Item 6D
Department of Planning & Development Services
S T A F F R E P O R T
February 25, 2009
CASE NO:SV09-001
PROJECT:Sign Variance for Panera Bread Bakery Café #1367
REQUEST:
Starlight Sign, on behalf of Panera, LLC, is requesting a variance to the Sign
Ordinance No. 704-C requirements for attached signs for Panera Bread Bakery Café
#1367. The restaurant is located at 2140 East Southlake Boulevard, Suite R in the
Village Center retail development. The applicant is presenting two options for
consideration in coordination with the site plan request (ZA09-003). Option A includes
one sign on the tower facing southeast, one sign on the tower facing southwest, and
one blade sign on the west elevation. The signs on the tower have internally
illuminated channel letters and a logo. Option B also includes one sign on the tower
facing southeast, one sign on the tower facing southwest, and one blade sign on the
west elevation. The signs on the tower include a background panel to provide a
contrast against the neutral color of the tower. With either option, the two signs on the
tower exceed the maximum letter height, maximum logo height, and maximum area
permitted under Sign Ordinance No. 704-C.
The specific variance requests are as follows:
Sign Current Regulation Option A Option B
Regulation
Number of One per street frontage; two Two per street frontage; Two per street frontage;
Signs maximum three maximum three maximum
Maximum 18 inches (south elevation) 30 inches 24 inches
Letter Height 16 inches (west elevation)
Maximum 22.5 inches (south 41.25 inches 33.5 inches
Logo Height elevation)
20 inches (west elevation)
Maximum 49 sq. ft. (south elevation) 55.4 sq. ft. (south elevation) 77.4 sq. ft. (south
Area 38 sq. ft. (west elevation) 59.2 sq. ft. (west elevation) elevation)
81.2 sq. ft. (west elevation)
ACTION NEEDED: Consider variance request.
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
Case No.
SV09-001
(D) Proposed Signs
(E) Previous Tenant’s Signs
(F) Sign Variance Application
STAFF CONTACT:
Ken Baker (748-8067)
Jenny Crosby (748-8195)
Case No.
SV09-001
BACKGROUND INFORMATION
APPLICANT:
Starlight Sign on behalf of Panera, LLC
OWNER:
Global Reality & Management TX, Inc.
PROPERTY SITUATION:
The property address is 2140 East Southlake Boulevard, Suite R
HISTORY:
On June 7, 2005, City Council approved a sign variance to allow three signs for
Anderson’s Furniture and Design Gallery, each with a maximum letter height of
27 inches. The total area of each sign was 27 square feet.
CITIZEN INPUT/
BOARD REVIEW:
None
STAFF COMMENTS:
The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:\Community Development\MEMO\SIGNS\2009\SV09-001 Panera.doc
Case No. Attachment A
SV09-001Page 1
Case No. Attachment B
SV09-001Page 1
Site Plan
Case No. Attachment C
SV09-001Page 1
Proposed Signs – Option A
Case No. Attachment D
SV09-001Page 1
Case No. Attachment D
SV09-001Page 2
Proposed Signs – Option B
Case No. Attachment D
SV09-001Page 3
Case No. Attachment D
SV09-001Page 4
Previous Tenant’s Signs
Approved by Variance - June 2005
Three signs total
27 inch letters (“A” and “S”)
Case No. Attachment E
SV09-001Page 1
Sign Variance Application
Case No. Attachment F
SV09-001Page 1
Case No. Attachment F
SV09-001Page 2