2009-09-22 SLAC PacketCITY OF
SOUTHLAKE
MEMORANDUM
September 8, 2009
TO: Southlake Arts Council
FROM: Kerry McGeath, Deputy Director of Community Services
SUBJECT: Agenda Item Comments for the regular Southlake Arts Council
Meeting — Tuesday, September 22, 2009 at 6:00 p.m.
Please notify staff if you will not be able to attend the meeting September 22, 2009 at
817.748.8184 orlcarpenter(aD_ci.southlake.tx.us. Thank you!
1. Agenda Item No. 2. Administrative Comments:
A. City -appointed Boards and Commissions Reception — An appreciation
reception for all of the council -appointed boards and commissions will be held
Tuesday, October 20, 5:00 p.m. in Southlake Town Hall. Invitations will be
mailed but we wanted to give you an advance notice as well. Hope you can
attend!
2. Aaenda Item No. 3A. Consent: Approval of the minutes from the Auaust 25. 2009
Southlake Arts Council meeting — If you have corrections to the meeting minutes,
please let Administrative Secretary Nancy Roper know in advance or make it part of
the motion for consideration. Nancy can be reached via e-mail at
nroper(a)ci.south lake.tx.us or by calling her at (817) 748-8249.
3. Agenda Item No. 4. PUBLIC FORUM: This is the public's opportunity to address the
Council about non -agenda items. During this proceeding it is important that the
council not deliberate (discuss among yourselves) or take action on any item
brought up at this time. The councils' options during this topic are 1) to listen; 2) ask
questions and respond to the presenter only; 3) request staff to look into the issue
and report back to the council; and/or 4) request that the chair put the item on a
future agenda for the council to discuss or consider.
4. Agenda Item No. 5A. Consider: Approval of the Southlake Arts Master Plan first
iteration — The first iteration of the arts Master Plan will be made available for review
and the Arts Council will decide whether to approve this document as an initial
Master Plan for the Arts in Southlake.
7. Agenda Item No. 6A. Discussion: Discuss scope and goals/objectives for Arts
Master Plan work subgroup — The Arts council will discuss in order to further develop
the scope and goals/objectives for the Master Plan work subgroup with the goal of
approving the scope, goals/objectives at the next meeting.
Southlake Arts Council
Meeting Date — September 22, 2009
Page 2 of 2
8. Agenda Item No. 6B. Discussion: Discuss scope and goals/objectives for art and
artist selection work subgroup — The Arts council will discuss in order to further
develop the scope and goals/objectives for the art and artists selection work
subgroup with the goal of approving the scope, goals/objectives at the next meeting.
9. Agenda Item No. 6C. Discussion: APEX Update — This item allows representatives
from APEX to update the Arts Council on APEX's current situation and upcoming
programs.
We appreciate your commitment and service to the City.
KM
STAFF CONTACT INFORMATION:
Telephone — (817) 748-8203
Facsimile — (817) 748-8027
400 North White Chapel Blvd., Southlake, Texas 76092-6242
Kerry McGeath, Deputy Director of Community Services, 817-748-8384, kmcaeath(cDci.south lake.tx.us
Chris Tribble, Director of Community Services, 817-748-8021, ctribble .ci.southlake.tx.us
Kari Happold, Deputy Director of Community Services, 817-748-8018, khappoldci.southlake.tx.us
Nancy Roper, Administrative Secretary, 817-748-8249; nroper(c)-ci.south lake.tx.us
Linda Carpenter -Elgin, Administrative Secretary, 817-748-8184; Icarpenter(a�ci.southlake.tx.us
9 CITY OF
SOUTHLAKE
SOUTHLAKE ARTS COUNCIL
Tuesday, September 22, 2009
Location: Southlake Town Hall
1400 Main Street — Training Room 3B (3rd Floor)
Southlake, Texas 76092
Time: 6:00 p.m.
Agenda.
1. Call to Order
2. Administrative Comments:
A. City -appointed Boards and Commissions Reception
3. Consent:
A. Approval of the minutes from the August 25, 2009 Southlake Arts Council
meeting
4. Public Forum
5. Consider:
A. Approval of the Southlake Arts Master Plan first iteration
6. Discussion:
A. Discuss scope and goals/objectives for Arts Master Plan work subgroup
B. Discuss scope and goals/objectives for art and artist selection work
subgroup
C. APEX update
7. Adjournment
CERTIFICATE
I hereby certify that the above agenda was posted on the official bulletin boards at Town Hall, 1400 Main
Street, Southlake, Texas, on Friday, September 18, 2009 by 5:00 p.m. pursuant to Chapter 51 of the
Texas G vernment Code.
SQUTI-6L,1�'
Gtf� LEA _` Oar ` m
Lori Payne, TRMC U m p e
City Secretary x o
If you plan to attend this pu&ic i ipeting andfiavA a disability that requires special needs, please advise
the City Secretary 48 hours hadvNre.at1317,8.8016 reasonable accommodations will be made to
assist you ..,0111
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
* *UNOFFICIAL MEETING MINUTES * *
NOT APPROVED BY MEMBERS OF THE SOUTHLAKE ARTS COUNCIL
SOUTHLAKE ARTS COUNCIL MEETING
Southlake Town Hall — Executive Conference Room
1400 Main Street
Southlake, Texas 76092
August 25, 2009
MINUTES
Arts Council Members Present — Leslie Bartlett, Vice Chair; Jonathan Calvert; Karen
Chidiac; Deborah Frazier; Merlene Ingraham; Carol Knox; Terri Messing; Jeff Walter,
Chair.
Arts Council Members Absent — Peggy Firestone; Karin Newell; Fariba Parmer.
Staff Members Present — Kerry McGeath, Deputy Director of Community Service.
Others Present — None
REGULAR SESSION:
Agenda Item No. 1 - Call to Order.
Chair Jeff Walter called the meeting to order at 6:02 p.m.
REPORT.q-
Agenda Item No. 2 — Administrative Comments.
Mr. McGeath has been developing a use policy for Town Hall and wants to expand it to
include other buildings like the new DPS building. Some ideas will be presented to City
Council at the Tuesday, September 1, 2009 meeting before an official policy is drafted.
Mr. McGeath wanted input from the Southlake Arts Council, particularly as it relates to
the display of art or presentation of other arts in Town Hall. Ideas brought from the City
of Frisco include using the Town Hall as a gallery with displays scheduled ahead of
time. The art would be displayed five months a year so that there is some flexibility in
scheduling other displays or having the building empty for those that prefer not to have
the building constantly in use. There was some lengthy discussion about the approval
cycle. The consensus was that there needs to be accountability without tying the
Council's hands. The idea of a subcommittee appointed for emergency review purposes
was accepted. The subcommittee could endorse the proposed presentation and then
notify the Council when there are short notice opportunities. Mr. McGeath is meeting
with CMO staff to review the Town Hall use policy so the Council can integrate their
needs with the policy.
Southlake Arts Council Meeting Minutes — August 25, 2009 Page 1 of 4
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
* *UNOFFICIAL MEETING MINUTES * *
NOT APPROVED BY MEMBERS OF THE SOUTHLAKE ARTS COUNCIL
CONSENT AGENDA:
Agenda Item No. 3A — Consent. — Approval of minutes from the May 26, 2009
Southlake Arts Council meetina.
The header needs to be corrected. Ms. Bartlett was not present at that meeting. A
motion was made and seconded to approve the corrected minutes. The motion was
unanimously approved.
Agenda Item No. 3B — Consent. — Approval of minutes from the July 28, 2009 Southlake
Arts Council meeting.
The header needs to be corrected. The Agenda item 6Ad has a word missing from the
last sentence. A motion was made and seconded to approve the corrected minutes.
The motion was unanimously approved.
REGULAR AGENDA:
Agenda Item No. 4 — Public Forum.
The Public Forum was opened at 6:25 pm. As there was no one to speak, it was closed
at 6:26 pm.
Agenda Item No. 5A — Consider - Election of Southlake Arts Council Officers for 2009-
10.
There was discussion about the duties of the Secretary. It was decided not to elect a
Secretary. Mr. Walter was nominated and unanimously approved as the Chair. Ms.
Bartlett was nominated and unanimously approved as Vice Chair.
enda Item No. 5B — Consider — Call to Artists for Roundabout.
Mr. McGeath presented information on funding for the four roundabouts. The funding
includes base and ground lighting plus the purchase of the actual art. Approximately
$20,000 needs to be reserved for the base and ground lighting and any other basic
needs. A maximum amount of $120,000 per roundabout is available leaving up to
$100,000 for the actual art. The Council thought that less money per roundabout would
be needed. The Council agreed that the artists would be allowed to create a concept
within some predefined parameters. The funds have to be expended before September
2010. Mr. McGeath explained the process and timeline for the Call to Artists. There was
some lengthy discussion of how the funds could be used and the amount to be
advertised. A motion was made and seconded to form an artists subcommittee including
Council members Ms. Messing, Ms. Chidiac, Ms. Knox and Mr. McGeath and to send a
Call to Artists for the Roundabout art. The motion was unanimously approved.
Southlake Arts Council Meeting Minutes — August 25, 2009 Page 2 of 4
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
* *UNOFFICIAL MEETING MINUTES * *
NOT APPROVED BY MEMBERS OF THE SOUTHLAKE ARTS COUNCIL
DISCUSSION:
nda Item No. 6A— Discussion. — Public Arts Proiects.
This item was tabled until the next meeting.
Agenda Item No. 6B — Discussion. — Master Plan Work Group Review and Interaction
Mr. Walter made a presentation giving some of the history of the Master Plan Work
Group. Mr. Walter noted that the Master Plan progress was spotty and needed more
time than was available during the meetings. He prepared a CD for each member to
take home. There were three options to be considered in the plan.
The first option would be to hire a consultant to facilitate faster action on devising a
Master Plan.
A second and more prudent option might be to choose a couple of goals to accomplish
for the year and wait to formulate a more comprehensive plan until more information is
available. It is unclear at this point how much Master Planning for art should be done for
all of the City and to what degree the Plan is tied into other City offices and their
strategic plans. It might be more prudent and less frustrating to accomplish just a few
things.
The third and most difficult option is to plan for the arts in the context of doing the arts
while making that relationship a planning process. The Council would actively
accomplish some goals and the goals would be imbedded in the planning process. Mr.
Walter put a three-year cycle on this objective, but iteration plans would be formulated
each year by the Council and go to City staff, and then City Council. The Plan would be
constantly evolving. Mr. Walter discussed this option in more detail.
A motion was made to start an iteration of option three. There was some discussion. It
was unanimously approved. A Master Plan subcommittee was formed comprising Mr.
Walter, Ms. Bartlett and Ms. Frazier.
enda Item No. 6C — Discussion. — APEX update
Ms. Messing gave an update. By next month APEX Presents will be available, which is
a year long list of events. APEX is trying to increase the number of events with the talk
between the City and Gateway. The City is interested in acquiring the Gateway property
but not willing to expend a lot of resources for studies until there is a firm commitment
from Gateway to be willing to sell. APEX is acting as a helpmate by doing some
preliminary research on needs assessment, expenses and income potential.
Agenda Item No. 7, Adjournment.
Southlake Arts Council Meeting Minutes — August 25, 2009 Page 3 of 4
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
* *UNOFFICIAL MEETING MINUTES * *
NOT APPROVED BY MEMBERS OF THE SOUTHLAKE ARTS COUNCIL
The meeting was adjourned at 7:45 pm.
Jeff Walter, Chair
Attest:
Kerry McGeath, Deputy Director of Community Services
A RECORDING OF THE MEETING IS AVAILABLE FOR REVIEW IN THE OFFICE OF THE CITY SECRETARY.
Southlake Arts Council Meeting Minutes — August 25, 2009 Page 4 of 4
TOWARD A
PUBLIC ARTS MASTER PLAN
FOR THE CITY OF
SOUTHLAKE, TEXAS
A FIRST ITERATION DOCUMENT
The Initiation of a Planning Process and
Recommended Options for Progress
Developed and Proposed by the
Southlake Arts Council
September 2009
2
CONTENTS
SECTION 1
INTRODUCTION
PAGE 3
Challenges and Options for a Public Arts Master Plan
SECTION 2
PLANNING PROCESS
PAGE 5
A Tripartite Process for Volunteer or Professional Adaptation
SECTION 3
SEVEN GOALS
PAGE 8
Objectives, Measures & Timelines for 2009-2010
SECTION 4
CONCLUSION AND RECOMMENDATIONS
PAGE 16
Primary Recommendation, Arts Activity Benchmarks,
Planning Process Assessment, Optimal Next Steps
MEMBERS OF THE SOUTHLAKE ARTS COUNCIL. 2009
Leslie Bartlett, Vice -Chairman
Place 1
Peggy Firestone
Place 2
John Clavert
Place 3
Terri Messing
Place 4
Karen Chidiac
Place 5
Jeffrey Walter, Chairman
Place 6
Deborah Frazier
Place 7
Merlene Ingaham
Alternate #1
Carol Knox
Alternate #2
Fariba Parmer
Alternate #3
Kerry McGeath
Staff Liaison
Deputy Director of Community Services
SECTION 1 - INTRODUCTION
WORKING TOWARD A PURPOSE:
ATTAINING A COMPREHENSIVE PUBLIC ARTS MASTER PLAN
Challenges for an Arts Planning Context
The City of Southlake is experiencing a strong consensus amongst various arts
constituencies and stakeholder groups who support the formation of a Public Arts Master
Plan for our community. Throughout the course of the past two years the Southlake Arts
Council (SAC) has maintained the composition of such a plan as a primary goal and has
consistently attempted to formulate such a plan. City staff personnel working with the SAC
have consistently recommended the formation of such a plan. Additionally, members of the
Southlake city council and interested citizens have expressed interest in and suggested the
development of such a plan. And, finally, City Ordinance 908 of May 2007 outlines
responsibilities for the SAC which support the development of such a plan.
Nevertheless, members of the SAC who have been involved in the development of arts
master plans and other arts -related futures planning notice key challenges for the
development of such a plan at this time given current conditions, most notably:
Personnel limitations — City staff has only limited ability to support the work of the
SAC. An arts master plan process constitutes a significant workload for an assigned
individual or group — to reformat and re -present ideas in documented form, to form and
improve those ideas with the collection of pertinent data, to add graphic materials
representing data analysis, to maintain a schedule of work and continually direct the
responsibilities of others working on the plan, to assure full community input and
impact, and to accomplish and manage other planning activities.
Financial limitations — In addition to the financial resources needed to provide time for
assigned personnel to focus their work on arts planning, an arts master planning
process requires other types of financial support. For example, professional planning
consultants for the arts are needed to help city stakeholders consider all aspects of
arts planning in our community, important data concerning the key elements of
economic impact and development need to be incorporated, and citizen and
stakeholder survey and data collection processes will require financial resources.
Time limitations — It is evident that a complete and comprehensive plan will require
significant, dedicated development time. Time resource limitations have halted
previous attempts to move forward with the development of a plan. To support the
immediate desire to have various arts activities, exhibitions, and events occur in our
community, best practices indicate that such activities should take place within the
context of an approved plan. Competing expectations (doing vs. planning) add stress
to the current context and often stifle forward momentum.
The situation is one where there is no current public arts master plan in place for the
community, simultaneously accompanied by a strong desire to move forward as an active
arts community working within the context of an accomplished, articulated plan; a plan which
represents a shared vision amongst constituencies. For the SAC during the past two years,
there has been a continual dichotomy between making arts happen for and in our city while
simultaneously needing to have a plan in place to lead decisions for what is done.
Il
Arts Actions versus Arts Planning
Making Public Arts Happen
In Search of a Context
What Art & Who Does It
How & When Does It Happen
Why Do It? [Justifications]
Making a Public Arts Master Plan
A Context of Limitations
■ Personnel to Work the Plan
■ Resources for Planning
■ Time t❑ Plan
Given this challenge, the SAC has considered these options for action:
1. Recommending to the Southlake city council and staff the contracting of a
professional arts planning consultant to lead, develop, compile, and
present a public arts master plan during the 2009-10 year.
2. Embracing the dichotomy of the situation through an incremental and
iterative planning process, compelling members of the Southlake Arts
Council to accept full responsibility for the work of executing that planning
process.
3. Selecting one or two goals from the master planning work which has been
completed to date, working toward achieving those minimal goals for the
current annual cycle (Oct. 2009 — Sept. 2010) and delaying comprehensive
work on a master plan until more is known from city leadership and staff.
At the August, 2009 regular meeting of the SAC, the group resolved to engage in a process
of planning for the arts within the context of presenting the arts for our community,
through the use of a progressive, step -wise, and cumulative planning process (option 2
above). This type of process would lead toward the completion of a public arts master plan
infused with experiential and empirical data harvested from the presentation of arts in our
city. The process would allow the SAC to engage in supporting arts activities in the midst of
planning. This planning process is explained in Section 2 of this document.
Simultaneously, the SAC unanimously rejected delaying work on a master plan and waiting
for future directives (option 3 above). Accepting responsibility to provide leadership and
guidance for the arts, members the SAC noted that such a course of action (or inaction)
would amount to an abdication of the responsibilities given to a city commission.
Most importantly, the SAC recognized the option to contract a professional consultant for arts
master plan development (option 1 above) as ideal and optimal. As the master planning
subcommittee of the SAC met to revise and edit this document, work that was based upon an
invitation to receive input from all SAC members, the efficacy of contracting a consultant at
this time was confirmed as the best course of action, and the most likely to succeed.
Consequently, this First Iteration document outlines the processes of the second option as if
the members of the SAC with city staff liaison support would be fully responsible for the
development of the arts master plan, but with the noted conviction that success in achieving
the desired result will be best attained through contracting a consultant who would use this
document as a foundational context for the direction and timely completion of the public arts
master plan.
SECTION 2 - THE ITERATIVE PROCESS
ONE PROCESS OF DEVELOPING A PUBLIC ARTS MASTER PLAN
Directions toward Success
Embracing The Dichotomy
Planning FOR the Arts
in the context of
the Presentation OF the Arts
Using a progressive, iterative, and cumulative
process culminating in the completion of a
Public Arts Master Plan
Infused with experiential & empirical data from
actions which present the arts
during a 3 year cycle of
planning for the arts.
In order to address the current context of personnel, financial and time limitations, the SAC
has designed a planning process which uses a tri-partite structure of planning phases/cycles.
The three stages of the master plan development could be benchmarked by the submission
of three, annual iterations; documents which will include goals, objectives, and measures for
both arts planning and arts activities. The presentation of the third and final iteration of this
process would result in a foundational, comprehensive draft of a Public Arts Master Plan.
During the development of each iteration (that is, for each of next three years), the SAC
would continue to address the objectives of goals defined in this First Iteration (arts projects,
arts policy and practices issues, planning process items), simultaneously developing goals for
the subsequent iterations of the master plan process. In short, the SAC would engage in a
protocol of supporting arts activity within the context of continually developing the planning
process, where annual activities and recommendations would be incorporated into the
process documentation. Proposed goals for both planning and activities would be executed,
reviewed and assessed throughout the iterative process. New goals and objectives would be
added to each iterative phase/cycle, and requisite planning resources, data -gathering tools
and techniques, and analysis results would be included as they are developed.
An important benefit is that the iterative process provides for dynamic (rather than static or
fixed) plan development. While the SAC would strive to provide tangible and documented
iterations of this planning process, the nature of that process is fluid. It is expected that each
iteration document would be met with regular comments and suggestions for revisions and
changes, submitted by primary stakeholder groups who review those iterations (city staff, city
council, citizen groups, etc). The process would help ensure that comments and new ideas
are incorporated through each iterative phase, providing "re -iterations" of the initial
documents as needed. Indeed, employing the iterative process requires such reactions.
6
The SAC developed this planning process under the assumption that its volunteer members,
and city staff liaison assigned to the SAC, would be chiefly responsible for the completion of
all phases. That assumption was based upon our environmental scan of the current context
comingled with high expectations for volunteer work. However, the SAC also contends that it
will be best, most effective, and most successful to engage a professional planning
consultant to complete the master plan within a much shorter timeframe (6-8 months, rather
than 3 years). In that case, this document can be employed by the consultant as a
comprehensive foundation for the beginning of the process.
The complete, three-phase structure and timeline for the process would be as follows:
I" Iteration for 2009-2010 -1 Purpose & 7 Goals
■Introduces the iterative process and overall timeline.
-Sets arts activity, funding, Policy and Practices, and Planning goalsfor the iteration.
-Projects planning process items and issues important to future iterations.
■Outlines an activity review process for incorporation into the planning process.
-Sets timeline benchmarks for the development of the 2n1 iteration.
2nd Iteration for 2010-2011— Steps Toward a Comprehensive Master Plan I
Reviews the iterative process and progress related to the overarching timeline.
Sets arts activity, funding, policy and practices, and planning goals for the iteration's time frame.
Outlines results of the 111 iteration and incorporates those results into the planning process.
Engages consultant services and survey tools to assure a representative master plan.
Sets timeline benchmarks for the development of the final iteration.
13rd Iteration for 2011-2012 —Attaining a Public Arts Master Planfor Southlake
Reports on the goals, obj ectives, & benchmarks included in 1 st & 216 iterations.
Sets arts activity, ,handing, policy and practices, and planning goals, for the iteration's throe, frame.
Performs analysis and forms conclusion related to consultant and survey activities in 21d iteration.
Outlines an activity and planning revie w process, for incorporation into future planning process.
Presents a cumulative review of the process and introduces a draft Public Arts Master Plan.
This execution schedule for the First Iteration document would be as follows:
July- September 2009
The Southlake Arts Council (SAC) drafts a First Iteration document.
September 2009
The First Iteration is approved by SAC and presented to city staff for consideration.
October 2009
The First Iteration presented to city council for consideration/action/endorsement.
October 2009 — September 2010
Goals, Objectives, and Timeline Measures of the First Iteration are completed.
This initial schedule would be followed for subsequent iterations of the planning process,
matching the City's annual budgeting cycle (October through September).
This First Iteration document is a pragmatic step in an effort to proactively move toward the
achievement of a Public Arts Master Plan for Southlake. It is important to notice that, of the
seven goals included in this iteration, two are completely focused on the continual work of
plan development. This indicates the SAC's conviction that, should the planning process
move forward with members of the Arts Council serving as the lead responsible parties
charged with completing the work, a comprehensive arts master plan will require dedicated
work from volunteers well into and through the future iterations of the planning process.
The SAC intends to exhibit the dedication and commitment of its members by sharing this
document and the requirements embedded within it. It is a document which reveals a
process whereby volunteers could move forward in assuming all the responsibilities involved
in developing the plan. It is a document which reveals the attentive work of a city commission
(the SAC) which takes seriously the responsibilities outlined in the ordinance which created.
It is a document which communicates a willingness to serve from of a group of arts
supporters (the SAC) who appreciate the shared concerns for the arts from other civic
leaders (city staff, council, community services, economic development, and others), and
wants to communicate a desire to help assure that our city moves forward with creating a
vibrant and enriching arts experience for our community. The SAC is willing to do all it can to
help assure success.
However, this First Iteration document also provides an initial planning map that is intended
to be a valuable tool that a professional consultant would employ to provide timely and
defined results. The ideal use of this document is aimed at motivating a decision which the
SAC feels should be the choice of city leaders; namely, the choice to retain professional arts
planning resources in the very near future, with the target of attaining a comprehensive plan
within 6-8 months, no later than June of 2010. With the help of professional consultant
services, the vitally important arts master plan can be attained well before the three-year
timeline outlined in this document.
The timeline used in this document focuses on reasonable expectations from volunteers and
other limited resources currently available. But it is clear that Southlake and its
constituencies deserve a well-defined and comprehensive master plan for the arts much
sooner. Current opportunities to move forward with arts installations and activities in our city
should be based on an inclusive, shared and cohesive plan. The longer the delay in
achieving that plan, the more likely it is that arts decisions will continue to add frustration and
bifurcation amongst volunteers and citizens in our community. More importantly, the near -
term completion of a plan will help assure that Southlake's emerging arts identity matches the
brand and reputation of our city's governance, its fiscal management, and its quality -of -life
standards.
SECTION 3
THE SEVEN GOALS OF THE FIRST ITERATION
A Detailed Explanation of the Seven Goals for the 2009-2010 Planning Cycle
Using a worksheet and template, members of the SAC master plan sub -committee began the
First Iteration process by drafting goals, requisite objectives, measures, and target
completion dates for the various art projects, policies and processes, financial and budget
issues, and planning ideas that have been developed since the Southlake Arts Council was
created by ordinance in 2007. Input and impact from the full membership of the SAC from
August through September, 2009 constituted the final step in the goals development process
for the First Iteration.
Emphasis has been placed on providing a manageable list of initially limited goals and
objectives, focused on providing a trajectory of accomplishment and progress for the coming
year. All goals and objectives list target completion dates as benchmark measures, and each
goal indicates the need to assign a member of the SAC or city staff as lead; an individual
responsible for helping assure continual progress for the goal and its objectives. The
completed goals templates, used to develop these ideas, forms the content of this section of
the First Iteration.
THE SEVEN GOALS
1. Offering Visual & Performing Arts in Southlake Town Hall
2. Pursuing a Home for the Performing and Visual Arts within a Multipurpose
Community Center
3. Developing a Budget Understanding, Use and Impact Process for the Southlake
Arts Council
4. Defining and Effectively Communicating the Mission and Operational/Functional
Processes of the Southlake Arts Council
5. Developing and Initiating an Artist and Art Work Selection Process
6. Proposing a List of Public Arts Projects and Events for 2009-2010
7. Developing Protocols for the Ongoing Review of the Goals of the First Iteration
Plan AND Composing the Goals and Objectives of the Second Iteration Plan
Seven Goals Details for the First Iteration
The following pages detail each of the seven goals, using the worksheet template developed
by the SAC to provide descriptions, objectives, measures for those objectives, and target
completion dates.
GOAL 1 Type: E Art Project E Policy/Practice Issue ❑ Plan Process Item
Offering Visual & Performing Arts in Southlake Town Hall
This goal involves a number of separate elements/objectives:
■ Working with city staff to develop and understand policies for the display &
performance of art in Town Hall
■ Developing and Initiating a process and protocol for the installation, monitoring and
proctoring of any visual arts exhibits in Town Hall
■ Helping staff to make acquisition decisions regarding display and security materials
Description: and equipment for displaying visual art
• Developing exhibiting and performing partnerships with some of the arts groups in the
community, including Apex Arts League, Carroll ISD arts programs, and others,
whereby they take ownership and responsibility for some of the exhibits and/or events
scheduled during the year.
■ Setting an annual schedule of visual art "shows" for display in Town Hall
■ Executing an Artist and Art Work Selection Process pilot for applicable Town Hall
exhibitions and events.
Lead Responsible: ???—Volunteer Lead(s) from SAC Membership, City Staff Liaison
Group Responsible: SAC with City Staff
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
1 Attain clear Policy and a) Review and adopt policy set by staff and council Sept -Nov 09
Process for art works and Further develop specifics of the policy related to Sept -Nov 09
b)
events in Town Hall art works with city staff
2 Assure purchase of Display Assist city staff in researching display materials Sept -Oct 09
a)
and Security Materials and purchase options.
3 Set Calendar for exhibitions Work with SAC, partnering arts groups, ISD, and Nov -Dec 09
a)
and performances others to develop an events/exhibits calendar
b) Initiate exhibition and performance schedule Jan 2010
4 Assure initiation of public a) Work with staff to develop online input tools Nov 09 — Jan 2010
input process (see b) Initiate test and pilot of the process Nov 09
relationship to Goal 5) c) Suggest changes to process for subsequent uses Jan -May 2010
5
Assure the execution and
a) Develop brief review process for each exhibit
Jan 2010
assessment of the first
b) Attend and Review each exhibit, prepare review
Jan -Dec 2010
exhibition and event series
and submit for planning document incorporation
c) Develop Calendar of Events for 2011
Aug -Nov 2010
10
GOAL 2 Type: E Art Project ❑ Policy/Practice Issue Ll Plan Process Item
Pursuing a Home for the Performing and Visual Arts within a Multipurpose Community Center
Description: The Arts Council supports the developing partnership between the City of Southlake and the
Apex Arts League toward attaining and operating an active performing arts center in the city
and in the context of a multipurpose community center facility. The current opportunity under
consideration by the City involves a multipurpose community center, with services provided for
seniors, youth, the arts, and possibly other areas or programs. The Arts Council endorses this
solution, and wants to provide support activities, as appropriate and needed, to achieve
success.
Lead Responsible: Chair of the Apex Arts League, City Staff Liaison
Group Responsible: Apex Arts League in consultation with SAC
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
1
Maintain Apex's regular
reports to and coordination
Ongoing at all
with the SAC concerning
a) Continue regular reports at SAC meetings
regular SAC
issues related to the center
meetings
2 Help assure community Coordinate opportunities for citizen input
awareness and citizens' a) regarding the space, events and activities using Ongoing
input for arts at the center the processes developed (see Goal 5)
Work with Apex to provide assessments of the
July 09
a) equipment and remodeling needs for the
COMPLETED!
Support the formation of
successful operation of the performing arts space
3
operational processes for
within the proposed center.
Help compose and endorse suggestions to the
Aug -Dec 09
the arts at the center.
b) City for the successful operation of arts activities
within the center.
11
GOAL 3 Type: Ll Art Project 0 Policy/Practice Issue 0 Plan Process Item
Developing a Budget Understanding, Use and Impact Process for the Southlake Arts Council
Description: Since the definition and formation of the Southlake Arts Council through the May 2007 City
Ordinance 908, the SAC has struggled to become aware of funding sources, balances, limits,
options, and expected or allowable recommendations for arts expenditures by the SAC to the
City Council. Without full understanding of these issues it has been difficult for the SAC to
endorse proposed arts projects and activities, a difficulty which has somewhat limited the
ability of SAC to propose arts activities and actions in its planning processes. This goal
involves developing an understanding of the arts funding sources and requirements which
have been identified by the City and its staff, suggesting process standards for requesting use
of such funds, identifying unmet needs and potential funding streams to add to those sources,
and attaining an understanding of the City's budgeting procedures for the arts in order to plan
for future arts projects and activities based upon reliable and feasible expectations.
Lead Responsible: ???—Volunteer Lead(s) from SAC Membership, City Staff Liaison
Group Responsible: The Arts Council
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
Develop a process whereby staff may present
Oct -Nov 09
a) approved and restricted funding sources for the
Identify all funding sources
arts available for the SAC to recommend
1
and budgets related to the
acquisitions, exhibits, performances and events.
Clarify other and unique budget and funding
Oct -Dec 09
Arts Council's work
b) sources for the arts in order for the SAC to
understand unique processes and uses involved.
Develop an understanding
Clarify the SAC's responsibility to formulate and
Dec 09 — Feb 2010
2
of the budget cycle related
a) communicate, as appropriate, budget
to the Arts Master Plan
recommendations for the arts to city staff and
council.
Assist staff efforts to research grant and
Jan -Feb 2010
a) foundation possibilities for general and specific
Suggest internal and
arts projects and activities Ordinance 908
b) Approve and develop grant and foundation
Jan -Feb 2010
3
external opportunities for
additional funding support
recommendations made by staff
As necessary and appropriate, assure that staff
Mar -June 2010
(see ordinance 908)
c) has the needed assistance and support to
compose and submit grant/foundation proposals
12
GOAL 4 Type: Ll Art Project 0 Policy/Practice Issue 0 Plan Process Item
Defining and Effectively Communicating the Mission and Operational/Functional Processes of
the Southlake Arts Council
Description: City Ordinance 908 of May 2007 redefined the scope and functional expectations for what had
previously been the Public Arts Committee. The Arts Council seeks to define and/or clarify its
mission in relation to that scope and those expectations. As a result, the Arts Council and its
members need to become more fully aware of what actions and responsibilities each of its
members should assume. In addition, the SAC will benefit from a review and consideration of
other options for the operations and responsibilities of an municipal arts council. The
attainment of this goal should include appropriate coordination with the city's efforts in this
regard.
Lead Responsible: Chair and Vice -Chair of SAC, City Staff Liaison
Group Responsible: Southlake Arts Council in consultation with City Staff and Council
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
Review each item of the ordinance to inform the
Oct -Nov 09
1
Review the responsibilities
a) SAC members of expectations in relation to the
of the Arts Council from
responsibilities defined therein.
Draft suggestions to city staff and council
Dec 09
Ordinance 908.
b) pertaining to the SAC's operational practices
based on the review of ordinance items.
In relation to above items and also to other goals
Nov 09
2
Define current expectations
and objectives of the planning process, compose
pertaining to the
a) a list of responsibilities for all members of SAC
responsibilities of members
and a list of specific volunteer/"lead"
of the Southlake Arts
responsibilities for individuals.
List responsibilities assumed by members of
Dec 09
Council.
b) SAC for the coming year (2010).
Survey responsibilities and operational practices
a)
Nov -Dec 09
3
Study and consider options
of comparable arts councils and commissions.
and alternatives related to
Draft recommendations for any changes to the
Jan 2010
the work of an arts council
b) responsibilities and expected operational
practices of the SAC.
From the review of the ordinance and any
Jan 2010
a) recommended changes, draft a mission
Develop a mission
statement for the Arts Council.
b) Present the Mission statement draft to the full
Feb 2010
4
statement for the Southlake
Arts Council
SAC for review and approval.
Forward a suggested mission statement and
March 2010
c) revised practices to city staff and council for
review and consideration
13
GOAL 5 Type: LJ Art Project E Policy/Practice Issue ❑Plan Process Item
Developing and Initiating an Artist and Art Work Selection Process
Description: The SAC recommends the development of an open, transparent and effective artist and art
work/event selection process for performances and performance series, exhibitions, public art
installations, events and other arts activities which are developed and/or supported by the
SAC for the citizens of Southlake. Key to this endeavor will be an online tool to provide citizen
and constituency input into the artist (visual and performing) selection process, providing for
full community impact on decisions made by SAC. This selection process might be used for
some of the exhibits scheduled for Town Hall and for numerous types of arts activities
sponsored and funded by the City. The method of offering community input and impact would
be a component of the selection process, with the Arts Council remaining committed to its role
in formulating and forwarding final recommendations to the City staff and council.
Lead Responsible: ???—Volunteer Lead(s) from SAC Membership, City Staff Liaison
Group Responsible: The Arts Council in partnership with other City departments and staff
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
a) Collaborate with appropriate city staff to develop
Nov 09
online survey mechanisms.
Develop the online survey
b) Compose generic and specific survey and
Nov 09
1
and community input tools
questionnaires for the process.
Develop a pilot for use in relation to the first
Dec 09
c) appropriate event(s) scheduled for Town Hall
and for the selection of roundabout public art.
Develop a written protocol
Compose a step -wise process for SAC to follow
Oct -Nov 09
for SAC to follow when
a) in making artist and art work selection
using community input to
recommendations to city staff and/or council.
b) Develop criteria and assessment tools for
Nov 09
2
form recommendations to
city council for artists and
quantification of survey data.
c) Prepare to pilot selection process for the Town
Nov 09 - Jan 2010
art works.
Hall and Roundabout projects
Clarify the need for SAC
Help assure SAC endorsements and other
recommendations and/or
appropriate actions pertaining to all performing
Ongoing
3
endorsements regarding
a) arts activities in the city for which SAC has
arts events and
responsibility and/or interest by working with city
performances provided by
staff to assure such projects and agreements are
partner organizations.
brought before SAC in full detail for action.
14
GOAL 6 Type: N Art Project Policy/Practice Issue ❑ Plan Process Item
Proposing a List of Public Arts Projects and Events for 2009-2010
Description: SAC seeks to engage in arts activities, both visual and performing arts related, within the
context of its continuing efforts to develop a comprehensive Public Arts Master Plan for the
City. Accordingly, this goal is focused on the development of distinct arts projects and events
which will occur during the Vt Iteration's year -long timeframe (commencing Oct 2009).
Through this goal, SAC seeks to respond to community and leadership interest in the
successful engagement and placement of arts within our city and for our community. The
objectives focus on specific projects and events, steps for achieving those items, and
measures which will assure effective assessments of the success of the projects and events.
Lead Responsible: ???—Volunteer Lead(s) from SAC Membership, City Staff Liaison
Group Responsible: The Arts Council in partnership with community arts providers.
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
2
Document, work with, approve,
Assure that organizational representatives
a)
Oct 09
and schedule as objectives of
present review of and projection for events
In addition to recommending approval of
this goal;
1. ArtsNet MasterWorks,
b) agreements, SAC reviews & recommends
Nov 09
2. Apex Presents events,
specifics from partnering organizations
Incorporate each major event or series from
3. Art in the Square event,
4. Other community
these and other arts partners into a list of
c)
Nov 09
presenters
arts activities to be achieved during the
timeframe of the 1st Iteration.
Use SAC subcommittee to help develop
a)
Nov —Dec 09
Attain the first installation of
RFQs and RFPs for artist submissions
2
Roundabout public art in
Complete and submit detailed
Jan 2010
consultation with city staff
b) recommendation for initial installation
Contact CISD, Apex, ARtsNet and other
3
Engage targeted organizations
a) defined exhibit partners to schedule Town
Nov —Dec 09
for the Town Hall display project
Hall exhibitions during 2010
Complete and submit detailed schedule of
Jan 2010
b) 2010 Town Hall exhibitions for approval
Work with Staff to coordinate with DPS and
Dec 09 — Feb 2010
Initiate the concept for a
a) Hilton facilities to plan the sculpture garden
McPherson Park Sculpture
b) Develop Call to Artist and release
Feb -March 2010
4
Garden and attain the
Assist with selection process using pilot
April -May 2010
successful installation of the first
art work.
c) work in Goal 5 (above) and lead first
sculpture selection and installation
15
GOAL 7 Type: Art Project ❑Policy/Practice Issue NPlan Process Item
Developing Protocols for the Ongoing Review of the Goals of the 1st Iteration Plan AND
Composing the Goals and Objectives of the 2nd Iteration Plan
Description: It is important to have someone committed to moving the iterative planning process forward
throughout the year and cycle. One objective of this goal is the development of a progress
review process whereby SAC can incorporate a constant review of goals into its regular and
official proceedings, and use that review to assist in the composition of the next iteration of the
plan. Individual Members of SAC who volunteer for Lead responsibilities for each goal will
report to the SAC at each of its regularly scheduled meetings. The chair will be responsible
for working with staff to continually develop narratives and reports of plan progress. In
addition, the chair, with the SAC master plan sub -committee, will work to develop and draft the
2"d Iteration of the plan process.
Lead Responsible: Chair of SAC, City Staff Liaison
Group Responsible: Southlake Arts Council in consultation with City Staff and Council
OBJECTIVE(s) MEASURE(s) COMPLETION
TARGET DATE
Perform regular reviews of
Remind all constituents and Leads of timeline
a)
Ongoing
1
the measures and
targets as appropriate
Track, report and document successes and
b)
completions of each goal in
the 1st iteration
failures regarding goals and objectives
Ongoing
2
Compose a Goals &
a) Develop and present protocol to staff and SAC
Nov -Dec 09
b) Review initial protocol and test use for revisions
Jan -Feb 2010
Objectives Review Process
for use w/ 1st Iteration and
Compose overview and specifics of process for
c)
Mar -May 2010
inclusion in 2 iteration
inclusion in 2nd Iteration
3 Draft goals and objectives a) Develop Initial Draft Jan 2010
for the 2nd iteration b) Present to SAC for review and revision Mar 2010
c) Draft 2n Iteration May -June 2010
4
Consider, amend and
Consult with city staff concerning additional ideas
a)
revise additional elements
and desires for inclusion in the planning process
Jan -Mar 2010
proposed for a final Public
Address the issue of master planning consultants
Jan -Mar 2010
Arts Master Plan into
b) & surveys to occur during 2n Iteration timeframe
documented formats
16
SECTION 4
CONCLUSION AND RECOMMENDATIONS
Primary Recommendation
The chief benefit and most important result of the effort that went into developing this
document is the ensuing conviction shared by all members of the Southlake Arts Council,
which forms our principal recommendation:
Southlake's leadership should retain the services of a professional arts planning
consultant to produce a public arts master plan for our city and community.
The attentive work of the SAC on the goals, objectives, and planning process requirements
included in this document helped our group come to a full appreciation of the expertise, skills,
and time commitment required to produce the best plan possible, and to produce that plan in
the near -term future. Attaining such a plan quickly will ensure that future arts actions best
serve the vision and aspirations of all stakeholders and constituencies in our community.
Arts Activity Benchmarks
A secondary and equally beneficial result of this work is the active focus it provides for the
progressive work of the SAC during the coming year. This is evident in the list of 2009-2010
arts activities, events, and installation projects which will help us pace and benchmark
our work throughout the coming months:
• Successfully install Roundabout Artworks via processes which ensure public input:
o Develop processes for Call to Artists for this type of opportunity
o Develop mechanisms for full -community input and impact on artwork decisions
o Develop protocols for the SAC to formulate recommendations
o Complete the installation of at least one Roundabout artwork
• Engage the prospect and opportunity for a McPherson Park Sculpture Garden:
o Pursue concept and feasibility discussions with stakeholders and leadership
o Develop art concepts for the sculpture garden
o Develop expense projections and timelines
• Pilot and Develop Town Hall Concerts & Exhibits
o Help complete comprehensive policies for arts uses of Town Hall
o Employ community input and impact mechanisms for event/exhibit decisions
o Pilot at least one performance and at least one visual arts event
o Confirm a 2010 activity calendar involving various community arts groups
• Actively support the Apex Presents 2009-2010 series of performances and events:
o Sponsored by the Apex Arts League and its partners
• Actively support the ArtsNet Masterworks Series:
o Provided under agreement with Southlake's community services department
• Endorse and support the continually successful Art in the Square project
Iterative Planning Process Assessment
The development, composition and discussion of this First Iteration document have
produced many beneficial results for the Southlake Arts Council. Through the initial stages of
the process, the master planning subcommittee effectively addressed a plurality of concerns
regarding the master plan collected over the course of the previous two years. Addressing
those concerns with written documentation motivated serious conversations which produced
17
motivational results. Additionally, the composition and consideration of detailed goals and
objectives has helped the SAC compose agenda items for the immediate future.
The production of this wide-ranging, albeit introductory, document also serves to
communicate the dedication and seriousness of the volunteers who have offered service as
members of the SAC. This document — the processes which led to its formulation, its outline
of continuingly significant volunteer workload over the next three years — these results convey
the willingness of SAC members to offer their commitment to the important purpose of
attaining a public arts master plan for our city. The Southlake Arts Council members are
citizens who want to serve the city, willing to address the resource limitations of the current
context through offering their best efforts to achieve the urgently needed results, and willing
to take on a huge commitment of personal and professional time to do so.
However, the process of articulating required details, timelines, roles, assignments and
volunteer workloads necessary for achieving a plan through a three-year cycle has effectively
highlighted serious weaknesses and threats embedded in this potential undertaking. These
problems have already surfaced in the planning process. Though everyone involved clearly
intends to offer best efforts, early indications of serious threats to success include:
• The cycle of appointing SAC members will potentially lead to a future turnover of the
individuals most involved in the process, and, coupled with the limited amount of
attention which can reasonably be expected from volunteers, this will lead to delays.
There is a high likelihood of failure if the process timeline is not maintained.
• Members of the SAC possess limited expertise in planning for the arts, lack a
professional perspective for the details involved in discrete disciplines of the arts
(music, dance, theatre, painting, sculpture, etc), don't fully appreciate the requirements
entailed in coordinating planning efforts with the city's governance agendas, and are
thereby challenged to initiate pragmatic objectives for master planning effectiveness.
• The master plan subcommittee experienced waning follow-through pertaining to input
and contributions to this process, even in the very early stages of the process. The
majority of the work to date results from the efforts of a single member of the SAC.
• Under the current conditions there can only be limited expectations to achieve the
collection, analysis and presentation of information, the quantification of qualitative
data, the development of other inputs, and the leadership to build consensus, all of
which are needed as the foundation of a worthwhile plan for the arts.
• There was extremely limited staff and operational support directly applied to the
process which led to this document and it seems unreasonable to expect
demonstrable changes to those limitations. Successful completion of the three-year
process will not be achieved if this remains to be the case.
Optimal Next Steps
Given the lessons learned through developing and composing this document, and mindful of
the benefits and detriments outlined in this conclusion, the SAC strongly encourages
acceptance of the primary recommendation. Additionally, the SAC hopes the city council and
staff will act as quickly as possible to retain professional consultant and initiate the work.
Members of the SAC remain extremely committed to the purposes and responsibilities
expected as outlined by the ordinance which created the council, and also confirm their
genuine desire to help assure a creative, artful and culturally rich environment in our city. We
feel that a completed, comprehensive, professionally -directed public arts master plan is an
essential first step toward that end.