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Item 9A - Staff ReportSOUTHLAKE PLANNING & DEVELOPMENT SERVICES STAFF REPORT November 25, 2024 CASE NO: SV24-0013 PROJECT: Sian Variances for Markham Fine Jewelers — 101 Grand Ave EXECUTIVE SUMMARY: Texas Signs, Inc., on behalf of Markham Fine Jewelers, is requesting approval of sign variances under the Southlake Town Square Master Sign Plan regulations to allow six illuminated awnings with push -through signage for their location in Southlake Town Square. Markham Fine Jewelers is located at 101 Grand Ave. DETAILS: Texas Signs, Inc. is requesting variances for six awnings with illuminated push - through signage. Two awnings with illuminated signs are proposed for the west elevation and four awnings with illuminated signs are proposed for the south elevation. The Southlake Town Square Master Sign plan only allows for non - illuminated awning signs. At their November 07, 2024, meeting, the Sign Board made a motion to Table (5-0), per the applicant's request. The applicant's original request was for the following: two attached signs with triple stacked reverse channel letters on a backer, one attached sign with triple stacked reverse channel letters, six push through illuminated awning signs, and five gobo signs. Following the meeting, the applicant revised their request and now are only seeking variance approval for the illuminated awning signs. At their November 21, 2024 meeting, the Sign Board recommended denial (4-0) of the request. Case No. SV24-0013 Proposed Sign Type Permitted by Southlake Town Square MSP Proposed for Markham Fine Jewelers West Elevation (Two awnings) Sign Type: Push Thru Sign Type: Push Thru Acrylic Acrylic Illumination: None Illumination: White - Letter Height: 6" Letter Height: 6" Logo Height: 12" Logo Height: 12" IWO WNW P Sign Area: NA Sign Area: 11.6 SF Sign Type: Push Thru Sign Type: Push Thru South Elevation Acrylic Acrylic (Four awnings) Illumination: None Illumination: White Letter Height: 6" Letter Height: 6" Logo Height: 12" Logo Height: 12" Sign Area: NA Sign Area: 16.66 SF ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Seantay Carpenter (817)748-8215 Jenny Crosby (817)748-8195 Case No. SV24-0013 BACKGROUND INFORMATION APPLICANT: Texas Sign, Inc OWNER: TOWN SQUARE VENTURES IV LP PROPERTY SITUATION: 101 Grand Ave LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square Addition CURRENT ZONING: "DT" Downtown District HISTORY: November 1998; Phase I Sign Regulations adopted March 1999; Phase II Sign Regulations adopted November 2005; Grand Avenue Sign Regulations adopted June 5, 2018; City Council approved two off -site development signs (one V- shaped sign) located at the SE corner of Central Avenue and SH114 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; allowing one wayfinding sign measuring up to 3' x 5' at the NW corner of Central Avenue and FM 1709 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; and allowing three temporary construction signs placed on Parkview Residences construction fence along Central Avenue per the exhibit this evening for period ending December 31, 2019 or such time as construction is completed, whichever comes first. (SV18-0002) June 16, 2020; City Council approved an amended Master Sign Plan for Southlake Town Square. (MSP20-0001) February 23, 2021; City Council approved a Specific Use Permit to allow a one (1) year extension of the previously approved specific use permit for the temporary sales facility and signage located at 351 Central Avenue; and the specific use permit is extended to March 30, 2022. (ZA20-0069) April 20, 2021; City Council approved a sign for one (1) existing off -site V- shaped development sign located at E. SH 114 and Central Avenue for a 1-year period. (SV21-0002) April 20, 2021, City Council approved a variance for Whistle Britches to allow a mural wall sign and that is not located on the front fagade entrance and Section 6, Materials, to allow a sign material type that is not listed in the Southlake Town Square Master Sign Plan. The applicant is proposing a mural sign lit by 3 wall lights on the west side of the building that is an exterior grade foil substrate applied directly to the brick wall. (SV21-0005) June 29, 2021; City Council approved variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. Case No. Attachment A SV24-0013 Page 1 SIGN BOARD: CITY COUNCIL: The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each fagade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the existing building located at 1450 Plaza Place, Southlake. (SV21-0012) November 3, 2021, City Council approved a sign variance to Sign Ordinance No. 704, as amended, and the Southlake Town Square Master Sign Plan to allow two digital portal entry signs for T-Mobile store at Southlake Town Square. (SV21-0020) March 1, 2022, City Council approved a sign variance for Nike By Southlake that included a wall mural on the south fagade along with two attached illuminated fagade signs on the front and rear elevations, an illuminated pedestrian blade sign on the south fagade, illuminated window signs (lifestyle image curtains) on the front west and the south fagade, , graphic design rear window signs (east), and an internal illuminated specialty display window cabinet sign (internal) on the west elevation, in perpetuity, and should the window signs change, a new sign variance will be required. (SV21-0028) August 2, 2022, City Council tabled indefinitely a request for a mural for Lululemon located at 233 Grand Avenue. (SV22-0007) March 21, 2023, City Council approved a sign variance for Shack Shack to Allow the painted mural sign on the north elevation of the building with a larger than permitted sign area of approximately 215.4 square as presented. Per the Sign Board' s suggestion, applicant has signed a licensing agreement with CISD and has revised the mural to include the dragon (SV23-0002) October 01, 2024, City Council approved a sign variance for Tommy Bahama to allow a painted visual art wall mural sign on both the west, which is the rear, and south, which is the left side of this building, and noting that we are approving a larger mural sign than what is normally allowed. (SV24-0008) October 01, 2024, City Council approved a sign variance for Sweet Paris Creperie & Cafe to allow two green box signs with non -lit letters. Sign D with the larger letters and Sign E, with the Southlake name added. (SV24-0010) November 07, 2024; Motion made to Table (5-0) at the applicant's request to the November 21 Sign Board meeting subject to staff report dated November 01, 2024. November 21, 2024; Denied (4-0). STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for sign permit to be approved prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre -install inspection. Seantay can be reached at 817-748-8215 or scarpenter(a)ci.south lake.tx.us. Case No. Attachment A SV24-0013 Page 2 Vicinity Map 101 Grand Ave. 228 v 1 v 1 L 1 L- 217 222 215 218 213 o� 6 214 1400 21N 1422 N a� U) Q T L o N N N O 1�JO < 00 l.y � 172 J v 160 1400 r 140 FOUNTAIN 12 120 PL N 116 r 11 100 1400 M.1111 1251 N w E 5 u') 0 M ti O O o9 1492 F.M. 1709 1431 1451 1471 145 1 N zCA L U 15 SV24-0013 Sign Variance 0 90 180 360 Feet E 155 Case No. Attachment B SV24-0013 Page 1