Item 9B - Staff ReportS0UTHLA1<,E
PLANNING & DEVELOPMENT
SERVICES
STAFFREPORT
January 28, 2025
CASE NO: SV24-0017
PROJECT: Sian variances for Rosebud Steakhouse
EXECUTIVE
SUMMARY: Comet Signs by Stratus, on behalf of Rosebud Steakhouse, is requesting approval
of a sign variances under the District 114 Master Sign Plan regulations to allow two
attached signs; one a vertical noncongruent upper story sign and one awning sign
for their location in District 114. Rosebud Steakhouse is located at 2102 E. SH 114,
Suite 119.
DETAILS: Comet Signs by Stratus is requesting variances for two attached signs labeled "Sign
A & B". The attached sign (A) is a vertical noncongruent upper story sign with a push
through cabinet tagline exceeding 75% of the sign fagade width. The attached sign
(B) is a non -illuminated awning sign.
The current building has three upper story signs (east, west and south), seven first
floor signs; five attached signs and one vertical on south and one attached sign on
west elevation.
At the January 23, 2025 Sign Board meeting, the Sign Board recommended
approval (6-0), noting the applicant's willingness to bring another version of the
vertical sign that's smaller than the one that was presented so that City Council has
at least two options. Accordingly, the applicant has submitted an alternative option
for the vertical sign that reduces the size of the "Rosebud" letters by 25%.
Legend
Sign A - Vertical Tic n-Cangrucnt I,PI)cr SrOrV Sign
Sign B - Awning Sign
Sign C - Nfonumcnt Sign Panel
Case No.
SV24-0017
Proposed Sign for Rosebud
Proposed Sign
District 114 Master Sign Plan
Steakhouse
Vertical Upper Story Sign — Option 1 (Preferred
Option)
1'-11 1/4"
m D
a
•
O
Upper Story Sign
� 1'-1a �°
Placement: Off Site
Orientation: Vertical Sign
1'-' h""
Tagline Push Through Cabinet
i
Overall Sign Height: 27'-10 5/16"
Not Permitted
Letter Height: 36 1/4"
i
Logo Height: NA
D
Sign Width: 6'-6"
Sign Area: 85 SF
Logo Area: NA
z`s %'
PROPOSED
Vertical Upper Story
Sign — Option 2
----1'-8 1/4"
P,
- 1/4"
_----2'-4
M
M•
-----------
u
1'-7"
Upper Story Sign
------�
°�'
Placement: Off Site
n;
T '
Orientation: Vertical Sign
.-._..._.-..1'-4 3/8"
• ,------- -
Tagline Push Through Cabinet
Overall Sign Height: 24' -0 5/8"
N N'-------_-
Not Permitted
Letter Height: 31"
9
_ 1`67/$"
N
mj D
Logo Height: NA
B
Sign Width: 6'-6"
z-o 1/8"
Sign Area: 61 SF
Logo Area: NA
o'
�i
pp
PROPOSED
6, 6„
Case No.
SV24-0017
Awning Sign
Sign
ry o = ROSEBUD STEAKHOUSE
1
Overall
Overall Sign Height: 14"
Letter Height: 14"
Logo Height: NA
Not Permitted
Sign Width: 16'-3.75"
Sign Area: 19 SF
ROSEBUD STEAKHOUSE
Logo Area: NA
imp
Non -Lit Letter Depth: 2"
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No.
SV24-0017
BACKGROUND INFORMATION
APPLICANT: Comet Signs by Stratus
OWNER: MDP Kimball Park 114 LLC
PROPERTY SITUATION: 2102 E. SH 114, Ste.119, Southlake
LEGAL DESCRIPTION: Lot 2R, Kimball Park
CURRENT ZONING: S-P-2 "Generalized Site Plan District"
HISTORY: September 4, 2012; City Council approved a Zoning Change and
Concept/Site Plan from 1-1" Light Industrial District to "S-P-2" Generalized
Site Plan District for Victory Lane. (ZA12-067)
March 4, 2014; City Council approved a Zoning Change and Concept/Site
Plan from "S-P-2" Generalized Site Plan District to "S-P-2" Generalized Site
Plan District for Kimball Park. (ZA13-135)
March 4, 2014; City Council approved a Preliminary Plat for Kimball Park,
(ZA13-136)
May 8, 2014; The Planning and Zoning Commission approved a Final Plat
for Kimball Park.
June 2, 2015; City Council approved a Zoning Change and Site Plan for
Kimball Park (Cambria Hotel and Suites). (ZA15-032)
December 6, 2016; City Council approved a master sign plan for the Cambria
Suites approving 42 inch letters with the letter `i' at 45 inches for both the
south and east facades and also allowing the applicant the option of a
channel cut letter that is a color that complies with the sign ordinance or a
reverse halo lit sign which can be any color, as allowed by ordinance.
(MSP16-007)
March 1, 2016; City Council approved a Zoning Change and Site Plan from
"S-P-2" Generalized Site Plan District to "S-P-2" Generalized Site Plan
District for The Offices at Kimball Park to revise the previously approved S-
P-2 Zoning and Concept Plan for Kimball Park and to seek approval of a Site
Plan for an approximately 116,484 square foot four-story office building and
a one -level parking garage. (ZA15-142)
February 21, 2017; City Council approved a Site Plan for the Kimball Park,
Lot 5 for a retail and restaurant building and granting: a variance for vertical
and horizontal articulation on all facades visible from State Highway 114; a
variance to allow painted metal posts at the top of the columns; approval of
variance to allow painted metal posts at the top of the columns; noting the
Case No. Attachment A
SV24-0017 Page 1
applicant has agreed to relocate the service entrance and electrical
equipment to generally be located on the northeast portion of the building
structure; noting that the patio cover materials are not fabric material, but will
consist of a metal material per city code; and not approving the variance to
Landscape Ordinance No. 544-B, as amended, Section 3.4, requiring
parking lot landscape islands to have a minimum width of 12 ft. to allow a
width of approximately 9 ft. (ZA17-002)
September 5, 2017; City Council approved a sign variance for Keller Williams
to allow an upper story attached building sign to be located on a wall that is
not congruent with the tenant's lease space and approved the sign
specifications as presented for location, size, and materials. (SV17-010)
September 5, 2017; City Council approved sign variances for two monument
signs and noting the following: the approval of two alternate monument signs
as presented and granting the following variances: SH 114 monument sign:
allowing the sign to be located approximately 2 feet from the property line
and noting that property is approximately 30' from the SH 114 frontage road
curb; allowing 14 panels on the sign, including Cambria and The Offices; and
allowing the property address to be at the bottom of the sign structure; the
Kimball Avenue sign: allowing the sign height to be 7 feet 6 inches; allowing
the sign face height to be 5 feet; allowing 14 panels on the sign, again
including the words Cambria and The Offices; and allowing the property
address to be at the bottom of the sign structure. Also noting, the Cambria
lettering on both sets of signs will be yellow and the panels below the
Cambria panel will be white or silver lettering; noting the Kimball Park
lettering will be in metallic or silver lettering, and the lettering below Kimball
Park panel will be in their [corporate] font with no logos and be of silver,
metallic, or white colors only. Also noting, on the left side, under the Cambria
lettering, tenants will be able to put a logo with their [corporate] name. (SV17-
011)
March 3, 2020; City Council approved a sign variance for C.H. Robinson to
allow an upper story sign on the east elevation limiting the logo height to 48-
inches. (SV20-0002)
May 17, 2022: City Council approved a sign variance for Starbucks to allow
2 attached illuminated signs on the south elevation (Signs A and E), allow a
logo larger than permitted on the south and east elevations (Signs A and B),
allow an illuminated window sign (Sign C), and allow an attached logo sign
on a wall not congruent with the lease space and located on a masonry wall
(fence) facing north (Sign F). (SV22-0005)
August 08, 2022: City Council approved a master sign plan for District 114
to allow the following; 3 upper story attached signs; one on the east, west
and south, 1 attached first floor sign on the south elevation; 1 interior
Case No. Attachment A
SV24-0017 Page 2
illuminated window sign; 4 directional monument signs for the development
entry and parking garage; 2 directional signs attached to an exterior site wall;
1 restricted parking sign for Starbucks; 1 rules and regulation sign for
attached to an existing wrought iron fence. And noting that Item No. D-8, in
the sign package, that approval is modified to reflect the applicant's desire
to change the Trinity Investor sign to 55 ft. (width) and 148 sq. ft. (area); and
also noting with respect to Sign D-15, the parking garage directional sign,
the applicant will change the wording on that, based on a mistake that was
included in the packet. (MSP22-0002)
February 06, 2024; City Council approved a master sign plan for two upper
story signs to replace the existing Cambria hotel signs, also approving a
general sign band to allow the new signs to be placed without requiring
additional City Council approval following the second name change to
Elmore Hotel, and allowing the temporary banner signs to remain on the
building until the new signs are installed, and noting the duration of the
banner sign approval is 12 weeks while allowing staff to grant up to an
additional 4 weeks if needed. (MSP24-0001)
November 19, 2024; City Council approved a sign variance for Executive
Medicine to allow an upper story sign not congruent with the tenant lease
space. (SV24-0014)
SIGN BOARD: January 09, 2025; meeting cancelled due to inclement weather.
January 23, 2025; Motion to approve (6-0); subject to staff report dated
January 17, 2025; noting the applicant's willingness to bring another version
of the vertical sign that's smaller than the one presented tonight, so that
council has at least two options.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre -install inspection. Seantay
can be reached at 817-748-8215 or scarpenter(a)-ci.south lake.tx.us.
Case No. Attachment A
SV24-0017 Page 3
Case No. Attachment B
SV24-0017 Page 1