Item 6 - PresentationMarkham Fine Jewelers
Sign Variance
SV24-0013
SV24 -0013
APPLICANT: Texas Signs, Inc on behalf of Markham Fine Jewelers
REQUEST: Variances to the Southlake Town Square Master Sign Plan
regulations for six push-through illuminated awning signs
for their location in Southlake Town Square.
LOCATION: 101 Grand Ave
Aerial View
Sign Site Plan
Sign Variance Proposal
Awning West Elevation Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No.
704, as amended (for comparison)
Proposed for Markham Fine
Jewelers
Sign Type: Push Thru Acrylic
Illumination: not permitted
Letter Height: 6”
Logo Height: 12”
Sign Area: NA
Not Permitted
Sign Type: Push Thru Acrylic
Illumination: White illumination
Letter Height: 6”
Logo Height: 12”
Sign Area: 11.6 SF
Awning South Elevation
Sign Type: Push Thru Acrylic
Illumination: not permitted
Letter Height: 6”
Logo Height: 12”
Sign Area: NA
Not Permitted
Sign Type: Push Thru Acrylic
Illumination: White illumination
Letter Height: 6”
Logo Height: 12”
Sign Area: 16.66 SF
South Elevation Awning with 6” push-thru letters
West Elevation Awning with 6” push-thru letters
West and South Elevation
Proposed Awning Signs West and South
Illuminated push-through awning signs with 6” letters
South ElevationWest Elevation
Sign Board Action
November 07, 2024; Motion made to Table (5-0) at the applicant
request to our November 21 P&Z meeting subject to staff report dated
November 01, 2024.
Questions?
Sign Site Plan
Sign Variance Proposal
West Elevation
Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No. 704, as
amended (for comparison)
Proposed Mural for Markham Fine
Jewelers
Sign Type: Channel letter on Backer Plate Not Permitted
Stacked: 2
Overall Letter Height: 36”
Letter Height: 24” up to 36”
Logo Height: 30”
Sign Width: NA
Sign Area: NA
Logo Area: NA
Sign Type: Channel letter on Backer
Plate Not Permitted
Stacked: NA
Overall Letter Height: NA
Letter Height: 16”
Logo Height: 20”
Sign Width: 6.9’
Sign Area: 55.6 SF
Logo Area: 11.1 SF
Sign Type: Reverse Channel on
Back Plate
Stacked: 2
Overall Letter Height: 32“
Letter Height: 6” & 13”
Logo Height: NA
Sign Width: 8.5’
Sign Area: 34.3 SF
Logo Area: NA
South Elevation
Sign Type: Channel letter on Backer Plate Not Permitted
Stacked: 2
Overall Letter Height: 36”
Letter Height: 24” up to 36”
Logo Height: 30”
Sign Width: NA
Sign Area: NA
Logo Area: NA
Sign Type: Channel letter on Backer
Plate Not Permitted
Stacked: NA
Overall Letter Height: NA
Letter Height: 18
Logo Height: 22.5
Sign Width: 6.9’
Sign Area: 67.6 SF
Logo Area: 5.6 SF
Sign Type: Reverse Channel on Back
Plate
Stacked: 3
Overall Letter Height: 32”
Letter Height: 6” & 13”
Logo Height: NA
Sign Width: 8.5’
Sign Area: 34.3 SF
Logo Area: NA
East Elevation
Sign Type: Reverse Channel Letter
Stacked: 2
Overall Letter Height: 36”
Letter Height: 24” up to 36”
Logo Height: 30”
Sign Width: 20.1’
Sign Area: NA
Logo Area: NA
Placement – lease space or adjacent lease space
Sign Type: Reverse Channel Letter
Stacked: NA
Overall Letter Height: NA
Letter Height: 14”
Logo Height: 17.5”
Sign Width: 20.1’
Sign Area: 55.6 SF
Logo Area: 11.1 SF
Placement – onsite only
Sign Type: Reverse Channel Letter
Stacked: 3
Overall Letter Height: 61”
Letter Height: 11” 12” & 25”
Logo Height: NA
Sign Width: 15’
Sign Area: 76.25 SF
Logo Area: NA
Placement – Adjacent lease space
Sign Variance Proposal
Awning
West Elevation Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No.
704, as amended (for comparison)
Proposed Mural for Markham Fine
Jewelers
Sign Type: Push Thru Acrylic
Illumination: not permitted
Letter Height: 6”
Logo Height: 12”
Sign Area: NA
Not Permitted
Sign Type: Push Thru Acrylic
Illumination: White illumination
Letter Height: 10”
Logo Height: 12”
Sign Area: 18.26
Awning
South Elevation
Sign Type: Push Thru Acrylic
Illumination: not permitted
Letter Height: 6”
Logo Height: 12”
Sign Area: NA
Not Permitted
Sign Type: Push Thru Acrylic
Illumination: White illumination
Letter Height: 10”
Logo Height: 12”
Sign Area: 30.21
Gobo Signs Number of signs allowed: ground facing – up to
two per street front per tenant
Projection Sign Area: 9 SF
Effective luminance shall not exceed 3,500 LM
during evening (night) hours. Projection
(content) shall be fixed and have no movement.
Illumination shall only occur during active
business hours
Not Permitted
Number of signs: 5
Projection Total Sign Area: 32.4 SF
Omega: 3.4 SF
Breitling: 6.3 SF
TagHeuer: 5.2 SF
De Beers: 5.8 SF
Markham Fine Jewelers: 11.7 SF
Projection content: No movement
West and South Elevation
South Elevation Awning with 6” push-thru letters
Last
awning
sign not
installed
West Elevation Awning with 6” push-thru letters
East Elevation
Approved Sign
Push Thru Sign - West and South Elevation
Awning signs –Push Thru Non-Lit 6” tall letters
East Elevation
Additional Sign (Clock)
Push Thru Sign - West and South Elevation
Proposed Wall Sign West and South Elevation
Triple stacked reverse channel letter on a backer
Proposed Awning Signs West and South
Illuminated push thru awning signs with 10” letters
South ElevationWest Elevation
Proposed East Elevation
Triple stacked reverse channel letter
Proposed Gobo Signs West
5 Gobo - West Elevation
(4) located in awning
(1) located in entry way
Examples of Gobo Signs in Town Square