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Item 9A Department of Planning & Development Services S T A F F R E P O R T September 10, 2008 SP 08-208 CASE NO: Sign Variance for Anderson’s Furniture PROJECT: REQUEST: The building is located at 1600 E. Southlake Boulevard and is the location of the former Drexel Heritage furniture store. The specific variance is as follows: Sign Reg. Permitted Requested Number of Signs 1 per lease space frontage, 3 signs, 1 per lease space maximum of 2 frontage for the south, east and west facades Maximum Logo 23 ¾ inches 42 inches Height (south façade, facing Southlake Boulevard) Maximum Letter 19 inches 28 inches Height (south façade, facing Southlake Boulevard) Maximum Letter 14 inches 19 inches Height (east & west facades) ACTION NEEDED: Consider Sign Variance approval ATTACHMENTS: (A) Background Information (B) Vicinity Map (C) Site Plan (D) Building Elevation & Sign Detail (E) Sign Variance Application STAFF CONTACT: Dennis Killough (748-8072) Ken Baker (748-8067) Case No. SP08-208 BACKGROUND INFORMATION OWNER: Jill Anderson APPLICANT: Rick Sutton PROPERTY SITUATION: The property is located at 1600 E. Southlake Boulevard REQUEST: The applicant is requesting STAFF COMMENTS: The sign criteria, building elevations, site plan and applications are attached to this report. The following conditions are requested:  Ord. 704-C, Section 7.2 SIGN REGULATIONS: one sign per individual tenant per frontage on the south, east and west facades with a total of three signs and to allow an increase in letter & logo height in accordance with the chart above. Each lease or tenant space shall be permitted only one attached building sign per street front with a maximum of two signs per tenant/lease space. Maximum letter & size is dictated by the street typology and distance from the street in accordance with Ordinance 704-C, as amended Section 7.2 Table 4. The City Council may authorize a Conditional Sign Permit in accordance with the following provisions of the Sign Ordinance No. 704-C, Section 9, Conditional Sign Permit: GENERAL : Notwithstanding anything in this ordinance to the contrary, the erection of a sign or signs may be approved pursuant to this section under a conditional sign permit approved by the City Council. The purpose of this section is to allow for a specialized review of signs which may not be appropriate generally without certain restrictions, but which, if controlled as to the number, size, height, color, location, lighting, or relation to adjacent properties, would promote the health, safety, and welfare of the community. Conditional permitting of signs shall not be based upon the content of the sign, but is intended to allow for the evaluation of the physical impact of the proposed sign on adjacent properties and to ensure adequate mitigation of potentially unfavorable factors, such as the number, size, height, color, location, lighting, and other potentially unfavorable impacts. COUNCIL ACTION: Case No. Attachment A SP08-208Page 1 Vicinity Map Case No. Attachment B SP08-208Page 1 Site Plan Case No. Attachment C SP08-208Page 1 Proposed Signs Case No. Attachment D SP08-208Page 1 Case No. Attachment D SP08-208Page 1 Channel Letters Case No. Attachment D SP08-208Page 1 Existing Signs Estimated Front Fascia @ 9’.0” x 48’.0” Estimated Side Fascia @ 7’.0” x 32’.0” Case No. Attachment D SP08-208Page 1 Aerial View Case No. Attachment D SP08-208Page 1 Sign Variance Application Case No. Attachment E SP08-208Page 1 Case No. Attachment E SP08-208Page 1 Case No. Attachment E SP08-208Page 1 Case No. Attachment E SP08-208Page 1 Case No. Attachment E SP08-208Page 1 Case No. Attachment E SP08-208Page 1