbound FM 1709 at Kimball Ave; SWC 2201 E Southlake Blvd EB Med H, G 35 307 A COS Southbound N. Kimball Ave at FM1709 intersection;
NWC 120 N Kimball Ave SB Med H, G, T 36 308 A COS Northbound S. Kimball Ave at FM1709 intersection; SEC 2301 S Kimball Ave NB Med H, G, T 37 312 C/D COS Southbound S. Carroll Ave at
E. Continental Blvd; NWC 1080 S Carroll Ave SB Med H, G 38 314 C/D COS Northbound Brumlow Ave at E. Continental Blvd; SEC 1481 E Continental Blvd EB Med H, G 39 317 A COS Northbound
and/or Southbound Byron Nelson Pkwy at Parkwood Dr. 301 Byron Nelson Pkwy NB Med H, G 40 319 B/C/D COS Southbound N. White Chapel Blvd at FM 1709; NWC 100 W Southlake Blvd SB Med H,
G 41 321 C/D COS Northbound N. White Chapel Blvd across from Carroll H.S 100 Belmont Place Cir NB Med H, G 42 323 C/D COS Northbound N. White Chapel Blvd at Dove Rd, SEC 2235 N White
Chapel Blvd NB Med H, G The signs listed above are considered to be “medium priority,” along with intersection announcement signs. The desired funding schedule for “medium priority”
signs should be considered within four to six years after approval of this plan.
55 Southlake Wayfinding Sign System Plan [SIGN PRIORITIZATION] Low Priority Installation Priorty # Sign ID No. Sign Type Road Type Location Description Near Physical Address Direction
Priority Possible Funding 43 103 A TXDOT Westbound frontage road SH 114 at N. White Chapel Blvd; NEC 100 E SH 114 WB Low H, G 44 106 A TXDOT Eastbound frontage road SH 114 at N. White
Chapel Blvd; SWC 245 W SH 114 EB Low H, G 45 205 A TXDOT Westbound FM 1709 at White Chapel Blvd intersection; NEC 200 E Southlake Blvd WB Low H, G 46 206 B TXDOT Westbound FM 1709 at
N. Peytonville Ave intersection; NEC 1460 W Southlake Blvd WB Low H, G 47 207 A TXDOT Westbound FM 1709 at DPS West facility; before easternmost driveway 2100 W Southlake Blvd WB Low
H, G 48 209 A TXDOT Eastbound FM1709 at N. Peytoneville Ave intersection; SWC 1963 W Southlake Blvd EB Low H, G 49 306 A COS Northbound N. Carroll Ave at FM1709 intersection; SEC 1201
E Southlake Blvd NB Low H, G, T 50 309 C/D COS South/Westbound Gateway Dr. at FM1709 intersection; NWC 2980 E Southlake Blvd SB Low H, G, T 51 310 C/D COS Eastbound E. Continental Blvd
at S. Kimball Ave; SEC 2281 E Continental Blvd EB Low H, G 52 311 A COS Westbound E. Continental Blvd at Carroll/Brumlow; NEC 1500 E Continental Blvd WB Low H, G 53 313 C/D COS Eastbound
E. Continental Blvd at Carroll/Brumlow; SWC 1401 E Continental Blvd EB Low H, G 54 315 A COS Westbound E. Continental Blvd at Byron Nelson Pkwy; NEC 700 E Continental Blvd WB Low H,
G 55 316 C/D COS Eastbound E. Continental Blvd at Byron Nelson Pkwy; SWC 601 E Continental Blvd EB Low H, G 56 318 A COS Northbound S. White Chapel Blvd at FM 1709; SEC 185 S White Chapel
Bld NB Low H, G 57 320 A COS Southbound Randol Mill Ave at FM1709; NWC 360 Randol Mill Ave SB Low H, G 58 322 C/D COS Southbound N. White Chapel Blvd in front of Carroll H.S. 900 N White
Chapel Blvd SB Low H, G 59 324 C/D COS Westbound Dove Rd at N. White Chapel Blvd, NEC 160 E Dove Rd WB Low H, G, P 60 325 C/D COS Eastbound Dove Rd at N. White Chapel Blvd, SWC 2280
N White Chapel Blvd EB Low H, G, P 61 331 C/D COS Southbound N. Kimball Ave at E. Dove Rd, NWC 1604 N Kimball Ave SB Low H, G 62 332 C/D COS Westbound E. Dove Rd at N. Carroll Ave, NEC
2379 N Carroll Ave WB Low H, G The signs listed above are considered to be “low priority.” The desired funding schedule for “low priority” signs should be considered outside six years
after approval of this plan.
RECOMMENDATIONS 1) The City recognizes the attention the Southlake Town Square mixed use development receives as a regional shopping attraction. Surveys of Southlake Town Square’s patrons
show that more than 70% are from outside Southlake. Surveys have also shown that finding the development can be difficult for visitors, even from S.H. 114. Therefore, it is recommended
that the developer and/or management partners of Southlake Town Square petition for TxDOT to place blue signs on SH 114 announcing “Southlake Town Square Next Exit” for Carroll Avenue
in both eastbound and westbound directions. 2) The City of Southlake’s Economic Development Department should continue to educate and encourage local retail businesses about the TxDOT
Logo and Directional Sign Program for advertising on blue TxDOT signs along freeways. 3) The only logo or icon that should be used on wayfinding signs is the official City of Southlake
logo. 4) Should TxDOT see it necessary to deny the Intersection Announcement Sign Design provided in this document, TxDOT and the City of Southlake should move forward with intersection
announcement signs that do meet TxDOT approval. 5) This plan does not address the City of Southlake entry features described in the 2008 Major Corridors Urban Design Plan. It is recommended
that those entry features continue to be explored and pursued as they are important welcoming messages to visitors of Southlake. 6) No commercial message, icon, or logo should be used
on City‐owned wayfinding signs. Timarron Country Club, however, is recognized as being unique to Southlake and is and will continue to be the only full service eighteen‐hole golf course
with frequent tournaments and events within the city limits. It is therefore provided a place in Southlake’s Wayfinding Sign System.
57 Southlake Wayfinding Sign System Plan [RECOMMENDATIONS] 7) As the DFW Connector project develops, the City of Southlake should emphasize to TxDOT the desire to have a sign announcing
entrance into Southlake (i.e. “Southlake Next 5 Exits”). 8) The City of Southlake and TxDOT should work together to provide illuminated street name signs that incorporate the City’s
logo at all controlled intersections along SH 114 and FM1709. 9) The developers and property managers of Southlake Town Square should consider developing an internal directory sign system
for Southlake Town Square’s retail, restaurant, office and entertainment uses. 10) An internal wayfinding sign system should also be developed for all City of Southlake public parks
and facilities. Such a system should implement similar and consistent design principles as outlined in this planning document. Specifically, in areas such as Bob Jones Park and Bicentennial
Park, automobile “turn off” stations may be placed so that drivers and pedestrians can conveniently review an entire map of the park to determine their next step.
APPENDIX A: CITY OF SOUTHLAKE STRATEGY MAP
APPENDIX B: TxDOT GUIDELINES FOR WAYFINDING GUIDE SIGNING