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Item 6 - SPIN Report USOUTHLAK,E SPIN MEETING REPORT SPIN Item Number: SPIN2020-22 City Case Number: CP20-0002 Project Name: Addendum to Southlake 2035 Economic Development Master Plan SPIN Neighborhood: City-wide Meeting Date: October 27, 2020 Meeting Location: Virtual Total Attendance: Virtual Host: Jerod Potts, Policy & Strategic Initiative Principal Planner Applicant(s) Presenting: Daniel Cortez, Director of Economic Development & Tourism City Staff Present: Jerod Potts, Policy & Strategic Initiative Principal Planner Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on"I Want to"and"View""Video on Demand"—forums are listed under SPIN by meeting date. FORUM SUMMARY: Proposal: The City of Southlake is proposing an addendum to the existing Southlake 2035 Economic Development Master plan, adding recommendations to the existing plan, many of which focus on economic recovery. Proposal Details: 2035 Economic Development Master Plan (Focus Areas) • Improving existing services • Establishing target industries • Business retention and expansion initiatives • Economic incentives • Evaluation of current market • Implementation of new customer focused services • Engaging with citizens and the public 2035 Economic Development Master Plan Addendum (Focus Areas) • Emphasis on economic recovery • Assessing business impacts — post pandemic • Direct support to commercial centers • Workforce training and support for businesses • Re-evaluating target industries • Evaluating City regulations • Enhanced communication and marketing efforts Economic Recovery Strategic Goals • Grow the Economy o Tax and employment base growth o Attracting investment of private capital to grow jobs, create opportunities, and increase the tax revenue • Improve Local Economic Health • Elevate the Southlake Brand and Value Proposition • Promote Tourism o Southlake great place to visit for shopping, dining, recreation, and overnight stays • Collaborate for Success — between business community and the City • Support Businesses Southlake Market (Business Attraction) - 7 Recommendations • Identify centers, businesses, and industries most impacted • Partnerships with businesses to provide entrepreneurial education • Identify workforce needs and support workforce training and educational needs • Re-evaluate and understand market for target industries Investment of Public Funds — 7 Recommendations • Small business grant program and hotel marketing grants • Information regarding federal, state, and county business programs • Identify local ordinances for short-term relief and long-term modification • Enhanced permitting services —web-based and virtual Business Retention & Expansion — 10 Recommendations • Leverage business expertise from CEDC as advisory board and ECRT as industry representatives • Survey businesses during and post pandemic environment • Identify and provide enhanced online services for businesses • Engagement opportunities for business Communication, Marketing and Public Relations — 11 Recommendations • Implementation of strategic marketing and communication plan • Publishing of newsletter, redesigned New Biz List and showcasing of properties • Produce a video library supporting emphasizing premier location, workforce and world class business community • Implement a Now Open campaign for regional, national, and international visitors supporting businesses and inspiring travel Adoption Timeline September 2020: CEDC Feedback October 2020: SPIN Meeting/Community Input November 2020: CEDC & P&Z Consideration December 2020: City Council Approval • ' SPIN - October 27, 2020 Southlake 2035: Economic Development Master Plan Addendum ECONOMY DURING COVI D - 1 9 Unemployment w South lake Texas U.S. a FY 2020 FY 2019 „ ,,, 0,00 Oct Nov Dec Jan Feb r r -`IqSOUTHLAK �1+►iy 2035 MASTER PLAN • Improving existing services • Establishing target industries • Business retention and 4 PLAN expansion initiatives Grr or$WTNURE • Economic incentives ECONOMICVEVELOPMENT MASTER PLAN Focus � ..�.w••_._ AREAS • Evaluation of current market •a--- --•-- • Implementation of new customer focused services • Engaging with citizens and the x\,bl _ "- ic SOUTHLAKE 2035 MASTER PLAN ADDENDUM •Emphasis on economic recovery *ECONOMIC •Assessing business impacts - post DEVELOPMENT pandemic MASTER PLAN ADDEMDun To THE sou.H•. 2035 •Direct support to commercial Econowic DEvc101H.H1 M-T..PION centers V�" IN_�_ �� "ADDENDUM •Workforce training & support for ` Focus businesses AREAS 11 - •Re-evaluating target industries ib •Evaluating City regulations •Enhanced co unication and \\ marketing III I SOUTHLAKE ECONOMIC RECOVERY Promote Tourism: STRATEGIC GOALS Southlake is recognized,both nationally and regionally,as a great place to visit for shopping,dining,recreation and overnigh stays. Grow the Economy: Elevate the Southlake Brand and Achieve economic prosperity through tax and employment base growth,attracting Value Proposition: investment of private capital into our Southlake is recognized as a vibrant economy that grows jobs,creates community where businesses thrive. Collaborate for Success: opportunity,increases tax revenue. The business community,in partnership with the City,will nurture the growth and Improve Local Economic Health prosperity of Southlake businesses. These economic health metrics will equal or exceed pre-COVIDI9 levels: • Foreclosure rates Sales tax revenue • Commercial occupancy VisaVue sales data Support Businesses: (office,retail,industrial) Employment Southlake is recognized as a city where • Commercial permits the business community is valued and Daytime population nurtured through support services which', • New business openings Hotel occupancy are relevant,helpful,welcoming,and • Business survival rates Hotel ADR delivered in a timely manner with su,erio customer service. Southlake Market ( Business Attraction ) 0 Identify centers, • • • Identify workforce businesses and industries and support workforcemost impactedneeds � training educational Partnerships with Re-evaluate & understand • • businessesprovide market for target Investment of Public Funds / Small businessordinances prog • for relief marketing grants .` modification Information regarding Enhanced permitting unni -IIIt �'illll programs federal, stat- . county - web-based • Recommendations Business Retention & Expansion expertiseLeverage business Identify and provide . -. online advisory board and ECRT for businesses (e.a. BRC, as industry representatives data analysis, open • • C • • . 1„ Engagementopportunities 0 • •• pandemic a • • • • �nment � T I I I • spotlight,virtual, ♦�111i��i�♦ ( ,,��111t ►� ♦♦♦♦1��0 ��i�i�i11111�.: �� ®�S ECT -: Communication, Marketing and Public Relations Produce a video library Implementation of strategic supporting emphasizing 0 0 0 o marketing and O premier location, workforce 0 0 0 o communication Ian 0 0 p C and world class business community NEilS Publishing of newsletter, / \ Implement a Now Open redesigned New Biz List campaign for regional, and showcasing of OPEN national and international properties visitors supporting,.NX businesses and inspiring Mtravel 4DRecommendations �� , - \ \ � SOUTHLAKE ADOPTION ®ECONOMIC - DEVELOPMENT MASTER PLAN October 2020:SPIN November 2020: December 2020: '•°•°^'°°i^°° '" September 2020: Meeting/Community CEDC&P&Z City Council ■: CEDC Feedback Input Consideration Approval ,, Questions and Concerns: N/A SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives.The report is neither verbatim nor official meeting minutes;rather it serves to inform elected and appointed officials,City staff,and the public of the issues and questions raised by residents and the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council. Southlake Connect Results for the October 27, 2020 SPIN Town Hall Forum DETAILS Call Results 'I p 0(0.00%)Attempted- Confirmed Notification ID 565015832739549 . Notification 11950 em tad-Not Type Standard ConAttempted firrm d- Stan Date Oct 26,2020 ■14112(10.42%)Attempted -Not Connected Start Time 14,1623 CDT ■689(4.8496)Not Confirmation No Attempted Requested ■105(0.74%)other Call Throttling Yes Hide details Duration 4 hr(s) Ca0 Rewlls(yla DNiw>I Pala) Total %of Total Message Voice/Text Format Attempted-Not Confirmed Voieemail Message Only Preference Delivered 613 4.31% Delivery Order Organization Default Delivered-ToVoicemail 2824 19.85% Delivery Method: Not Delivered-No Answer 4316 30.34% 1_Primary SMS 2 Secondary SMS Delivered-To Handset 1030 7.24% 3.Primary Email 4.Primary Mobile Not Delivered-Voicemad Hung Up 593 4.17% 5 Secondary Email 6.Secondary Mobile Not Delivered-Recipient Hung Up 1331 9.36% 7.Home Phone 8 Home Phone 42 Sent 1243 8.74% 9.Business Phone 10.TTY I TTO Device Attempted-Not Connected Not Delivered-Invalid Number 182 1.28% Not Delivered-Out of Service 1149 8.OB% Not Delivered-Line Busy 151 1.06% ,,i r,TBrl-T Eu Not Attempted-Inactive Path 17 0.12% Not Delivered-Carrier Expired 4 0.03% Not Delivered-Downstream Commu 49 0.34% nication Error Not Attempted-Unsubscribed 295 2.07% Not Delivered-Contact Path Not Defi 4 0.03% ned Not Delivered-Duplicate Path 320 2.25% Everbridpe-Reports Attempts Over Time 15k IOk Sk Ok 3 0 1 ti Hide details Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Oct 2 6,202 Puma 0142 rySM 8C' C C Ci = 0 805 1:33 C S UT Secon dary S 12 268 C 3 = 0 281 MS Prima ry Em 215 500 0 0 0 = 0 717 ail Prima ry Mo 15 127 0 0 0 0 = _ 0 143 bile Sewn dary E 1 9 0 0 0 0 v 0 10 mail Secon dary 2 4 0 0 0 0 0 0 6 Mobil e Home 7556 5 0 0 0 0 0 0 0 7561 Phone Home Phone 0 2 0 0 0 0 0 0 0 2 82 Busin ess P 2861 3 0 0 0 0 0 0 0 2864 hone TTY/ TTO D 0 0 0 0 0 0 0 0 0 0 euice Everbridge-Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Secon dary E 0 0 33 80 0 0 0 0 0 113 mail Secon dary 0 0 16 17 0 0 0 0 0 34 Mobil e Home 0 0 12 7 0 0 0 0 0 21 Phone Home Phone 0 0 0 3 0 0 0 0 0 4 #2 Busin ess P 0 0 8 27 0 0 0 0 0 36 hone TTY/ TTD D 0 0 2 11 0 0 0 0 0 13 evice Oct 2 6,202 014:2 6:33 C 0 0 592 310 0 0 0 0 0 913 DT Su b Tota Is Everbridge-Reports I Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Oct 2 6,202 Prima 014-3 ry SM G 6.33 C S DT Secon dary S 0 MS Prima ry Em 0 0 0 ail Prima ryMo 0 0 0 0 bile Secon dary E 0 0 0 0 0 0 mail Secon dary Mobil 0 0 0 0 0 68 0 Mob e Home Phone 0 0 0 0 0 5 6 0 - Home Phone 0 0 0 0 0 1 2 0 0 3 #2 Busin ess P 0 0 0 0 0 6 9 0 0 15 hone TTY/ TTD D 0 0 0 0 0 11 3 0 0 14 evice Everbridge-Reports Attempt Delivery Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Attempt Totals Time Method 1 2 3 4 5 6 7 8 9 Nome Phone 0 #2 Busin ess P 0 hone TTY/ TTD D 0 u 2 evice Oct 2 6,202 014:4 0:42C 0 0 0 0 0 0 0 4 1 5 DT Su b Tota Is Totals 11465 918 592 310 189 91 20 4 13590