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Item 7DCITY OF SOUTHLAKE MEMORANDUM March 31, 2010 To: City Council From: Ken Baker, AICP — Director of Planning & Development Services Subject: Ordinance No. 967 — Wayfinding Sign System Plan Action Requested: 1. Discuss and consider 1S reading approval for Ordinance No. 967, proposed Wayfinding Sign System Plan, a component of the Southlake 2030 Comprehensive Plan. Background Information: The Wayfinding Sign System Plan is a component of the Southlake 2030 Comprehensive Plan. The Plan was developed by the Wayfinding Sign Committee, which consisted of City Council Members Brandon Bledsoe, Carolyn Morris, and Pamela A. Muller. The 2008 Major Corridors Urban Design Plan recommends the creation of a wayfinding signage system that "directs drivers and pedestrians to important destinations, heightens interest by highlighting key attractions and reinforces community identity with repeated forms, colors and text fonts." The Wayfinding Sign System Plan complements and enhances the urban design efforts along the City's major roadways by adding elements that reinforce the community's identity and character. The Plan will serve as the framework to implement a signage system that facilitates wayfinding for visitors and residents to government facilities, shopping areas, parks, and school facilities The Plan defines the design template for wayfinding signs, identifies Southlake's key destinations, provides a sign message schedule and location analysis for each sign, and prioritizes sign installation. In addition, the Plan makes several policy recommendations to augment a more comprehensive wayfinding sign system. For additional background information, see the "Introduction" section of the Wayfinding Sign System Plan. Financial Considerations: Funding of the signs is proposed to come primarily from the Hotel Occupancy Tax. Other possible funding sources include the Parks Development Corporation (1/2 -cent sales tax), Tax Increment Financing (TIF) District, and the General Fund. More specific cost estimates will be developed in the next phase of the plan for each sign design. Early estimates expect the signs will cost approximately $5,000 each. Just over 60 signs are proposed by the plan, totaling approximately $300,000 in today's dollars. The Plan will serve as a guide as the Capital Improvements Plan (CIP) is developed. Similar to the implementation method of the Sidewalk Plan, staff will submit a sign package for City Council to consider for funding each fiscal year. The package will include the number of signs, locations, and message schedules. Strategic Link: Page 3 of the Plan comments on the Plan's link to the City's strategic management system as well as the vision, goals and objectives of the Southlake 2030 Plan, the Southlake 2025 Plan, and the 2008 Major Corridors Urban Design Plan. The strategic links include the strategic focus areas of: • Mobility, • Infrastructure, • Safety & Security, • Quality Development, and • Partnerships & Volunteerism. Citizen Input: The following Wayfinding Sign Committee meetings held were open to the public: 1. August 25, 2009 2. September 17, 2009 3. October 22, 2009 4. December 11, 2009 5. February 18, 2010 Two additional public meetings have been held: 6. January 21, 2010 (SPIN meeting) 7. March 4, 2010 (Planning & Zoning Commission meeting) P &Z Action: March 4, 2010; Approved (5 -0) as presented. Legal Review: None. Alternatives: Recommend modifications to the proposed sign designs, destinations, and /or nomenclature; or move forward with the plan as presented. Attachments: (A) SPIN Meeting Report (B) Ordinance No. 967: Wayfinding Sign System Plan (Click on link) Attachment A SPIN MEETING REPORT PROJECT NAME: City of Southlake Wayfinding Signage Plan SPIN DISTRICT: Citywide MEETING DATE: January 21, 20'10 MEETING LOCATION: 1400 MAIN STREET SOUTHILAKE, TEXAS NIEETING ROOMS 3A & 3B TOTAL ATTENDANCE: Twenty-two (22) • APPLICANT(S) PRESENTING: City Staff: Ken Baker, Director of Planning & Development Services, Clayton Comstock, Planner 11 • WAYFINDING COMMITTEE MEMBERS PRESENT: City Council members- Carolyn Morris, Pamela Muller, and, Brandon Bledsoe • PLANNING AND ZONING COMMISSIONERS PRESENT: Al Morin, Chairman Darrell Faglie, Vice-Chairman, Jeff Wang, Robert Hudson. Joe Lancor, Brigham McCowen; and, Michael Springer • OTHER STAFF PRESENT: Bob Price, Director of Public Works; Gordon Mayer, Deputy Director of Public Works; Jenny Crosby, Planner 11; Daniel Cortez, Planner 11; Stephanie Breitbarth, Administrative Assistant for Planning & Development Services; Jeff Paul, Police Officer; and, Lorrie Fletcher, Planner I STAFF CONTACT: Lorrie Fletcher, (817)748-8069 If [etcher @ cl. south lake.tx.us 1 WN =111119 kTj:&U1,T, I khr-AUG Details The City of Southlake Is proposing as a part of the Southlake 2030 Comprehensive klaster Plan, a citywide Wayfinding Sign System which will direct visitors to popular Southlake destinations and points of interest_ Presentation • Ken Baker introduced the Wayfinding Committee, city staff, and guests and gave a brief summary of the proposal that was presented. • Clayton Comstock discussed the following elements of the Wayfinding Signage Plan • History and Review • TxIDOT Standards • Sign Concepts • TxIDOT Design Specifics for Right-of-Way • City of Southlake Right-of-Way Design • Pedestrian Sign Concepts • Parking Signs in Town Square • Destinations, Nomenclatures, and Abbreviations Questions Are there plans to illuminate the signs? o The Committee's preference is to illuminate some of the signs, depending on location- No internal illumination is planned at this time___ all spot lighting_ When considering the back of the signs, will they be painted or printed? There are two life span factors to consider. o The consultant's recommendation was to have the designs printed; but depending on the design that is selected by the committee, we may consider painting if it means longer life-span. You described the signs coming as a "kit of parts," will the parts be readily available or all custom'? o We plan on doing as much 'off the shelf' as possible_ Comments The branding of Southlake is positive — we need to create policy for where this logo and imagery can exist to control the use_ Signs should be used exclusively for government, parks, schools, and broad named development. Cost was significantly cut by using staff over the Consultants for much of the work on this project_ SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes; rather it serves to inform elected and appoirAed officials, City staff, and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarmtees by the applicant_ Interested parties are stmacity encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. ATTACHMENT B Click on link for Wayfinding Sipn System Plan document ORDINANCE NO. 967 AN ORDINANCE ADOPTING THE WAYFINDING SIGN SYSTEM PLAN COMPONENT OF THE SOUTHLAKE 2030 PLAN, THE CITY'S COMPREHENSIVE PLAN UPDATE. WHEREAS, a Home Rule Charter of the City of Southlake, Texas, was approved by the voters in a duly called Charter election on April 4, 1987; and, WHEREAS, the Home Rule Charter, Chapter XI requires an update to the City's comprehensive plan elements every four years, WHEREAS, the City Council desires an effective wayfinding sign system which promotes tourism, emphasizes Southlake as a destination, highlights key attractions, enhances urban design, reinforces community identity, enhances the visitor's experience, reduces driver and pedestrian frustration and improves traffic flow and roadway safety, WHEREAS, the City Council finds that a Wayfinding Sign System Plan advances the goals, objectives, and recommendations of the Southlake 2025 Comprehensive Plan and the 2008 Major Corridors Urban Design Plan as well as the goals and objectives of the Southlake 2030 Comprehensive Plan, WHEREAS, the City Council desires to provide direction to City of Southlake staff in the implementation of a wayfinding sign system, WHEREAS, the City Council has deemed that the Wayfinding Sign System Plan has been formulated with adequate public input, WHEREAS, the City Council has deemed that the Wayfinding Sign System Plan herein reflects the community's desires for the future expansion of Southlake's urban design and sense of place, NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS, THAT: Section 1. All of the findings in the preamble are found to be true and correct and the City Council hereby incorporates said findings into the body of this ordinance as if copied in its entirety. Section 2. The statements, maps, illustrations and other exhibits in `Exhibit 1' are hereby adopted as the Wayfinding Sign System Plan of the Southlake 2030 Plan. Section 3. The different elements of the Comprehensive Master Plan, as adopted and amended by the City Council from time to time, shall be kept on file in the office of the City Secretary of the City of Southlake, along with a copy of the ordinance and minute order of the Council so adopting or approving the same. Any existing element of the Comprehensive Master Plan which has been heretofore adopted by the City Council shall remain in full force until amended by the City Council as provided herein. Section 4. This ordinance shall be cumulative of all provisions of ordinances of the City of Southlake, Texas, except where the provisions of this ordinance are in direct conflict with the provisions of such ordinances, in which event the conflicting provisions of such ordinances are hereby repealed. Section 5. It is hereby declared to be the intention of the City Council that the phrases, clauses, sentences, paragraphs and sections of this ordinance are severable, and if any phrase, clause, sentence, paragraph or section of this ordinance shall be declared unconstitutional by the valid judgment or decree of any court of competent jurisdiction, such unconstitutionality shall not affect any of the remaining phrases, clauses, sentences, paragraphs and sections of this ordinance, since the same would have been enacted by the City Council without the incorporation in this ordinance of any such unconstitutional phrase, clause, sentence, paragraph or section. Section 6. The City Secretary of the City of Southlake is hereby authorized to publish this ordinance in book or pamphlet form for general distribution among the public, and the operative provisions of this ordinance as so published shall be admissible in evidence in all courts without further proof than the production thereof. Section 7. The City Secretary of the City of Southlake is hereby directed to publish the proposed ordinance or its caption and penalty together with a notice setting out the time and place for a public hearing thereon at least ten (10) days before the second reading of this ordinance, and if this ordinance provides for the imposition of any penalty, fine or forfeiture for any violation of any of its provisions, then the City Secretary shall additionally publish this ordinance or its caption and penalty in the official City newspaper one time within ten days after final passage of this ordinance, as required by Section 3.13 of the Charter of the City of Southlake. Section 8. This ordinance shall be in full force and effect from and after its passage and publication as required by law, and it is so ordained. PASSED AND APPROVED on the 1st reading the _ day of , 2010. PASSED AND APPROVED on the 2nd reading the APPROVED AS TO FORM AND LEGALITY: CITY ATTORNEY DATE: ADOPTED: EFFECTIVE: John Terrell, MAYOR ATTEST: Lori Payne, CITY SECRETARY _ day of , 2010. John Terrell, MAYOR ATTEST: Lori Payne, CITY SECRETARY