Item 6E - SPIN ReportUSOUTHLAKE
SPIN MEETING REPORT
SPIN Item Number: SPIN2020-05
City Case Number: ZA20-0016
Project Name: Lot 5 Kimball Park — Artful Living
SPIN Neighborhood: 4
Meeting Date: February 11, 2020
Meeting Location: 1400 Main Street, Southlake, TX
City Council Chambers
Total Attendance: 10
Host: Vikram Jangam, Community Engagement Committee
Applicant(s) Presenting: Paul Moss and Ginger Hartford
City Staff Present: Madeline Oujesky, Assistant to the Director
Jerod Potts, Policy & Strategic Initiative Principal Planner
Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on "I Want
to" and "View" "Video on Demand" — forums are listed under SPIN by meeting date.
FORUM SUMMARY:
Property Situation:
The property is located at 2112 E. Southlake Blvd.
Development Details:
The applicant is proposing a zoning change to amend Ordinance No. 480-657C to modify the
permitted uses on Lot 5 to include corporate office and gallery/showroom for art display. Currently,
there is an existing 9,176 square foot building on the property which use is limited to restaurant
and retail. The company (Artful Living) plans to use this space as their headquarter office for their
CEO, VPs, and associated staff, and to host conferences/events for local artists to attend
development workshops. There are no plans to change the exterior of the building or surrounding
site.
Presentation:
IS aml
VIM
View of hotel conference center and retail from The Offices at Kimball Park
- i j
l 2 0
INTRODUCTION
Artful Living Media
4
r-
PREPARED By
Ginger Hartford
VPintegrated f rd t— —
MarkeC
eing S realice
THERE
WE'RE
GOING
ELEVATING THE
BUSINESS OF ART
Artful Living Media is an mriovattvc
art pu6lishingA global licensing
agency, Founded in 2g 19, and bull[
upon decades of combined industry
and international experience. We offer
comprehensive expertise and provide
prcmier business development
services to artists and art publishing
companies for marketing
communications, integrated digital
platforms, strategic branding, creative
merchandising,a
artist management,
licensing, legal issues, product
development, business management,
innovative retailing, high velocity
manufacturing, and fulfillment.
1W OPPOR
TUN
ITY
16 L
"b-
ART MARKET SHIFTING
The $63.79 global it marketplace, with US sales reaching $2N 99 in 2019, is a
strong and staple market. The marketplace is experiencing major shifts in
consumer engagement with art, complex sales channels. advanced marketing
and digital technologies that legacy art publishers and gallery owners have not
or been unable to keep pace with.
Artful riving Media has an unprecedented opportunity to embrace and leverage
the gap between new and old channels, helping industry businesses evolve while
Focusing on improving the artisan and customerexperience.
ABOUT
ARTFUL F --
LIVING
MEDIA
WE ARE
I.
Passionate about creating world -class
art and business with our atelier of
artists and clients that enhance brand
value, increase long-term relevance and
generate meantngfal revenue. We are
intentional, soulful and artistic- TAVing
with a sense of meaning and purpose,
driving innovation in the business of art
that feeds thesouL OUR VISION
ARTFUL LIVING MFD1A, as an art publishing and licensing agency, seeks to he
the pre-eminent artist atelier on a global basis- We have a uniquely re -imagined
and comprehensive approach to Art Publishing, Artisl Management and Digital
Marketing that embodies the latest in technology, e-commerce platforms,
sncial media, immefsive experiences and market trends to reach a wide
spectrum of art enthusiasts and collectors though a multi -faceted approach to
product manufacturing, omnichannel distribution and retailing. We will bring
legacy forward into the new era of the art industry.
1/
ARTFUL LIVING
MEDIA STUDIOS
�f
0
Artful Living Media excels In taking
legacy art businesses forward with
premium end to end business
development services using proven
omnichannel best practices
HOLDING COMPANY NETWORK,
PARTNERSHIPS
ne[i,xring ejficnenciee m mmmon pl,¢forms ore &relayed
fvramndoM Digi[o[Mnrtr[i,g, bl¢rtr[ing
Communk¢timL Operorimes, aoies msd Finanu/Lqo[
ARTIST MANAGEMENT
LFe¢tinga na.w-,m:: n,ti.t maier fre„rea m,
respect tnlgmry,foimun g_ik oM ere u
STRATEGIC. BRAND MARKETING
F— d Mond mowgencek mek,n[e sdve ud p.A—
c mMas in drmswith rnr,mire amnirhvvrel
morkelsirtgsxperriu
ART PUBLISHING, GLOBAL LICENSING
Oevebping enensiae r¢nge Mameme s yk , genres aervirg
cdr[m,s uM [ensamr,[,¢im 1-- pecde
pmd,c[s uiik premier Moods
MULTI CHANNEL SALES DISTRIBUTION
EGendiog pmdart devdopmrnLglvbd fu7dm,ew rr 1I¢
optimise hey mnrheiplares for ronsnsrereM vrt,vRrrlors in
oYsir omni[Mnnrl KA w pu Ic
INNOVATION WITH TECHNOLOGY
Lrrensging mdee,m digital. merkeling. exprrien[id
¢M—, pkuf,— fm,wdern gm,nik
MEET THE
A -TEAM
JOHN WASTING I CEO, FOUNDER
A highly dynamic C-level executive who navigates companies through rapidly
changing market conditions to new levels of growth and success. John Hasting has
deep international art industry career experience having served as President.
CEO, and COO for high profile art husinesses representing over $1.3 billion in
revenues, An influential leader, John is recognized for quickly identifying and
addressing key performance drivers, having improved iconic businesses, including
the Thomas Kinkade Company and multiple subsidiaries of Hallmark Cards,
Adept at improving, turning around and strengthening operations. Recognized For
developing high potential business opportunities, building top performing teams,
improving operations and sirt:amfining processes Blends strategic thinking,
creativity and deep subject matter knowledge with an engaging interpersonal
style and passion for inspiring others to dcliver world -class results personally and
through Leams. John deeply believes [hat Art Feeds the Soid.
BRANDS I THOMAS KINKADE COMPANY, BISNEY, NASCAR, HALLMARK, HSN
BRUSHSTROKES FINE ART INC, TARGET, IKEA, BARNES S ROBLE. OFFICE DEPOT
40
ARTFUL LIVING
MEn IA aTn DEOa
EXPER
IENGE
MATTERS
Proven Executive & Multi -decade
Career Experience
We've developed strong partnerships
and business development with some
of the world's best-known brands
and launched some of it's most
successful artists, products and
international programs.
135 YEARS COLLECTIVE ART INDOST"v LEA' _RSHIP
DALLAS I ATLANTA I TORONTO ACOOISiTIONS I NETWORK
Hrudqu¢neredin no[Inv Artful Living Mediov also OwfWfiRmen[uM nceasing--k uixern¢[iaao[
mpre—M interaadnoony wic4 ourgiobo[sersnns with ¢n o[¢va ¢vquisdlion nrmegy in ploy
PREMIER ARTISTS STRATEGIC PARTNERSHIPS
Reprz—d-3eoding-aism m-h swe Vftc¢nl work from Our [op¢bilitirs in delivering Erne ¢n product, programs and
kg¢[y b.o to them of Modern¢M ovntrmpvrmr meth¢ drives innov — and groudh¢rrass muleplr
srt os udl¢s the nru genrr¢tion frmn wslurs dianbut[an CJum hot[r dw brand m![ahor¢[ions in
c+u,s,. homeJurnishings, owi-art m¢rkriplores ¢M retail
MEET THE
A -TEAM
NARK HILL I EVP STHATEnY b INTEGRATION
Results driven ex, ,-. -- • „ins in high change environments
to superior levels of ac hdevement. Mark Hill is highly successful at acre ierating
grcwth in complex, design based, gluhat, consumer businesses either through
organic development or acquisition. Experienced in abroad array of channeis,
including mass markel, home furnishings, gift, grocery/drug, art and craft using
both one and two-step distribution. Experience in B26 and B2C business models.
Leadership style is based on setting high expectations and then building a high
performance, collaborative, values based team culture.
Mark has held senior management roles in the an and framing industry's leading
organizations, namely Nielsen & Bainbridge, Larson fuhl, Brushstrokes Fine Art
and the Thomas Kinkade Company. Most recently he served as President & CFO of
the Association of Creative Industries (AFCp, a global non-profit trade association
for the SM billion creative products industry. Its members included thousands of
designers, retailers, publishers, monufactarers, disLrihuti rs, digital and broadcesl
media and other service providers,
awns I IKEA, TARGET, THOMAS KINKADE COMPANY, SHERWIN WILLIAMS,
MICHAEL'$, BISNEY, WARNER BROS., AILS, NASCAR AND LIONEL TRAINS
40
ARTFUL LIVING
MEDIA STUDIOS
MEET THE
A -TEAM
GINGER HARIFORD I VP INTEORATED DIGITAL MARKETING 6 CREATIVE
lonrneying around the world of Art A ➢esign, Ginger Hartford is recognized as an
accomplished business development strategist, marketing and design leader.
Ginger collaborated with Fortune 500 leadership teams to envision and deliver
high -impact experiences for top brands such as Getty Images, Amazon, Ethan
Allen, Mitchell Gold + Bob Williams. Home Depot. One Kings land and Art com .
Designing product lines, curating art collections and establishing global
fulfillment soiulfons for leading brands broadened her executive experience
benefiting intemalional online art marketplaces, the design community, major
home furnishing retailers and fine art brands. Gingerdeveluped Gallery Moments,
a digital art and online design experience, featuring S 4 million licensed Getty
Images that launched with 700+US gallery retailers.
.As an interior designer, sought-after master marketing and trends speaker in the
art and design industry, she also founded EurDesign Studio, a lifestyle brand.
Ginger earned a USPTO patent developing design tech.€ogy and was most
recently featured in Beautiful Design Made Simple magazine.
BRANDS I ETHAN ALLEN. GETTY IMAGES. ARTFINDER. ARLCOM. CARNIVAL
CRUISES, WILLIAMS•SONOMA HOME, HOME DEPOT, FUJI, AMA26N, HIL10N,
MITCHELL GOLD * BOB WILLIAMS, BILTMORE ESTATE, JOANN, MICHAEL$
40
ARTFUL LIVING
MEn1A STn➢IOs
MEET THE
A -TEAM
TOMMY ASHKER I VP PUBLISHING fi RETAIL DEVELOPMENT
A collector himself, Tommy Ashker is passionate about buying and setting fine art. A
Retail Store Sales and Operations Executive with a history of success in the Art and
Framing industry, he has owned and operated multiple high performance retail Art
galleries representing variety of local, regional and national Artists For 20 years.
Consistently ranking in lop 201Y national safes leaders of Thomas Kinkade dealers,
Tommy previously owned and operated galleries in Memphis and Mid -South region.
While acting as South Regional Director for Art Brand Studios, he focused on store
sales and operations working with other dealers and ownership groups interested
J. opening up new retail galleries.
Tommy's abundant experience in Purchasing. inventory Management, product
Marketing. Ncgotiatiuns and Vendor Relationship Management in another industry
also supports his operational mindsel. He was previousiv responsible for over 5300
million in annual vendor purchases,
GRAHGS I OWNER/OPERATOR THOMAS KINKADE GALLERIES, DISNEY,NASCAR,
ELVIS PRESLEY EHIERPRISEVSRACELAN0
40
ARTFUL LIVING
MEDIA STUDIDS
MEET THE
A -TEAM
MARIO MA22ONE I VP GRAND 6 BUSINESS DEVELOPMENT,
BLEND COTA STUDIOS
A passionate advocate of artist management and slrategichusiness development,
Mario Mazzone has an extensive history of securing partnerships with global
brands, delivering cc mprehensive and groundbreaking products and programs
across multiple art channels of distribution.
Developed, introduced and launched VerusAri, the first 3D true reproduction of
original museum masterpieces from the National Gallery of Canada. Recreated 10
masterpieces. Developed 'photos to painted originals' art programs, launching
nationally for Larson-Tuhl, a globs! Berkshire Hathaway company. Launched
private label program for HSN- Memories to Filrc Art; G¢Rery Moments to
independent fmm , shops and ArtLink Moments on Holland America cnuse lines.
Developed'Playbook' for global expansion of art printing and framing business in
USA, CDN, EU and AUS. Sourced and signed global Agreement to introduce
framing services to ArGinder, a globai online marketer of original art.
BRANDS I NATIONAL GALLERY OF CANADA, ARTFINDEF, ARTLINK, COSTA 5
HOLLAND AMERICA CRLISE LINES. BRUSHSTROKES ART INC, VERUSAAL HSN
40
ARTFUL LIVING
MEDIA STlln10S
HEADQUARTERS
Artful Living Media, a world -class art agency & artist atelier
We envision the Artful Living Media
agency headquarters as sophisticated in classic modern
style yet cultivated with an artisan mindset by design to
foster community and creativity for the art market.
Questions and Concerns:
N/A
SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official
meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and
the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are
strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council.
Southlake Connect Results for the February 11, 2020 SPIN Town Hall Forum
SPIN Town Hall Forurn - February 11, 2020
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