Item 6 - Presentation SELEC
SOUTHLAKE
Planning & Zoning Commission - February 4, 2021
Southlake 2035: Economic Development Master
Plan Addendum
2035 MASTER PLAN
PLAN
Focus '
AREAS • • .
iii�"WI Owl ,� ♦���e
2035 MASTER PLAN ADDENDUM
ADDENDUM
_OW Focus •
AREAS - -
` s.•"'c h 'd tk tr
Aoopleo oy the SI-1—City Council on MONTH DAY,2020 l
Dro'Ioaace N.
ifM#IF 1��� • „ ��j�1��y��rj�1���.pp �
prepares by
♦�•. ♦.•.♦♦..••�^iR City of So.tulM1lake Department of Economic Development 8 Tourism ♦ • ...... � ►'
IS _ ..
ECONOMIC RECOVERY Promote Tourism:
STRATEGIC GOALS Southlake is recognized, both nationally
and regionally, as a great place to visit for
shopping, dining, recreation and overnight
stays.
Grow the Economy:
Elevate the Southlake Brand and
Achieve economic prosperity through tax
and employment base growth, attracting Value Proposition:
investment of private capital into our Southlake is recognized as a vibrant
economy that grows jobs, creates community where businesses thrive. Collaborate for Success:
opportunity, increases tax revenue. The business community, in partnership
with the City, will nurture the growth and
Improve Local Economic Health prosperity of Southlake businesses.
These economic health metrics will equal or exceed pre-COVIDI9 levels:
• Foreclosure rates 0 Sales tax revenue
• Commercial occupancy 0 VisaVue sales data Support Businesses:
(office, retail, industrial) Employment Southlake is recognized as a city where
• Commercial permits the business community is valued and
• Daytime population nurtured through support services which
• New business openings Hotel occupancy are relevant, helpful, welcoming, and
• Business survival rates Hotel ADR delivered in a timely manner with superior
customer service.
Southlake Market ( Business Attraction )
Investment of Public Funds
ELEC
n
������••�W�17�
ISOUT •
Business Retention & Expansion
Identify and provide
Leverage business
_ expertise - • online
r advisory • • . • and ECRT for • •
data analysis, open
as industry representatives
• •
Survey businesses during Engagement opportunities
and post pandemic for • - •
environment 11111 • • • • ♦♦
sp-cia . asi •
������j ♦� �����1�1A������!
Communication, Marketing and Public Relations
Produce a video library
Implementation of strategic supporting - mphasizing
0000
and
. workforce
. ► and world class business
vcommunity
® Publishing of newsletter, •
. .Iredesigned New Biz List
campaign for - • •
' E
national and international
• showcasing of
ADOPTION TIMELINE
September October 2020: January 2021 : March 2021 :
, , SPIN Meeting CEDC City Council
Questions?