Item 9A - Staff ReportSOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
January 28, 2025
CASE NO: SV24-0016
PROJECT: Sian Variances for Perspire Sauna Studio
EXECUTIVE
SUMMARY: Priority Signs and Graphics, on behalf of Perspire Sauna Studio, is requesting
approval of sign variances under the Kimball Oaks Master Sign Plan regulations to
allow a rear attached sign facing South Kimball Ave for their location in Kimball Oaks
Shopping Center. Perspire Sauna Studio is located at 2251 E Southlake Blvd, Suite
100.
DETAILS: Priority Signs and Graphics is requesting variances for an attached illuminated
channel letter wall sign labeled "Sign C". The attached wall sign (C) requires a
variance due to the Kimball Oaks Master Sign Plan prohibiting wall signs on the east
elevation of this building facing South Kimball Ave. On January 23, 2025, the Sign
Board recommended denial (6-0). Following that meeting, the applicant has
reduced the size of the proposed sign from 30.5" maximum letter height to 26"
maximum letter height and from 23.8 sq. ft. to 17.3 sq. ft. The applicant has provided
4 options showing different sign placement for consideration, although Option A is
their preferred choice. With all 4 options, the sign is the same dimensions — the only
difference is sign placement.
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Case No.
SV24-0016
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Perspire Sauna Studio
Proposed Sign
Kimball Oaks Master Sign Plan
Proposal
Option A
Letter Height: 26"
Logo Height: NA
-------------- --- -- ------------------------------------------------- ; -----------------------------'
Sign Width: 8'
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Sign Area: 17.3 SF
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Signs not permitted on this
Logo Area: NA
elevation
Placement: Off Site
Justification: Left
Option B
Letter Height: 26"
Logo Height: NA
- ---
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----------------------- - ---------------- ---------------------------
----- ------
Sign Width: 8'
Signs not permitted on this
Sign Area: 17.3 SF
elevation
Logo Area: NA
Placement: Off Site
Justification: Middle
Option C
Letter Height: 26"
Logo Height: NA
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Signs not permittedon is
this
Width:
Sign 'dth� 8'
Area 1 F
Sign : 7.3 S
-------------
----------
elevation
Logo Area: NA
Placement: Off Site
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Justification: Right
Option D
Letter Height: 26"
Logo Height: NA
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Signs not permitted on this
Sign Width: 8'
Sign Area: 17.3 SF
elevation
Logo Area: NA
Placement: Off Site
Justification: Middle
Case No.
SV24-0016
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration and Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No.
SV24-0016
BACKGROUND INFORMATION
APPLICANT: Priority Signs and Graphics
OWNER: SOUTHLAKE SPE SOUTH LLC
PROPERTY SITUATION: 2251 E Southlake Boulevard, Suite 100
LEGAL DESCRIPTION: Lot 1, Block 1 of Kimball Oaks
CURRENT ZONING: "S-P-1" Detailed Site Plan District
HISTORY: May 6, 2014; City Council approved (6-0) the applicant's request to table
until the May 20, 2014, City Council meeting. (MSP14-001 Master Sign
Plan for Kimball Oaks)
May 20, 2014; City Council approved (7-0) the Master Sign Plan for Kimball
Oaks only approving the subject signs as discussed in this motion: With
respect to Building 'E': approving the sign package as presented in the
drawings before Council and the scale presented on the architectural
drawings are subject to the staffs review and concurrence with the scale
therein; also only approving Building 'G', otherwise known as the Bassett
sign, with the same stipulated requirements as Building 'E'; approving the
monument sign package adding the applicant will add eight inch (8")
illuminated address numbers in the range appropriate for the addresses in
the development; and also approving the Corner Sign Feature as
presented at S. Kimball Avenue and E. Southlake Boulevard; and also
approving, with respect to Building 'C', only approving the east and south
elevations with the sign and logo fitting within the existing architectural
elements as indicated in the drawings, specifically within the lighter colored
tan area within the columns; and for staff to review the intent of Council to
have the appropriate band of architectural color around the sign within the
architectural element on the building. (MSP14-001 Master Sign Plan for
Kimball Oaks)
June 17, 2014; City Council approved (5-0) the conditional sign permit
noting the following: no action on Building 'G' tonight and will be going back
to the sign committee for consideration; in consideration of Building 'C', the
north elevation for the maximum logo size of 72 inches with 20 inch letters
for the 'PGA' and 36 inch letters for the `Superstore'; and east elevation as
presented; and the south elevation to match the east elevation (for letter
and logo sizes; and noting the south elevation will not be lit). (MSP14-001
Master Sign Plan for Kimball Oaks)
September 16, 2014; City Council denied (7-0). Amendment to the Master
Sign Plan for Kimball Oaks for the PGA Superstore to allow two additional
signs for the PGA Tour Superstore (Building 'C') north fagade for Tennis
and Golf. (MSP14-0001a Amendment to the Master Sign Plan for Kimball
Oaks)
Case No. Attachment A
SV24-0016 Page 1
April 21, 2015; City Council approved (6-0) the sign variance for BJ's
Restaurant and Brewhouse to allow two murals located on the east and
west elevation. Noting that on the west elevation, the current United States
flag will become a Texas flag in the materials consistent with the shape,
colors and representations of the existing United States flag shown in the
City Council presentation. (SV15-002)
February 2, 2016; City Council denied (6-0) the sign variance for Chiloso
Mexican Bistro to allow an increase in the allowable sign area. (SV15-012)
SIGN BOARD: January 09, 2025; meeting cancelled due to inclement weather.
January 23, 2025; Denied (6-0).
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre -install inspection. Seantay
can be reached at 817-748-8215 or scarpenter(a)ci.south lake.tx.us.
Case No. Attachment A
SV24-0016 Page 2
Vicinity Map
2251 E Southlake Blvd, Suite 100
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Case No. Attachment B
SV24-0016 Page 1