Item 4D AudioItem 4.DItem 4.D
Business Business
Retention & ExpansionRetention & Expansion
Strategic PlanStrategic Plan
Prepared by the Prepared by the
Department of Economic DevelopmentDepartment of Economic Development
Greg Last, DirectorGreg Last, Director
Introduction
Purpose of BRE PlanPurpose of BRE Plan
••Identify strength, weaknesses, Identify strength, weaknesses,
opportunities, and threats for the diversity opportunities, and threats for the diversity
of business types in the City (SWOT)of business types in the City (SWOT)
••Develop a focused strategy on work efforts Develop a focused strategy on work efforts
that will provide the greatest return for the that will provide the greatest return for the
businesses, resulting in a strong and businesses, resulting in a strong and
sustainable nonsustainable non--residential tax baseresidential tax base
••Retain and grow existing businessesRetain and grow existing businesses
Introduction
CC Work Session March 3CC Work Session March 3
••E.D. Dept. MissionE.D. Dept. Mission
••E.D. Dept. GoalsE.D. Dept. Goals
••Background DataBackground Data
••Planning PoliciesPlanning Policies
••Strategic Plan ProcessStrategic Plan Process
Discussion
Introduction
E.D. Dept. MissionE.D. Dept. Mission
MissionMission: To help create a diversified, : To help create a diversified,
••
vibrant and vibrant and sustainable economy sustainable economy
through attraction and support of through attraction and support of
business enterprisesbusiness enterprisesmeeting the meeting the
vision and standards desired by City vision and standards desired by City
leadersleaders
Work Session-1
Introduction
E.D. Dept. GoalsE.D. Dept. Goals
GoalsGoals::
••
Provide desirable services to residentsProvide desirable services to residents
––
Retain and support existing businessesRetain and support existing businesses
––
Attract desired businessesAttract desired businesses
––
Market the CityMarket the City
––
Maintain strategic data resourcesMaintain strategic data resources
––
Nurture a positive business environmentNurture a positive business environment
––
Promote tourism and the hotel and Promote tourism and the hotel and
––
convention industry in the Cityconvention industry in the City
Work Session-1
Introduction
Background DataBackground Data
1,620 total businesses1,620 total businesses
••
8 million sf of commercial real estate8 million sf of commercial real estate
••
2,518,018 sf of office space2,518,018 sf of office space
––
1,685,146 sf of industrial / flex space1,685,146 sf of industrial / flex space
––
2,796,610 sf of retail space2,796,610 sf of retail space
––
941,570 sf of “other” commercial 941,570 sf of “other” commercial
––
space (schools, warehouse, etc.)space (schools, warehouse, etc.)
Work Session-1
Introduction
Planning Policies / Recomm.Planning Policies / Recomm.
Urban Design StudyUrban Design Study: Addresses : Addresses
••
urban design issues for S.H. 114 , F.M. urban design issues for S.H. 114 , F.M.
1709, and F.M. 1938 1709, and F.M. 1938
2025 Plan2025 Plan: :
••
Consolidated Land Use PlanConsolidated Land Use Plan
––
Mobility and Master Thoroughfare PlanMobility and Master Thoroughfare Plan
––
Parks, Recreation & Open Space PlanParks, Recreation & Open Space Plan
––
Pathways and Sidewalk PlansPathways and Sidewalk Plans
––
Work Session-1
Introduction
Strategic Plan ProcessStrategic Plan Process
Draft development by the E.D. staffDraft development by the E.D. staff
••
Development community inputDevelopment community input
••
Chamber of Commerce review and Chamber of Commerce review and
••
contributionscontributions
City Council considerationCity Council consideration
••
Work Session-1
Introduction
CC Work Session March 3CC Work Session March 3
City of SouthlakeProfessional Services
E.D. DepartmentRetail
Chamber of CommerceRestaurants
Business CommunityManufacturing / Assembly
Corporate InvolvementHospitality / Tourism
Small Businesses
Discussion
SWOT Analyses
City of SouthlakeCity of Southlake
StrengthsStrengths: :
••
School districts, demographics / executives, School districts, demographics / executives,
––
proximity to airports, development standards, proximity to airports, development standards,
Southlake Town Square, developer relationships, Southlake Town Square, developer relationships,
master planned residential developmentmaster planned residential development
WeaknessesWeaknesses: :
••
Available land, labor for service, regional transit Available land, labor for service, regional transit
––
plan, development process, lack of 4A/4B E.D. plan, development process, lack of 4A/4B E.D.
sales tax, limited number of homes, development sales tax, limited number of homes, development
processprocess
Work Session-2Discussion
SWOT Analyses
City of SouthlakeCity of Southlake
OpportunitiesOpportunities: :
••
DFW 114 West Corridor brand enhancement, DFW 114 West Corridor brand enhancement,
––
community events, DPS involvement, business / community events, DPS involvement, business /
Council relationships, business lifecycle Council relationships, business lifecycle
opportunitiesopportunities
ThreatsThreats: :
••
Competitive markets: Westlake, Roanoke, Competitive markets: Westlake, Roanoke,
––
Lewisville, Coppell, Las Colinas, Irving, Plano, Lewisville, Coppell, Las Colinas, Irving, Plano,
Frisco, Richardson, Alliance / DFW AirportsFrisco, Richardson, Alliance / DFW Airports
Work Session-2Discussion
SWOT Analyses
E.D. Dept. ProgramsE.D. Dept. Programs
StrengthsStrengths: :
••
www.SouthlakeBusinesses.comwww.SouthlakeBusinesses.com, Shopping & , Shopping &
––
Dining Guide, Local Business Report, DFW 114 Dining Guide, Local Business Report, DFW 114
West Corridor marketing emphasis, Director’s West Corridor marketing emphasis, Director’s
tenure with businessestenure with businesses
WeaknessesWeaknesses: :
••
NonNon--core staff responsibilities, lack of business core staff responsibilities, lack of business
––
visitations and retention emphasis, ribbonvisitations and retention emphasis, ribbon--cutting cutting
attendance, lack of BRE incentive programattendance, lack of BRE incentive program
Work Session-2Discussion
SWOT Analyses
E.D. Dept. ProgramsE.D. Dept. Programs
OpportunitiesOpportunities: :
••
Website enhancements, Hotel Occupancy Tax Website enhancements, Hotel Occupancy Tax
––
programs supporting businessesprograms supporting businesses
ThreatsThreats: :
••
Staffing turnoverStaffing turnover
––
Work Session-2Discussion
SWOT Analyses
Southlake Chamber of CommerceSouthlake Chamber of Commerce
StrengthsStrengths: :
••
City staff relationships, ambassadors, service City staff relationships, ambassadors, service
––
involvement, Leadership Southlake, networking involvement, Leadership Southlake, networking
opportunities, award programs, community opportunities, award programs, community
marketing, golf tourney, Oktoberfestmarketing, golf tourney, Oktoberfest
WeaknessesWeaknesses: :
••
Retail roundtable, restaurant roundtable, retail Retail roundtable, restaurant roundtable, retail
––
involvement, manufacturing / assembly / involvement, manufacturing / assembly /
distribution involvementdistribution involvement
Work Session-2Discussion
SWOT Analyses
Southlake Chamber of CommerceSouthlake Chamber of Commerce
OpportunitiesOpportunities: :
••
Board / Council relationships, DFW 114 West Board / Council relationships, DFW 114 West
––
Corridor collaborative marketing, regional Corridor collaborative marketing, regional
marketing and promotion, legislative affairsmarketing and promotion, legislative affairs
ThreatsThreats: :
••
Economic downturnEconomic downturn
––
Work Session-2Discussion
SWOT Analyses
Business CommunityBusiness Community
StrengthsStrengths: :
••
Business executive involvement, business diversity Business executive involvement, business diversity
––
increasing, Southlake Town Square success, selected increasing, Southlake Town Square success, selected
banking supportbanking support
WeaknessesWeaknesses: :
••
Shortage of primary businesses, saturation of banks, Shortage of primary businesses, saturation of banks,
––
slowing residential growthslowing residential growth
OpportunitiesOpportunities: :
••
Merchant associations, Council / business meetingsMerchant associations, Council / business meetings
––
ThreatsThreats: :
••
Westlake, Northwest Metroport businesses, overWestlake, Northwest Metroport businesses, over--
––
development of retaildevelopment of retail
Work Session-2Discussion
SWOT Analyses
Corporate InvolvementCorporate Involvement
StrengthsStrengths: :
••
Sabre involvement, small business owners, Sabre involvement, small business owners,
––
regional involvementregional involvement
WeaknessesWeaknesses: :
••
Limited involvementLimited involvement
––
OpportunitiesOpportunities: :
••
Corporate / City relationships, Southlake Corporate / City relationships, Southlake
––
executives, small business industry groupsexecutives, small business industry groups
ThreatsThreats: :
••
Westlake, AllianceWestlake, Alliance
––
Work Session-2Discussion
SWOT Analyses
Small BusinessesSmall Businesses
StrengthsStrengths: :
••
Principle’s involvement, Chamber networking Principle’s involvement, Chamber networking
––
opportunitiesopportunities
WeaknessesWeaknesses: :
••
Banking relationships, financial sophistication, lack Banking relationships, financial sophistication, lack
––
of franchise / corporate structureof franchise / corporate structure
OpportunitiesOpportunities: :
••
Mentoring / nurturing programs, business blogs, Mentoring / nurturing programs, business blogs,
––
business resource centerbusiness resource center
ThreatsThreats: :
••
StartStart--up durationup duration
––
Work Session-2Discussion
SWOT Analyses
Professional Service BusinessesProfessional Service Businesses
StrengthsStrengths: :
••
Chamber participation, medicalChamber participation, medical
––
WeaknessesWeaknesses: :
••
Bank saturation, focus groupsBank saturation, focus groups
––
OpportunitiesOpportunities: :
••
Financial services involvement, law firmsFinancial services involvement, law firms
––
ThreatsThreats: :
••
Saturation beyond demandSaturation beyond demand
––
Work Session-2Discussion
SWOT Analyses
Retail BusinessesRetail Businesses
StrengthsStrengths: :
••
Regional retail market, isolated involvementRegional retail market, isolated involvement
––
WeaknessesWeaknesses: :
••
Retail involvement in Chamber, labor poolRetail involvement in Chamber, labor pool
––
OpportunitiesOpportunities: :
••
Develop tourism programs supporting retail, Develop tourism programs supporting retail,
––
furniture cluster cooperation, roundtable forumsfurniture cluster cooperation, roundtable forums
ThreatsThreats: :
••
OverOver--development of retail, Westlake, Colleyvilledevelopment of retail, Westlake, Colleyville
––
Work Session-2Discussion
SWOT Analyses
RestaurantsRestaurants
StrengthsStrengths: :
••
Restaurant diversity, Shopping & Dining Guide, Restaurant diversity, Shopping & Dining Guide,
––
catering summary, regional attractioncatering summary, regional attraction
WeaknessesWeaknesses: :
••
MomMom--nn--Pop restaurants, residential densities, lack Pop restaurants, residential densities, lack
––
of national franchise involvement, restaurant of national franchise involvement, restaurant
closingsclosings
Work Session-2Discussion
SWOT Analyses
RestaurantsRestaurants
OpportunitiesOpportunities: :
••
Restaurant forum, website enhancements, casual Restaurant forum, website enhancements, casual
––
family restaurantsfamily restaurants
ThreatsThreats: :
••
OverOver--development of restaurantsdevelopment of restaurants
––
Work Session-2Discussion
SWOT Analyses
Manufacturing / Assembly / Manufacturing / Assembly /
DistributionDistribution
StrengthsStrengths: :
••
Airport adjacency, highway / rail access, existing Airport adjacency, highway / rail access, existing
––
business parksbusiness parks
WeaknessesWeaknesses: :
••
Limited number of businesses, lack of tripleLimited number of businesses, lack of triple--
––
freeport, limited political support, employment freeport, limited political support, employment
basebase
Work Session-2Discussion
SWOT Analyses
Manufacturing / Assembly / Manufacturing / Assembly /
DistributionDistribution
OpportunitiesOpportunities: :
••
More business engagement, targeted forum More business engagement, targeted forum
––
groups, Champion Crossing, match market groups, Champion Crossing, match market
analysis, adopt tripleanalysis, adopt triple--freeportfreeport
ThreatsThreats: :
••
DFW Airport development, Alliance developmentDFW Airport development, Alliance development
––
Work Session-2Discussion
SWOT Analyses
Hospitality / Hotel / TourismHospitality / Hotel / Tourism
StrengthsStrengths: :
••
Airport adjacency, Hotel / City / Staff relationshipsAirport adjacency, Hotel / City / Staff relationships
––
WeaknessesWeaknesses: :
••
Breadth and diversity of hotels, tourism Breadth and diversity of hotels, tourism
––
destinations, tourism programs, convention destinations, tourism programs, convention
venuevenue
OpportunitiesOpportunities: :
••
Hotel occupancy tax programs, additional hotels, Hotel occupancy tax programs, additional hotels,
––
regional tourismregional tourism
ThreatsThreats: :
••
Regional hotelsRegional hotels
––
Work Session-2Discussion
SWOT Analyses
% Developed Analysis% Developed Analysis
Discussion
% Developed Analysis% Developed Analysis
67% of the City is designated for low and medium 67% of the City is designated for low and medium
••
density residential uses density residential uses
87% of this property is developed87% of this property is developed
––
9% of the City is designated for Mixed Use9% of the City is designated for Mixed Use
••
36% of this property is developed 36% of this property is developed
––
4% of the City is designated for retail uses (Town 4% of the City is designated for retail uses (Town
••
Center, Retail Commercial, Regional Retail)Center, Retail Commercial, Regional Retail)
82% of this property is developed82% of this property is developed
––
3% of the City is designated for office uses3% of the City is designated for office uses
••
60% of this property is developed60% of this property is developed
––
3% of the City is designated for industrial uses3% of the City is designated for industrial uses
••
69% of this property is developed69% of this property is developed
––
Discussion
Strategic RecommendationsStrategic Recommendations
1.1.Focus on core responsibilitiesFocus on core responsibilities
2.2.Develop business visitation programDevelop business visitation program
a.a.Visit all businesses within a threeVisit all businesses within a three--year year
cyclecycle
b.b.Verify accuracy of business dataVerify accuracy of business data
c.c.Identify obstacles to success and Identify obstacles to success and
opportunities for assistanceopportunities for assistance
Discussion
Strategic RecommendationsStrategic Recommendations
3.3.Implement Monthly Local Business Implement Monthly Local Business
ReportReport
a.a.Allow 12 businesses to get critical Allow 12 businesses to get critical
exposureexposure
b.b.Recognize Chamber of Commerce award Recognize Chamber of Commerce award
recipientsrecipients
Discussion
Strategic RecommendationsStrategic Recommendations
4.4.Increase staffing dedicated to Hotel Increase staffing dedicated to Hotel
Occupancy tax administrationOccupancy tax administration
a.a.Hire dedicated staff to administer HOTHire dedicated staff to administer HOT
b.b.Develop programs supporting tourism, Develop programs supporting tourism,
hotel and convention businesseshotel and convention businesses
c.c.Develop programs supporting retailDevelop programs supporting retail
d.d.Develop programs supporting Develop programs supporting
restaurantsrestaurants
Discussion
Strategic RecommendationsStrategic Recommendations
5.5.Strengthen City / Chamber relationshipsStrengthen City / Chamber relationships
a.a.Identify and pursue partnership Identify and pursue partnership
opportunities for the Southlake opportunities for the Southlake
Chamber of Commerce and City E.D. Chamber of Commerce and City E.D.
staff to work togetherstaff to work together
b.b.Develop opportunities for the Southlake Develop opportunities for the Southlake
City Council to engage and interact City Council to engage and interact
with the Southlake Chamber Board of with the Southlake Chamber Board of
DirectorsDirectors
Discussion
Strategic RecommendationsStrategic Recommendations
6.6.Strengthen City / Corporate Alliance Strengthen City / Corporate Alliance
relationshipsrelationships
a.a.Utilizing the City / Sabre relationship Utilizing the City / Sabre relationship
model, develop a Southlake Business model, develop a Southlake Business
Council ProgramCouncil Program
Discussion
DiscussionDiscussion
Greg Last, DirectorGreg Last, Director
(817) 748(817) 748--80378037
Work Session –1Professional Service
City of SouthlakeRetail
E.D. Dept.Restaurant
Chamber of CommerceManufacturing / Assembly
Business CommunityHospitality
Corporate% Developed
Small BusinessRecommendations