Item 9ASouthlake Logo Update
Consider Final Design Alternatives
for the City of Southlake Logo
Southlake Logo Update
Purposes of Logo Update
Freshen up the logo to better represent Southlake
50th Anniversary Celebration
Southlake Logo Update
Project History
Originally budgeted in 2005-06 in conjunction with 50th Anniversary
Leadership Southlake encouraged expansion of project to “Branding”
RFP Development / Bid evaluations
Selection of Torch Creative to develop logo
- Contract amount of $24,700
Southlake Logo Update
Torch Creative
2-person firm: Brad Bishop, Michael Thurman
Emphasis on artistic design creativity
Southlake Logo Update
Logo Development Pre-Design Process
Council established as Creative Review Team
Resident survey via website
Consultant tour of Southlake
Photographic inventory of Southlake
Research on Urban Design Study, etc.
Southlake Logo Update
Logo Development Creative Process
Pencil sketch development
Hard-line graphic development
Color / Crest options
Break-out determination
Southlake Logo Update
Final Decisions
Final Logo selection
Final Color selection
Final “Stand-Alone” Crest selection
Southlake Logo Update
Formal New Southlake Logo Roll-Out
Anticipated for Holiday Celebration
November 17, 2007
Southlake Logo Update
Questions?
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Stand Alone Crest Options
A
B
C