Item 7 - Staff ReportCase No.
SV25-0003
S T A F F R E P O R T
February 14, 2025
CASE NO: SV25-0003
PROJECT: Sign variances for Rise Soufflé - Southlake
EXECUTIVE
SUMMARY: Rise Soufflé – Southlake, is requesting approval of sign variances to Sign Ordinance
No 704-J, as amended, for two attached signs; a Flat Panel B and a Menu Board
sign for their business located at 2001 W Southlake Blvd Suite 155, in the Southlake
Marketplace Center.
DETAILS: Rise Soufflé – Southlake is requesting variances for two attached signs; one Flat
Panel B which is an allowed sign type in industrial areas only and one Menu Board
sign. The variance requests include allowing a sign type not permitted in the
property’s zoning district, the sign area exceeding the maximum allowed for Flat
Panel B signs, and sign placement for the Menu Board sign. The applicant has
provided 3 options showing different sign measurements for consideration for the
Flat Panel B sign; option 1 is 47 SF, option 2 is 62 SF and option 3 is 78.3 SF.
Case No.
SV25-0003
Proposed Sign
Permitted Per Sign
Ordinance No.704-J
amended
Proposed Rise Soufflé -
Southlake
Flat Panel Sign Option 1
Sign Type: Flat Panel B
Permitted Zoning: Industrial
Areas only
Number of Sign: 1 per lease
space
Sign Area: 25 SF
Sign Material: Digitally
printed or cut vinyl on a
single metal plate or pan
face. Or individually cut non-
illuminated letters ≤2” in
depth.
Not clearly visible from the
right of way
Panel shall be a neutral
color other than white
Sign Type: Flat Panel B
Zoning: S-P-1
Number of Sign: 1
Sign Area: 47 SF
Pan face with individually
cut non-illuminated letters
≤2” in depth.
Not clearly visible from the
right of way
Panel Color: medium dark
shade of Blue, dark pastel
spring green & nonglossy
beige
Flat Panel Sign Option 2
Sign Type: Flat Panel B
Zoning: S-P-1
Number of Sign: 1
Sign Area: 62 SF
Pan face with individually
cut non-illuminated letters
≤2” in depth.
Not clearly visible from the
right of way
Panel Color: medium dark
shade of Blue, dark pastel
spring green & nonglossy
beige
Flat Panel Sign Option 3
Sign Type: Flat Panel B
Zoning: S-P-1
Number of Sign: 1
Sign Area: 78.3 SF
Pan face with individually
cut non-illuminated letters
≤2” in depth.
Not clearly visible from the
right of way
Panel Color: medium dark
shade of Blue, dark pastel
spring green & nonglossy
beige
Case No.
SV25-0003
Proposed Sign
Permitted Per Sign
Ordinance No.704-J
amended
Proposed Rise Soufflé -
Southlake
Menu board Sign
Number of Signs: 2 per site
If 2 signs are erected, they
must be a minimum of 18’
apart
Sign Area: 24 SF
Placement: Must be located
at the side or rear of the
principal building.
Illumination: NA
Number of Signs: 1
Sign Area: 2.75 SF
Placement: front of the
building
Illumination: Internal White
LED
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No. Attachment A
SV25-0003 Page 1
BACKGROUND INFORMATION
APPLICANT: Rise Soufflé – Southlake
OWNER: SLM Dunhill LLC
PROPERTY SITUATION: 2001 W Southlake Blvd Suite 155
LEGAL DESCRIPTION: Lot 7, Block 1, Southlake Crossing
CURRENT ZONING: “S-P-1” Detailed Site Plan District
HISTORY: October 4, 1994; City Council approved a variance for Blockbuster Video
was allow an increase in letter height of 30 inches and sign area of 61.88
square feet for both the north and west facades.
February 06, 2001; City Council approved a variance for Hobby Lobby on
consent to allow only one sign and an increase in allowable area from 187
square feet to 206 square feet.
August 07, 2001; City Council approved a variance for Sally Beauty Supply
to allow an increase in allowable area from 14.25 square feet to 24 square
feet.
August 07, 2001; City Council approved a variance for Brook Mays Music
to allow to increase in allowable area from 53.25 square feet to 107 square
feet.
October 16, 2001; City Council approved a variance for GameStop to allow
an increase in letter height from 12 inches to 21 inches
November 05, 2001; City Council approved a variance for Atlantis Scuba to
allow to increase in allowable area from 11.25 square feet to 24 square
feet.
November 05, 2001; City Council approved a variance for Bice’s Florist to
allow an increase in allowable area from 15.37 square feet to 17.25 square
feet and letter height from 12 inches to 16- and 22-inches
November 26, 2001; City Council approved a variance for AT&T Wireless
to allow an increase in logo height from 12 inches to 24 inches
March 05, 2002; City Council approved a variance for Ron D. Groves DDS
to allow an increase in allowable area from 22.5 square feet to 47 square
feet.
Case No. Attachment A
SV25-0003 Page 2
October 5, 2004; City Council approved a variance for Highland Nails &
Spa to allow an increase in allowable area from 15 square feet to 24
square feet. (SP04-210)
February 1, 2005; City Council approved a variance for Albertson’s to allow
an increased number of signs on same elevation and an increase in the
letter / logo height. (SP04-215 & SP05-023)
March 21, 2006; City Council approved a variance for Ella Bella to allow an
increase in allowable area from 12 square feet to 22 square feet. (SP06-
133)
June 20, 2006; City Council approved a variance for Taco House to allow
an increase in allowable area from 13.37 square feet to 24.6 square feet.
(SP06-318)
August 1, 2006; City Council approved a variance for Wing Stop to allow an
increase in allowable area from 14.25 square feet to 25.67 square feet.
(SP06-341)
October 2, 2007; City Council approved a variance for Home Design Cener
to allow an increase in allowable area from 29.6 square feet to 39.2 square
feet. (SP07-317)
March 03, 2009; City Council denied a variance for Nail Palace to increase
allowable area from 25.2 square feet to 36.2 square feet. (SP09-002)
January 25, 2011; City Council approved a variance for Mooyah to allow an
increase in letter size from 14 inches to 30 inches as well as an increase in
area from 29.6 square feet to 43.8 square feet on the north elevation
(facing W. Southlake Blvd.). Mooyah was also granted an increase in letter
size from 18.5 inches to 20 inches on the west elevation (facing Davis
Blvd.). (SV10-029)
May 10, 2011; City Council approved a variance for Pawl’s Pets to allow an
increase in the letter height to 24 inches and logo height to 20 inches.
(SV11-007)
May 17, 2011; City Council approved a variance for Dunkin Donuts to allow
the following; noting the applicant’s agreement to bring the monument sign
into conformance with current city regulations; reduce the logo height to be
in equal proportion to the Dunkin Donuts lettering on the front, east and
west side of the building; the lettering to be two 15” stacked with about two
inches, similar to what was shown in the application; the cup would be
reduced to match the lettering; the individual letters would include backlit
channel lighting and remove the wording “coffee and more”; two drive-
through signs totaling 4.63 square feet each in the locations that have been
identified on the plan; elimination of window signs and awing signs; and
Case No. Attachment A
SV25-0003 Page 3
noting that sign variances are conditional upon the monument sign being
brought up to standard. (SV11-008)
November 1, 2011; City Council approved a sign variance for Wal-Mart
Neighborhood Market to allow two attached signs on the north elevation
which fronts Southlake Boulevard with the condition that the proposed
“Neighborhood Market” sign would no more than 30-inch channel letters; or
the opportunity to respond differently. (SV11-016)
August 7, 2012; City Council approved a sign variance for Starbucks at 125
Davis Blvd. (Boston Market) without the monument sign component due to
Davis Blvd. construction and right of way challenges. On October 2, 2012,
Starbucks complied with the monument sign stipulations, however, they
ultimately did not move into that location, and it currently remains occupied
by Boston Market. (SV12-012)
November 12, 2012; City Council approved a variance for Bicycle Inc, to
allow to increase in logo height to 48 increase and in allowable area to 68.5
square feet. (SV12-021)
December 12, 2012; City Council approved a variance for Bicycle Inc, to
allow a banner to be displayed until completion of construction or February
6, 2013; whichever comes first. (SV12-021 amended)
May 21, 2013; City Council approved a variance on consent for All Pro
Floors to allow to increase in letter height 24 inches. (SV13-010)
October 18, 2016; City Council approved a Master Sign Plan for Starbucks
on Consent noting the applicant has agreed to remove sign designated as
“K” from the awning, and in lieu of said sign, place a sign on the building
which will be a back-lit white face sign with letters not to exceed 18 inches
in height. Other approved sign attached building sign B, menu board sign
D, monument sign G, two directional sign H & I and free-standing drive
through order point canopy sign F (MSP16-004)
September 5, 2017; City Council approved a variance for Starbucks to
allow the drive through art panel as identified as sign A in the master plan
and noting that the panel will match the rendering illustrated on the exhibit
presented this evening, also denying the request to allow drive through
LED sign presented this evening and that the drive through would function
as it does currently; and, also noting the applicant will provide the text that
was illustrated on the artwork panel this evening to staff for administrative
approval. (SV17-001)
SIGN BOARD:
CITY COUNCIL:
Case No. Attachment A
SV25-0003 Page 4
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV25-0003 Page 1