Item 6BZA09-039
Applicants: Greater Southlake Women’s
Society, Inland Southwest
Management, LLC, and the
City of Southlake
Request: Specific Use Permit for a Mass Gathering Event for Home for the Holidays and Tree Festival
Location: Southlake Town Square
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SOUTHLAKE BLVD (FM 1709)
CARROLL AVE
SH 114
MAIN ST
Santa’s Helpers December 10, 2009
5-10 p.m.
Banner
The banner will read:
Festival of Trees
November 21 through 23
(sponsor logos displayed here)
SOUTHLAKE BLVD (FM 1709)
CARROLL AVE
SH 114
MAIN ST
Existing Truluck’s Valet
Proposed Valet Podium at Mi Cocina’s
Existing Valet at Truluck’s
Proposed Valet at Mi Cocina’s
P & Z ACTION:
Approved (5-0) for a term of one (1) year, subject to Staff's Report dated September 11, 2009, and also subject to the memo from Bob Price, Director of Public Works, dated September
17, 2009.
Applicant Presentation
Sponsor Highlights
Sponsor Agenda
Objectives
Current Sponsors
Festivities
Sponsorship levels
Tree and holiday décor levels
Trish Biddle, official artist
Objectives
Raise $80,000 for the following charities
Battered Women’s Foundation; Cook Children’s Health Foundation; Girl Scouts of Texas and Oklahoma Plains, Inc.; GSWS Scholarship to Carroll Senior High School Female Senior; Metroport
Meals on Wheels; Open Arms Community Enrichment; PKD Foundation (Polycystic Kidney Disease); Rocky Top Therapy Center; Southlake Safety Town; Summer Santa; Young Artists of Texas
Enhance Sponsor image, sales and loyalty with
Pre and Post event media and marketing exposure throughout DFW
Event Exposure among thousands of influential local and DFW consumers
Current Sponsors
Park Place Motorcars Bedford - Presenting Sponsor
Roxann Taylor & Associates, Realtors
Southlake Town Square
City of Southlake
The Hilton Hotel of Southlake Town Square
Trish Biddle, Local Artist
Omni Hotels
Portraits South
Central Market
Duncan Disposal
The Center for Medical Weight Loss
Women’s Integrated Healthcare
Carpet Mill Outlet
Media Sponsors
Southlake Style Magazine
Society Life
Society Kids
Jordan Custom Publications Wish Book
Fort Worth, Texas The City’s Magazine
360 West Magazine
Modern Luxury Dallas
OurGreatCity.com
Radio Disney –Flyers Distributed throughout DFW
Look Forward to This!
Five events the week-end of Nov 20-22 at all budget levels, tickets from $1 to $75, purchases from $5 to $1,000 plus.
A dazzling array of the latest holiday styles, all in time for your holiday decorating and parties
Decorated trees from 2 feet to 10 feet tall
Tabletop decorations and wreaths
Gifts, jewelry, clothing, cards
So many ways to give and create a memorable holiday experience!
Conveniently located at the Hilton Hotel of Town Square ballroom
Festivities - all at the Hilton Hotel of Town Square Ballroom
Friday, Nov 20
Fashion Luncheon, holiday clothes and gifts, 10:30AM-1PM, $40 a ticket
Glitter Gala, a magical evening, 6:30-11PM, $75 each, $125 for 2 tickets
Saturday, Nov 21
Breakfast with Santa and Radio Disney, Santa photo ops and delightful activities, 9-11AM, $20 per child, $10 per adult
Gallery Open House, 1-4PM, $5 for ages 12+, $1 for those under 12
Southlake Town Square and the City of Southlake’s Tree-Lighting Evening Event
Sunday, Nov 22
Gallery Open House, 12-3PM, $5 for ages 12+, $1 for those under 12
Sponsor Benefits, Based on Contribution Level
Pre and Post Event Marketing
Radio, newspaper, magazine, web, direct mail and e-mail exposure
Press releases, flyers, posters, postcards, newspaper thank-you, thank you notes, website hot links, banner ads
Event Exposure
Program ads ranging from full to quarter page to logo/tagline, signage, VIP bags, live and silent auction coverage
Tickets
From 1-10 tickets to event of choice, tickets to VIP party Wednesday, Nov 11, 2-10 tickets to Gallery Open House
Signed Giclee of the 2009 original “Festival of Trees 2” artwork by local artist Trish Biddle
Sponsorship Opportunities
Participation Levels – your marketing exposure varies based on the level you choose
Presenting Sponsor - Sold
Diamond - $10,000 cash/in kind
Platinum - $8,000 cash/in kind
Gold - $5,000 cash/in kind
Silver - $3,000 cash/in kind
Bronze - $1,000 cash/in kind
Ruby – $500 cash/in kind
Tree and Holiday Décor Patrons
Trees
1-2 Ft - $200 in decorations
3-4 Ft - $300 in decorations
5-6 Ft - $400 in decorations
7Ft Plus - $500 in decorations
All décor patrons receive signage , program
logo and VIP bag insert at all events.
Large tree sponsors receive verbal recognition
at the Glitter Gala.
Additional Options
Tabletop Arrangement or
Wreath - $100 in decorations
*Only 20 large trees 6 feet plus are available.
*We have 10 six-foot and 10 seven-foot
undecorated trees available for $50 each.
*Decorating assistance is available gratis
by local decorators.
Trish Biddle
Local artist Trish Biddle has over 40 works published internationally and is the official artist for numerous events throughout the USA.
All sponsors receive a signed Giclee of this year’s artwork. A Giclee has all the tonality and hue of the original artwork. Special light-fast inks are used which, if kept out of the
sun, remain true for up to 25 years.
Greater Southlake Women’s SocietyTax ID # 750756188Information and tickets available at SouthlakeFestivalofTrees.com For sponsorships and general information, please contactGail
SantoraPO Box 92655Southlake, TX 76092Phone: 817.251.9003Fax: 972.871.5667E-Mail: gswsfestival@live.com
DALLAS VALET CUSTOM SOLUTION
ADDRESSING EVERY CUSTOMER NO MATTER WHERE THEY ARE COMING FROM OR WHERE THEY WANT TO GO WITHIN THE SOUTHLAKE TOWN SQUARE DOWNTOWN DISTRICT
SOUTHLAKE PARKING PRESENTATION
Dallas Valet Service, Inc., is pleased to present a customized solution that will provide greater customer service to all patrons visiting Southlake Town Square!
With our advanced technology: experienced skilled resources, and careful attention to details, Dallas Valet Service, Inc., is prepared to serve the entire downtown shopping district.
Our feasibility study will show how we can serve all patrons better; by, alleviating traffic congestion, developing and control flow of traffic, providing customers with options for
different points of drop off and pick up valet parking service.
With our services customers will have more time to dine, shop, and enjoy themselves. They will leave feeling pampered instead of frustrated by their parking experience.
We are prepared to provide this service during the busy Holiday Season November 22, 2009 through January 1, 2010.
Proposed hours of operations are:
Monday – Friday 12:00 PM – Close
Saturday – Sunday 11:00 AM – Close
SOUTHLAKE TOWN SQUARE
North, East, West, or South
From wherever you come, or wherever you go within the Southlake Town Square, valets are prepared to take your vehicle and park it while you dine, shop, enjoy a show, etc. Valet drop
off and pick up program can be customized to meet every customer’s needs. To explain our services, we have focused on key core directional areas shown in the attached exhibits including
detailed drawings and verbal descriptions. (See red dots for strategically placed podiums and blue arrows for vehicle parking).
EXHIBIT A
This will serve the area patrons from east to northwest. Please draw your attention to the podium located on the side of Building 54 Truluck’s . The podium is conveniently located on
Plaza Place and very accessible to many patrons; including the high traffic area near the Hilton Hotel. Valet traffic will move clockwise to park and counter clockwise to retrieve
cars to original location; or a change of location of pick up if the patron should prefer.
EXHIBIT B
This will serve the area patrons from North to south on State Street and east to west along Main Street. Please direct your attention to the podium located in front of Building 104
Mi Cocina. The podium is conveniently located near shops 98-113. Traffic will flow south on State Street proceed to podium drop off. Valet will take vehicles west on Main and north
toward Prospect Street in the middle of the lot. (See Valet Designated Parking area. See red dots for strategically placed podiums and blue arrows for vehicle parking).
Valet Parking
Overflow
Valet parking
DALLAS VALET CUSTOM SOLUTION
Our customized solution will provide greater customer service to all patrons of the Southlake Town Square and Downtown District! We are prepared to pamper your patrons, increase shopping/dining
time, and eliminate the parking hassles previously associated with the busy Holiday Season.
With our advanced technology, experienced skilled resources, and careful attention to details, Dallas Valet Service, Inc., is prepared to serve the entire downtown district. We are
only a radio dispatch away from taking one vehicle from a strategically placed drop off point to a new pick up location. We can do this and by controlling the cars and returning the
vehicles in the most efficient manner; thus eliminate u-turns, traffic congestion, confusion, and other parking annoyances.
By providing this custom solution, we can serve all patrons better; by, alleviating traffic congestion, developing and control flow of traffic, providing customers with options for different
points of drop off and pick up valet parking service.
With our services customers will have more time to dine, shop, and enjoying themselves. They will leave feeling pampered instead of frustrated by their parking experience.
As always we welcome your comments and suggestions moving forward. Should you require changes to our customized program we have the flexibility, and ingenuity to make it happen!
Exhibit C
Questions?