Item 6 - Staff ReportCase No.
SV25-0005
S T A F F R E P O R T
May 16, 2025
CASE NO: SV25-0005
PROJECT: Sign variances for OuchOrtho Pediatric Orthopedics
EXECUTIVE
SUMMARY: Priority Signs and Graphics on behalf of OuchOrtho Pediatric Orthopedics is
requesting approval of sign variance for an attached wall sign under the Master Sign
Plan for Forest Park Medical Center, located at 431 East State Highway 114, Suite
120.
DETAILS: Priority Signs and Graphics is requesting a variance for one attached wall sign
designated as "Tenant Three" in the Forest Park Medical Center Master Sign Plan.
The variance is necessary because the proposed sign does not conform to the
signage standards previously approved for Forest Park Medical Center. According
to those standards, the sign for "Tenant Three" (Clinic 21) must match the color,
typestyle, and illumination specifications approved for the Southlake Medical sign.
Specifically, the signage must utilize a Dark Bronze finish, Avenir Next Demi Bold
typestyle, and white internal illumination. The proposed sign deviates from these
requirements by incorporating a different font style and color.
On March 28, 2023, City Council approved a Master Sign Plan for Methodist
Southlake Hospital, which authorized the replacement of the “Southlake Medical”
signage with “Methodist” branding, including the use of color. However, this
approval did not amend the regulations for the other medical building signs.
Case No.
SV25-0005
A summary of the revisions is provided below.
Proposed Sign
Tenant Three Wall Sign
Permitted Per MSP15-0002 Forest Park Medical
Center
Proposed Sign for OuchOrhto Pediatrics
Orthopedics
Overall Sign Height: 42”
Sign Width: 17'
Sign Area: 59.5 SF
Sign Placement: Centered over 2 sets of windows at right
Letter Style: Avenir Next Demi Bold
Sign Color: Dark Bronze
Sign Face: Day/Night letter
Illuminations: White
Letter Height: NA
Logo Height: NA
Logo Area: NA
Non-Lit Letter Depth: NA
Overall Sign Height: 28.4”
Sign Width: 10.04'
Sign Area: 23.8 SF
Sign Placement: Centered over 2 sets of windows at right
Letter Style: Ouch Custom logo & Times New Roman
Sign Color: Hardess New Blue & Fire breathing Red
Sign Face: Day/Night letter
Illuminations: White
Letter Height: 5.8” & 16.4”
Logo Height: 16”
Logo Area: 1.4 SF
Non-Lit Letter Depth: 2”
Case No.
SV25-0005
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Plans
STAFF CONTACT: Seantay Carpenter (817) 748-8215
Jenny Crosby (817) 748-8195
Case No. Attachment A
SV25-0005 Page 1
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: SPE SOUTHLAKE MOBLP
PROPERTY SITUATION: 431 E. S.H. 114.
LEGAL DESCRIPTION: Lots 3R Block 1, Southlake Medical District
CURRENT ZONING: S-P-2 Generalized Site Plan District
HISTORY: March 5, 2013; City Council approved the (Forest Park) Master Sign Plan as
presented to include the revised Emergency Monument sign that was
distributed during the meeting. (MSP13-002)
April 16, 2013; City Council approved on the consent agenda the
amendment to the (Forest Park) Master Sign Plan for the attached signs for
the parking garage. (MSP13-004)
June 2, 2015; City Council approved a sign amendment to the (Forest Park
Medical site for the Medical Office Building) subject to the following with a
list of stipulations applied to Building ‘1’ and all other medical office buildings
built on this campus; the east and west elevations will be limited to the
“Southlake Medical” signs as represented on the renderings as well as the
building identification number; the north elevation will be allowed a ‘tenant
one’ sign, however, the specific sign(s) shall be required to come back for
Council approval; the ‘tenant three’ sign for Clinic 21 is approved for Building
‘1’ with the same letter type, color and illumination as the “Southlake Medical”
signs on the east and west elevations; and no other proposed tenant signage
is approved. (MSP15-002)
September 6, 2016; City Council approved a rebranding master sign
package for (Methodist Southlake Hospital). The MSP included four (4)
attached signs for the hospital and parking garage, and five (5) directional
signs. The approval allowed the MSP as proposed and accepted the
applicant’s agreement to limit the directional signs to three (3) and reduce
their size to 10 ½ square feet. (MSP16-006)
December 05, 2017; City Council approved on the consent agenda to allow
the upper story sign for Southlake Dermatology; (Forest Park) Master Sign
Plan (MSP15-002) the north elevation will be allowed a ‘tenant one’ sign,
however, the specific sign(s) shall be required to come back for Council
approval. (SV17-015)
April 21, 2020; City Council approved an amendment to the master sign
package for (Methodist Southlake Hospital), allowing the signs permitted as
Case No. Attachment A
SV25-0005 Page 2
stated in the staff report and noting the following: the sign package request
remains the same as approved by the Sign Board with the exception for the
removal of the previously requested monument sign (originally identified as
Location 18); three of the four single sided directional signs (leaving only the
addition identified as location 13); and the emergency room signs previously
proposed for the awning (Location 21). All other previously approved
signage for the hospital, as well as the medical office building, shall remain.
(MSP19-0003)
March 28, 2023; City Council approved an amendment to the Master Sign
Plan for (Methodist Southlake Medical Center), Approving as presented
this evening noting the following sign # 19 as presented, sign # 1 and # 4
options A1 and A2 as presented, sign # 9 option A1 with channel cut letters
as presented, and tabling sign 23 indefinitely. (MSP23-0001)
August 20, 2024; City Council approved an amendment to the Master Sign
Plan for (Methodist Southlake Medical Center), Approving variances
requested to increase sign size for signs 12 and 13 as noted, and
approving the off-site monument sign that was presented tonight. Option 1,
which is the larger option. (MSP24-0003)
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign permit to be approved prior to sign installation. Please contact
Seantay Carpenter for sign application processing and pre-install inspection.
Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV25-0005 Page 1