Item 7 - Demonstration and PlansSIGN VARIANCE APPLICATION
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817) 748-8215 Fax: (817) 748-8077
Revised January 2023 2
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1.That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
2.That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
3.That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
4.That the variance will be in harmony with the spirit and purpose of the sign ordinance.
City of Southlake – Sign variance request narrative
January 13, 2025
Business: Rise SouAle Southlake, LLC
Site: 2001 W Southlake Blvd, suite 155
All –
We are respectfully seeking a variance for our “panel” type sign for our newest location
under construction in The Southlake Marketplace shopping center. This pertains to our
only Signage on the exterior of the building. Our signage, which is a large format version of
our logo as well, is critical to our branding and the recognition of our concept which has
been in operation in the market since 2008. We have attached the application, renderings,
historical explanation of the importance of this design, as well as several photos of other
locations which currently display this style. We are very excited to join the people of
Southlake, and we know based on feedback that the neighborhood is very excited to have
us. We have design pre-approval from the Landlord, and we sincerely hope that the review
committee can find in our favor and allow us to proceed with this very special design. We
appreciate the consideration and look forward to several years of serving the community.
Additionally, I was also instructed to include the small detail and measurements of the
metal menu display that is mounted to the front façade adjacent to the front door. This
contains a small interior dimmable LED light that is in the 2700K color scale, and will be
kept only bright enough to illuminate the menu for reading when standing in front of it. This
is depicted as well in the photos I am including of our existing storefronts in other
locations. Thank you
Sincerely,
Chris Florczak
CEO, The Risen Restaurant Group
Outlook
RE: Sign variance request
From Brant Mullen <Brant@shopcompanies.com>
Date Mon 1/13/2025 4:33 PM
To Chris Florczak <chris@risesouffle.com>; DG-PlanningSubmittal <PlanningSubmittal@ci.southlake.tx.us>
Cc Seantay Carpenter <scarpenter@ci.southlake.tx.us>; Nolan Descoteaux <nolan.descoteaux@fastsigns.com>
To Whom It May Concern:
The owners of Southlake Marketplace, SL Marketplace Partners LP, approve the tenant’s sign.
Sincerely,
[shopcompanies.com]
BRANT MULLEN / O: 214-393-1833
4809 Cole Ave Suite 330 / Dallas, TX 75205
This e-mail and any files transmitted with it are the property of Shop Concepts, LLC and/or its affiliates, are confidential, and are intended solely for the use of the individual or entity to whom this e-mail is
addressed. Any other use, retention, dissemination, forwarding, printing or copying of this e-mail is strictly prohibited. This communication does not reflect an intention by the sender to conduct a transaction or
make any agreement by electronic means. Nothing contained in this message or in any attachment shall satisfy the requirements for a writing, and nothing contained herein shall constitute a contract or an electronic
signature under the electronic Signature in Global and National Commerce Act, any version of the Uniform Electronic Transmissions Act or any other statute governing electronic transactions.
From: Chris Florczak <chris@risesouffle.com>
Sent: Monday, January 13, 2025 4:27 PM
To: PlanningSubmi al@ci.southlake.tx.us
Cc: Seantay Carpenter <scarpenter@ci.southlake.tx.us>; Nolan Descoteaux <nolan.descoteaux@fastsigns.com>;
Brant Mullen <Brant@shopcompanies.com>; Chris Florczak <chris@risesouffle.com>
Subject: Sign variance request
All,
Good afternoon. Please find attached:
Our sign variance application and narrative
Supporting documents for the variance - requested notes and measurements indicated in
RED. This includes site plan, landscape plan, a dragged page from our approved permit
set of plans showing facade and lighting, three option for sizing and a
previous design proof from our last location
Photos showing the design on current locations both during the day and at night.
Thank you in advance for your consideration. The Landlord rep with Reply All confirming their
approval of the design as well.
Respectfully,
Chris Florczak
602-882-9569
Special note to the Design Review commi4ee
Memo: The historical and branding significance of the “Arrondissement ” style signage
Beginning around 1795, and sHll visible today, the city of Paris began using placard style street
signs (pictured below) to denote both streets, and districts, throughout the city. The small
numbering at the top of the sign refers to the parHcular district, or “arrondissement”. These
could be referred to as being similar to smaller versions of our zip codes. These go back several
hundred years, and are criHcal to our idenHty of our brand, as we stay commi4ed to preserving
this historical significance. Our logo is registered with the USPTO and used at all of our
locaHons. With each new store we update the small number located at the top, in numerical
order, to designate each new store. Many of our guests who have traveled abroad recognize
this sign and its historical significance, and oRen comment on the level of detail we achieve in
preserving the authenHcity of our brand. I have included a snapshot of an original sign in Paris,
as well as a screen grab from Wikipedia on the topic. We have tradiHonally used a flat metal
placard, with a textured frame to add depth. However we can explore using composite
materials with a slight raised le4ering if needed. This is not back lit or channel le4ering of any
kind. LighHng details are provided in the following pages.
REVIEWED and subject to Field verification
for Cade Compliance,
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FRONT
2115 W. Southlake Blvd #155Option 1
Flush Mounted
to Wall
Flush Mounted
to Wall
216.00 in84.00 in72.00 in 72.00 in
438.00 in
36’-6”
18’
2.50 in
81.20 in
436’ - Line of Sight to Street
2115 W. Southlake Blvd #155Option 2
Flush Mounted
to Wall
Flush Mounted
to Wall
436’ - Line of Sight to Street 216.00 in72.00 in 72.00 in
438.00 in
36’-6”
18’
2.50 in
92.80 in
96.00 in
2115 W. Southlake Blvd #155Option 3
Flush Mounted
to Wall
Flush Mounted
to Wall
436’ - Line of Sight to Street 216.00 in72.00 in 72.00 in
438.00 in
36’-6”
18’
2.50 in
104.40 in
108.00 in
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