Item 9C
Department of Planning & Development Services
S T A F F R E P O R T
April 29, 2009
CASE NO:SV09-007
PROJECT:Sign Variance for Watermere at Southlake
REQUEST:
Southlake Watermark Holdings, L.P., is requesting a variance from the Sign Ordinance
No. 704-C regulations for a temporary sign. The subject property is located at the
southeast corner of West Southlake Boulevard and Watermere Drive and the address
is 2807 West Southlake Boulevard. The applicant is requesting an extension for a v-
shaped development sign that exceeds the maximum sign height and maximum sign
area standards. The sign was approved in April 2008 for a period of one year and the
applicant is requesting approval for an additional year. The sign is v-shaped (2 sided),
13 feet tall, and 200 square feet in total area.
The specific variances requested are as follows:
Sign Regulation Current Regulation Proposed Sign
Maximum Sign 7 feet (1 sided sign) 13 feet (2 sided sign)
Height or 5 feet (2 sided sign)
Maximum Sign 48 square feet total (1 sided 200 square feet total; 100
Area sign) or 64 square feet total (2 square feet per side
sided sign)
Duration 1 year or upon issuance of 1 additional year
C.O. for all buildings
ACTION NEEDED: Consider variance request.
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Site Plan
(D) Previously Approved Sign and Proposed Sign
(E) Sign Variance Application
STAFF CONTACT:
Ken Baker (748-8067) or Jenny Crosby (748-8195)
Case No.
SV09-007
BACKGROUND INFORMATION
APPLICANT/OWNER:
Southlake Watermark Holdings L.P.
PROPERTY SITUATION:
The property address is 2807 West Southlake Boulevard.
HISTORY:
On April 18, 2006, City Council approved a variance to allow a development
sign with a height of 15 feet and an area of 160 square feet at this location
for a period of 18 months from installation. This sign was removed in spring
2008.
On April 15, 2008, City Council approved a variance for this sign for a period
of one year.
STRATEGIC LINK:
Quality Development
CITIZEN INPUT/
BOARD REVIEW:
None
STAFF COMMENTS:
The sign criteria, site plan and application are attached to this report.
COUNCIL ACTION:
N:\Community Development\MEMO\SIGNS\2008\SV09-007 Watermere Temporary Sign.doc
Case No. Attachment A
SV09-007Page 1
Case No. Attachment B
SV09-007Page 1
Site Plan
EXISTING
Case No. Attachment C
SV09-007Page 1
Previously Approved Sign (Removed Spring 2008)
Total Sign Height = 15 feet
Sign Area = 160 square feet
Case No. Attachment D
SV09-007Page 1
Existing/Proposed Sign
Case No. Attachment D
SV09-007Page 2
Case No. Attachment D
SV09-007Page 3
Sign Variance Application
Case No. Attachment E
SV09-007Page 1
Case No. Attachment E
SV09-007Page 2