Item 8 - Demonstration and Plans (2)SOUTH LADE
PLANNING & DEVELOPMENT
SERVICES
MASTER SIGN PLAN APPLICATION
8.2 APPLICATION PROCESS
8.2.1 The applicant shall develop a master sign plan for all sign elements in the development based on the sign
design guidelines established in Section 8.4.
8.2.2 The Administrative Official shall forward the applicant's Master Sign Plan to the City Council for action on
the application after evaluating the Master Sign Plan on the established design guidelines. The City Council
shall make the final determination on the Master Sign Plan.
8.2.3 After approval of a Master Sign Plan for a particular development, all signs in that development shall meet
the standards approved in that specific Master Sign Plan.
A complete sign package includes the following:
8.3 APPLICATION REQUIREMENTS
A Master Sign Plan Application shall be a written and/or illustrated document to depict the proposed signs which
shall include:
8.3.1 Proposed sign palette which may include:
a. Attached Building Signs
b. Monument Signs
c. Window Signs
d. Directional Signs/Wayfinding
e. Directory Signs
f. Pedestrian Oriented Signs
g. Other
8.3.2 Location of all proposed signs included in the sign palette
8.3.3 Size and number of all proposed signs including maximum area, letter height, number, height, etc.
8.3.4 Materials proposed for all signs and sign structures.
8.3.5 Color and style palette for all signs (letter colors, background colors, text fonts, etc.) including context of
where signs are to be placed on any given fagade.
8.3.6 Type of illumination proposed (external, internal, etc.)
8.3.7 Landscaping and/or ornamental structures including fences, fountains, public art, ground cover, and other
landscaping elements that are intended to complement the proposed sign palette and design.
8.3.8 Any other information as required by the decision making bodies.
8.4 DESIGN GUIDELINES- MASTER SIGN PLANS
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall
be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance
to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character
of our city, signage as part of master sign plans must be considered on the broader scale of community rather than
on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's
experience.
The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by
ordinance but should clearly be related to the sign design goals listed below:
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817) 748-8069 Fax: (817) 748-8077
Website: www.cityofsouthlake.com
Revised January 2023
SOUTH LADE
PLANNING & DEVELOPMENT
SERVICES
MASTER SIGN PLAN APPLICATION
Design Goals
1) To develop an organized hierarchy of signage design types that help identify the location and size standards for
individual signs without infringing on the capability of creative design.
2) To establish design criteria that promote the overall visual quality of the streetscape environment for the general
public while providing reasonable and improved standards for identification of individual properties.
3) To improve the overall visual cohesive appearance of the site through signage guidelines, with strong
consideration that the visual streetscape.
4) To promote a "sense of place" for the City of Southlake while promoting creative design for individual
developments.
5) To promote signage as an architectural complement rather than being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following to be deemed a completed
application:
1) A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign
types and include distance measurement of the signs location from the nearest public right -of way.
2) Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes,
colors, lighting and identifiable references as to how the signage design relates to the proposed architecture.
Identify any landscaping elements proposed.
3) For all signage is to be mounted on building fagades, provide accurate building elevations that show signage
dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how
the signage design relates to the proposed architecture.
4) If the applicant is requesting any variances from the current regulations as part of the master sign plan, please
indicate the location of the variance, what the variance request is for and specific reason/justification for the
variance and how the variance promotes are adheres to the design goals provided.
5) A master sign plan application will be considered by the City Council following a recommendation by the Sign
Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear
fashion; however, the "guidelines" are not as strict as sign "standards." The review authority may interpret the design
guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable
or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance
with another guideline determined by the review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are followed.
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817) 748-8069 Fax: (817) 748-8077
Website: www.cityofsouthlake.com
Revised January 2023
CORGAN
Narrative
GRANITE SOUTHLAKE OFFICE 2
Date Issued: November 24, 2025
Regarding: Sign Variance Application
To: Dennis Killough, AICP
Deputy Director— Planning and Development Services
City of Southlake, Texas
1400 Main Street, Suite 310
Southlake, Texas 76092
From: Anita Delgado
SIGN VARIANCE APPLICATION
We are seeking approval of a variance to amend the Granite Place Two Master Sign Plan to allow an
additional top -of -building sign on the north elevation. This elevation was not included in the sign areas
previously approved by City Council under the original Master Sign Plan adopted in December 2021
or subsequent amendments.
The request is driven by a new tenant, Ryan LLC, whose visibility requirements include identification
toward Highway 114. The north elevation is the only building orientation that provides meaningful
visibility to that corridor. Allowing a sign in this location supports effective tenant identification while
maintaining consistency with the scale, placement, and character of signage previously approved for
Granite Place Two. The proposed sign will remain within the upper -story sign band dimensions and
letter -height standards established through prior amendments and Sign Ordinance 704.
The accompanying exhibits update the approved elevations and site plan to include this north
elevation sign while keeping all other conditions of the Granite Place Two Master Sign Plan
unchanged.
We appreciate the City's consideration of this request and are available to answer any questions.
Sincerely,
Anita Delgado, AIA LEED AP BD+C
Vice President — Corgan
SEEKING VARIANCE AND CITY Al
"H" WOULD COMPLY WITH 4'-6" H
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