2002-11-11
t
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1 CITY OF SOUTHLAKE
2 PARKS AND RECREATION BOARD MEETING
3
4 November 11, 2002
5 MINUTES
6
7 Board Members Present: Bobby Rawls, Chairman; Frank Cornish, Vice-Chair; Mary
8 Georgia, Secretary; Eric Blomquist, Liz Durham, Tim O'Connor, and Dorothy Wood
9
10 Board Members Absent: None
11
12 Staff Members Present: Kevin Hugman, Director of Human Resources (former
13 Director of Community Services; Malcolm Jackson, Interim Director of Community
14 Services; Steve Polasek, Deputy Director of Community Services; Chris Carpenter,
15 Senior Park Planner; Steve Moore, Recreation Supervisor; and Linda Carpenter,
16 Secretary
17
18 REGULAR SESSION
19
20 Agenda Item No. 1. Call to Order
21
22 Chair Rawls called the meeting to order at 7:03 p.m.
23
24 REPORTS
25
26 Agenda Item No. 2. Administrative Comments
27
28 Recreation Supervisor Steve Moore gave a PowerPoint presentation on the
29 highlights of the Harvest Fest/Arbor Day event held October 26 and other
30 upcoming events. Community groups that participated in the event raised over
31 $300. Those groups were: ASTRA, Keep Southlake Beautiful, Southlake Youth
32 Action Commission, Friends of the Southlake Library, Lake Cities Mothers of
33 Multiples and Southlake Preschool PTO. National Arbor Day was celebrated
34 with a coloring contest and tree dedication ceremony. Keep Southlake Beautiful
35 awarded the National Arbor Day poster contest winners at the event. Among the
36 other Fall events, Southlake Saturday Nite, Masterworks Music Series and the
37 Junior Fisherman programs have been very successful and interest continues to
38 grown in these community programs. Upcoming events include: Holiday
39 Celebration November 16 at Town Square, Breakfast with Santa December 7
40 and Santa's Workshop December 14. Mr. Moore reminded the Board about the
41 November 21 and 22 TRAPS conference in Fort Worth and asked them to
42 contact Linda Carpenter if they were interested in attending the conference.
43 Director Hugman commended the Parks and Recreation staff saying that the
44 result of the Citizen Satisfaction Survey showed a 90% satisfaction rate for City
45 recreational events, which was largely due to the efforts of the Parks and
46 Recreation staff; he added they are doing a great job!
November 11, 2002 Page I of 8
f ***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1
2
3
4 To reduce spending as directed by the City Council during the budget process,
5 staff recommends that the practice of providing meals at
6 board/committee/commission meetings be changed to providing only a light
7 snack and beverage. This reduction would cut the allocated refreshment budget
8 in half. The Board agreed to adopt the new arrangement to serve only a snack at
9 the Park Board meetings.
10
11 Park Board members were invited to attend the Holiday Celebration on
12 Saturday, November 16`n, 6:00 p.m. - 8:00 p.m., at Southlake Town Square.
13 The annual tree lighting ceremony will be held at 6:15 p.m. as well as other
14 festive activities.
15
16 City offices will be closed in observance of Thanksgiving November 28 and 29.
17
18 Director Hugman announced that he was transferring from the Community
19 Services Department into the Human Resources Department. His appointment
20 was approved by City Council at the November 5, 2002 meeting. Director
21 Hugman introduced Malcolm Jackson, DPS Director of Administrative
22 Services, who will serve as the interim Director of Community Services.
23
24 Director Hugman and SPDC representative Tim O'Connor provided an
25 explanation of the City's negotiations and purchase of the Texas School of
26 Baseball property and touched on a number of factors that were involved in that
27 purchase.
28
29 CONSENT AGENDA
30
31 Agenda Item No. 3-A. Approval of the Southlake Parks and Recreation Board meeting
32 minutes of October 14, 2002.
33
34 A motion was made to approve the October 14, 2002 meeting minutes as listed.
35
36 Motion: Georgia
37 Second: Blomquist
38 Ayes: Blomquist, Durham, Georgia, O'Connor, Rawls, and Wood
39 Nays: None
40 Abstention: Cornish (absent at the October 14 meeting)
41 Vote: 6-0-1
42
43 Motion carried.
44
45
46
November 11, 2002 Page 2 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1
2 Agenda Item No. 3-B. Recommendation to grant water easement in Smith Park.
3
4 Senior Park Planner Chris Carpenter explained what the developer's request was, why
5 the easement was necessary and how it would benefit the City.
6
7 A motion was made to grant the water easement on Royal and Annie Smith Park as
8 stated on the agenda item.
9
10 Motion: O'Connor
11 Second: Durham
12 Ayes: Blomquist, Cornish, Durham, Georgia, O'Connor, Rawls, and Wood
13 Nays: None
14 Abstention: None
15 Vote: 7-0
16
17 Motion carried.
18
19 ADDITIONAL INFORMATION ON CONSENT ITEMS
20
21 Agenda Item No. 3-A. Approval of the October 14, 2002 meeting minutes. Minutes were
22 approved as presented in the Park Board packet.
23
24 Agenda Item No. 3-B. Recommendation to grant water easement in Smith Park. The
25 developer of a residential neighborhood adjacent to the south property line of Royal and
26 Annie Smith Park has requested that the City grant an easement just inside the southern
27 property line of the park for use as a ten foot (10') wide permanent water utility
28 easement. This easement is necessitated by the City's desire for the developer to connect
29 to an existing water main located to the west on Harrell Drive. In addition, the proposed
30 easement's 15' offset from the southern property line of the park is needed by an existing
31 unrecorded sanitary sewer easement along the property line. Community Services and
32 Public Works staffs concur with the need for this easement, and the installation of the
33 water line will be beneficial to the City. The easement will not affect any future planned
34 park development and will offer a water connection within the parcel at no cost to the
35 City. Staff recommended approval of this item. Park Board approved the item 7-0.
36
37 REGULAR AGENDA
38
39 Agenda Item No. 4. Public Forum
40
41 Chairman Rawls opened the Public Forum by reading the provisions for a public forum.
42 No one was present to address the Board. Public Forum was closed.
43
44
45
46
November 11, 2002 Page 3 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1 Agenda Item No. 5-A. Recommendation to amend the City of Southlake Fee Schedule
2 pertaining t_o park dedication land value.
3
4 Director Hugman presented this item for consideration. He recalled that during City
5 Council discussions of the recently approved Park Dedication Ordinance, Council
6 raised the concern that the assessed raw acreage value of land (set at $60,000 per acre)
7 may need to be revised. Since the City Council will consider adoption of the FY 2002-
8 2003 Fee Schedule at the November 19 meeting, staff has performed an assessment of
9 various data on which to determine an estimated raw acreage value. The raw acreage
10 value is what is used to determine fee payment in lieu of land dedication. The ordinance
11 does not set actual fees, but instead, assesses amount of land to be dedicated (1 acre per
12 40 dwelling units for residential; 1 acre per 50 gross acres for non-residential
13 development). From this formula, a fee payment amount is derived.
14
15 Staff reviewed Tarrant Appraisal District (TAD) data, a study of fair market values
16 done by an independent appraiser in January 2002, and a review of other cities
17 methodology and fee assessments. (A copy of this data and staff's recommendation is
18 attached to these minutes.) Land values may vary dramatically across the city, and are
19 dependent on many factors such as topography, drainage, presence of utilities, road
20 access, etc. Also, the value of residential property is often less than that of commercial
21 property. Based on this review, staff recommended that the maximum raw acreage
22 values be set as follows:
23
24 $60,000 per acre for residential property (equates to $1,500 per dwelling unit,
25 which is the current assessment).
26 $80,000 to $100,000 per acre for non-residential property (if maximum value
27 imposed, would result in an assessment of $1,600 to $2,000 per gross acre of
28 development - t he current assessment is set at $800 per gross acre.)
29
30 City Council will consider the land values as discussion item the November 19, 2002
31 meeting. It will be up to the City Council to decide the maximum value. This item is
32 before the Park Board to obtain their recommendation on what that raw acreage value
33 should be.
34
35 Discussion:
36
37 The Board members' discussion centered around the issue of setting a "flat rate"
38 assessment versus using a "fair market value" method and the advantages and
39 disadvantages of each method as known at this point.
40
41 Ms. Georgia referred to the cities comparison chart found in the packet and noted that
42 some cities use a "fair market" rate rather than a flat fee. She asked if that would be
43 difficult to manage. An appraisal would have to be done and it would require a
44 substantial amount of background work, however, if that is the direction of the Board,
45 staff would develop a system to accommodate that method.
November 11, 2002 Page 4 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1
2 Ms. Wood believed the most equitable method for assessment of property would be to
3 use a "fair market value" rate. She said that many progressive cities are using the "fair
4 market value" system.
5
6 Ms. Georgia had concerns about charging for non-residential development - Southlake
7 and Colleyville do charge - other cities (Grapevine, McKinney, Flower Mound) do not.
8 Mr. Carpenter said it was an equity issue in that non-residential detriment and impact to
9 the parks system is much less than residential development.
10
11 Chairman Rawls asked about the City Council's ability to negotiate with a developer. The
12 Council has the ability under the Park Dedication Ordinance to give credit for amenities,
13 waive fees, etc.
14
15 Director Hugman said staff's intent in bringing this item to the Park Board tonight was to
16 get their recommendation on what the raw land valuation should be set. If it is the
17 Board's desire to change the method of valuation and go to a "fair market value" system,
18 staff would take that recommendation forward also.
19
20 Ms. Durham was interested in how the increase in fees would affect current development
21 of Town Square. It would affect any development that is not already in the review
22 process. Town Square is not in the review process and there is a prior commitment from
23 the developer of Town Square for park land, which is more than their share required
24 under the ordinance.
25
26 Ms. Georgia wanted to be certain that regardless of what the Board and Council approve
27 as to the park dedication land value, that the master plans, trails, etc., are levied
28 independent of park dedication requirements and are supplemental.
29
30 Mr. Blomquist had a concern with the maximum range proposed. Mr. Hugman shared
31 that it was City Council's discretion to set the maximum assessment amount.
32
33 A motion was made by Ms. Wood to determine the basis for commercial property - non-
34 residential property - based upon "fair market value" as opposed to a set dollar amount.
35 She added the basis would need to be for both - non-residential and residential -
36 properties.
37
38 The motion was not "seconded" and failed.
39
40 Ms. Durham made a motion that the land valuation be based on a fixed expense, or a
41 blanket fee.
42
43 Discussion continued.
44
45 Ms. Durham noted that some neighboring cities are still developing similar to Southlake;
46 some are more developed and have not set aside as much park land as Southlake desires.
November 11, 2002 Page 5 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1 Those cities do not have as much raw land to be developed as Southlake. She agrees that
2 the impact of commercial development on the park system is much less than the impact
3 residential development places on the parks. She noted that a stronger commercial base
4 does impact the City's sales revenue, which also contributes to the parks development.
5 Ms. Durham believes there are enough commercial sites or raw land left to be developed
6 that the fees would balance out the differences in the amounts assessed even though there
7 may be disparity between the value of various sites.
8
9 Ms. Georgia did not have a problem with either assessment method - fair market or fixed
10 - however, a fixed rate seemed easier to calculate from an administrative prospective and
11 was more straight forward.
12
13 Mr. O'Connor agreed it would be simpler for the City to use a flat fee and noted either
14 method of calculation might impact future development. The Council could adjust the
15 equities even if the "fair market value" method is used.
16
17 Mr. Polasek proposed that using a "fair market value" method, in which the appraisal is
18 used to calculate the fee, might have a greater occurrence of appraisal disputes.
19
20 Director Hugman recommended that if it is the Board's desire to use the "fair market
21 value" method, to "table" the item until further research and information on how that
22 approach would work can be obtained. Staff would like to bring back a procedure to the
23 Park Board that would explain exactly what is involved in using that method.
24
25 Ms. Wood favored doing additional research on fair market value.
26
27 Ms. Georgia pointed out that of all the cities shown in the comparison chart that use fair
28 market value, the non-residential dedication is "none required" and she was not
29 convinced that Southlake should adopt that position in favor of a fair market value
30 assessment.
31
32 Ms. Durham restated her earlier motion. The motion is to approve park dedication per
33 staff recommendation on changing the land assessed value upon review of City Council
34 with the added [fair market value] information and their discussion.
35
36 The motion failed pending a "seconded" vote.
37
38 Director Hugman suggested that the Board take no action until further investigation could
39 be done concerning the use of a "fair market value" method and what the costs would be
40 to the City.
41
42 A third motion was made by Mr. O'Connor that the Park Board accept the City
43 staffs approval to amend the City of Southlake Fee Schedule pertaining to park
44 dedication land values as stated in the report by Parks and Rec staff. Mr. O'Connor
45 continued his motion to set the maximum [non-residential valuation] at $90,000 [per
46 acre].
November 11, 2002 Page 6 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1
2 Motion: O'Connor
3 Second: Durham
4 Ayes: Blomquist, Cornish, Durham, Georgia, O'Connor, and Rawls
5 Nays: Wood
6 Abstention: 6-1
7 Vote:
8
9 Third Motion carried.
10
11 Agenda Item No. 6-A. Proposal for private venture batting cage facility at Bicentennial
12 Park
13
14 Deputy Director Steve Polasek lead this discussion item to determine the merit of the
15 project.
16
17 Community Services and Planning department staff were approached by David and
18 Margaret Altimont about the possibility of constructing a privately owned, automated
19 batting cage facility adjacent to Bicentennial Park. During their discussions, the
20 potential for a public-private partnership, allowing the facility to be constructed on
21 public park land, was explored. Preliminary to staff or the developer expending more
22 time, money and resources in pursuing this idea, staff would like to know if the Park
23 Board has an interest in pursuing the proposal. There are many legal issues that remain
24 to be resolved and any development will go through the staff review process, SPIN
25 neighborhood meetings, and the P&Z/City Council approval process.
26
27 Mr. and Mrs. Altimont, resident of Stone Lakes subdivision, presented a PowerPoint
28 presentation of their proposal. A copy of the presentation and a copy of the cover memo
29 included in the Park Board packet are attached to the minutes. See page 6A-18 for a
30 depiction of site location options 1 and 2.
31
32 The Board discussed the use of the batting cages by adults, parking lot area on Option 1,
33 lease comparison, similar batting cage facilities in neighboring communities, and feasible
34 City options should the facility not be successful.
35
36 Chairman Rawls asked the Park Board to indicate their interest in the proposal by a show
37 of hands. A unanimous vote was made in favor of moving forward with the project.
38
39 Agenda Item No. 7. Liaison Reports
40
41 Board members reviewed the following:
42
43 (a) Recreation/Special Events - Report was included in Administrative
44 Comments. Mr. Blomquist reported that OU lost!
45
November 11, 2002 Page 7 of 8
***Official Minutes***
Approved by the Parks and Recreation Board 1/13/03
1 (b) Youth Sports Associations - Mr. Cornish reported on the Coach Show
2 for basketball held over the weekend. Over 1,500 youth participated.
3
4 (c) Community Groups - Ms. Wood reported there were no meetings held
5 since the last Park Board meeting.
6
7 (d) SPIN - SPIN is working on a new web page for the City's website.
8
9 (e) SPDC - SPDC tabled funding proposal of the Liberty Garden project
10 until more cost studies are complete. City Council granted $7,500 from
11 the Coke Fund to have the specs developed for the project.
12
13 (f) JUC - The next meeting will be held Thursday, November 14 at 6:00
14 p.m., Town
15
16 (g) City Council Monthly Report - Eric Blomquist is scheduled to make the
17 next Park Board Report at the November 19 City Council meeting.
18
19 Interim Director Jackson announced that in an endeavor to shorten City Council
20 meetings, the board/commission/committee reports will be presented once a month at the
21 first council meeting of the month. Director Jackson said he looked forward to working
22 with the Park Board and encouraged them to contact him on his direct phone number
23 should they need to (817.481.5543 or 817.481.1627).
24
25 The Park Board thanked Director Hugman for all his hard work on the Board's behalf.
26 Director Hugman replied that he had enjoyed working with them as well.
27
28 A enda Ad'ournment
2rT1 3Board vo unanimously to adjourn the meeting at 8:59 p.m.
3
333 Bo by Raw
34 Parks & Recreation Board Chair
35 Z/~4
35
37 ary Georgia
38 Parks & Recreation Board Secretary
39
40 Attachment: Item 5A - Fee Schedule Amendment for Park Dedication Fees - data sheets
41 Item 6A - Batting cage proposal cover memo, presentation documents.
November 11, 2002 Page 8 of 8
Regional Park Dedication Fees and Methods of Valuation
City Residential Non-Residential Fee Alternative Basis
Southlake 1 ac. / 40 d.u. 1 ac. / 50 gross acres $1,500 per d.u. res. $60,000 / ac. Res.
$800 per ac. non-res. $60,000 / ac. Non-res.
Grapevine 1 ac. / 145.20 du. None required Yes Fair Market Value'
Colleyville 1 ac. / 25 d.u. 1 ac. / 56 gross acres $1,802 per d.u. res. $45,050 / ac. Res.
$800 per ac. non-res. $44,800 / ac. Non-res.
McKinney 1 ac. / 198 d.u. None required Yes Fair Market Value
Flower Mound 1 ac. / 29.76 d.u. None required Yes Fair Market Value +
Development Fee3
' Most recent Appraisal District value
2 Most recent Appraisal District value; or most recent sales price; or independent appraisal
3 Most recent comparable sales + $789.00 per dwelling unit for park construction
15A-3
Representative Tarrant Appraisal District (TAD) Valuation (2002)
for Residential and Non-Residential Southlake Property
State Use Code Total Appraised Total Acreage Average Appraised
Valuation) Value Per Acre
Residential
C1 - Vacant Platted $33,810,395 625.82 $54,026
Residential
D1, D2, D3 - Ranch, $88,783,121 1465.70 $60,573
Timber, Fann lands2
Average TAD $57,300
undeveloped
residential valuation
per acre
Current Southlake $60,000
valuation per acre
Non-Residential
State Use Code Total Appraised Total Acreage Average Appraised
Valuation3 Value Per Acre
C2 - Vacant Platted $108,802,130 717.35 $151,673
Commercial
D4 - Undeveloped $126,104,234 1583.27 $79,648
Average TAD $115,660
undeveloped non-
residential valuation
per acre
Current Southlake $60,000
valuation per acre
1 Exemptions (records with specified acreages but showing little or no valuation) were removed from the averages to
avoid skewing the data.
z These are multiple acreage parcels which have a likelihood of being redeveloped.
3 Exemptions (records with specified acreages but showing little or no valuation) were removed from the averages to
avoid skewing the data.
A
Summary of Independent Appraisal Report - January 2002
The following is a summary of an independent appraisal report coiYUmissioned from Goodrich,
Schecter & Associates, LLC., by the City of Southlake and completed in January of 2002. The
recent comparable sales approach was used to determine value. The "Average Appraised Value"
column represents the average of a cost range per square foot stated by the appraiser.
Type of Appraisal Average Appraised Comments
Value Per Acre
Residential
Undeveloped $46,609 Multiple acreage mainly for subdivision
Residential Sites development; relatively small sample size
Platted Subdivision $174,240 Informational only; park dedication based on
Lot Sales undeveloped/raw acreage costs
Unplatted Lot Sales $60,330 Typical sale type for one- to several acre
home site development
Non-Residential
Type of Appraisal Average Appraised Comments
Value Per Acre
Undeveloped Larger $392,040
Coininercial Sites
(FM 1709)
Undeveloped Larger $348,480
Sites (SH 114)
Undeveloped $129,808
Industrial Sites
Commercial Pad Sites $958,320 Informational only; park dedication based on
(FM 1709) undeveloped/raw acreage costs
Platted Office Sites $481,338 Informational only; park dedication based on
(FM 1709) undeveloped/raw acreage costs
Conclusion and Staff Recommendations
Conclusion:
1. The current Southlake valuation of $60,000 per acre for park land dedication appears to
accurately reflect the value of residential raw acreage in the city.
2. The current Southlake valuation of $60,000 per acre for park land dedication appears to
be lower than the value of non-residential acreage in the city.
3. There is a great discrepancy between the values of undeveloped commercial acreage in
Southlake that depends largely on major highway frontage, water and sewer, and zoning
and platting status.
4. Furthennore, there is a significant difference between TAD appraised value for
undeveloped commercial property and actual sales prices (as noted in the appraisal
report).
Recommendations:
1. Maintain current value of residential raw acreage in 2002-03 Fee Schedule at $60,000 per
gross acre.
2. Consider raising value of non-residential raw acreage in 2002-03 Fee Schedule. Factors
to consider:
a. Base any increase on non-residential valuation on TAD systematic appraisal
system. Sample sizes may be too small in appraisal study and many sample units
may contain aspects of prior development such as zoning or utilities that were
unreported.
b. Consider total non-residential value in the $80,000 to $100,000 range as a
maximum.
City of Southlake, Texas pp~~
MEMORANDUM
November 6, 2002
TO: Kevin Hugman, Director of Community Services
FROM: Steve Polasek, Deputy Director of Community Services
SUBJECT: Proposal for private venture batting cage facility at Bicentennial Park
Action Requested: Parks and Recreation Board discussion of proposal to allow the placement of
a privately constructed and operated batting cage facility within Bicentennial
Park.
Nackground
Informatian: During the past several months, staff has been working with David and
Margaret Altimont on the possibility of locating a privately constructed and
operated batting cage facility within Bicentennial Park. The general concept
of the batting cage facility, tentatively named "The Diamond Club at
Bicentennial Park", would include the construction of ten automated outdoor
batting cages and a 3,000 square foot indoor training center for hitting,
fielding, and pitching lessons, as well as registration area and light retail.
The proposed facility would require approximately 30,000 square feet, not
including parking areas and drive approaches.
Following a review by staff, two potential sites within Bicentennial Park were
identified and are being presented for consideration (see attached). The sites
have been evaluated in regards to the positive and negative aspects of locating
the proposed facility on each and a full listing of these aspects is included as
an attachment to this memo.
Financial
Considerations: Depending on final contract negotiations and site selection, financial
responsibilities of the City could range from zero cost to approximately
$130, 000 for the construction of additional parking.
Financial Impact: The City would gain potential revenue in varying amounts dependant upon
final contract negotiations and performance of the facility. Operational costs
(utilities, maintenance, staffing, etc.) of the facility would be the
responsibility of the contractor.
Citizen Input/
Board Review: There has been no citizen review to date. This item is being brought to the
Parks Board as a discussion item only to gauge the sentiment of the Board.
- -
Should direction be provided to further pursue the proposed-publ-ic/private
partnership, the project would follow standard review and appfoval
6A- i
Kevin Hugman, Director of Community Services
November 6, 2002
Page 2
procedures which includes, but is not limited to, SPIN review, and Planning
and Zoning, and City Council approval.
Legal Review: The City Attorney has been briefed on the project and indicated that from a
legal aspect it could be accomplished. Full legal review and consideration
would occur during the contract negotiations should direction be provided to
further pursue the proposed project.
Alternatives: Parks Board discussion may result in various project alternatives and
recommendations.
Supporting
Documents: Supporting documents include the following items:
■ Site considerations
■ Bicentennial Park site exhibits
■ Business Plan Summary
■ Power point presentation presented by David and Margaret Altimont
Staff
Recommendation: Parks and Recreation Board discussion of proposal for private venture batting
cage facility at Bicentennial Park.
6A-2
Kevin Hugman, Director of Community Services
# November 6, 2002
Page 3
Site Considerations
Option #1 (Next to Adventure Alley)
Pros:
• Prime location for convenience to both boys baseball and girls softball fields
• Existing area not plamned for some other type of major construction
• Interior to park - both residential adjacency and F.M. 1709 visibility issues practically eliminated
• Pedestrian traffic encouraged by adjacent trails
• Pedestrian safety increased by slower interior vehicular traffic
• Opportunity for additional parking spaces and drive extension
• Opportunity for landscaping improvements in park interior
Cons:
• Curbside visibility (pass-by customers) may be reduced
• Construction expense increased with additional parking and drive way requirements
Option #2: (West of In-Line Hockey Rink)
Pros:
• Greatest pass-by visibility
• Could utilize existing parking and reduce costs
Cons:
• Building fagade and equipment areas subject to Corridor Overlay District design standards
(building articulation, screening, etc.)
• In close proximity to F.M. 1709 park entrance - conflicting vehicular turning movements in
parking areas
• Pedestrian access from park areas, especially baseball fields, more difficult
6A-3
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SUMMARY - BUSINESS PLAN
[The Diamond Club @ Bicentennial Park]
[November 1, 20021
THIS DOCUMENT CONTAINS CONFIDENTIAL AND
PRIVILEGED INFORMATION INTENDED ONLY FOR
USE BY:
[Chris Carpenter and Steve Polasek]
[Southlake Parks & Recreation Board]
[Southlake Baseball Association Board]
CONTACTS:
[Founders]
David W. Altimont and Margaret A. Altimont
Address: 1401 Richmond Court, Southlake, TX 76092
Telephone: 817-251-4552
Fax: 817-251-0602
Email: dm.altimont(a~verizon.net or m.altimont cc,verizon.net
TABLE OF CONTENTS
1. Introduction
II. The Company
III. Concept and Market Niche
IV. Marketing and Management
V. Partnering With the Community
VI. Vision
VII. Milestones
VIII. Proposal for Lease With the City
SUMMARY - BUSINESS PLAN
1. Introduction
This business plan summary was developed to introduce The Diamond Club @ Bicentennial Park to the
Southlake Parks & Recreation Board, and assist its members in gaining a comprehensive understanding of
the proposed business to be developed within Bicentennial Park. In addition, the plan outlines the
proposed revenue sharing arrangement between the facility and the City of Southlake that will be part of
the partnership agreement being proposed between the groups.
II. The Company
The Diamond Club @ Bicentennial Park will be founded in 2003 as a limited liability company in the
state of Texas. The principal(s), David W. Altimont and Margaret A. Altimont, will initially own 100%
of the assets of the company. To this point other individuals have expressed becoming silent partners in
the project, but to date no other partners have been added. The lending institution utilized as a funding
partner will hold a debt note equal to the amount of the note issued, in the amount of approximately
eighty percent of the initial capital used to begin the company. The company will be headquartered in
F
Southlake, Texas. The business will function as an operator of automated batting cages, provider of
baseball training services and a limited retailer of baseball related products.
The owners are confident that the combination of a strategic and convenient location, a win-win
partnership with the City of Southlake and Southlake Parks & Recreation Department, a superior
approach to providing successful baseball training to interested youth and adults, a diversified marketing
and training approach, as well as superior attention to customer service will provide a successful
foundation for building our business.
III. Concept & Market Niche
The Product will satisfy demand in the greater Southlake marketplace for a convenient, full service
batting and baseball training facility that will assist children and adults of all ages in the Southlake area in
achieving a higher skill level and appreciation for the games of baseball and softball. The location of the
facility in Bicentennial Park and in proximity to Southlake's core housing area adds to the attractiveness
of the facility from both the perspective of the community and the city.
The Product would be comprised of an automated batting cage facility consisting of approximately ten
automated outdoor batting cages, and a three-thousand square foot indoor training area for registration
and light retail, as well as hitting, fielding and pitching lessons. With approximately one-thousand two-
hundred boys and six-hundred girls enrolled in the Southlake Baseball Association and the Southlake
Girls Softball Association, a large interest in youth baseball and softball throughout the Southlake
community and Dallas-Fort Worth Metroplex, as well as a substantial increase in the desire for
professional training in the area of organized baseball, the facility would have an outstanding potential
client base for developing and maintaining a successful business.
Our market niches are several. First, the facility would be the only automated batting cage facility within
a ten minute driving radius of the Bicentennial Park facility. Second, The Diamond Club @ Bicentennial
Park would be one of only two facilities in the Southlake area providing a full schedule of lessons for
players, and the only facility offering both individual and group lessons for youth and adults of all ages.
The automatic batting cage market currently is unserved within the city of Southlake, and underserved in
the area of lessons and training by other companies offering similar services, leaving both players and
teams to utilize automated batting and training facilities in surrounding communities that are not
conveniently located to our city and Southlake's baseball facilities. With Southlake's population
continuing to grow, along with the desire for specialized baseball training, the facility will be able to
serve the needs of the conununity for many years to come and provide an additional funding source for
the City.
Our market potential would be further enhanced by our facility's ability to provide complementary
products/services to our clients, namely birthday and party functions as well as complementary retail
products. These complementary services, coupled with our core services of baseball training and an
automated practice facility, all in one convenient location, make The Diamond Club @ Bicentennial Park
a unique full service facility.
~ [A
IV. Marketing & Management
Most of our sales will come from revenue earned from providing lessons and training to our clients, as
well as from the use of the automated batting cage facility. The Diamond Club @ Bicentennial Park will
also use its retail store and party facility to generate additional sources of income.
We are currently prepared to complete development and launch the following products and services at the
Bicentennial Park location:
PRODUCT(S)/SERVICE(S): PLANNED LAUNCH:
A: Automated Batting Cages A] 08/2003
B: Baseball Lessons/Training B] 08/2003
C: Party/Event Services C] 08/2003
D: Retail Services D] 08/2003
We will invest our time in market research and product development to continually improve The
Diamond Club @ Bicentennial Park and launch follow-on products. Follow-ons will be introduced into
the market to expand our facility's range of services and further enhance the long-term success of our
facility. We expect to have an additional location in the Dallas-Fort Worth market within the next two-
five years built on the same successful business model we plan to implement in Southlake.
r
The principal(s) have successful employment and service backgrounds that qualify them to manage this
opportunity. David has coached in the Southlake Baseball Association for six years, and has extensive
baseball training. We will also seek the advice of professional baseball advisors to assist in management
decisions and other decisions regarding the facility and plan on hiring seasoned baseball trainers to assist
us long-term in developing a series of successful training programs for use in our facility.
Our near-term business objective is to operate at a minimum loss until the business reaches breakeven
sales, which is projected to occur in Month 6-8 of Year 1. So as not to jeopardize cash flow during the
infancy of the business, the principal(s) will limit/forego our own salaries. We will also work from the
location, which eliminates our need for office space during our marketing ramp up period.
0R^ \ \
V. Partnering With the Community
We are confident that The Diamond Club @ Bicentennial Park can form a tremendous partnership with
the Southlake community that is beneficial to everyone involved. Our partnership to work with the
community extends to several different areas, including:
1. Landscaping the property and the surrounding areas to aesthetically enhance the area in and
around the facility within Bicentennial Park.
2. Partnering with the City on advertisement/promotional opportunities with the Parks & Recreation
Department and the City's youth associations.
3. Providing discounted opportunities for Southlake residents and youth associations to use the
facilities.
4. Providing the city with an exceptional recreational facility and opportunity not currently offered
in Southlake either publicly or privately.
VI. Vision & Mandate
Looking further ahead, we envision the business as being a substantial source of employment for current
and aspiring baseball teachers as well as young players, and a comprehensive training facility for baseball
players, with multiple locations serving the Dallas-Fort Worth Metroplex within 5-7 years.
P
We plan to reach this goal, within 5-7 years, by diligently pursuing our corporate mandate, listed below:
"To successfully and faithfully serve the Southlake and Dallas-Fort Worth Metroplex area with
comprehensive baseball training facilities that provide a wide variety of baseball training programs to
boys, girls and adults of all skill levels, such that every child and adult who wishes to have the ability to
receive extended and professional baseball training can have access to a wide variety of training classes
within a reasonable distance of their home in Southlake."
VII. Milestones
We have made excellent progress over the past few months as follows.
❑ Completed our initial meetings with City staff from the Community Services Department and the
Planning Department to discuss our facility and receive their input and suggestions.
❑ Interviewed and selected a local architect to assist with the project.
❑ Met with prospective local bankers to discuss loan terms and the various programs available for a
loan through the Small Business Administration.
❑ Made initial contact and received input and direction from a local member of the Southlake City
Council regarding the project.
❑ Interviewed several current automatic batting cage owners regarding the financial condition and
cash flows associated with their facilities, and inquired with each regarding the reputation and
reliability of the our proposed vendor for equipment and supplies.
We are now poised to take the following steps:
❑ Meet with the Southlake Parks & Recreation Board to discuss our project and facility.
❑ Based on the response of the Park Board, move forward working with the City to develop and
obtain a lease instrument for locating The Diamond Club @ Bicentennial Park within
Bicentennial Park, or begin to move forward on obtaining a lease or purchase agreement on the
land at the front of Bicentennial Park.
❑ Meet with the SPIN conunitteees in Southlake to discuss the neighborhood impact of moving
forward with our project.
❑ Begin the DRC Process with the City of Southlake to move forward on the approval of our
facility with Southlake's Planning and Zoning Commission and City Council.
❑ Begin interviewing potential general contractors to handle construction of the facility.
~A-13
VIII. Proposal for Lease With the City
The time and energy the principals have invested in the business during the past two months has directly
contributed to the present opportunity.
(A) Based on detailed financial projections (summarized below), the principals are confident
that, combined with our initial cash contribution of approximately $150,000 in the form
of owners' equity investment, and a shareholders' loan for approximately $500,000, the
business should be viable to operate profitably by the third quarter of Year 1.
(B) SUMMARY OF FINANCIAL PROJECTIONS: (in 1000s)
Year -1 -2 -3 -4 -5
Net sales $180 $210 $230 $250 $270
Gross profit $ 80 $110 $120 $140 $150
Gross margin 44% 52% 52% 56% 56%
Net income after tax $52 $72 $78 $91 $98
Profit margin after tax 29% 34% 34% 36% 36%
(C) REVENUE AND EXPENSE ESTIMATES (Year 1)
Revenue
Batting Range $80,000
Group Lessons 75,000
Private Lessons 10,000
Space Rental .5,000
Retail Sales 5,000
Parties 5,000
Total Revenue......... $180,000
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Expenses
Wages $35,000
Advertising ............................3,000
Maintenance 2,500
Supplies 2,000
Utilities 8,000
Insurance 3,000
Promotion .............................1,000
Miscellaneous 2,500
Lease + 6.0% .........................20,800
Note.... 41,613
Total Expenses....... $119,413
Net Cash Flow $60,587
(D) USE OF FUNDS:
Initial Start-Up & Approval Costs $ 12,000
Professional fees, consultants $ 40,000
Marketing campaign for launch $ 2,000
Working capital (incl. cash reserve) $100,000
f
Facility and equipment $450,000
Construction Fees $ 40,000
Total $644,000
(E) LEASE TERMS WITH THE CITY OF SOUTHLAKE:
Our sales projections show that a strategic partnership with Southlake Parks & Recreation
can be expected to be mutually rewarding from both a financial and community
standpoint within a fairly short period of time. We are open to discussion of the revenue
sharing terns and would propose the following lease teens to the Southlake Parks &
Recreation Board:
T,
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~ ` V5
Lease Term: $10,000 base fee + 6.0% of gross revenues
Revenue Projections* for the City of Southlake ears 1-10
Year 1: $10,000 + $10,800 = $20,800
Year 2: $10,000 + $12,960 = $22,960
Year 3: $10,000 + $15,540 = $25,540
Year 4: $10,000 + $18,600 = $28,600
Year 5: $10,000 + $22,320 = $32,320
Year 6: $10,000 + $24,552 = $34,552
Year 7: $10,000 + $27,006 = $37,006
Year 8: $10,000 + $29,708 = $39,708
Year 9: $10,000 + $32,678 = $42,678
Year 10: $10,000 + $35,946 = $45,946
Average Annual Lease Revenue $ 33,011
* Projections assume 20% revenue growth year's 1-5 and 10% years 6-10.
The Diamond Club
Bicentennial Park
I
Batting Range and Instructional Facility
MISSION STATEMENT
W-
"The Diamond Club at Bicentennial Park is being
established to faithfully and successfully serve the
Southlake area with a comprehensive baseball facility
that provides a wide variety of baseball practice tools
and training programs to boys, girls and adults of all
skill levels, such that every child and adult who
wishes to increase their baseball skills and participate
in more comprehensive baseball training can do so in
a positive and professional environment within a
reasonable distance of their home."
The Facility
• Location @
Bicentennial Park
• Automated Batting
Range
• Indoor Training
Center
Bicentennial Park
- Site Options -
-Option 1
-Natural baseball flow
-Safer for pedestrians
-No parking lot --w
-Option 2
-Better visibility
-Parking available
-Pedestrian hazard
Automated Batting Range
• 8-10 Total Cages
• Baseball Cages
- Pinto
- Mustang
- Bronco
- Pony
• Softball Cages
- Fast Pitch
- Slow Pitch
Concept for Batting Range
• Quality Landscape
• Comfortable Seating
`mod
• Desirable Gathering
Place
2
Indoor Training Center
• Lesson Formats
- Group
- Individual
• Training Classes
- Hitting
- Pitching
- Fielding
• SBA and SGSA
- Cage Rentals
- Team Instruction
• Clinics
- SBA SGSA
- Carroll Schools
• Events / Occasions
- Birthdays
- Team Parties
Concept for Training Center
• Harmonize with
- Tennis Center
- Other Park Structures ME
• Building - Phase One
- 4-5 Indoor Lanes
- Lobby Area
• Phase Two -
- Additional Training Areas - i
i
- Party room - -
Market Niche - Southlake
• Automatic Cages - only facility
• Group Lessons - only facility
• Optimal Location at park
• Excellent Facility for SBA, SGSA
and Carroll school programs
• Keeps revenue in Southlake
- Colleyville
- Keller
• Provide complimentary services
- Party Functions
- Community Events
Southlake Baseball Association
• SBA - an integral part of
Southlake's Park and
Recreation program.
• There are over 1200 boys
and 600 girls in the SBA,
ranging from ages 5-14.
• The fields at Bicentennial are undergoing maintenance and
grooming enhancements to become one of the premier
facilities in the area.
Southlake Girl's Softball Association
• Over 600 girls are
currently registered to
play Southlake softball
• Select teams are emerging
representing the desire for
increased competition
• No plans for duplicate
training facility at Bob
Jones Park where girls
will play
Revenue Sharing / Partnering
with the City of Southlake
Jkk koq)31 ° • Lease payment on
1 , tA- park land
r-IA V9J • Percentage of gross
revenue to City
• Programs available
through
- SBA
- Southlake Parks and
Recreation
- Carroll Schools
P, 4
a:
Proposed Revenue Sources & Programs
• Batting Ranee
- Individual Tokens
- Volume Discounts
SBA
SGSA
• Carroll Schools
- individual/Family Memberships
- Southlake Resident Discounts
• Instructional Facility
- Individual Lessons
- Group Lessons
- Clinics and Camps
Additional Revenue Sources &
Programs / Events
• Facility Rent
- Team Practice
SBA
SGSA
• Carroll Schools
- Parties
Team
• Birthday.
• Occasions
• Community Events
- Skills Competitions
- Holiday Specials
BENEFITS TO THE CITY AND
COMMUNITY OF SOUTHLAKE
Contract with city generates
income for Southlake
Fixed lease payment
Percentage of gross revenue
Facility will also provide
Southlake residents with
Convenient outdoor batting range
a
Indoor insuucuom d facility
offering
Group Itssoru
Individual instruction
Camps and clinics
Team practice rentals
Party moms
Community events