Item 7 - Staff ReportCase No.
SV26-0008
Item 7
S T A F F R E P O R T
May 15, 2026
CASE NO: SV26-0008
PROJECT: Sign Variance for The Jane
EXECUTIVE
SUMMARY: Amara LLC, on behalf of The Jane, is requesting approval of a variance from the
Park Village Master Sign Plan, to allow an existing attached business sign to remain
displayed on their patio at 1151 E. Southlake Blvd., Suite 390 within Park Village.
REQUEST: Amara LLC is requesting a variance to allow the existing attached business sign
reading “Meet at Jane” to remain displayed on the patio wall.
The existing attached business sign, displayed within the patio area, is an LED sign
that is classified as a neon sign due to its exposed LED or similar lighting elements,
which are prohibited under the Park Village Master Sign Plan. Additionally, the sign
exceeds the maximum allowable standards for letter height, sign width, and number
of signs. The sign was installed without the required permit. The applicant is
requesting approval to allow the existing sign to remain in place.
Case No.
SV26-0008
Attached Business Sign
West Elevation
Permitted Per Park Village Master Sign Plan Proposed Sign
Sign Type Not Permitted Neon / LED or similar
sign type
Number of Sign
Inline Tenant
2 Signs
1 per facade 2 Signs
Letter Height 18” 50.5”
Logo Height 22.5” NA
Overall Sign Height NA 6’ – 3 1/2”
Sign Width 6’ – 4 7/8” 6’ – 7”
Sign Area 74 SF 41 SF
Logo Area 14.8 SF NA
Illumination Halo Lit (White) Face Lit (Yellow)
Case No.
SV26-0008
ACTION NEEDED: Consider approval of requested sign variance.
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817) 748-8215
Jenny Crosby (817) 748-8195
Case No. Attachment A
SV26-0008 Page 1
BACKGROUND INFORMATION
APPLICANT: Bo Jones, Amara LLC
OWNER: 5C SL Park Village LLC
PROPERTY SITUATION: 1151 E Southlake Blvd, Suite 390
LEGAL DESCRIPTION: Lot 1, Block 1, Park Village
CURRENT ZONING: ”S-P-1” Detailed Site Plan District
HISTORY: August 19, 2014; City Council approved the Master Sign Plan for Park
Village. (MSP14-002)
April 21, 2015; City Council approved a request for an amendment to the
Master Sign Plan for Park Village to reduce the size of the Park Village Tower
Feature. (MSP15-001)
June 16, 2015; City Council approved a sign variance request for Modmarket
to allow for attached fascia signs to exceed maximum sign area, letter and
logo height; to include a cabinet tagline sign; and, to allow the logo to be duel
lit (halo and internally illuminated). (SV15-004)
November 3, 2015; City Council approved sign variance requests for Gloria’s
Latin Cuisine to allow signage with unique illumination and tag line. (SV15-
007)
January 19, 2016; City Council approved sign variance request for The Juice
Bar noting a 24” J and all other letters not to exceed 18”. (SV15-010)
September 20, 2016; City Council denied a sign variance request for The
Pretty Kitty. (SV16-013)
May 8, 2017; following a denial from the Sign Board on May 4, 2017,
ShopCore Properties withdrew their application to amend the Park Village
Master Sign Plan. The proposed amendment to the Master Sign Plan for
Park Village was to allow the addition of two (2) awareness signs and six (6)
promotional sign holders. The amendment also proposed to remove the
specific criteria approved for The Fresh Market and set that tenant space
under the general sign criteria for Rim Buildings that are ≥20,000 square
feet. The remainder of the approved Master Sign Plan was not proposed to
change.
December 5, 2017; City Council denied a sign variance request for Eye
Works to allow an increase in letter height on the south façade so the signage
would match the east elevation and create a more balanced appearance.
(SV17-016).
October 4, 2022; City Council approved a Master Sign Plan for West Elm to
allow the east and west elevations as submitted, while requiring the north
elevation to comply with the Park Village Master Sign Plan. Restricted
Case No. Attachment A
SV26-0008 Page 2
parking signs were also revised to comply with the City’s sign ordinance.
(MSP22-0003)
SIGN BOARD: The Sign Board meeting is tentatively scheduled to be held on May 21,
2026.
CITY COUNCIL: The City Council meeting is tentatively scheduled to be held on June 16,
2026.
STAFF COMMENTS: City Council approval of this request does not waive the requirement to
obtain a sign permit prior to installation. All signage must be reviewed and
approved through the City’s permitting process before any installation takes
place.
For assistance with the sign permit application and to schedule a pre-
installation inspection, please contact Seantay Carpenter at 817-748-8215
or via email at scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV26-0008 Page 1