Item 9B - Demonstration and Plans_.. SOUTHLAKE
SIGN VARIANCE APPLICATION
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant.
Our sign is in compliance with all code regulations except for the dividing bar between Briggs Freeman
and Sotheby's International Realty. The bar is 30" tall and the max cede allowance is 23.75". We are
asking for a variance because this dividing bar is part of Briggs Freeman I Sotheby's International
Realty's branding and per the brand guide is not allowed to be ehanged. If we were to make the sign
smaller so the bar falls within allowed code, our letters would be too small to read and also too small to
halo light.
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed.
The dividing bar is not a letter and is a part of the logo lockup.
3. That the variance will not injure and will be wholly compatible with the use and permitted
development of adjacent properties.
This sign variance will not injure any adjacent properties and approval of the variance will help our
sign to look compatible with other signage in the area as the letters will be in comparable letter height
to the ether signs in the retail area_
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Allowing this variance will allow Briggs Freeman I Sotheby's International Realty to stay true to their
branding guidelines while also keeping the letter heights of all signage in the retail area consistent for
all retail tenants.
1400 Main Street, Suite 310, Southlake, TX 76092
Phan: (8€7) 748-8215 Fax: (817) 748-8077
Revised January 2023 2
Briggs Freeman I Sotheby's International Realty — Southlake
We are asking for the variance to allow for the dividing bar to be 30" instead of the required
23.75" per Southlake code. If Briggs Freeman I Sotheby's International Realty is required to
shrink their sign size down to have the dividing bar fit the 23.75" requirement it will in turn shrink
the letter sizes of the sign and make the letters too small to halo illuminate and also make the
letters smaller than other retail tenant signage. Allowing Briggs Freeman I Sotheby's
International Realty this variance will help them to stay true to their branding guidelines while
also keeping the letter heights of all signage in the retail area consistent for all retail tenants.
Briggs
Freeman
Sotheby's
INTERNATIONAL REALTY
CLIENT JOB NAME
BRIGGS FREEMAN SOUTHLAKE
PROPERTY ADDRESS
2101 E. SOUTHLAKE BLVD. STE. 200, SOUTHLAKE, TX 76092
JOB NUMBER DESIGNER
724-1000 JOHN GIETL
DODD CREATIVE GROUP
CLIENT SIGN PROGRAM APPROVAL
CLIENT SIGNATURE
DATE
7263 Envoy Ct. I Dallas, TX 75247 By signing above you are insuring that you have verified the accuracy of all graphics shown
with respect to size and content. The specifications are correct and represent our order
doddcreative.com I P 214.821.6990 requirements exactly. I authorize the release into production according to this approved
1of 7 7/ 29/ 2024 submittal.
DODD CREATIVE GROUP WEB doddcreative.com I PHONE 214.821.6990 I FAx 214.821.6992
$p
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT ACTION NEEDED
WALL SIGNAGE ACTION ITEMS
• CLIENT TO BRING ELECTRICAL TO WALL SIGN LOCATION (PG. 3-7).
• CLIENT TO CONFIRM ACCESS BEHIND BRICK WALL FOR ILLUMINATED
WALL SIGN INSTALL (PG. 3-7).
SIGN PACKAGE ACTION ITEMS
DODD ACTION NEEDED
WALL SIGNAGE ACTION ITEMS
• DODD TO ENGINEER AND PERMIT WALL SIGN Er PROVIDE INSTALL
PATTERN FOR WALL SIGN (PG. 3-7).
SIGN PACKAGE ACTION ITEMS
• DODD TO PROVIDE INSTALL PATTERNS FOR FRONT DESK WALL SIGN
(PG. 10).
CLIENT BRIGGS FREEMAN
PROPERTY SOUTHLAKE
SIGN TYPE ACTION PAGE
BRAND INFO
PROPERTY LOGO
QTy All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
-- these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
Briggs
Freeman
Sotheby's
INTERNATIONAL REALTY
PROPERTY COLORS SIGNAGE COLORS
_ RED BRICK PMS 289 C
_ CONCRETE SW 7005 PURE WHITE I PMS WHITE
DRYWALL MP 46633 SILVER SLATE METALLIC
_ SW 6258 TRICORN BLACK
SIGNAGE FONTS
ITCFRANKLINGOTHIC LT PRO CNMD
AB C D EFG H IJ KLM N O PQ RSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
PT SERIF - ITALIC
AB CDEFGHI JKLMNOPOR ST UV WX YZ
abcdefghijklmnoparstuvwxyz 1234567890
WEB doddcreative.com I PHONE 214.821.6990 I FAx 214.821.6992 CLIENT BRIGGS FREEMAN QTY
$p D O D D CREATIVE GROUP PROPERTY SOUTHLAKE 01
MAIL 7263 Envoy Court, Dallas, TX 75247 SIGN TYPE ILLUMINATED WALL SIGN -
DAY / NIGHT
DAY VIEW
M
C'k
NIGHT VIEW
■
_r,
All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com I PHONE 214.821.6990 I FAx 214.821.6992 CLIENT BRIGGS FREEMAN
DODD CREATIVE GROUP PROPERTY SOUTHLAKE
MAIL 7263 Envoy Court, Dallas, TX 75247 SIGN TYPE ILLUMINATED WALL SIGN
SPECS
ILLUMINATED WALL SIGN - SOUTHLAKE BLVD. ELEVATION
35 SO. Fr. SIGN AREA
--------------------------------------------------------------------
-------------------------- 59.5"-----------------------------------;
12"-------- 0
Bro0g0
FGe=1ii in
LETTERING & ICONS
3"-DEEP .063" ALUMINUM
REVERSE CHANNEL LETTER
INTERNALLY ILLUMINATED W/ WHITE LEDs
FOR HALO -LIGHT EFFECT.
1.5" OFFSET STUD MOUNT.
FACE, TRIM CAPS & RETURNS PAINTED
SW 7005 PURE WHITE.
*PROVIDE DRILLING PATTERN*
SIGNAGE COLORS
SW 7005 PURE WHITE
SIGN WHITE ACRYLIC
QTy All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
01 these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
-----------------168" (14' ) -------------------------------------------------------------------------------------,
------------------------------------------------- 87.625"------------------------------------------
15" 0 0 17"
D 30"
'y ----------- -----------
H 7 F, IR, K A7 001 H A L 1EALL ===_
SIDE VIEW
3"
REMOTE POWER
SUPPLY & SWITCH
CLIENT TO BRING
CHANNEL RETURNS POWER (120V/20A)
PAINTED SW 7005 PURE WHITE TO THIS LOCATION
ALL SIGNAGE TO BE INSTALLED IN
COMPLIANCE WITH NATIONAL ELECTRICAL CODE. MET
ALL SIGNAGE TO BE CONSTRUCTED
& INSTALLED IN COMPLIANCE U�
WITH UL STANDARDS.
INSTALLATION
STUD MOUNT LETTERS 1.5" OFF EXTERIOR WALL.
LETTERS INDIVIDUALLY WIRED.
4 of 7 7/ 29/ 2024
Qo WEB doddcreative.com I PHONE 214.821.6990 1 FAX 214.821.6992 CLIENT BRIGGS FREEMAN QTY All designs, creatives, and layouts represented in these
60 D 0 D D CREATIVE GROUP PROPERTY SOUTHLAKE drawings are the sole property of Dodd CG, LLC. No part of
01 these drawings may be used or duplicated without the
MAIL 7263 Envoy Court, Dallas, TX 75247 SIGN TYPE ILLUMINATED WALL SIGN - express written permission of Dodd CG, LLC.
FACADE
------------------------------------------------ 54'2.625" (650.625')----------------------------------------------------------
-------------------------------------------------- 50'5.125" (605.1251----------------------------------------------------------
-9.- ------------ 9'10"
"
1 1 ;___-4 ___- (110") OPTIMAL SPOT TO BRING
WALL BAND + COLUMN AREA: 54' 2.625" X 3' 11.5" = 214.62 SQ. FT.
70% LINEAR SQ. FT. OF WALL AREA = 37.95 SQ. FT. ALLOWED SIGNAGE AREA
SIGN AREA = 35 SO. FT.
15% WALL BAND HEIGHT (MIN. VERTICAL OFFSET) = 7.125"
WALL BAND ONLY AREA: 50' 5.125" X 3' 11.5"=199.61 SO. FT.
70% LINEAR SO. FT. OF WALL AREA = 35.3 SO. FT. ALLOWED SIGNAGE AREA
SIGN AREA = 35 SO. FT.
6.•nriiA�76.111i
WEB doddcreative.com I PHONE 214.821.6990 1 FAx 214.821.6992 CLIENT BRIGGS FREEMAN QTY All designs, creatives, and layouts represented in these
8?0 DODD CREATIVE GROUP PROPERTY SOUTHLAKE drawings are the sole property of Dodd CG, LLC. No part of
01 these drawings may be used or duplicated without the
Im MAIL 7263 ErLvoy Court, Dallas, TX 75247 SIGN TYPE ILLUMINATED WALL SIGN - express written permission of Dodd CG, LLC.
INTERNALS + ELECTRICAL
ILLUMINATED WALL SIGN
35 SO. F1 SIGN AREA
-----------------------------------------------------------------------
------------ 59.5 ------------------------------------
--------------
1.5"
-----------
r v
12 ..........
ICI99
du,O n
CONDUIT LOCATIONS 1.25"
SIGNAGE COLORS
SW 7005 PURE WHITE
SIGN WHITE ACRYLIC
SIDE VIEW
--------------- 168" (14') -------------------------------------------------------------------------------------- I
------------------------------------------------- 87.6257 -----------------------------------------
--------------------------------- ----------------
17
17"
II
--------- ----- a -------- :
6"
E' TY ERHAT�GHAYR ` ------------HTAL
CONDUIT LOCATIONS
WHITE LEDS I --------- I ------
.063" ALUMINUM I ---------
REVERSE CHANNEL
LETTERS FOR
HALO -LIGHT EFFECT
STUD MOUNT I ------------
1.5" OFFSET
['-no WAVISQ'IP01l
1/2" SEALTIGHT
CONDUIT
REMOTE POWER
SUPPLY & SWITCH
TO PRIMARY ELEC.
120V I 20A
DEDICATED CIRCUIT
INSTALLATION
STUD MOUNT LETTERS 15" OFF EXTERIOR WALL.
LETTERS INDIVIDUALLY WIRED.
WEB doddcreative.com I PHONE 214.821.6990 I FAx 214.821.6992 CLIENT BRIGGS FREEMAN ory
$p D O D D CREATIVE GROUP PROPERTY SOUTHLAKE 01
MAIL 7263 Envoy Court, Dallas, TX 75247 SIGN TYPE ILLUMINATED WALL SIGN -
SPOTTING
ILLUMINATED WALL SIGN
35 SO. FT. SIGN AREA
All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
PROPOSED ILLUMINATED
WALL SIGN LOCATION
LINEAR HORIZONTAL FOOTAGE = 54' 2.625" E. SOUTHLAKE BLVD.
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