Item 9B - Demonstration and PlansZQ%
SOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
SIGN VARIANCE APPLICATION
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
Our current signage is synonomous with our branding and recognition in the DFW market
for 16+ years. We have never posted another style of sign anywhere, and we fear this will
prevent guests form recognizing our concept and its history.
That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
We have this style of sign at locations in Dallas, FW, Plano and Tulsa, OK
That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
This signage is not obtrusive. It is set back very far from Southlake Blvd, and we have total
approval for this style from the landlord.
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
This sign is very tasteful, historical and does not negatively impact the aesthetic and beauty
of the City of Southlake.
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817) 748-8215 Fax: (817) 748-8077
Revised January 2023
City of Southlake — Sign variance request narrative
January 13, 2025
Business: Rise Souffle Southlake, LLC
Site: 2001 W Southlake Blvd, suite 155
All —
We are respectfully seeking a variance for our "panel" type sign for our newest location
under construction in The Southlake Marketplace shopping center. This pertains to our
only Signage on the exterior of the building. Our signage, which is a large format version of
our logo as well, is critical to our branding and the recognition of our concept which has
been in operation in the market since 2008. We have attached the application, renderings,
historical explanation of the importance of this design, as well as several photos of other
Locations which currently display this style. We are very excited to join the people of
Southlake, and we know based on feedback that the neighborhood is very excited to have
us. We have design pre -approval from the Landlord, and we sincerely hope that the review
committee can find in our favor and allow us to proceed with this very special design. We
appreciate the consideration and look forward to several years of serving the community.
Additionally, I was also instructed to include the small detail and measurements of the
metal menu display that is mounted to the front fapade adjacent to the front door. This
contains a small interior dimmable LED light that is in the 2700K color scale, and will be
kept only bright enough to illuminate the menu for reading when standing in front of it. This
is depicted as well in the photos I am including of our existing storefronts in other
Locations. Thankyou
Sincerely,
Chris Florczak
CEO, The Risen Restaurant Group
J � Outlook
RE: Sign variance request
From Brant Mullen <Brant@shopcompanies.com>
Date Mon 1/13/2025 4:33 PM
To Chris Florczak <chris@risesouffle.com>; DG-PlanningSubmittal <PlanningSubmittal@ci.southlake.tx.us>
Cc Seantay Carpenter <scarpenter@ci.southlake.tx.us>; Nolan Descoteaux <nolan.descoteaux@fastsigns.com>
To Whom It May Concern:
The owners of Southlake Marketplace, SL Marketplace Partners LP, approve the tenant's sign.
Sincerely,
H P G4F.
[shopcompanies.com]
BRANT MULLEN / O: 214-393-1833
4809 Cole Ave Suite 330 / Dallas, TX 75205
This e-mail and any files transmitted with it are the property of Shop Concepts, LLC and/or its affiliates, are confidential, and are intended solely for the use of the individual or entity to whom this e-mail is
addressed. Any other use, retention, dissemination, forwarding, printing or copying of this e-mail is strictly prohibited. This communication does not reflect an intention by the sender to conduct a transaction or
make any agreement by electronic means. Nothing contained in this message or in any attachment shall satisfy the requirements for a writing, and nothing contained herein shall constitute a contract or an electronic
signature under the electronic Signature in Global and National Commerce Act, any version of the Uniform Electronic Transmissions Act or any other statute governing electronic transactions.
From: Chris Florczak <chris@risesouffle.com>
Sent: Monday, January 13, 2025 4:27 PM
To: PlanningSubmittal@ci.southlake.tx.us
Cc: Seantay Carpenter <scarpenter@ci.southlake.tx.us>; Nolan Descoteaux<nolan.descoteaux@fastsigns.com>;
Brant Mullen <Brant@shopcompanies.com>; Chris Florczak <chris@risesouffle.com>
Subject: Sign variance request
All,
Good afternoon. Please find attached:
Our sign variance application and narrative
Supporting documents for the variance - requested notes and measurements indicated in
RED. This includes site plan, landscape plan, a dragged page from our approved permit
set of plans showing facade and lighting, three option for sizing and a
previous design proof from our last location
Photos showing the design on current locations both during the day and at night.
Thank you in advance for your consideration. The Landlord rep with Reply All confirming their
approval of the design as well.
Respectfully,
Chris Florczak
602-882-9569
Special note to the Design Review committee
Memo: The historical and branding significance of the "Arrondissement" style signage
Beginning around 1795, and still visible today, the city of Paris began using placard style street
signs (pictured below) to denote both streets, and districts, throughout the city. The small
numbering at the top of the sign refers to the particular district, or "arrondissement". These
could be referred to as being similar to smaller versions of our zip codes. These go back several
hundred years, and are critical to our identity of our brand, as we stay committed to preserving
this historical significance. Our logo is registered with the USPTO and used at all of our
locations. With each new store we update the small number located at the top, in numerical
order, to designate each new store. Many of our guests who have traveled abroad recognize
this sign and its historical significance, and often comment on the level of detail we achieve in
preserving the authenticity of our brand. I have included a snapshot of an original sign in Paris,
as well as a screen grab from Wikipedia on the topic. We have traditionally used a flat metal
placard, with a textured frame to add depth. However we can explore using composite
materials with a slight raised lettering if needed. This is not back lit or channel lettering of any
kind. Lighting details are provided in the following pages.
History ) edit )
On 11 October 1795, Paris was divided into twelve arrondissements. They were numbered from west
to east, with the numbers 1-9 situated on the Right Bank of the Seine and the numbers 10-12 an the
Left Bank. Each arrondissement was subdivided into four quartiers, which corresponded to the 48
original districts created in 1790.
Emperor Napoleon III and the Prefect of the Seine Baran Haussmann developed a plan to incorporate
several of the surrounding communes into the Paris jurisdiction in the late 1850s. Parliament passed
the necessary legislation in 1859, and the expansion took effect when the law was promulgated on 3
November 1859 [though city taxes were not extended to the new neighborhoods until 1 July 1860] 141
The previous twelve arrondissements were done away with, and twenty new arrondissements were
created. In historical records, when it is necessary to distinguish between the two systems, the
original arrondissements are indicated by adding the term ancienne ("former' or "old'), for example,
26me ancienne or 76me anc
Map showing the twelve original arrondissements -S-1
as of 1795. The surrounding grey area shows the size
of Paris after expansion in 1860.
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