Item 8 - Staff ReportCase No.
MSP25-0001
S T A F F R E P O R T
August 01, 2025
CASE NO: MSP25-0001
PROJECT: Master Sign Plan for Residences at Southlake
EXECUTIVE
SUMMARY: Fource Communications, on behalf of The Residences at Southlake, is seeking
approval of Master Sign Plan to allow seven signs for The Residences at Southlake
at Southlake Town Square.
REQUEST: The proposed Master Sign Plan (MSP) includes a total of seven (7) signs: five (5)
wall signs for Building A and two (2) signs for Building B.
For Building A, the proposal includes:
• Three (3) building identification signs:
o “Office” (labeled as Sign A)
o “Residences at Southlake,” including the address number (labeled as
Sign B)
o “Parking” (labeled as Sign C)
• Two (2) logo signs (labeled as Signs F and G)
For Building B, the proposal includes:
o One (1) “Residences at Southlake” (labeled as Sign E)
o One (1) monument sign “Residences at Southlake” with the address (labeled
as Sign D)
Details of the proposed MSP are provided below.
Items shown in red indicate proposed regulations that do not comply with the current
sign code.
Case No.
MSP25-0001
Sign A - Single Face Illuminated ID at Bldg. A Main Entry
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - all other street
• Upper story signs require City Council
approval
• Sign type is prohibited
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 16”
• Logo Height: 20”
• Sign Width: 11.5’
• Sign Area: 186 SF
• Logo Area: 37.24 SF
• Internally illuminated sign must be neutral in
color when lit
• Upper Story Sign
• Sign type - Push-through Cabinet Sign
• Number of signs 1 of 5 for building A
• Letter Height: 8”
• Sign Height: 1’ - 4”
• Sign Width: 5’
• Sign Area: 6.7 SF
• Logo height: 16”
• Logo Area: 1.4 SF
• Illumination: face lit
Sign B - Single Face Illuminated ID / Address Sign at Bldg. A West Elev.
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - all other street
• First Floor Sign
• Sign Type is prohibited
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 16”
• Logo Height: 20”
• Sign Width: 9.7’
• Sign Area: 67.55 SF
• Logo Area: 13.51 SF
• Non-illuminated three-dimensional metal or
plastic letters with ≥2”
• Internally illuminated sign must be neutral in
color when lit
• Address signs no greater than five (5) square
feet in area. Address signs more than five (5)
square feet in area shall be considered
attached business signs and shall be counted
toward the area of signage permitted on a
building façade or monument sign.
• First Floor Sign
• Sign type - Push-through Cabinet Sign with
non-lit letters
• Number of Signs 2 of 5 for building A
• Letter Height: 3” & 8”
• Sign Height: 1’ - 4”
• Sign Width: 6’- 10”
• Sign Area: 9.7 SF
• Logo Height: 17”
• Logo Area: 1.5 SF
• Non-Lit letter depth: 1/4"
• Illuminations: face lit, top & bottom lighting
• Address Sign:
o Sign Type – non lit letters
o Letter height: 10”
o Sign width: 3’- 4”
o Non-Lit letter depth: 1/4"
o Sign Area: 2.7 SF
• Overall Sign Height: 2’ - 6 ¾”
• Total Sign Area: 13.61
Case No.
MSP25-0001
SIGN C - Single Face Illuminated ID at Bldg. A Garage Entry N. Elev.
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - all other street
• First Floor Sign
• Channel cut letters (internally or externally
illuminated) mounted to a sign backer is
prohibited.
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 16”
• Logo Height: 20
• Sign Width: 9.7’
• Sign Area: 67.55 SF
• Logo Area: 13.51 SF
• Internally illuminated sign must be neutral in
color when lit
• First Floor Sign
• Sign type – Channel letter with aluminum
webbing on raceway
• Number of Signs 3 of 5 for building A
• Letter Height: 12”
• Sign Height: 1’ - 8”
• Sign Width: 9’ - 10”
• Sign Area: 16.4 SF
• Logo Height: 1’- 8“
• Logo Area: 1.5 SF
• Backer plate Aluminum webbing: .90”
• Illuminations: face lit
SIGN D - Single Face Illuminated ID at Bldg. A Garage Entry N. Elev.
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - All Other Street
• Monument sign criteria require masonry
framing
• Illuminated address numerals located at the
top 20% of the sign structure
• Setback of at least 10 feet from the right of
way
• First Floor Sign
• Sign type - Push-through Cabinet Sign with
non-lit letters
• Number of monument signs 1 for building B
• Letter Height: 3” & 8”
• Sign Height: 1’ - 4”
• Sign Width: 6’- 10”
• Sign Area: 9.7 SF
• Logo Height: 17”
• Logo Area: 1.5 SF
• Non-Lit letter depth: 1/4"
• Setback Distance: 8’ - 3”
• Illuminations: Face Lit
• Address Sign:
o Sign Type – Non-Lit Letters
o Letter Height: 8”
o Sign Width: 2’- 8”
o Non-Lit letter depth: 1/4"
o Sign Area: 1.7 SF
• Overall Sign Height: 2’ - 8”
• Total Sign Area: 11.4 SF
Case No.
MSP25-0001
SIGN E - Single Face Illuminated ID at Bldg. B Main Entry
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - All Other Street
• First Floor Sign
• Sign Type is prohibited
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 16”
• Logo Height: 20”
• Sign Width: 18.6’
• Sign Area: 144 SF
• Logo Area: 28.8 SF
• Non-Illuminated three-dimensional metal or
plastic letters with ≥2”
• Internally illuminated sign must be neutral in
color when lit
• First Floor Sign
• Sign Type - Push-through Cabinet Sign
with non-lit letters
• Number of Attached Signs: 1 for building B
• Letter Height: 3” & 8”
• Sign Height: 1’ - 4”
• Sign Width: 6’- 10”
• Sign Area: 9.7 SF
• Logo Height: 17”
• Logo Area: 1.5 SF
• Non-Lit letter depth: 1/4"
• Illuminations: Face Lit & Up Lighting
SIGN F - Single Face Illuminated Emblem at Bldg. A NE Parapet Wall
If the sign consists of a logo only, the logo may cover 100 percent of the sign and use any color.
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology – Freeways
• Upper story signs require City Council
approval
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 42”
• Logo Height: 52.5”
• Sign Width: 13.5’
• Sign Area: 67.55 SF
• Logo Area: 13.51 SF
• Internally illuminated sign must be neutral in
color when lit
• Upper Story Sign
• Number of signs 4 of 5 for building A
• Logo
o Letter Height: 1’ - 4”
o Logo Height: 4’ - 10 1/2”
o Logo Width: 3” - 11”
o Logo Area: 19 SF
o Illumination: Face Lit
Case No.
MSP25-0001
SIGN G - Single Face Illuminated Emblem at Bldg. A NW Parapet Wall
If the sign consists of a logo only, the logo may cover 100 percent of the sign and use any color.
Permitted Per Sign Ordinance No 704-J Brief Description
• Street typology - Freeways
• Upper story signs require City Council
approval
• Number of Signs: One attached sign allowed
per street front with a total of two
• Letter Height: 42”
• Logo Height: 52.5”
• Sign Width: 13.5’
• Sign Area: 67.55 SF
• Logo Area: 13.51 SF
• Internally illuminated sign must be neutral in
color when lit
• Upper Story Sign
• Number of signs 5 of 5 for building A
• Logo
o Letter Height: 1‘- 1 1/4”
o Logo Height: 4’- 10 1/2”
o Logo Width: 3”- 3”
o Logo Area: 16 SF
o Illumination: Face Lit
ACTION NEEDED: Consider Approval of Requested Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817) 748-8215
Jenny Crosby (817) 748-8195
Case No. Attachment A
MSP25-0001 Page 1
BACKGROUND INFORMATION
APPLICANT: Fource Communications
OWNER: KG Southlake Owner LLC
PROPERTY SITUATION: 1530 Meeting St.
LEGAL DESCRIPTION: Lot 1R, Block 20, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted.
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted.
May 3, 2011; City Council approved a text amendment to Section 37
(“DT” Downtown District) of Zoning Ordinance No. 480, as amended,
creating new definitions for “Garden District” and “Garden District
Residences” as well as providing additional development regulations
for such development. (ZA10-068)
May 3, 2011; City Council approved a revised Concept Plan for the
Garden District, including 130 Garden District Residences and 10
Brownstones. (ZA10-069)
November 19, 2013; City Council approved a revised Concept Plan
for the Garden District and Brownstones Phase C to allow
construction of 60 Garden District Residences and 33 Brownstones
for a total of 93 residential units on approximately 7.472 acres.
(ZA13-011)
November 19, 2013; City Council approved a Preliminary Plat for
Southlake Town Square Garden District and Brownstones Phase C
to develop 60 Garden District residential units and 33 Brownstones.
(ZA13-012)
November 19, 2013; City Council approved a Specific Use Permit
(SUP) for the Brownstones, which includes portions of Phase B,
Phase C and the Garden District to develop 33 Brownstones on
approximately 4.89 acres. (ZA13-053)
November 19, 2013; City Council approved a Specific Use Permit
(SUP) for residential lofts in the Southlake Town Square “DT”
Downtown District for The Residences to allow the construction of 38
residential lofts in a five-story building on an approximately 0.60-acre
lot for a period of 24 months before commencing construction of the
use. (ZA13-054)
Case No. Attachment A
MSP25-0001 Page 2
September 15, 2015; City Council denied a Specific Use Permit
(SUP) for residential lofts in the Southlake Town Square “DT”
Downtown District, which proposed a revision of the previous SUP
approval to extend the expiration date from November 19, 2015, to
March 31, 2016, and to increase the maximum height from
approximately 52’ 4” to approximately 59’. (ZA15-094)
October 20, 2015; City Council approved a Specific Use Permit
(SUP) for residential lofts in the Southlake Town Square “DT”
Downtown District, which proposed a revision of the previous SUP
approval to extend the expiration date from November 19, 2015, to
November 20, 2016, and to increase the maximum height from
approximately 52’ 4” to approximately 59’ 3” (Option 1). (ZA15-107)
October 20, 2015; City Council denied a Specific Use Permit (SUP)
for residential lofts in the Southlake Town Square “DT” Downtown
District, which proposed a revision of the previous SUP approval to
extend the expiration date from November 19, 2015, to November
20, 2016. (Option 2). (ZA15-108)
April 1, 2014, City Council approved a specific use permit for a
temporary sales facility for the Garden District development (ZA14-
011).
December 2, 2014, City Council approved a sign variance allowing
two (2) off-site temporary development signs and one (1) off-site
sandwich board sign for The Garden District sales office. (SV14-017)
November 15, 2016; City Council approved a Specific Use Permit for
the Parkview Residences (ZA16-095)
June 5, 2018; City Council approved two off-site development signs
(one V-shaped sign) located at the SE corner of Central Avenue and
SH114 for period ending June 30, 2020 or such time as construction
is completed, whichever comes first; allowing one wayfinding sign
measuring up to 3’ x 5’ at the NW corner of Central Avenue and FM
1709 for period ending June 30, 2020 or such time as construction is
completed, whichever comes first; and allowing three temporary
construction signs placed on Parkview Residences construction
fence along Central Avenue per the exhibit this evening for period
ending December 31, 2019 or such time as construction is
completed, whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan
for Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to
allow a one (1) year extension of the previously approved specific
use permit for the temporary sales facility and signage located at 351
Central Avenue; and the specific use permit is extended to March 30,
2022. (ZA20-0069)
Case No. Attachment A
MSP25-0001 Page 3
April 20, 2021; City Council approved a sign variance for one (1)
existing off-site sign for the Parkview Residences located at E. SH
114 and Central Avenue for a 1-year period. (SV12-0002)
December 07, 2024; City Council approved a sign variance for
Parkview Residences to allow the event lighting on the building per
the proposed holiday and event schedule and regulations as outlined
in the staff report dated November 30, 2021. (SV24-0025)
January 07, 2025; City Council approved a sign variance for The
Residences at Southlake granting variances for three signs one off
site development sign located at the southeast corner of central
avenue and the east state highway 114 frontage road and two five
(5) foot by twenty-five (25) foot banners on the west elevation
construction fence located at 1530 Meeting Street and noting that we
are approving a duration of all signs to be allowed until July 31st 2025,
or until construction is complete. (SV24-0012)
SIGN BOARD: Sign Board consideration of this item is scheduled to be held on
August 07, 2025.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of this request does not waive the requirement
to obtain a sign permit prior to installation. All signage must be
reviewed and approved through the City’s permitting process before
any installation takes place.
Additionally, illuminated signs are subject to specific restrictions.
Such signs may not be erected or displayed within one hundred fifty
(150) feet of any single-family residentially zoned property unless the
lighting is fully shielded from view and the level of indirect light
complies with the standards established in Lighting Ordinance No.
693-B, as amended.
For assistance with the sign permit application and to schedule a pre-
installation inspection, please contact Seantay Carpenter at 817-748-
8215 or via email at scarpenter@ci.southlake.tx.us.
Case No. Attachment C
MSP25-0001 Page 1