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Item 11 - Staff ReportCase No. MSP24-0004 S T A F F R E P O R T November 01, 2024 CASE NO: MSP24-0004 PROJECT: Master Sign Plan for Granite Place EXECUTIVE SUMMARY: Granite Properties, Inc. is requesting approval to amend the Granite Place Master Sign Plan to allow six additional signs for the Granite Place development located at 550 Reserve St. REQUEST: The proposed Master Sign Plan amends the existing Master Sign Plan for the property to allow six additional building signs. The proposed request includes four upper story signs (located on the north, east, south, and west elevation) and two first floor signs (located on the south and east elevation). The proposed sign band meets the size requirements previously approved for upper story (4’- 6” x 50’) and first floor (2’- 6” x 30’) signs. The current Master Sign Plan allows for four attached signs (north, east, and west elevations), which include two upper story signs and two first floor signs. The current Master Sign Plan also allows for one business monument sign, and it permitted three temporary construction fence banners during construction. Case No. MSP24-0004 Proposed Sign Sign Ordinance No 704-J Brief Description Master Sign Plan for Granite Place North Elevation – Sign “E” Upper Story All upper story signage requires City Council approval of a master sign plan. The maximum sign area allowed is 200 SF. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade North elevation faces S.H. 114 Maximum area is 4 ½ feet high by 50 feet wide = 225 SF Maximum letter height = 4 ½ feet (54 inches) Limited to single row text – 3 words Left justified placement Permitted for Sign A & B The maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. East Elevation – Sign “F” Upper Story All upper story signage requires City Council approval of a master sign plan. The maximum sign area allowed is 200 SF. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade East elevation faces Reserve Street, Division Street and has a direct line of sight from SH 114. Maximum area is 4 ½ feet high by 50 feet wide = 225 SF Maximum letter height = 4 ½ feet (54 inches) Limited to single row text – 3 words Left justified placement Permitted for Sign A & B The maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. East Elevation – Sign “G” First Floor The maximum sign area allowed is 111 SF. The maximum 24-inch letter height allowed. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade East elevation faces Reserve Street and Division Street. Maximum area of 2’½ feet high by 30 feet wide = 75 SF Maximum letter height = 2 ½ feet (30 inches) Limited to single row text – 2 words Left justified placement Permitted for Sign C & Sign D The maximum area of 2’-6” high x 30 feet wide. The maximum letter size shall be 2’-6” high. The maximum number of words shall be two (2) in single row. Case No. MSP24-0004 Proposed Sign Sign Ordinance No 704-J Brief Description Master Sign Plan for Granite Place South Elevation – Sign “H” Upper Story All upper story signage requires City Council approval of a master sign plan. The maximum sign area allowed is 200 SF. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade North elevation faces Division Street Maximum area is 4 ½ feet high by 50 feet wide = 225 SF Maximum letter height = 4 ½ feet (54 inches) Limited to single row text – 3 words Right justified placement Permitted for Sign A & B The maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. South Elevation – Sign “I” First Floor The maximum sign area allowed is 111 SF. The maximum 24-inch letter height allowed. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade North elevation faces Division St Maximum area of 2 ½ feet high by 30 feet wide = 75 SF Maximum letter height = 2 ½ feet (30 inches) Limited to single row text – 2 words Right justified placement Permitted for Sign C & Sign D The maximum area of 2’-6” high x 30’ long. The maximum letter size shall be 2’-6” high. The maximum number of words shall be two (2) in single row. West Elevation – Sign “J” Upper Story All upper story signage requires City Council approval of a master sign plan. The Maximum sign area allowed is 200 SF. Double stack text allowed if area and letter height comply. Placement must be in middle 75% of the facade West elevation faces internal drives, however, has direct line of sight from SH114 frontage road Maximum area for upper story sign is 4 ½ feet high by 50 feet wide = 225 SF Maximum letter height = 4 ½ feet (54 inches) Limited to single row text – 3 words Left justified placement Permitted for Sign A & B The maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. Case No. MSP24-0004 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Seantay Carpenter (817)748-8215 Jenny Crosby (817)748-8195 Case No. Attachment A MSP24-0004 Page 1 BACKGROUND INFORMATION APPLICANT: Granite Properties, Inc. OWNER: GPI-MT LP PROPERTY SITUATION: The property is located at 550 Reserve Street LEGAL DESCRIPTION: Lot 1, Block 16, Southlake Town Square CURRENT ZONING: “DT” Downtown District HISTORY: January 7, 1997; City Council approved a Zoning Change and Concept Plan under Planning Case ZA96-145 for Southlake Town Square. August 19, 1997; City Council approved a Development Plan under Planning Case ZA97-099 for Southlake Town Square. March 4, 2003; City Council approved a Zoning Change from “NR- PUD” to “DT” under Planning Case ZA02-104 for Southlake Town Square. October 5, 2004; City Council approved a Revised Preliminary Plat under Planning Case ZA04-070 for Blocks 3R2, 4R1, 12-14, 17 & 18, of Southlake Town Square. October 5, 2004; City Council approved a Site Plan under Planning Case ZA04-067 for Southlake Town Square Grand Avenue District. A portion of this development is within the existing parking lot approved under this case. February 7, 2006; City Council approved a Plat Revision under Planning Case ZA06-004 for Blocks 3R2, 4R1, 12-14, 17 & 18, Southlake Town Square. July 17, 2007; City Council approved a Zoning Change and Concept Plan under Planning Case ZA07-050 for Southlake Town Square. June 16, 2015; City Council approved a Concept/Development Plan under Planning Case ZA15-035 for Lots 1-3, Block 16 and Lot 9, Block 12 of Southlake Town Square for a multi-phased development consisting of multi-story office buildings, parking garages and restaurant pad sites. June 16, 2015; City Council approved a Site Plan under Planning Case ZA15-036 for Lot 1, Block 16 of Southlake Town Square for Granite Place. June 21, 2016; City Council approved a master sign plan for the Granite Place to allow four attached signs, a business monument Case No. Attachment A MSP24-0004 Page 2 sign, and 2 temporary construction fence banners noting that all signage will adhere to the signage criteria provided by the applicant and provided on Attachment ‘C’ of the staff report, however; noting that any colors for signage must comply with Zoning Ordinance No. 480, Section 33.21, but also noting that the applicant can come directly back to City Council with an expedited review and waived applications fees so the City Council can consider variances as it relates to modifications to the Master Sign Plan to accept additional colors; and noting City Council’s approval of one tenant per monument sign panel with a maximum of four tenants per monument sign. June 29, 2021; City Council and Sign Board joint meeting, the City Council approved a sign variance to the town Square Master Sign Plan and Sign Ordinance 704-J to allow the proposed signage for the building as noted in the staff report for EVO (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. (SV21-0012) December 7, 2021; City Council approved a Master Plan for Granite Place Two Granite to allow six (6) attached signs; 4 on the south and 2 on the west elevations and a monument sign. The proposed building signs are 3 upper story signs and 3 first floors. (MSP21- 0006) October 18, 2022; City Council approved the sign variance for Granite Place Two to amend the Master Sign Plan to allow the lower floor sign area to increase (Signs D, E, and F) from 2' height x 30' width to 2.5' height x 30' width (A 6-inch height increase in sign area). Also, eliminating the current 14-inch maximum letter size and permitting any letter size that fits within the defined sign area. This permits a maximum letter height of 2.5 feet (30-inches) for lower floor signage and a maximum letter height of 4 feet (48-inches) for the upper floor signage. All previous conditions of the Master Sign Plan under MSP21-0006 are to remain unless otherwise noted. (SV22- 0013) December 05, 2023; City Council approved the sign variance for Granite Place Two to amend the Master Sign Plan and allow an additional upper story sign on the east elevation allocating a 4’ high by 40’ wide sign area and allowing any letter and logo size that fits within the defined sign area subject to the existing Master Sign Plan and noting approval of the sign boards recommendation by prohibiting duplicative signs and permitting only one sign per tenant. (SV23-0021) SIGN BOARD: CITY COUNCIL: STAFF COMMENTS: Granite Place Master Sign plan included in Attachment ‘C’ of this Case No. Attachment A MSP24-0004 Page 3 report. City Council approval of the request does not eliminate the requirement for sign permit to be approved prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B MSP24-0004 Page 1 Case No. Attachment C MSP24-0004 Page 1 SIGNAGE CRITERIA FOR Granite Place at Southlake Town Square Signage Areas: 1. Areas marked in yellow on the attached building elevation(s) are the only area in which signage will be allowed. Designated signage areas only indicate where a sign may be allowed and does not mean that all signage areas will be used. 2. Tenant attached wall signs must meet all of the requirements of the City of Southlake Signage Ordinance. Granite has imposed additional restrictions to better define the allowed tenant signage. 3. Sign areas permitted. a. Signage area “A” shall be a maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. b. Signage area “B” shall be a maximum area of 4’-6” high x 50’ long. The maximum letter size shall be 4’-6” high. The maximum number of words shall be three (3) in single row. c. Signage area “C” shall be a maximum area of 2’-6” high x 30’ long. The maximum letter size shall be 2’-6” high. The maximum number of words shall be two (2) in single row. d. Signage area “D” shall be a maximum area of 2’-6” high x 30’ long. The maximum letter size shall be 2’-6” high. The maximum number of words shall be two (2) in single row. 4. Signage Requirements a. Building Signage Requirements • Internally illuminated or back lighted lettering • noting that any colors for signage must comply with Zoning Ordinance No. 480, Section 33.21, but also noting that the applicant can come directly back to City Council with an expedited review and waived applications fees so the City Council can consider variances as it relates to modifications to the Master Sign Plan to accept additional colors • All signage must comply with the City of Southlake ordinance as approved for this project • All signage is subject to review and approval of the landlord • All signage must be located within crosshatched areas identified on the elevations and as defined above as assigned by Granite. • A LOGO is considered a word b. Building Signage “Not” Permitted • Illuminated box signage. • Exposed neon tube of any kind. • Awning signage of any kind. • Signs that project from the building façade more than 12” • Signs that show/have movement and/or blinking letters and/or intermittent colors. 5. Signage Details Case No. Attachment C MSP24-0004 Page 2 a. Tenant signage must be designed to minimize the number of fasteners, wall penetrations and/or building defacing attachment of any kind. b. All signage design, permitted, City approval, construction, installation and wiring are the responsibility of the tenant. The tenant’s sign contractor must meet all Granite contractor /vendor requirements including insurance, licensing, and experience and must have completed similar signage for a period of not less than 5 years. Reference and vendor approval by Granite is required. c. Power for all tenant signs shall be placed on a separate circuit and shall be sub-metered as a tenant direct cost for construction and on-going operations. All power supply and wiring of any kind must be fully concealed d. The tenant is responsible for the maintenance of its sign. All signage materials including all attachments of any kind must be constructed of aluminum, stainless steel and/or others min-rusting, non-staining materials. e. The tenant must remove its sign and make repairs to the building wall areas to return the building to pre-sign conditions at lease end. All building repairs shall be approved solely by Granite. f. Granite does not warrant that any surface on which a tenant installs its sign is fit for that purpose. Any reinforcing of any building panel/surface/area in which a sign is installed will be furnished by the tenant. 6. Business Monument Sign Regulations • Noting the City Council’s approval of one tenant per monument sign panel with a maximum of four tenants per monument sign.