Item 9 - Staff ReportCase No.
SV24-0014
S T A F F R E P O R T
November 01, 2024
CASE NO: SV24-0014
PROJECT: Sign variances for Executive Medicine
EXECUTIVE
SUMMARY: Signarama NFW, on behalf of Medici Development Partners, is requesting approval
of a variance to Sign Ordinance No. 704, as amended, to allow an upper story
attached building sign to be located on a wall that is not congruent with the tenant’s
lease space. Executive Medicine is located at 2106 E. SH 114, Suite 300, Southlake,
Texas.
DETAILS: Executive Medicine is located in the Kimball Park office building on the northwest
corner of E. State Highway 114 and N. Kimball Avenue. The Kimball Park office
building is a four-story office building located approximately 970 feet north of E.
State Highway 114 and approximately 230 feet from N. Kimball Avenue. Executive
Medicine occupies the portion of the south facade of the third floor of the building.
The proposed sign will be located on the second floor on the south elevation which
is occupied by Keller Williams. There are currently four signs on the building: One
first floor sign on the north elevation (Independence Title), two upper story signs on
the south elevation (Keller Williams and CTI Foods) and one upper story sign on the
east elevation (C. H. Robinson).
Case No.
SV24-0014
Proposed Sign Permitted by Sign Ordinance No.
704, as amended
Proposed Mural for Executive
Medicine
Upper Story Sign Not Permitted
Placement: Attached to lease space
Overall Letter Height: NA
Letter Height: 42”
Logo Height: 52.5”
Sign Width: 71.25’
Sign Area: 134 SF
Logo Area: 26.9 SF
Upper Story Sign
Placement: Off Site
Overall Letter Height: 32“
Letter Height:18”
Logo Height:35.5”
Sign Width: 27’
Sign Area: 80 SF
Logo Area: 9.12 SF
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No. Attachment A
SV24-0014 Page 1
BACKGROUND INFORMATION
APPLICANT: Signarama NFW
OWNER: Medici Development Partners Office LLC
PROPERTY SITUATION: 2103 E. State Highway 114, Ste. 400, Southlake
LEGAL DESCRIPTION: Lot 3, Kimball Park
CURRENT ZONING: S-P-2 Generalized Site Plan District
HISTORY: September 4, 2012; City Council approved a Zoning Change and
Concept/Site Plan from “I-1” Light Industrial District to “S-P-2” Generalized
Site Plan District for Victory Lane. (ZA12-067)
March 4, 2014; City Council approved a Zoning Change and Concept/Site
Plan from ““S-P-2” Generalized Site Plan District to “S-P-2” Generalized Site
Plan District for Kimball Park. (ZA13-135)
March 4, 2014; City Council approved a Preliminary Plat for Kimball Park,
(ZA13-136)
May 8, 2014; The Planning and Zoning Commission approved a Final Plat
for Kimball Park.
June 2, 2015; City Council approved a Zoning Change and Site Plan for
Kimball Park (Cambria Hotel and Suites). (ZA15-032)
December 6, 2016; City Council approved a master sign plan for the Cambria
Suites approving 42 inch letters with the letter ‘i’ at 45 inches for both the
south and east facades and also allowing the applicant the option of a
channel cut letter that is a color that complies with the sign ordinance or a
reverse halo lit sign which can be any color, as allowed by ordinance.
(MSP16-007)
March 1, 2016; City Council approved a Zoning Change and Site Plan from
“S-P-2” Generalized Site Plan District to “S-P-2” Generalized Site Plan
District for The Offices at Kimball Park to revise the previously approved S-
P-2 Zoning and Concept Plan for Kimball Park and to seek approval of a Site
Plan for an approximately 116,484 square foot four-story office building and
a one-level parking garage. (ZA15-142)
February 21, 2017; City Council approved a Site Plan for the Kimball Park,
Lot 5 for a retail and restaurant building and granting: a variance for vertical
and horizontal articulation on all facades visible from State Highway 114; a
variance to allow painted metal posts at the top of the columns; approval of
variance to allow painted metal posts at the top of the columns; noting the
Case No. Attachment A
SV24-0014 Page 2
applicant has agreed to relocate the service entrance and electrical
equipment to generally be located on the northeast portion of the building
structure; noting that the patio cover materials are not fabric material, but will
consist of a metal material per city code; and not approving the variance to
Landscape Ordinance No. 544-B, as amended, Section 3.4, requiring
parking lot landscape islands to have a minimum width of 12 ft. to allow a
width of approximately 9 ft. (ZA17-002)
September 5, 2017; City Council approved a sign variance for Keller Williams
to allow an upper story attached building sign to be located on a wall that is
not congruent with the tenant’s lease space and approved the sign
specifications as presented for location, size, and materials. (SV17-010)
September 5, 2017; City Council approved sign variances for two monument
signs and noting the following: the approval of two alternate monument signs
as presented and granting the following variances: SH 114 monument sign:
allowing the sign to be located approximately 2 feet from the property line
and noting that property is approximately 30' from the SH 114 frontage road
curb; allowing 14 panels on the sign, including Cambria and The Offices; and
allowing the property address to be at the bottom of the sign structure; the
Kimball Avenue sign: allowing the sign height to be 7 feet 6 inches; allowing
the sign face height to be 5 feet; allowing 14 panels on the sign, again
including the words Cambria and The Offices; and allowing the property
address to be at the bottom of the sign structure. Also noting, the Cambria
lettering on both sets of signs will be yellow and the panels below the
Cambria panel will be white or silver lettering; noting the Kimball Park
lettering will be in metallic or silver lettering, and the lettering below Kimball
Park panel will be in their [corporate] font with no logos and be of silver,
metallic, or white colors only. Also noting, on the left side, under the Cambria
lettering, tenants will be able to put a logo with their [corporate] name. (SV17-
011)
March 3, 2020; City Council approved a sign variance for C.H. Robinson to
allow an upper story sign on the east elevation limiting the logo height to 48-
inches. (SV20-0002)
May 17, 2022: City Council approved a sign variance for Starbucks to allow
2 attached illuminated signs on the south elevation (Signs A and E), allow a
logo larger than permitted on the south and east elevations (Signs A and B),
allow an illuminated window sign (Sign C), and allow an attached logo sign
on a wall not congruent with the lease space and located on a masonry wall
(fence) facing north (Sign F). (SV22-0005)
August 08, 2022: City Council approved a master sign plan for District 114
to allow the following; 3 upper story attached signs; one on the east, west
and south, 1 attached first floor sign on the south elevation; 1 interior
Case No. Attachment A
SV24-0014 Page 3
illuminated window sign; 4 directional monument signs for the development
entry and parking garage; 2 directional signs attached to an exterior site wall;
1 restricted parking sign for Starbucks; 1 rules and regulation sign for
attached to an existing wrought iron fence. And noting that Item No. D-8, in
the sign package, that approval is modified to reflect the applicant’s desire
to change the Trinity Investor sign to 55 ft. (width) and 148 sq. ft. (area); and
also noting with respect to Sign D-15, the parking garage directional sign,
the applicant will change the wording on that, based on a mistake that was
included in the packet. (MSP22-0002)
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the
requirement for sign permit to be approved prior to sign installation.
Please contact Seantay Carpenter for sign application processing and
pre-install inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV24-0014 Page 1