Item 7 - Staff ReportCase No.
SV24-0012
S T A F F R E P O R T
November 01, 2024
CASE NO: SV24-0010
PROJECT: Sign Variances for The Residences at Southlake
EXECUTIVE
SUMMARY: Fource Communications, on behalf of The Residences at Southlake, is seeking
approval of variances to the Sign Ordinance No. 704 regulations, as amended, to
allow one development sign and four construction fence banners for The
Residences at Southlake at Southlake Town Square.
DETAILS: Fource Communications is requesting variances for five signs: one off-site
development sign and four banners to be installed on the construction fence. The
development sign exceeds the maximum sign height and sign area allowed and will
be located at the southeast corner of Central Avenue and the E. S.H. 114 frontage
road. The construction fence signage, which includes four 5’ by 25’ banners, is
proposed on the west elevation construction fence located at 1530 Meeting Street.
The applicant is requesting all signs to be allowed until July 31, 2025, or until
construction is complete.
Case No.
SV24-0012
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Proposed Sign Permitted by Sign Ordinance No.
704, as amended (for comparison) Proposed by Residences at
Southlake
Development sign location
Residential Development /
Construction Sign
Sign Height- 5’
Sign Face Area per side - 24 SF
Total Sign Face Area - 48 SF
Number of signs - 1 per street
frontage, excluding residential
streets (Not permitted to front on a
residential street)
Location / Minimum Setback - At
or behind the property line; not to
be placed on public ROW
Duration - May be installed after
approval of a site plan or concept
plan. Sign must be removed
within one year of erection of the
sign or upon issuance of a C.O.
for all buildings on the site.
Total Sign Height – 9’ -6”
Sign Face Height – 8’
Sign Area – 128 SF
Number of signs - 1
Location – Off-site
Duration - July 31, 2025, or
construction is complete
Construction fence banner
Sign Face Height – 5’
Sign Area – 125 SF
Total Sign Area – 500 SF
Number of signs - 4
Location – attached to fence in
right of way
Duration - July 31, 2025, or
construction is complete
Case No. Attachment A
SV24-0012 Page 1
BACKGROUND INFORMATION
APPLICANT: Fource Communications
OWNER: KG Southlake Owner LLC
PROPERTY SITUATION: The proposed development signs are located at 1651 E. SH 114. The
construction fencing signage is located at 1530 Meeting St.
LEGAL DESCRIPTION: Lot 1R, Block 20, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
May 3, 2011; (ZA10-068) A text amendment to Section 37 (“DT” Downtown
District) of Zoning Ordinance No. 480, as amended, creating new definitions
for “Garden District” and “Garden District Residences” as well as providing
additional development regulations for such development was approved.
May 3, 2011; (ZA10-069) A revised Concept Plan for the Garden District,
including 130 Garden District Residences and 10 Brownstones, was
approved.
November 19, 2013; (ZA13-011) A revised Concept Plan for the Garden
District and Brownstones Phase C to allow construction of 60 Garden District
Residences and 33 Brownstones for a total of 93 residential units on
approximately 7.472 acres was approved.
November 19, 2013; (ZA13-012) A Preliminary Plat for Southlake Town
Square Garden District and Brownstones Phase C to develop 60 Garden
District residential units and 33 Brownstones was approved.
November 19, 2013; (ZA13-053) A Specific Use Permit (SUP) for the
Brownstones, which includes portions of Phase B, Phase C and the Garden
District to develop 33 Brownstones on approximately 4.89 acres was
approved.
November 19, 2013; (ZA13-054) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square “DT” Downtown District for The
Residences to allow the construction of 38 residential lofts in a five-story
building on an approximately 0.60 acre lot was approved allowing for a
period of 24 months before commencing construction of the use.
September 15, 2015; (ZA15-094) A Specific Use Permit (SUP) for residential
Case No. Attachment A
SV24-0012 Page 2
lofts in the Southlake Town Square “DT” Downtown District, which proposed
a revision of the previous SUP approval to extend the expiration date from
November 19, 2015 to March 31, 2016 and to increase the maximum height
from approximately 52’ 4” to approximately 59’ was denied by City Council.
October 20, 2015; (ZA15-107) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square “DT” Downtown District, which proposed
a revision of the previous SUP approval to extend the expiration date from
November 19, 2015 to November 20, 2016 and to increase the maximum
height from approximately 52’ 4” to approximately 59’ 3” was approved by
City Council (Option 1).
October 20, 2015; (ZA15-108) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square “DT” Downtown District, which proposed
a revision of the previous SUP approval to extend the expiration date from
November 19, 2015 to November 20, 2016 was denied by City Council
(Option 2).
April 1, 2014, City Council approved a specific use permit for a temporary
sales facility for the Garden District development (ZA14-011).
December 2, 2014, City Council approved a sign variance allowing two (2)
off-site temporary development signs and one (1) off-site sandwich board
sign for The Garden District sales office. (SV14-017)
November 15, 2016; City Council approved a Specific Use Permit for the
Parkview Residences (ZA16-095)
June 5, 2018; City Council approved two off-site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign variance for one (1) existing
off-site sign for the Parkview Residences located at E. SH 114 and Central
Avenue for a 1-year period. (SV12-0002)
Case No. Attachment A
SV24-0012 Page 3
December 07, 2024; City Council approved a sign variance for Parkview
Residences to allow the event lighting on the building per the proposed
holiday and event schedule and regulations as outlined in the staff report
dated November 30, 2021. (SV24-0025)
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV24-0012 Page 1