Item 9ACity of Southlake, Texas
M E M O R A N D U M
October 30, 2007
TO: Shana Yelverton, City Manager
FROM: Greg Last, Director of Economic Development
SUBJECT:Consider final design alternatives for the City of Southlake logo
______________________________________________________________________________
Action Requested:
Consider final design alternatives for the City of Southlake logo
Background
Information:
We have worked since the 4 Qtr of 2006 to develop a new City of
Southlake logo.
Council to be the design review team
Pre-design research was performed
Citizen input via web survey
Consultant tour of City
Photograph inventory of City
Research of Urban Design Study, etc.
Design process included
Pencil sketches
Refined sketches
Color determination
Financial
Considerations:
A contract has been approved with Torch Creative for $24,700 plus
reimbursable items.
Citizen Input/
Board Review:
The City Council has held several public work sessions regarding design
alternatives for the logo.
Legal Review:
We have engaged a trademark lawyer to begin the process of formalizing
the new City of Southlake logo.
Alternatives:
- Approval of the logo as discussed in work sessions
-
Pursue other design alternatives
Supporting
Documents:
None
Staff
Recommendation:
Approval of the logos as discussed during work sessions