Item 9A - SPIN ReportJUSOUTHLAKE
SPIN MEETING REPORT
SPIN Item Number: SPIN20-08
City Case Numbers: MSP20-0001
Project Name: Town Square Signage
SPIN Neighborhoods: SPIN #8
Meeting Date: May 26, 2020
Meeting Location: 1400 Main Street, Southlake, TX
City Council Chambers
Total Attendance: 25
Hosts: Vandana Tameru, Community Engagement Committee
Sherry Berman, Community Engagement Committee
Applicants Presenting: David Ayer, RPAI Southwest Management, LLC
Jason Kassel, RPAI Southwest Management, LLC
Phone: (817) 329-5566
City Staff Present: Jerod Potts, Policy and Strategic Initiative Principal Planner
Patty Moos, Planner
:;Presentation begins: 7:50 pm Presentation ends: 8:00 pm
Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I
Want to" and "View" "Video on Demand" - forums are listed under SPIN by meeting date.
FORUM SUMMARY:
Property Situation: The property is located on the east side of N. Carroll Ave. and between E.
Southlake Blvd. and SH 114 in Southlake Town Square on 7.3 acres.
Details:
The applicant in partner with the City of Southlake to modernize the current sign ordinance that govern
the Southlake Town Square District. The current Town Square sign ordinance was approved in 1999.
The applicant highlighted the need to consolidate the 4 separate master sign plans for Southlake Town
Square into one master sign plan for the entire development. Innovations in technologies make these
updates necessary to meet the demands of an evolving retail environment.
The components of the proposed master sign include:
• Preserve the existing precedent with approved sign design
• Expand the color palettes for store fronts
• Allow flexibility for the location of the sign on the fagade, currently the sign needs to be
centered on the fapade.
• Allow adding additional sign types
• Allow additional signs for tenants on the corner of a building
• Awning signs allowed by right
• Mural signs allowed by right.
• Correct the ordinance to allow premise signs on the rear of the building without having the
tenant have a lease space
• Clarify signage definition to include additional options.
• Include roof signage for entire development
• Allow additional environmental signage (types of signs)
Presentation:
su- u i d MSP20-0001
TOW[ SQUA€ZE„ Amendment to the Master Sign Plan for
° Southlake Town Square
AERIAL VIEW
MSP20-0001
APPLICANT: RPAI Southlake Town Square Management
REQUEST: Propose amendments to regulations for Southlake Town Square
Non-residential signage
LOCATION: Southlake Town Square
TOWN
SQoAP.h_
BACKGROUND
➢��:_ 'Iblilake Tgwns-nantad 11bal Wnfdendlrud,slcpmemwltna
vibrant retall, restaurantand offkeenvlronmemdeslgned In a
r where it has become a true public glare that brings
togethe rtne cgmmunttyaad gen tesa premium fgrltstenanis.
It serves as the heart and ewnamrcengine of the City and the
qng term successgf Town Squa i—ftheup—importance.
Train. ure antl future of the retail, restaurentand olfce
erchangingand those is that
adl-gru¢kly to changing market and demagraphgic cand till
well be the most suuessfulin the future. As such the Illy and
RPAI have been working on the develgpmentgf new sign
regulations for Town square that creates flexibility In the
pmvislgn of signage, storefrontappeamnce and Il ghting to
address the rapidly evglvingunique retail, restaurantsand
gfflce demands.
TOWN TOWN
S oARE. pgavosEOAMENOMENrs rorowlM—E SQui.
R11111:71iW
Bet ail Properties cf Amer.ca, Inc. (BPAI) wishes to modernize the master sign plan govern. ng Southlake Town Sgoareto
ra-41exiailSy in the provision of signage to address the rapid lv ewlvl ng, unlq— retail demands associated with A
pedestrlan—i—Ad, mired.... env. moment. The goals to modAmlxewhilA also protecting the distinct architecture)
charautar of Town Sgoarc th rough the encouragement of crcell Ant archlter rural design that is rasprns, ble and
vaponsweto the.nd V,d-I co -toi the development.
TOWN
S QUOARE PgorosFo Amex over -So Town! suessant
KEY MODIFICATIONS
1. Preserving precedent
KEY MODIFICATIONS
3. Allow second floor sign illumination
mwlu
Sc1VAKE
KEY MODIFICATIONS
5. Updating signage types — skeleton, Bobo, etc.
TMVW
SQUAKE
0
PURPOSE
There are currently four (4) separately
adopted master sign plan packages for
Southlake Town Square:
Phase 1
• Grande Avenue
Block 10
Block 22
The proposed amendmentis a comprehensive regulation documentthat will
coverall aspects of commercial signage throughout Southlake Town Square
TOWN
$QUxARE
Padres AMENOMENIs ttl ttYNN SopPAF
KEY MODIFICATIONS
2,Expanded color branding
TOWN
Pgq—ael—went. Te town sowwe 5QVU
KEY MODIFICATIONS
A. Sign placement flexibility
KEY MODIFICATIONS
6. In -line vs. corner signage
KEY MODIFICATIONS
7. Addition of canopy signage
sn_
f PtNPO5E0 AMENOMFNTS Tn Tn'NN 5[il,nR-
KEY MODIFICATIONS
9. Correcting "on -premises signage"
TOR N
SQL E
KEY MODIFICATIONS
10, Increased signage size and clarifies what constitutes a sign
I loll
SQiJA;uE
PgOPOSEP AM ENPMENT TOyIN 5lZUPRE
KEY MODIFICATIONS
12. General Environment Signs —Concept Only
atv wnaN,pornre wnt :try ana r�ew�
I
r +
V � +
i 1 i
*•y e
TOWN
.SQUARE PPO EOAMENDMENT5TOTOWN51
KEY MODIFICATIONS
8. Addition of mural signage
T—N
SQUAD
KEY MODIFICATIONS
9. Correcting "on -premises signage" —Additional examples
Li
S
QUQU�A Rr PROP05E0 AMENOMENIS TO TOWN 50114RE
KEY MODIFICATIONS
11. Roof signage/uniformity between phases
TOWN
54U W
0
NEXT STEPS
Nesl Sleps
NeM steps(Pr the PrPPPsed master sign Plan:
1. Planning&toning/Sign Board 6/a/20
2. City Cowcil6/16/20
dW
oIN
SQUARE.
QUESTIONS?
Questions and Concerns:
There were no questions regarding this presentation.
SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official meeting minutes;
rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and the general responses
made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are strongly encouraged to follow the case
through the Planning and Zoning Commission and final action by City Council.
Southlake Connect Results for the May 26, 2020 SPIN Town Hall Forum
Detailed Notification Analysis
SPIN Town Hall Forum - May 26, 20
Details
Holification ID 489836725181515
Himfication Standard
Type
Start hate May 25, 2020
StartTime 13t7GW CDT
Confirmation No
Requested
Call Throttling Yes
Duration 4 h(s)
YessaW Vofcaffext
Form
nice
mail Message Only
Preference
Delivery Order Organization Default
Delivery Methods
1. Prinany SMS
2 Secondary SMS
3 Primary Email
4. Primary Mobile-
* Secondary Email
* Secondary Mobile
7. Home Phone
& Home Phone #2
9. Business Phone
10_ TTY f TTD Device
Call Results
Hide details
Call Rmultstper Delivery Path}
Attempted - Not confirmed
Delivered
Not Delivered - Recipient Hung Up
Not Delivered - No Answer
Not Delivered - Voicemail Hung Up
Delivered - To Voicemai
Sent
Attempted - Not Connected
Not Delivered - Invalid Number
Not Delivered - Line Busy
Not Delivered - Out of Service
NOT ATTEMPTED
Not Attempted - Inactive Path
Not Delivered - Duplicate Path
Not Delivered - Contact Path Not Defined
I Other
Delivered - To Handset
Not Attempted - Unsubscdbed
Not Delivered - Contact Unavailable
Not Delivered - Carrier Expired
Not Delivered - Downstream Temporary Error
Not Delivered - Downstream Communication Error
■ 0 [0.00%] Attempted -
Confrmed
10664 (76.72%)
Attempted - Not
Confirmed
■ 1570 (11.29%) Attempted
- Not Connected
■ 316 (2.27%) Not
Attempted
■ 1350 (9.71%) Other
Total %olTotal
484 3.48%
1308 9A1%
36M 28.01%
113132 721%
2632 2D_37%
1145 624%
33 D24%
190 1.37%
1347 9.69%
14 D_10%
298 2.14%
4 D_D3%
951
242
91
4
1
61
6.94%
1.74%
D_65%
D.D3%
D_D1%
D_44%
Everbndge - Reports
Attempts Over Time
i sk
]OIL
Sk
Ok
1
1
1
1
Hide cletais
Attempt Delivery
Attempt Attempt Af[enipt I Altenipt Attempt Attempt Attempt Attempt Attempt To
T.
tlletlrod
1
2
3
4
5 6
7
8
9
May 25.
21320
Primary
741
0
0
0
0 0
0
0
0
1105-17
SMS
CDT
Secondary
10
244
0
0
0 0
0
0
0
SMS
m
192
467
0
0
0 0
0
0
0
Emailit
E
Pmiary
12
112
0
0
0 ❑
0
0
0
Mobile
Secondary
1
a
0
0
0 0
0
0
0
Email
Secondary
2
3
0
❑
0 ❑
0
❑
0
Mobile
Home
7568
5
0
0
0 0
0
0
0
Phone
Home
0
2
0
0
0 ❑
0
❑
O
Phone #2
Business
2962
2
0
0
0 0
0
0
0
Phone
TrYI TfD
0
0
0
0
0 0
0
0
0
Device
May 25,
202C
13-05-17
11388
843
0
0
0 0
0
0
0 1
CDT
Sub
Totals
May 25,
2020
Primary
13-10-17
SMS
0
❑
0
❑
0 0
0
❑
O
CDT
Secondary
0
0
0
0
0 0
0
0
0
SMS
Pnowy
0
0
232
0
0 0
0
0
0
Email
Pmiary
0
0
249
149
0 0
0
0
0
Mobile
Secondary
0
0
28
78
0 0
0
0
0
Email
Secondary
0
0
12
16
0 0
0
0
0
Mobile
Home
0
0
12
5
0 1)
0
❑
0
Phone
Home
0
0
0
2
0 0
0
0
0
Phone #2
Business
0
0
7
26
0 ❑
0
0
0
Phone
TTY I TTD
0
0
2
a
0 0
0
0
0
Device
May 25,
2020
13-10-17
0
0
542
264
0 ❑
0
0
0
CDT
Sub
Totals
Everbridge
- Reports
Attempt
Oeiivery
I A—npi Attempt
Attempt Attempt
Attempt
I Attempt
I Attempt
I Attempt
I Attempt I T
Tine
Method
1 2
3
4
5
5
T
B
9
May 25,
211213
Primary
0 0
0
0
0
0
0
a
a
13-1517
SMS
CDT
Secondary
0 0
0
❑
0
0
0
0
❑
SMS
Pm7ary
0 0
0
0
0
0
0
0EmailPrimmy
Email
0 0
0
0
0
0
0
0
0
Mobile
SeDondary
0 0
0
❑
84
0
0
0
0
Email
Secondary
0 0
0
U
53
0
0
0
0
Mobile
Home
0 0
0
0
2
0
0
0
0
Phone
Home
0 U
0
❑
0
U
0
0
0
Phone #2
Business
0 0
0
0
19
0
0
0
0
Phone
TTY l TTD
0 U
0
❑
17
U
0
0
0
Device
May 25,
2000
13-15-17
0 0
0
0
175
0
0
0
0
CDT
sub
Totals
May 25,
2020
Primary
0 0
0
0
0
0
0
0
❑
1320-17
SMS
CDT
Secondary
0 0
0
❑
0
0
0
0
0
SMS
Prmary
0 0
0
❑
0
0
0
0
❑
Email
PnmwY
0 0
0
0
0
0
0
0
❑
Mobile
Secondary
Email
0 0
0
❑
0
0
0
0
0
Secondary
0 1)
0
0
0
66
0
0
0
Mobile
Home
0 U
0
U
0
4
5
0
0
Phone
Home
0 U
0
0
0
1
1
❑
❑
Phone #2
Business
0 1)
0
0
0
8
9
0
0
Phone
TTY I TTD
0 U
0
0
0
11
3
0
0
Device
May 25,
2000
13211:17
0 U
0
0
0
88
18
0
0
CDT
Sub
Totals
May 25,
2020
Primary
0 0
0
U
0
0
0
0
0
132425
SMS
CDT
Secondary
0 0
0
❑
0
0
0
0
0
SMS
Primary
0 0
0
0
0
0
0
0
0
Email
Primary
0 0
0
0
0
0
0
0
❑
Mobile
Secondary
0 0
0
0
0
0
0
0
❑
Email
Secondary
0 0
0
❑
0
0
0
0
0
Mobile
Everbridge - Reports
Alkmpt
Delnrery Attempt Attempt
Attempt
Attempt
Attempt
Attempt
Attempt
Attempt
Attempt
Tie
NeMod 1 2
I
3
4
5
6
7
8
9 Ta
Horne 0 0
Phone
0
0
0
0
0
0
Horne 0 0
0
0
0
0
0
0
0
Phone #2
Business 0 0
0
0
0
0
0
2
0
Phone
TTY ! TTa 0 0
0
0
0
0
0
1
1
Device
May 25,
2D20
132425 0
CDT
Sub
Totals
Totals
1
0 0 0 0
843 542 284 175
0 0
3
1
1 1;
w
2020 Evertwidge, Inc_ 9.4.0.42-2020-D3-16-04.18 FE-VERSION= 9.4.0.50 mgrprtl-prtI-a1-9-4-0-0-3