Item 9A - DemonstrationSOUTHLAKE
PLfltJNING & DEVELOPMENT
R1ilCJES
SIN VARIANCE APPLICATION
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
That a literal enforcement of the sign regulation wilt create an unnecessary hardship or practical
difficulty on the applicant.
'Ale are requesting approval to install a storefront mural with a total area of 1-000 square feet- The
proposed mural %gill cover the entire side %roll of our store front- We feel that a miu-9 this size is
prapomonate to the wall being co cored 'We are working Mth an existing stucco storefront that
provides minimal opporhruty for brand expression- The proposed mural ME be eye-catching and
allow us to draw attention to our store along this High -traffic street -
That the situation causing the unnecer :ary hardship or practical dif Gutty is unique to the affected
property and is not self inn posed -
'Ale are working with an existing stucco storefront that provides mi ni nro 1 opportunity for brand
expression. The proposed mural will be eye-catching and allow its to draw attention to cn r store along
this high -traffic street -
a. That the variancewill not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
The proposed mural depicts movement and is aligned % A elements of rnr brand. We are working
with a local artist to bring the proposed moral to hfc- The art will showcase the artist's distinct style,
consider local inspiration, and be dri�,)m by mm.Tmlent focused storytelling -
The mural urill compliment the shopping center and be wholly- compatible with the use and permitted
development of adjacent properties. We %Y.ill not be encroaching on auy adjacent teiLant's store front.
That the variancewill be in harmony with the spirit and purpose of the sign ordinance.
e feel that the installation of this mural Mll enhance the community appearance- An otherwise bare
wall will be mha aced to communicate aspects of the local community and movement- The proposed
mural promotes being wholly- present in the activity in order to clear one's mind, to restore oneself or
to reach the place where we feel pok�wM and purposefi>1- The proposed mural aims to promote the
use of aesthetically- pleasing colors, while enhancing the landscaping and building design-
1400 ]dam Street, Suudte 310, snuuhiake, TA 70M
Phase_ (817) 748-8215 Fax: (817) 749-1077
Rerisei- December 2021