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Item 6 - Staff ReportCase No. SV24-0013 S T A F F R E P O R T November 15, 2024 CASE NO: SV24-0013 PROJECT: Sign Variances for Markham Fine Jewelers – 101 Grand Ave EXECUTIVE SUMMARY: Texas Signs, Inc., on behalf of Markham Fine Jewelers, is requesting approval of sign variances under the Southlake Town Square Master Sign Plan regulations to allow six illuminated awnings with push-through signage for their location in Southlake Town Square. Markham Fine Jewelers is located at 101 Grand Ave. DETAILS: Texas Signs, Inc. is requesting variances for six illuminated awnings with push- through signage. Two awnings are proposed for the west elevation and four awnings are proposed for the south elevation. The Southlake Town Square Master Sign plan only allows for non-illuminated awning signs. At their November 07, 2024, meeting, the Sign Board made a motion to Table (5-0), per the applicant’s request. The applicant’s original request was for the following: two attached signs with triple stacked reverse channel letters on a backer, one attached sign with triple stacked reverse channel letters, six push through illuminated awning signs, and five gobo signs. Following the meeting, the applicant revised their request and now are only seeking variance approval for the illuminated awning signs. Case No. SV24-0013 Proposed Sign Type Permitted by Southlake Town Square MSP Proposed for Markham Fine Jewelers West Elevation (Two awnings) Sign Type: Push Thru Acrylic Illumination: None Letter Height: 6” Logo Height: 12” Sign Area: NA Sign Type: Push Thru Acrylic Illumination: White Letter Height: 6” Logo Height: 12” Sign Area: 11.6 SF South Elevation (Four awnings) Sign Type: Push Thru Acrylic Illumination: None Letter Height: 6” Logo Height: 12” Sign Area: NA Sign Type: Push Thru Acrylic Illumination: White Letter Height: 6” Logo Height: 12” Sign Area: 16.66 SF Case No. SV24-0013 Original Request Proposed Sign (11/07/2024 Sign Board) Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No. 704, as amended (for comparison) Proposed for Markham Fine Jewelers Wall Sign (West Elevation) Sign Type: Channel letter on Backer Plate Not Permitted Stacked: 2 Overall Letter Height: 36” Letter Height: 24” up to 36” Logo Height: 30” Sign Width: NA Sign Area: NA Logo Area: NA Sign Type: Channel letter on Backer Plate Not Permitted Stacked: NA Overall Letter Height: NA Letter Height: 16” Logo Height: 20” Sign Width: 6.9’ Sign Area: 55.6 SF Logo Area: 11.1 SF Sign Type: Reverse Channel on Backer Plate Stacked: 2 Overall Letter Height: 32“ Letter Height: 6” & 13” Logo Height: NA Sign Width: 8.5’ Sign Area: 34.3 SF Logo Area: NA Wall Sign (South Elevation) Sign Type: Channel letter on Backer Plate Not Permitted Stacked: 2 Overall Letter Height: 36” Letter Height: 24” up to 36” Logo Height: 30” Sign Width: NA Sign Area: NA Logo Area: NA Sign Type: Channel letter on Backer Plate Not Permitted Stacked: NA Overall Letter Height: NA Letter Height: 18 Logo Height: 22.5 Sign Width: 6.9’ Sign Area: 67.6 SF Logo Area: 5.6 SF Sign Type: Reverse Channel on Back Plate Stacked: 3 Overall Letter Height: 32” Letter Height: 6” & 13” Logo Height: NA Sign Width: 8.5’ Sign Area: 34.3 SF Logo Area: NA Wall Sign (East Elevation) Sign Type: Reverse Channel Letter Stacked: 2 Overall Letter Height: 36” Letter Height: 24” up to 36” Logo Height: 30” Sign Width: 20.1’ Sign Area: NA Logo Area: NA Placement – lease space or adjacent lease space Sign Type: Reverse Channel Letter Stacked: NA Overall Letter Height: NA Letter Height: 14” Logo Height: 17.5” Sign Width: 20.1’ Sign Area: 55.6 SF Logo Area: 11.1 SF Placement – onsite only Sign Type: Reverse Channel Letter Stacked: 3 Overall Letter Height: 61” Letter Height: 11” 12” & 25” Logo Height: NA Sign Width: 15’ Sign Area: 76.25 SF Logo Area: NA Placement – Adjacent lease space Case No. SV24-0013 Proposed Sign (11/07/2024 Sign Board) Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No. 704, as amended (for comparison) Proposed for Markham Fine Jewelers Awning Sign (West Elevation) Sign Type: Push Thru Acrylic Illumination: not permitted Letter Height: 6” Logo Height: 12” Sign Area: NA Not Permitted Sign Type: Push Thru Acrylic Illumination: White illumination Letter Height: 10” Logo Height: 12” Sign Area: 18.26 Awning Sign (South Elevation) Sign Type: Push Thru Acrylic Illumination: not permitted Letter Height: 6” Logo Height: 12” Sign Area: NA Not Permitted Sign Type: Push Thru Acrylic Illumination: White illumination Letter Height: 10” Logo Height: 12” Sign Area: 30.21 Gobo Sign (West Elevation) Number of signs allowed: ground facing – up to two per street front per tenant Projection Sign Area: 9 SF Effective luminance shall not exceed 3,500 LM during evening (night) hours. Projection (content) shall be fixed and have no movement. Illumination shall only occur during active business hours. Not Permitted Number of signs: 5 Projection Total Sign Area: 32.4 SF Omega: 3.4 SF Breitling: 6.3 SF TagHeuer: 5.2 SF De Beers: 5.8 SF Markham Fine Jewelers: 11.7 SF Projection content: No movement Case No. SV24-0013 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Seantay Carpenter (817)748-8215 Jenny Crosby (817)748-8195 Case No. Attachment A SV24-0013 Page 1 BACKGROUND INFORMATION APPLICANT: Texas Sign, Inc OWNER: TOWN SQUARE VENTURES IV LP PROPERTY SITUATION: 101 Grand Ave LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square Addition CURRENT ZONING: “DT” Downtown District HISTORY: November 1998; Phase I Sign Regulations adopted March 1999; Phase II Sign Regulations adopted November 2005; Grand Avenue Sign Regulations adopted June 5, 2018; City Council approved two off-site development signs (one V- shaped sign) located at the SE corner of Central Avenue and SH114 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’ at the NW corner of Central Avenue and FM 1709 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; and allowing three temporary construction signs placed on Parkview Residences construction fence along Central Avenue per the exhibit this evening for period ending December 31, 2019 or such time as construction is completed, whichever comes first. (SV18-0002) June 16, 2020; City Council approved an amended Master Sign Plan for Southlake Town Square. (MSP20-0001) February 23, 2021; City Council approved a Specific Use Permit to allow a one (1) year extension of the previously approved specific use permit for the temporary sales facility and signage located at 351 Central Avenue; and the specific use permit is extended to March 30, 2022. (ZA20-0069) April 20, 2021; City Council approved a sign for one (1) existing off-site V- shaped development sign located at E. SH 114 and Central Avenue for a 1-year period. (SV21-0002) April 20, 2021, City Council approved a variance for Whistle Britches to allow a mural wall sign and that is not located on the front façade entrance and Section 6, Materials, to allow a sign material type that is not listed in the Southlake Town Square Master Sign Plan. The applicant is proposing a mural sign lit by 3 wall lights on the west side of the building that is an exterior grade foil substrate applied directly to the brick wall. (SV21-0005) June 29, 2021; City Council approved variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. Case No. Attachment A SV24-0013 Page 2 The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the existing building located at 1450 Plaza Place, Southlake. (SV21-0012) November 3, 2021, City Council approved a sign variance to Sign Ordinance No. 704, as amended, and the Southlake Town Square Master Sign Plan to allow two digital portal entry signs for T-Mobile store at Southlake Town Square. (SV21-0020) March 1, 2022, City Council approved a sign variance for Nike By Southlake that included a wall mural on the south façade along with two attached illuminated façade signs on the front and rear elevations, an illuminated pedestrian blade sign on the south façade, illuminated window signs (lifestyle image curtains) on the front west and the south façade, , graphic design rear window signs (east), and an internal illuminated specialty display window cabinet sign (internal) on the west elevation, in perpetuity, and should the window signs change, a new sign variance will be required. (SV21-0028) August 2, 2022, City Council tabled indefinitely a request for a mural for Lululemon located at 233 Grand Avenue. (SV22-0007) March 21, 2023, City Council approved a sign variance for Shack Shack to Allow the painted mural sign on the north elevation of the building with a larger than permitted sign area of approximately 215. 4 square as presented. Per the Sign Board' s suggestion, applicant has signed a licensing agreement with CISD and has revised the mural to include the dragon (SV23-0002) October 01, 2024, City Council approved a sign variance for Tommy Bahama to allow a painted visual art wall mural sign on both the west, which is the rear, and south, which is the left side of this building, and noting that we are approving a larger mural sign than what is normally allowed. (SV24-0008) October 01, 2024, City Council approved a sign variance for Sweet Paris Creperie & Café to allow two green box signs with non-lit letters. Sign D with the larger letters and Sign E, with the Southlake name added. (SV24-0010) SIGN BOARD: November 07, 2024; Motion made to Table (5-0) at the applicant’s request to our November 21 P&Z meeting subject to staff report dated November 01, 2024. CITY COUNCIL: STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for sign permit to be approved prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B SV24-0013 Page 1