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Item 9ASouthlake Logo Update Consider Final Design Alternatives for the City of Southlake Logo Southlake Logo Update Purposes of Logo Update Freshen up the logo to better represent Southlake 50th Anniversary Celebration Southlake Logo Update Project History Originally budgeted in 2005-06 in conjunction with 50th Anniversary Leadership Southlake encouraged expansion of project to “Branding” RFP Development / Bid evaluations Selection of Torch Creative to develop logo - Contract amount of $24,700 Southlake Logo Update Torch Creative 2-person firm: Brad Bishop, Michael Thurman Emphasis on artistic design creativity Southlake Logo Update Logo Development Pre-Design Process Council established as Creative Review Team Resident survey via website Consultant tour of Southlake Photographic inventory of Southlake Research on Urban Design Study, etc. Southlake Logo Update Logo Development Creative Process Pencil sketch development Hard-line graphic development Color / Crest options Break-out determination Southlake Logo Update Final Decisions Final Logo selection Final Color selection Final “Stand-Alone” Crest selection Southlake Logo Update Formal New Southlake Logo Roll-Out Anticipated for Holiday Celebration November 17, 2007 Southlake Logo Update Questions? back back back Stand Alone Crest Options A B C