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Item 9ACity of Southlake, Texas M E M O R A N D U M October 30, 2007 TO: Shana Yelverton, City Manager FROM: Greg Last, Director of Economic Development SUBJECT:Consider final design alternatives for the City of Southlake logo ______________________________________________________________________________ Action Requested: Consider final design alternatives for the City of Southlake logo Background Information: We have worked since the 4 Qtr of 2006 to develop a new City of Southlake logo. Council to be the design review team Pre-design research was performed Citizen input via web survey Consultant tour of City Photograph inventory of City Research of Urban Design Study, etc. Design process included Pencil sketches Refined sketches Color determination Financial Considerations: A contract has been approved with Torch Creative for $24,700 plus reimbursable items. Citizen Input/ Board Review: The City Council has held several public work sessions regarding design alternatives for the logo. Legal Review: We have engaged a trademark lawyer to begin the process of formalizing the new City of Southlake logo. Alternatives: - Approval of the logo as discussed in work sessions - Pursue other design alternatives Supporting Documents: None Staff Recommendation: Approval of the logos as discussed during work sessions