Item 6B - NarrativeTo the Honorable City Officials of Southlake,
I write to you not only as the co-chair but also as a long time Southlake Resident and
Business owner, and as someone who believes deeply in the transformative power of
cultural celebration and civic unity. It is with great passion and clear intent that I submit
this Letter of Intent to produce the 2025 Hispanic Heritage Celebration in Southlake
Town Center —an event that stands to uplift, inspire, and unify our community in a wayfew
others can.
Southlake is a city defined by excellence —one that values education, prosperity, and
tradition. But what elevates any great city to a truly exceptional one is its ability to embrace
cultural diversity, celebrate shared values, and create inclusive experiences where all
voices feel seen, heard, and honored. The Hispanic Heritage Celebration is not just a
festival —it is a platform for awareness, a bridge to understanding, and a catalyst for
meaningful connection among neighbors.
This event will spotlight the rich heritage, accomplishments, and contributions of Hispanic
and Latino communities —locally and nationally —through music, food, storytelling, art,
and dialogue. It will invite residents, visitors, and businesses to engage with one another in
an environment built on appreciation, education, and unity.
Beyond the social and cultural importance, the event also carries significant economic
value. Hispanic Heritage celebrations across the country have proven to attract tourism,
generate local business revenue, and create vibrant partnerships between cities and
entrepreneurs. Southlake has the infrastructure, the reputation, and the opportunity to
Lead by example —positioning itself as a city that doesn't shy away from diversity, but leans
into it with pride and purpose.
It's also important to share that this vision is rooted right here in Southlake. Our board of
directors —comprised of 10 dedicated individuals —are all Southlake residents and
business owners. These are your neighbors, your local leaders, and community investors
who care deeply about the direction and future of our city. Their commitment reflects not
only passion, but ownership and accountability to ensure this event is a success that aligns
with Southlake's values.
It is our intention for the Hispanic Heritage Celebration to become an annual signature
event that community members of all backgrounds will look forward to year after year.
With time, we envision this becoming a beloved tradition —one that strengthens our city's
identity, welcomes new families, and becomes a cornerstone of Southlake's cultural
calendar.
I understand there may be concerns about programming, logistics, or perception —but I
assure you, we specialize in excellence. Our team is prepared to collaborate closely with
city officials, local law enforcement, and town center leadership to ensure a well -
organized, family -friendly, and safe celebration that reflects the high standards Southlake
is known for.
This is more than an event —it's a statement. A declaration that Southlake is not only a
place of affluence and achievement, but also of empathy, inclusion, and vision. By
approving the 2025 Hispanic Heritage Celebration, you are not only hosting a festival —you
are making history, and shaping the future of a more connected and compassionate
community.
We are eager to work hand in hand with you to make this vision a reality —and to build a
tradition that Southlake families will cherish for generations to come.
Thank you for your time, your leadership, and your commitment to the future of this great
city.
With deep respect and forward vision,
Viri Barker
Co -Chair and Board Member
Southlake Hispanic/Latino Organization LLC
949-945-4857