Item 4E Applicant - 2013 Leadership Southlake Class Presentation 04.16.13 Leadership
Southlake 2013
April 16,h, 2013
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Bob
Jones Nature Center
Educational Signage
Standards Proposal
Bob Jones Nature Center & Preserve
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"The citizen's of Southlake have a treasure here. . .
These economical and innocent pleasures make learning in Nature's University like no other. Learn
about these ever changing scenes by walking the trails in the incredible ecosystem that is free for the
interested."
- Dr Ray L Chancellor
.N C ducational Signage Standard
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The Bob Jones Nature Center Strategic Plan supports the continued development
of Southlake's unique natural resource to position the community as a regional
environmental leader which cultivates the preservation of native landscapes and
offers an area attraction for outdoor exploration and diverse learning experiences.
Supporting the Strategic Plan
• Leadership Southlake Class of 2013 wants to
establish an Educational Signage Standard consistent
with the BJNC Mission as well as the City of
Southlake's Master Plan.
Goals for BJNC Educational Signage
• Increase awareness of BJNC and its purpose;
• Establish ongoing, tangible education about
the historical and uniqueness of the area;
• Provide a more interactive, educational and
pleasurable experience for visitors;
• Increase visits; and
• Increase community support and partnership.
BJNC Education e Si na
g g
Goals & Objectives
Specific goals and objectives from the Southlake 2030 Plan that are applicable to the
BJNC Educational Signage Plan:
Goal Objective
Goal 1: Quality Development: Promote quality development Objective 1.12: Continue to strengthen the City's regulations
that is consistent with the Urban Design Plan,well-maintained, to encourage effective signage that is appropriately designed
attractive,pedestrian-friendly, safe, contributes to an overall and scaled to minimize adverse impacts on community
sense of place and meet the needs of a vibrant and diverse aesthetics.
community.
Goal 6: Economic Development: Create a diversified, Objective 6.1: Promote the City both nationally and
vibrant and sustainable economy through the attraction and regionally as a great place to live,work,visit, shop and
support of business enterprises and tourism meeting the vision recreate.
and standards desired by City leaders.
Objective 6.5: Enhance the quality of life for residents and
the sustainability of City business through the promotion of
tourism, convention and hotel industry in the City.
IGoal 9: Partnerships: Fully utilize and coordinate with the Objective 9.3: Continue active partnerships with non-profit
City's many partners to address issues facing the area,provide organizations,civic groups and local businesses to create
services and facilities,promote volunteerism, support events opportunities that benefit the community.
and programs and encourage economic growth.
Project Work Plan
• Overarching theme will be "Cross Timbers Eco-system"
(Complete)
• Choose and contract with design/fabrication firm
(City of Southlake working with RSM Design with
Design
Leadership Southlake serving as liaison with BJNC:
Current)
• Presentation to BJNC Board (Complete)
• Presentation to Southlake Chamber Board (Complete)
Approvals Presentation to Park Board (Complete)
4kv • Presentation to SPDC (Completion Date: April 2013)
�k Presentation to City Council (Completion Date: April
2013)
Fundraising • Community Partner Solicitations (Completion Date: April
2013)
• Footage shot at BJNC with Dr. Ray Chancellor (Complete)
Video Productioni • Testimonials Gathered (Completion Date: April 2013)
• Final Video (Completion Date: May 2013)
Number of Signs for Bluebird Trail determined
(Completion Date: April 2013)
Sign Installatio Fabrication of Bluebird Trail Signs (Completion Date:
May 2013)
• Installation of Bluebird Trail Signs (Completion Date: May
2013)
Maintenance Fund Established (Completion Date: May 2013)
FundingOpportunities
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The current goal of $50,000 is for the establishment of a
BJNC Educational Signage Standard, the design and
installation of educational signs on Bluebird Trail and the
establishment of a fund for maintenance and as seed money
for future educational signage.
Community Partner Solicitations:
• Like-minded community partners
• Both corporate and individual donors
Matching Funds:
• The Southlake Parks Development Fund also offers an
opportunity for possible matching funds.
Concept Evolution
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Educational SContent
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Overarching message
Ecoaysrem
Signage Categories History Soil Animal Life Foliage Ecotones
"Reading the
Geology of Aquatic
Why a Daily Common No
Wrap-up of the Preserve The Giving Resident Why Prairie Habitat—Life
Ill lCla J1 llap'e Bluebird Newspaper'- Trees of the o native/Invasiv
g b Trail, Trail "A Walk on Animal Nursery Tree Birds Preserve Restoration. a ecies Giving
Time' Tracks Environment
Underlying Design Concepts
• Foundational standards include:
— Provide an educational and pleasurable experience for
visitors;
— Must not impinge upon the natural beauty of their
surroundings;
— Ecologically friendly;
— Low maintenance; and
— Each trail will have an identifying logo.
Trailhead Signs
(OverarchingMessage)
• Sign Size and Shape
— Size must be 3 ft.by 2 ft.
IP
— Shape must be oak leaf
• Color and Contrast
— Color must be Green
• Arrow & Graphics
r Bluebird Trail and —> arrows on left side of sign
•ss — <—arrows on right side of sign
Cr Tin�ber Post Text
0; 0
— Font should be Goudy Old Style to be consistent with
City of Southlake's Interior Signage font.
aboutContent
r the • — Bluebird logo at top left of Bluebird Trailhead sign,and !
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Whitetail Deer logo at top left of Whitetail Deer Loop i
trailhead sign.
Overarching Message relevant to trail. Educational
context including history,animal life,foliage,ecotone
relevant to trail. (e.g. Importance of Cross Timber Post
Oak-Savannah Ecosystem sign)
•W13 No commercial message
— Optional QR Code linked to relevant content lower
right-hand corner.
• Mounting
— Seven feet from start of trail
— Mounting height:-Average adult eye level
— Secured in cement foundation
Interactive YSignsCategor
Sign Size and Shape
Size must be 2 ft.by 3 ft. (Large) or 1.5 ft.by 2.5 ft.
"Reading the Daily Newspaper" how many animals can you (Medium) or 1.25 ft.by 1.5 ft. (Small)
report that visited the trail ? — Shape must be rectangular
• Color and Contrast
• ` — Color must be brown
Arrows& Graphics
and ---)" arrows on left side of sign
0 — arrows on right side of sign
/or
Text
Font should be Goudy Old Style to be consistent with
City of Southlake's Interior Signage font.
Content
— Bluebird logo at top left of Bluebird trail signs,and
pc
Whitetail deer logo at top left of Whitetail Deer Loop
trail signs.
— Educational context including history,animal life,foliage,
ecotone relevant to trail (e.g.Why a Bluebird Trail?,"The
Giving Nursery Tree'
— No commercial message
— Optional QR Code linked to relevant content lower right
corner
• Mounting
— Mounting height:-3-4 ft.
— 1 ft. from edge of trail.
4
f — Secured in cement foundation
I
Point-of-Interest Signs
• Sign Size and Shape
— Size must be 1.5 ft.by 2.25 ft. (Medium) or 1.25 ft.by 1.5
4 ft. (Small)
— Shape must be rectangle resembling an open book or
simple rectangle
• Color and Contrast
— Color must be brown with red lettering
• Arrows& Graphics
n Time" - T and -> arrows on left side of sign '
ady trails,you are — arrows on right side of sign
se sands were once Text
id sea that covered — Font should be Goudy Old Style to be consistent with
rods would form the City of Southlake's Interior Signage font.
low called the Cross Content
rs. — Bluebird logo at top left of trail signs,and Whitetail Deer
logo at top of Whitetail Deer Loop trail signs.
— Educational context including history,animal life,foliage,
by Map ecotone relevant to trail (e.g. Common Trees of
Preserve,"A Walk in Time,""Reading the Newspaper,"
"Why Prairie Restoration,""Aquatic Habitat,"Resident h
Birds,Wintering Birds signs).
— No commercial message
Optional QR Code linked to relevant content lower right
corner
Mounting
— One foot from edge of trail
— Mounting height: -Low and angled
— Secured in cement foundation
Bob Jones 1w 4 0� ��-
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Timber Post Oak-
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Savannah Ecosystem 1 J• r -_ "_ . � g �'
Common Trees of the 2
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Preserve- "A Walk in Animal Tracks _
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THE COMPLETE PERSPECTIVE �•
The Barrows Firm, P.C.
. . . for a total of $ 13 . 800 raised so far!
The sand atBfNC is estimated to be
90 million ears old.
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"A majestic piece of reserved heritage. The Bob
p
Jones Nature Center combines our ancient as well as
our more recent history. The Cross Timbers region
is unique and ours to protect and preserve."
- Dr. Ray L Chancellor