Item 9A - Staff ReportSOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
November 25, 2024
CASE NO: SV24-0013
PROJECT: Sian Variances for Markham Fine Jewelers — 101 Grand Ave
EXECUTIVE
SUMMARY: Texas Signs, Inc., on behalf of Markham Fine Jewelers, is requesting approval of
sign variances under the Southlake Town Square Master Sign Plan regulations to
allow six illuminated awnings with push -through signage for their location in
Southlake Town Square. Markham Fine Jewelers is located at 101 Grand Ave.
DETAILS: Texas Signs, Inc. is requesting variances for six awnings with illuminated push -
through signage. Two awnings with illuminated signs are proposed for the west
elevation and four awnings with illuminated signs are proposed for the south
elevation. The Southlake Town Square Master Sign plan only allows for non -
illuminated awning signs.
At their November 07, 2024, meeting, the Sign Board made a motion to Table (5-0),
per the applicant's request. The applicant's original request was for the following:
two attached signs with triple stacked reverse channel letters on a backer, one
attached sign with triple stacked reverse channel letters, six push through
illuminated awning signs, and five gobo signs. Following the meeting, the applicant
revised their request and now are only seeking variance approval for the illuminated
awning signs. At their November 21, 2024 meeting, the Sign Board recommended
denial (4-0) of the request.
Case No.
SV24-0013
Proposed Sign Type
Permitted by
Southlake Town
Square MSP
Proposed for
Markham Fine
Jewelers
West Elevation
(Two awnings)
Sign Type: Push Thru
Sign Type: Push Thru
Acrylic
Acrylic
Illumination: None
Illumination: White
-
Letter Height: 6"
Letter Height: 6"
Logo Height: 12"
Logo Height: 12"
IWO
WNW P
Sign Area: NA
Sign Area: 11.6 SF
Sign Type: Push Thru
Sign Type: Push Thru
South Elevation
Acrylic
Acrylic
(Four awnings)
Illumination: None
Illumination: White
Letter Height: 6"
Letter Height: 6"
Logo Height: 12"
Logo Height: 12"
Sign Area: NA
Sign Area: 16.66 SF
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No.
SV24-0013
BACKGROUND INFORMATION
APPLICANT: Texas Sign, Inc
OWNER: TOWN SQUARE VENTURES IV LP
PROPERTY SITUATION: 101 Grand Ave
LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square Addition
CURRENT ZONING: "DT" Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
June 5, 2018; City Council approved two off -site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3' x 5'
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign for one (1) existing off -site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow
a mural wall sign and that is not located on the front fagade entrance and
Section 6, Materials, to allow a sign material type that is not listed in the
Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an exterior
grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No. 704,
as amended, and the Southlake Town Square (MSP) for EVO Entertainment
(former Harkins Theater building) for several attached building signs on the
northwest, northeast, southeast, and southwest elevations of the building.
Case No. Attachment A
SV24-0013 Page 1
SIGN BOARD:
CITY COUNCIL:
The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs
on each fagade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached
signs are located on the existing building located at 1450 Plaza Place,
Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign Ordinance
No. 704, as amended, and the Southlake Town Square Master Sign Plan to
allow two digital portal entry signs for T-Mobile store at Southlake Town
Square. (SV21-0020)
March 1, 2022, City Council approved a sign variance for Nike By Southlake
that included a wall mural on the south fagade along with two attached
illuminated fagade signs on the front and rear elevations, an illuminated
pedestrian blade sign on the south fagade, illuminated window signs (lifestyle
image curtains) on the front west and the south fagade, , graphic design rear
window signs (east), and an internal illuminated specialty display window
cabinet sign (internal) on the west elevation, in perpetuity, and should the
window signs change, a new sign variance will be required. (SV21-0028)
August 2, 2022, City Council tabled indefinitely a request for a mural for
Lululemon located at 233 Grand Avenue. (SV22-0007)
March 21, 2023, City Council approved a sign variance for Shack Shack to
Allow the painted mural sign on the north elevation of the building with a
larger than permitted sign area of approximately 215.4 square as presented.
Per the Sign Board' s suggestion, applicant has signed a licensing
agreement with CISD and has revised the mural to include the dragon
(SV23-0002)
October 01, 2024, City Council approved a sign variance for Tommy Bahama
to allow a painted visual art wall mural sign on both the west, which is the
rear, and south, which is the left side of this building, and noting that we are
approving a larger mural sign than what is normally allowed. (SV24-0008)
October 01, 2024, City Council approved a sign variance for Sweet Paris
Creperie & Cafe to allow two green box signs with non -lit letters. Sign D with
the larger letters and Sign E, with the Southlake name added. (SV24-0010)
November 07, 2024; Motion made to Table (5-0) at the applicant's request
to the November 21 Sign Board meeting subject to staff report dated
November 01, 2024.
November 21, 2024; Denied (4-0).
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre -install inspection. Seantay
can be reached at 817-748-8215 or scarpenter(a)ci.south lake.tx.us.
Case No. Attachment A
SV24-0013 Page 2
Vicinity Map
101 Grand Ave.
228 v 1 v 1 L 1 L- 217
222 215
218 213
o� 6 214 1400 21N 1422
N a�
U) Q
T L o
N N N O 1�JO <
00 l.y
� 172 J v
160 1400 r
140 FOUNTAIN
12
120 PL
N 116
r 11
100 1400
M.1111
1251
N
w E
5
u') 0 M ti
O O o9
1492
F.M. 1709
1431 1451 1471
145
1
N
zCA
L
U
15
SV24-0013
Sign Variance
0 90 180 360
Feet
E
155
Case No. Attachment B
SV24-0013 Page 1