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2007-06-20 r City of Southlake OFFICIAL RECORD SOUTHLAKE CITY COUNCIL JUNE RETREAT TIMARRON COUNTRY CLUB JUNE 20, 2007 MINUTES CITY COUNCIL PRESENT: Mayor Andy Wambsganss, Deputy Mayor Pro Tern Virginia M. Muzyka, and Councilmembers Laura K. Hill and John Terrell. CITY COUNCIL ABSENT: Mayor Pro Tem Carolyn Morris and Councilmembers Gregory Jones and Vernon Stansell. STAFF PRESENT: City Manager Shana Yelverton, Assistant City Manager/Director of Public Safety Jim Blagg, Director of Planning Ken Baker, Director of Economic Development Greg Last, Director of Finance Sharen Jackson, Manager of Technical Services Gary Gregg, Chief Planner Dennis Killough, and City Secretary Lori Payne. Mayor Wambsganss called the retreat to order at 5:11 p.m. City Manager Yelverton made opening comments and welcomed those in attendance. The Directors highlighted specific projects within their departmental areas and answered Council's questions related to the projects. Director Jackson presented FY2007 budget information and discussed the status of specific funds. She reviewed revenues and expenditures. Assistant City Manager / Director of Public Safety Blagg provided Council with an update on the progress of the Southlake / Keller Public Safety Services merge, including successes and challenges. City Manager Yelverton and consultant Calvin Webb of Webb Watch made a presentation entitled, Governing Body Financial and Risk Oversight. Mayor Wambsganss called for a break at 6:40 p.m. and reconvened the meeting at 6:52 p.m. Director Jackson reviewed economic and financial trends that will impact the City's FY2008 budget. Council continued with a working dinner while Director Polasek presented information on the funding options and phasing options of Bicentennial Park and discussed how to keep balance within the parks system. Police Chief Goolsby presented information regarding animal shelter options. Council discussed various options with staff. Director Hugman presented TMRS services issues to Council. JUNE RETREAT WITH SOUTHLAKE CITY COUNCIL - JUNE 20, 2007 PAGE 1 OF 2 F Mayor Wambsganss called for a break at 8:30 p.m. and reconvened the meeting at 8:41 p.m. Director Last introduced an interactive session with the logo development consultants, Brad Bishop and Mike Thurman of Torch Creative. Council worked through an exercise with the consultants on the logo development. The June Retreat was adjourned at 9:31 p.m. Andy Wambsganss Mayor ATTEST: a,oyegowiereriso U 7-1y • 'mc Lori Payne City Secretary GQ• co yea. 4•••••••ro••• e JUNE RETREAT WITH SOUTHLAKE CITY COUNCIL - JUNE 20, 2007 PAGE 2 OF 2 Meeting: City Council June Retreat Date: Wednesday, June 20, 5:00 - 9:00 p.m. Values Place: Timarron Country Club No. Time Agenda Item Owner Purpose R 1 5:00 Welcome Mavor FY2007-Budget Review: Review the status of projects ~2 5:05 -Proiect Status Directors included in the FY 07 budget: ? -Financial Report SJ discuss financial performance "d t Provide Council an update on the Southlake/Keller Public 3 5:30 JCB progress of the merge, including Saferi Services Merge successes and challenges. SKY/ Brief City Council on the Governins Body Financial evolving role of the governing 4 5'45 and Risk ON ersight Calvin body in overseeing the Webb organizations finances and risks. Review economic and financial 5 6:10 Economic/Financial Outlook SJ trends that will impact the City's r rtk.~ FY 08 budget. E Working Dinner responsively Budget Preview FY2008: Council and staff interactive in our F ~ 6 6:30 1. Bicentennial Park SP/Si discussion of emerging issues that / Funding may be addressed with the sel-Occ to I/1C public. 2. Animal~Shelter WG/JCB coming budget. Our it,ork is 3. TMRS service issues KH diligence iilth ii-hich it Highly interactive session with 7 7:30 City Logo Development GL logo development consultants to In-oaciii,eh, seek to begin the process. Solve problems in Other Items of Interest J f 1. Strategic Management System Items of interest for Council gnizipig,the BT information; there are no plans for Revo L4 2. Compensation Policies KH 8 3. Facilities Studv/Issues Update KB discussion unless Council desires. rking • ' t-ether to weet our 4. IT Investment Progress JCB PowerPoint presentations with 5. Debt Management Strategies audio tags are included in S.1/SKY Council's packet for review. 6. Pavement Management Bp sharing resources (117d Assessment Program information fi-eel-v. City Council June Retreat - June 20, 2007 Council present: Mayor Andy Wambsganss, Deputy Mayor Pro Tern Virginia M. Muzyka, Laura K. Hill, John Terrell Council absent: Mayor Pro Tem Carolyn Morris, Councilmember Vernon Stansell Staff present: Shana Yelverton, Jim Blagg, Ben Thatcher, Bob Price, Kevin Hugman, Steve Polasek, Ken Baker, Sharen Jackson, Greg Last, Pilar Schank, Wade Goolsby, Robert Finn, Gary Gregg, Lori Payne 5:11:01 PM Mayor called the retreat to order. Shana Yelverton welcomed everyone and made opening comments. 5:15:38 PM The Directors highlighted projects within their department areas. Kevin Hugman reviewed projects; Greg Last reviewed website redevelopment and logo redevelopment, trolley; and Gary Gregg reviewed servers, network storage, routers, scanners, replacement of 60 PCs, and technology infrastructure. 5:27:40 PM Steve Polasek reviewed projects: nature center, senior services, Noble Oaks pond improvements, Southlake Stampede; land acquisition; volunteer program; neighborhood park design. Virginia Muzyka asked about volunteer efforts and senior projects. John Terrell asked about volunteer cooperation with Sabre. 5:33:39 PM Bob Price reviewed projects: elevated storage tanks; sidewalks; roundabouts; new engineer hires; sewer projects; 30-inch water supply line; decel lanes; FM1938 status; FM 1709 medians. 5:41:19 PM Ken Baker presented projects: urban design study/median plan study; sidewalk master plan and safe routes to school plan; community facilities plan; 5:45:58 PM Sharen Jackson reviewed projects: vehicle replacement/maintenance; facility maintenance reserve; Virginia Muzyka asked about the interlocal agreement with Fort Worth for fuel. John Terrell asked about the opportunity of CISD joining in with us to purchase fuel through Fort Worth. 5:51:32 PM Sharen Jackson reviewed budget. She reviewed fund revenues. John Terrell asked about property tax, sales tax payment, related to Town Square. Sharen reviewed expenditures, and other funds. 6:00:20 PM Jim Blagg updated Council on the Southlake/Keller Public Safety Services Merge. John Terrell asked if there was one main reason for the reduction of arrest times and the saving of officer hours. Virginia suspected the number of arrests would go up even more than reported. She asked how Keller's attitude is regarding our concerns and issues. 6:11:23 PM Consultant Calvin Webb of Webb Watch and Shana Yelverton presented Governing Body Financial and Risk Oversight. Discussed the creation of an audit committee. New standards required for municipalities/elected officials. Demonstration of checks and balances between elected officials and staff. John Terrell asked what we should focus on / do next? He asked about what would be the likely/possible next level of expectations on the elected official? Mayor called for a short break at 6:40 p.m. and reconvened the meeting at 6:52 p.m. 6:52:46 PM Mayor reconvened meeting. Sharen Jackson viewed economic/financial outlook. Housing market, retail sales, budget impacts. John Terrell asked about traffic patterns/changes related to retail sales. 7:18:43 PM Steve Polasek presented a schematic of Bicentennial Park. Discussed balance within the parks system, the funding plan for Bicentennial Park, funding options, phasing options. Mayor said we need to have a sound and significant technology package with the development of Bicentennial Park - security cameras, etc. John Terrell asked if there have been any further discussions with the school district related to use of the stadium. Can Crime Control money be used for cameras in the park? Mayor asked if we can monitor by using the cameras? How and who will do that? Virginia Muzyka asked if parents would be able to use the cameras to monitor their children on the ball field? Discussed using volunteers to monitor the cameras? 7:38:34 PM Wade Goolsby presented animal shelter options - build a City facility, build a shared facility, or develop a long-term partnership with NRH. John Terrell suggested paying a fee per animal. Mayor asked how many animals NRH currently picks up. What percentage of the total number of pick ups is our animals? John Terrell asked who gets the fee paid by a resident who has an animal impounded? Council agreed to go with some form of option 3. If the City pays a lump sum amount, John Terrell asked if our residents would still have to pay a fee when they pick up their animal. 8:07:52 PM Kevin Hugman presented TMRS - proposed change to service retirement provision. Mayor asked what the trend line would be retiring employees. John Terrell asked for the next five years. Mayor commented that once you give a benefit, you cannot go back. $46000 is not the issue, it is the cost going forward. Discussed define benefit plan. Needs to know what happens to the city long-term. Attrition rate comparison. John Terrell asked if we have data from other cities how many people actually take 20 and out as opposed to staying. Laura Hill has no confidence in State run programs. Mayor called for a break at 8:30 p.m. and reconvened the meeting at 8:41 p.m. 8:41:29 PM Greg Last introduced the discussion related to the City logo. Brad Bishop and Mike Thurman with Torch Creative led the discussion. Three questions were posed to Council: What words or phrases best describe Southlake? What visual features best describe Southlake? What phrase would you use to represent Southlake in 50 years? The three phrases will be placed on the website and a post card will be sent to every resident telling them about the questions and sending them a link. John Terrell is out of town on July 24. Lori Payne will find a date that works for all Council members Shana Yelverton informed Council the County is not able to participate with the move of their court offices to the new DPS facility. Council will consider what will be the City's course of action in light of this news. The Mayor discussed board interviews and appointments. Mayor adjourned the meeting at 9:31 p.m. at, . Y~ Y p~ V ff y 'f t' 4r a Y} 3 Rc ak' tiY ay i .1 y ~ a~ ,F7 6 i City of Southlake New Identity Mark Kick-Off Meeting June 20, 2007 n . -7L I ~I~ ~~;~II19 II lu ^~'''Iz,~ II SOUTHLAKE • Introductions • Process Overview • Brief Summary of Identity Marks ° Description and Examples • Research Findings Southlake's Mission and Strategy Map n Photos " ° Premium Mark Observations • Council Interaction Discuss Logo Questions ° Discuss Councils Preferences ° Survey Questions • Wrap-up III Ills U~: IM v, r SOUTHLAKE Introductions Process Overview , SOUTHLAKE Wei ~ 7-i • Baseline Research • Kick-Off Meeting • Public Input Solicitation • Creative Concept Development: ° Concept Presentations ° Creative Refinement ism ° Creative Selection ° Computer Development • Final Design Selection • Development of Deliverables ° Horizontal and Vertical formats ° Black & White and Color formats ° Breakouts of Logo (word morks, icons, secondories) ° Usage Guidelines • Final Presentation to Council During Work Session I ~UI~ I ~j ~~1 - ~ 111 ~j ~ ~ ~a.~~ __.+i ~u; "i i y~h IL I 11 71 1 11 lvvim, Baseline Research: 1. Website Searches • Google ° Search: "Southlake" ° Search: "City" "Lake" ° Search: "City Loggs" • Logo Lounge.com • Brands of the World.com 2. Search Printed Material- Books, Magazines, Periodicals, Design Annuals, Other Printed Materials vResearch Results Examples of ELK C'Qo LAKE NORMAN ' w . 9~1FORC~ COMMERCE City of UTH SALT LAKE;1 ~A'O Y V Varied examples of City Marks • -70 Mark A symbolic embodiment of all the inherent information connected to a community, product or service. A quality mark serves to effectively create aS5ULIdbons and expectations for the consumer, while maintaining differentiation from the competition. F A strong mark should: 1. Establish identity and credibility 2. Positively reflect the overall image of your community 3. Attract interest, and leave _a significant mark while remaining timeless 4. Be flexible and versatile Developing a strong mark is a vital step in establishing a visual identity and brand awareness, A unique logo program will create proprietary identities and positions for products and services that set one product or service apart from competitors. ICI i ~ r ~ Ut ~ i It -,Taal- T '11 -A V I" Southlake Strategy Map • ~r r The City of Soutilake provides municlpsi services that support the highest quality of life for our tesidems and businesses, We do this by delivering outstanding value and untivaled quality in everything that we do- C1 Achieve the r-2 Prcvide travel Provide attractive end Cdf3tt{act and keep top-tier fugheil slamjerd"> of canb'aflience vathin uniquP sra:es fcr bjsir esses to drive a dyn0mlc safety and secunty ciIg and region enoyment I f person, and sustainable ecor,omn_ inler'r>1s enr,ror,ment B2 Collaborate rn'. hi 01 Imple rnert and ' NUrSUe F[, Prc ace Fgh 83 flp11rn1ZB elect pa ner; to i'7re bell praclices inoc at!JB Serrs~e c elrty custr-1er use of r,rpler~~eri PT"Ce air ss-771 dep~~irrents I e'IY8Yy options 5enicu teshnolD o'u imz 9y =1 Ac*ieve Fl Msintaui04 H Irr."ilapmviJe,and Fd rvla~imize competrrvenoa:i=.iAl itlt(iroveAAboftd maurla-ihigh quality publ~~. retUT nOrl b~nchrr,rF_s ~tlttp A.Sets vslmems a L1 Hnsure our people L' rhanc- L__h tract L4 Feccgnize L5 Actively prornote understand the leadership ce 4elup and rid opportunities for partnerships stra!egyand ho+vtfiep CI p abihhe~ to elam a ;killed eward high and volunteer irvolremerf ' cord&uta to it delrver results wcukfotte performers Ondividual and group) Values ~:lllll I I I III ~ I nl r~l'II!IIIIII Photo Research SOUTHLAKE A, To =I • Town Square is the natural, geographical and cultural center for the city, but it also serves as the visual "blueprint" for the rest of the city in terms of foliage, colors, fountains, facades, etc. • Visual accents - stonework, columns, fountains, etc. - are reminiscent of the structured, classic and timeless architecture found in Grecian, Roman and European cultures • Nature, best represented with water and plant irfe, is integral to Southlake's image and provides a sense of comfort • Attention to visual details exudes elegance and sophistication • Contemporary styles are subtle, but they integrate well with the existing visual structure Town Square y. err t F i w SOUTHLAKEA via Stonework F OKA" ti r LF1~ Cr"Is ...7 4 r~ w Visual Details i i III V ,I r f{! \ f i jff t _ e~ ^Vegetation w aR r "~~III ~or~.Il fit' U" • Water Bid t t <tl ~ 9 'Y i y E ~i .sir t ..s p SOUTHLAKE 'Ti Premium Mark Observations BCE, . G I O• ( A S V E G A S m HERNES Raffles F''OUR Sr.ASONS INTERNATIONAL ilo:ri, h Ri., PARIS TAG Heuer SCIIWRN l~eRM C R A T R F. F, & F. V F, C, 1' N' 9-am&*UU ~LnVL1~ everyday lux-y. beautiful gilts ^ • THE Riu..-CARLTON JAGUAR Hilton emw' d&ort THE PHOENICIAN HOTEL & SPA Sronsdole PEBBLE BEACH SAN DIEGO STATE t,_F GAYLORD HOTELS` RESORTS' UNIVERSITY G.yl-d L°:.aamn,:ni M AY B A C H FAO SCHWARZ C&N+E6L t32►V L . L - - oil SOUTHLAKE' 77 A IN • Logos primarily include an icon combined with a wordmark • Colors are limited no more than three • Icons are usually simple, clean and bold or presented in the form of a crest/shield • Fonts are classic, not trendy it SGT r ~ Y , II I SOUTHLAKE W A' Council Interaction . SOUTHLAKE" Question What words or phrases best describe Southlake? a SOUTHLAKE ~F Question #2 What visual features do you think best represent Southlake? +i1 -7m A' SOUTHLAKE Sp. 7im-I Question 3 What phrase would you use to represent Southlake in 50 years? I SOUTHLAKE Web Survey Questions I. What words or phrases best describe Southlake? 2. What visual features do you think best represent Southlake? I What phrase would you use to represent Southlake in 50 years? SOUTHLAKE i 7i Wrap Up/Next Steps -'Complete research findings • Begin initial sketches Present initial ideas to City Council on July 24th (tentatively scheduled) 4 4 Zp , 5 7 f F~~ t ~y H 4` ? t CITY OF SOUTHLAKE CITY COUNCIL JUNE RETREAT LOCATION: Timarron Country Club 1400 Byron Nelson Parkway Southlake, Texas 76092 DATE and TIME: Wednesday, June 20,2007,5:00 to 9:00 p.m. AGENDA: 1. Opening comments. 2. Discussion: Budget and policy issues. 3. Discussion: City logo development. 4. Adjournment. CERTIFICATE I hereby certify that the above agenda was posted on the official bulletin boards at Town Hall, 1400 Main Street, Southlake, Texas, on Friday, June 15, 2007, by 6:00 p.m., pursuant to the Texas Government Code, Chapter 551. "%1121111181" 1] Ti-il . ® • 1 m ° VAS . • Lori Payne, TRM = 0 ; City Secretary If you plan to attend this publii'1m ;z ,o d have a disability that requires special needs, please advise the City Secretary 48 hours in advance at (817) 748-8015 and reasonable accommodations will be made to assist you.