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Item 9CSOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT June 9, 2020 CASE NO: MSP20-0003 PROJECT: Master Sign Plan for Yates Corner Grocery EXECUTIVE SUMMARY: On behalf of Yates Corner Grocery, Bakers' Signs is requesting approval of Master Sign Plan (MSP) to allow gas canopy signage, a gas pricing monument sign, a pole sign for the Yates Corner Grocery, an attached business sign, and additional gas pump signage that does not meet current Sign Ordinance No. 704 criteria. The property is located at 2190 E. Dove Road, Southlake, Texas. REQUEST DETAILS: The existing Yates Corner Grocery is located on the northwest corner of E. Dove Road and North Kimball Avenue. The purpose of this request is to improve the appearance of the site with a new attached business sign, gas canopy signage, a gas pricing monument sign, refacing an existing pole sign for the Yates Corner Grocery. There will be 2 gas dispensers with gas filling services on two sides each able to pump 3 grades of gasoline and diesel fuel. A zoning change and site plan (ZA20-0030) is running concurrently with the master sign request to upgrade the exterior of the property and site. The gas canopy signage will exceed the maximum number of attached signs allowed and the allowable letter height. The gas pricing monument sign exceeds the maximum structure height and sign face. The gas pricing monument sign will be located within the required sight triangle setback but does not meet the required setback distance from the E. Dove Road and N. Kimball Avenue property lines. The existing gas pricing pole sign will be refaced with a new Yates Corner Grocery sign and is located near the gas pricing monument sign. This pole sign may need to relocate nearby to accommodate the proposed location of the gas pricing monument sign. The request also includes a new attached building internally illuminated roof sign that is not compliant with a red face color. The proposed gas dispenser signage includes dispenser numbers and associated signs, but the gas dispenser valance has been redesigned with black letters and logo. In addition, with the incorporation of Texaco, the applicant is also requesting two (2) metal framed attached ground signs with changeable faces every 4-6 weeks from Texaco. At their June 4, 2020 meeting, the Sign Board approved the Master Sign Plan subject the Staff Report dated June 4, 2020 and included the following stipulations: the letter height on the canopy for signs A and C to be 16-inches; no "self' signage on the pumps; Case No. MSP20-0003 • no word "Techron" on the pumps; • no pump valance over the pumps; and • no monument sign (applicant to work with Texaco to be able to place the pricing sign element on the pole sign). For the June 16, 2020 City Council meeting, the applicant has provided a revised sign package that addresses the Sign Board motion with the following changes: • the letter height on the eat#signs A and G to be 16 incomes; the letter height has been reduced to the compliant 16-inch letter height. i8 'self" oigRage On the PUMPS; • no word "Techron" on the pumps; the valance sign has been changed to use black letters and logo • no pump valance over the pumps; the valance sign (4' x 2') is proposed with black lettering and logo • no monument sign (applicant to work with Texaco to be able to place the pricing sign element on the pole sign). The applicant has reduced the size of the monument sign. The sign face and sign structure still exceed the allowable sizes. The 4 canopy signs (with letter size revisions), a gas pricing monument sign (with revisions), a pole sign for the Yates Corner Grocery, attached business sign, and additional gas pump signage (with revisions) will remain as proposed. Additional revisions may be presented at the City Council meeting by the applicant. The details of the master sign plan requested at the June 4, 2020 Sign Board meeting with the changes as shown: Master Sign Plan Site Plan � Io ir CIV r r I j _ � � !� b�R�`_ � ►�i 4.1 Case No. MSP20-0003 Proposed Sign Signs 'A' and'C' Gas Canopy �4 6 16"�� � Sign 'B' Gas Canopy U I Logo Cabinet Proposed • Max. letter ht.: 19L' 16" • Total facade width: 54' • Total sign width: 8' 7" • Total sign area: 15.4 sf • Sign not located within 75% of facade width • Internally lit channel cut letters: white • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts • Max. logo ht.: 18" • Total facade width: 26' • Total logo area: 1.75 sf • Total sign width: 11' 6" • Total area: 17.5 sf • Sign not located within 75% of facade width • Logo/Stripe color: red • With the addition of the gas canopy signage (4), the total number of attached signs proposed is five (5); three (3 N. Kimball Ave.) and two (2) E. Dove Rd.) on 2 street fronts. Sign Ordinance 704 • Max letter height: 16" • Total facade width:54' -Total sign width: 40.5' -Total sign area: 37.8 sf - Sign to be located within 75% of facade width • Internally illuminated channel cut letters are required to be white, ivory, black, grey, beige or similar neutral colors • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. • Logo height: 20" • Total facade width:26' -Total logo area: 2.18 sf -Total sign width: 19.5' -Total area: 19.5 sf • Sign located within 75% of facade width • Logo may be any color • A maximum of two (2) attached signs are allowed per site and only one (1) per street front. Case No. MSP20-0003 Note: Revisions from the Sign Board Meeting are noted in purple letters Proposed Sign Proposed Sign Ordinance 704 Sign 'D' Gas Canopy • Max. logo ht.: 18" • Total fagade width: • Logo height: 20" 26-0" i 26' • Total fagade width: • Total logo area: 1.75 26' © ] sf -Total logo area: tL • Total sign width: 11' 2.18 sf 6" -Total sign width: b - , • Total area: 17.5 sf 19.5' •Sign not located -Total area: 19.5 sf within 75% of fagade • Sign located within width 75% of fagade width • Logo/stripe color: red • Logo may be any color • With the addition of • A maximum of two the gas canopy (2) attached signs signage (4), the total are allowed per site number of attached and only one (1) per signs proposed is five street front. (5); three (3 N. Kimball f Ave.) and two (2) E. L Qgo Cabinet Dove Rd.) on 2 street fronts. Sign 'E' Updated for CC 6-16-20 • Max. total ht. for gas Gas Pricing Monument Sign n: monument sign: 7 f� g • Max. total ht. for gas Double sided 6' 4" monument sign: 6' • Max. sign structure 6" ht.: 5 ftgym 6' 4" • Max. sign structure 8 6•-r vz • Max. sign face ht.: 5 g ht.: 5' 11 74" 5' • Max. sign face ht.: 4' • Max sign face area: • Max sign face area: .�..� 7,� c 25 s 60 sf per sign 70 sf per sign face face • Max sign structure o • Max sign structure area: 70 sf -,� area: 7229;s# 50.64 sf • Masonry surround: • Masonry surround: min. 6" •with ^^* ^^* 6" • Distance from • Distance from property line: 15' property line: 5' Address numbers: - - 6" min. located on top 20% of sign structure Case No. MSP20-0003 Proposed Sign Brief Description Sign Ordinance 704 Sign 'F' Pole Sign 750 ��� • Reface one existing gas BEER -BAIT -GAS -WINE -GOODS pricing pole sign at the YA T7F'E intersection of E. Dove Road and N. Kimball CORNER G R O C . Avenue. SOUTHLA KE, T% SINCE 1961 . Note: Sign may need to be • Pole signs prohibited located if monument sign location conflicts with the existing pole sign location (due to sight line requirement) • Roof sign prohibited without city Council Sign `G' approval Attached Building Sign • Max letter height: 16" • Roof Sign • Letter ht.; 12 . Total facade width: 63' . Total sign width: 47'- § I' 9 Total sign width: 18'8" 4" • Total sign area: 18.66 sf • Total sign area: 53 sf • Sign located within 75% of facade width Internally illuminated channel • Letter color: Red, cut letters are f - internally illuminated required to be white, ivory, black, grey, beige or similar neutral colors. Case No. MSP20-0003 Proposed Sign Proposed SiLrn Ordinance 704 Additional Gas Dispenser Signage . Gas Dispenser No.: 12" x 12" on canopy columns Q Gas Dispenser No. . Gas Dispenser No. 12" x 12" Valance: 2" x 2" side view: Removed Gas Dispenser "self" Incidental to gas Valance 2' x 2' dispenser side view . Gas Dispenser Valance: 4' x 2' Illuminated: Changed color signage Cabinet Signs to black lettering and 4' x 3' logo -L c�L • Cabinet Signs: 4' x 3' (2 total) attached to the • Not listed as a pavement with permitted sign changeable faces every 4-6 weeks from Texaco Gas Dispenser Valance: 4' x 2' Illuminated: Changed color signage to black lettering and logo ACTION NEEDED: Consider Approval of Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Signage Packet STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. MSP20-0003 BACKGROUND INFORMATION OWNER: Dove Commercial Properties APPLICANT: Baker Signs PROPERTY SITUATION: 2190 E. Dove Road LEGAL DESCRIPTION: Tract 1 E01, Frances Throop Survey, Abstract No. 1511 CURRENT ZONING: "C-1" Commercial Neighborhood District HISTORY: The original Yates Corner Store has been located here since 1960. SIGN BOARD: June 4, 2020; Approved (6-0) subject to the Staff Report dated June 4, 2020 with these stipulations: • the letter height on the canopy for signs A and C to be 16-inches; • no "self' signage on the pumps; • no word "Techron" on the pumps; • no pump valance over the pumps; and STAFF COMMENTS: • no monument sign (applicant to work with Texaco to be able to place the pricing sign element on the pole sign). City Council approval of the proposed signs does not eliminate the requirement for appropriate sign application submittal prior to the installation of the sign. Please contact Seantay Carpenter at 817-748- 8215 or scarpenter(a)_ci.south lake.tx.us for sign application processing and pre -install inspection. Design Guidelines - Master Sign Plans: Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1. To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without Case No. MSP20-0003 infringing on the capability of creative design. 2. To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3. To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. 4. To promote a "sense of place" for the City of Southlake while promoting creative design for individual developments. 5. To promote signage as an architectural complement rather than being visually and thematically disconnected. Master Signage Plan Application The master signage program application shall include, at a minimum, the following to be deemed a completed application: A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign types and include distance measurement of the sign's location from the nearest public right -of way. Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes, colors, lighting and identifiable references as to how the signage design relates to the proposed architecture. Identify any landscaping elements proposed. For all signage is to be mounted on building fagades, provide accurate building elevations that show signage dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how the signage design relates to the proposed architecture. If the applicant is requesting any variances from the current regulations as part of the master sign plan, please indicate the location of the variance, what the variance request is for and specific reason/justification for the variance and how the variance promotes are adheres to the design goals provided. A master sign plan application will be considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear fashion; however, the "guidelines" are not as strict as sign "standards." The review authority may interpret the design guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable or appropriate Case No. MSP20-0003 for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance with another guideline determined by the review authority to be more important in the particular case. The overall objective is to ensure that the intent and spirit of the design guidelines are followed. WCommunity DevelopmentlMEMaSignslConditional Sign PermitslMSP20-0003 - Yates Country Store Case No. MSP20-0003 Vicinity Map 2190 E. Dove Road CNIal �r r a R 2010 W J J Y o a Master Sign Plan 0 90180 360 Feet Case No. Attachment B MSP20-0003 Page 1