Item 11 - Demonstration and Plans SOUTHLAKE
PLANNING& DEVELOPMENT
SERVICES
MASTER SIGN PLAN APPLICATION
Applicant Owner(attach additional sheets if necessary)
Company Corgan Company Granite Properties
Contact Anita Delgado Contact Estrella Carter
Address 401 N. Houston Street Address 5601 Granite Parkway, Suite 1200
Dallas, TX 75202 Plano, TX 75024
Telephone 214-757-1865 Telephone 972-731-2356
Fax Fax
Email** anita.delgado@corgan.com Email** ecarter@graniteprop.com
**Email should only be provided if you consent to your email address becoming a part of public record.
The following information pertains to the location for which the Master Sign Plan is being requested.-
NAME OF BUSINESS OR OPERATION: Granite Place Office 1
STREET ADDRESS:550 Reserve Street, Southlake TX 75092
LEGAL DESCRIPTION:Lot1R Block 16 Subdivision
hereby certify that this application is complete as per the requirements of Sign Ordinance No. 704, as amended, as summarized
below. I further understand that it is necessary to have a representative at the City Council meeting who is authorized
to discuss this request.
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Applicant's signature: Date: 10/11/2024
Please submit the complete proposed sign package electronically to the following emails_plan ningsubmittal(aD_ci.south lake.tx.us.
Applications follow the Planning and Development Department Submittal Schedule for the Planning and Zoning Commission and
City Council meeting dates. All applications for a Master Sign Plan must follow the design guidelines provided in Section
8 of Sign Ordinance No. 704, as amended.
A complete sign package includes the following:
SECTION 8. MASTER SIGN PLANS
8.1 PURPOSE
The purpose of a Master Sign Plan is to allow an applicant, subject to approval of the City Council, the option of
designating an area that will define unique characteristics in all sign elements including type, design, and location
based upon specific performance criteria. The goal of a Master Sign Plan is to:
8.1.1 Promote consistency among signs within a development thus creating visual harmony between signs,
buildings, and other components of the property;
8.1.2 Enhance the compatibility of signs with the architectural and site design features within a development; and
8.1.3 Encourage signage that is in character with planned and existing uses thus creating a unique sense of place.
8.1.4 Encourage multi-tenant commercial uses to develop a unique set of sign regulations in conjunction with
development standards.
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817)748-8069 Fax: (817)748-8077
Website:www.citVofsouthlake.com
Revised January 2023 1
SOUTHLAKE
PLANNING& DEVELOPMENT
SERVICES
MASTER SIGN PLAN APPLICATION
8.2 APPLICATION PROCESS
8.2.1 The applicant shall develop a master sign plan for all sign elements in the development based on the sign
design guidelines established in Section 8.4.
8.2.2 The Administrative Official shall forward the applicant's Master Sign Plan to the City Council for action on
the application after evaluating the Master Sign Plan on the established design guidelines. The City Council
shall make the final determination on the Master Sign Plan.
8.2.3 After approval of a Master Sign Plan for a particular development, all signs in that development shall meet
the standards approved in that specific Master Sign Plan.
A complete sign package includes the following:
8.3 APPLICATION REQUIREMENTS
A Master Sign Plan Application shall be a written and/or illustrated document to depict the proposed signs which
shall include:
8.3.1 Proposed sign palette which may include:
a. Attached Building Signs
b. Monument Signs
c. Window Signs
d. Directional Signs/Wayfinding
e. Directory Signs
f. Pedestrian Oriented Signs
g. Other
8.3.2 Location of all proposed signs included in the sign palette
8.3.3 Size and number of all proposed signs including maximum area, letter height, number, height, etc.
8.3.4 Materials proposed for all signs and sign structures.
8.3.5 Color and style palette for all signs (letter colors, background colors, text fonts, etc.) including context of
where signs are to be placed on any given fagade.
8.3.6 Type of illumination proposed (external, internal, etc.)
8.3.7 Landscaping and/or ornamental structures including fences, fountains, public art, ground cover, and other
landscaping elements that are intended to complement the proposed sign palette and design.
8.3.8 Any other information as required by the decision making bodies.
8.4 DESIGN GUIDELINES-MASTER SIGN PLANS
Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall
be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance
to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character
of our city, signage as part of master sign plans must be considered on the broader scale of community rather than
on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to
visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's
experience.
The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by
ordinance but should clearly be related to the sign design goals listed below:
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817)748-8069 Fax: (817)748-8077
Website: www.citVofsouthlake.com
Revised January 2023 2
SOUTHLAKE
PLANNING& DEVELOPMENT
SERVICES
MASTER SIGN PLAN APPLICATION
Design Goals
1)To develop an organized hierarchy of signage design types that help identify the location and size standards for
individual signs without infringing on the capability of creative design.
2)To establish design criteria that promote the overall visual quality of the streetscape environment for the general
public while providing reasonable and improved standards for identification of individual properties.
3)To improve the overall visual cohesive appearance of the site through signage guidelines, with strong
consideration that the visual streetscape.
4)To promote a "sense of place"for the City of Southlake while promoting creative design for individual
developments.
5)To promote signage as an architectural complement rather than being visually and thematically disconnected.
Master Signage Plan Application
The master signage program application shall include, at a minimum, the following to be deemed a completed
application:
1) A master site plan showing a location of each of the proposed signage type(s). Dimension and label the sign
types and include distance measurement of the signs location from the nearest public right-of way.
2) Provide signage elevations (dimensioned and labeled) indicating proposed text areas, materials, material finishes,
colors, lighting and identifiable references as to how the signage design relates to the proposed architecture.
Identify any landscaping elements proposed.
3) For all signage is to be mounted on building fagades, provide accurate building elevations that show signage
dimension, signage location, text areas, materials, material finishes, colors and identifiable references as to how
the signage design relates to the proposed architecture.
4) If the applicant is requesting any variances from the current regulations as part of the master sign plan, please
indicate the location of the variance, what the variance request is for and specific reason/justification for the
variance and how the variance promotes are adheres to the design goals provided.
5) A master sign plan application will be considered by the City Council following a recommendation by the Sign
Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration.
The sign design guidelines are designed to help ensure quality signs that communicate their message in a clear
fashion; however, the "guidelines" are not as strict as sign "standards."The review authority may interpret the design
guidelines with some flexibility in their application to specific signs/projects, as not all design criteria may be workable
or appropriate for each sign or project. In some circumstances, one guideline may be relaxed to facilitate compliance
with another guideline determined by the review authority to be more important in the particular case. The overall
objective is to ensure that the intent and spirit of the design guidelines are followed.
1400 Main Street, Suite 310, Southlake, TX 76092
Phone: (817)748-8069 Fax: (817)748-8077
Website:www.citVofsouthlake.com
Revised January 2023 3
Page 1 of 2
Corgan Internal File Location: \\corganone.com\Projects\Dallas\21415\0000\E-Output\02-Issued Documents\2024.09.10_Granite Phase 1 Signage\Submittal
Documents\2024.09.26 Sign Variance Narrative_Granite Place Office 1.docx
Narrative
GRANITE SOUTHLAKE OFFICE 2
Date Issued: September 27, 2024
Regarding: Sign Variance Application – Granite Place 1
To: Dennis Killough, AICP
Deputy Director – Planning and Development Services
City of Southlake, Texas
1400 Main Street, Suite 310
Southlake, Texas 76092
From: Anita Delgado
SIGN VARIANCE APPLICATION
Dennis,
We are currently seeking approval from the City of Southlake for a variance that would allow Granite
Properties to include additional signage locations for the facades of the Granite Place 1 office
building.
The new proposed signage would be located as described below:
1. North Elevation:
a. Proposed Signage Location E:
· At Roof Level east corner with a maximum size of 4’-6” x 50’-0”
2. East Elevation:
a. Proposed Signage Location F:
· At Roof Level south corner with a maximum size of 4’-6” x 50’-0”
b. Proposed Signage Location G:
· Above Level 01 south corner with a maximum size of 2’-6” x 30’-0”
3. South Elevation:
a. Proposed Signage Location H:
· At Roof Level east corner with a maximum size of 4’-6” x 50’-0”
b. Proposed Signage Location I:
· Above Level 01 east corner with a maximum size of 2’-6” x 30’-0”
4. West Elevation:
a. Proposed Signage Location J:
· At Roof Level south corner with a maximum size of 4’-6” x 50’-0”
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Corgan Internal File Location: \\corganone.com\Projects\Dallas\21415\0000\E-Output\02-Issued Documents\2024.09.10_Granite Phase 1 Signage\Submittal
Documents\2024.09.26 Sign Variance Narrative_Granite Place Office 1.docx
The intent is for all tenant signage to respect the spirit and intent of the City’s Sign Ordinance 704.
Granite Properties will also allow each tenant a maximum of (1) sign at the building facades.
We have attached Exhibit A which is the currently approved Master Sign Plan for this building as well
as Exhibit B (Site Plan) and Exhibits C and D (Elevations) for additional information.
We appreciate your consideration of this issue. Please don’t hesitate to contact me if you have any
comments or questions.
Sincerely,
Anita Delgado, AIA LEED AP BD+C
Vice President – Corgan
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Case No.
MSP16-003
S T A F F R E P O R T
June 22, 2016
CASE NO: MSP16-003
PROJECT: Master Sign Plan for Granite Place
EXECUTIVE
SUMMARY: Granite Properties, Inc. is requesting approval of a Master Sign Plan for the new
Granite Place development located at 550 Reserve St., Southlake, TX.
REQUEST: The proposed Master Sign Plan includes sign regulations for four (4) attached
signs (north, east and west elevations), a business monument sign and three (3)
temporary construction fence banners. This area is not governed by any of the
current Master Sign Plans that regulate Southlake Town Square signage. The Sign
Ordinance No. 704, as amended, prohibits upper story signage unless approved
as part of a master sign plan.
The proposed Master Sign Plan includes sign regulations for:
• Four (4) attached signs (north, east and west elevations) to include two (2)
upper story signs;
• One (1) business monument sign;
• And, three (3) temporary construction fence banners.
Proposed Building Signage Details:
• Internally illuminated or back lighted lettering;
• Corporate colors, logo designs are acceptable upon approval by owner;
• All signage must comply with the City of Southlake ordinances as approved
for this project;
• All signage is subject to review and approval of the landlord;
• All signage must be located within crosshatched areas identified on the
elevations and as defined above as assigned by Granite;
• And, a LOGO is considered a word.
Additional proposed signage criteria is located in Attachment ‘C’, page 2 of this
report.
On June 9, 2016, the Sign Board unanimously recommended approval subject to
the staff report.
Department of Planning & Development Services
Case No.
MSP16-003
A detailed summary of the requested master sign plan is as follows:
Summary of Requested Signs
Sign Brief Description Current 704-H
regulations
North Elevation – Sign Area ‘D’
Proposed Sign Location
• North elevation faces S.H.
114
• Maximum area of 2 ½ feet
high by 30 feet wide = 75
square feet
• Maximum letter height = 2 ½
feet (30 inches)
• Limited to single row text – 2
words
• Left justified placement
• Maximum sign area
allowed is 111
square feet
• Maximum 24 inch
letter height allowed
• Double stack text
allowed if area and
letter height comply
• Placement must be
in middle 75% of
the facade
East Elevation – Sign Area ‘A’
Proposed Sign Locations
• East elevation faces Reserve
Street and has direct line of
sight from SH 114.
• Maximum area is 4 ½ feet
high by 50 feet wide = 225
square feet
• Maximum letter height = 4 ½
feet (54 inches)
• Limited to single row text – 3
words
• Right justified placement
• All upper story
signage requires
City Council
approval of a
master sign plan
• Maximum sign area
allowed is 200
square feet
• Double stack text
allowed if area and
letter height comply
• Placement must be
in middle 75% of
the facade
Case No.
MSP16-003
Sign Brief Description Current 704-H
regulations
East Elevation – Sign Area ‘C’
Proposed Sign Locations
• East elevation faces Reserve
Street.
• Maximum area for first story
sign is 2 ½ feet high by 30
feet wide = 75 square feet
• Maximum letter height = 2 ½
feet (30 inches)
• Limited to single row text – 2
words
• Left justified placement
• Maximum sign area
allowed is 200
square feet
• Double stack text
allowed if area and
letter height comply
• Placement must be
in middle 75% of
the facade
West Elevation – Sign Area ‘B’
Proposed Sign Location
• West elevation faces internal
drives, however, has direct
line of sight from SH114
frontage road
• Maximum area for upper story
sign is 4 ½ feet high by 50
feet wide = 225 square feet
• Maximum letter height = 4 ½
feet (54 inches)
• Limited to single row text – 3
words
• Left justified placement
• All upper story
signage requires
City Council
approval
• Maximum sign area
allowed is 200
square feet
• Double stack text
allowed if area and
letter height comply
• Placement must be
in middle 75% of
the facade
Case No.
MSP16-003
Sign Brief Description Current 704-H
regulations
Business Monument Sign
• 5 feet in height and width
• 3 ½ inch masonry frame
• Sign face area is
approximately 16 ½ square
feet
• 4 tenant panels with pin-
mounted letters
• Single-sided sign
• Allow location as shown with
zero foot setback to east
property line.
• Ground illumination
• Address will be added
• Maximum height
allowed is 12 feet
• Maximum height of
sign face is 10 feet
• Maximum sign face
area is 80 square
feet (per side)
• Maximum number
of panels is 8
• Setbacks are 15
feet from north
property line and 10
feet from east
property line
• 6 inch masonry
frame required
• 8 inch address
numerals required
Temporary Fence Banners
• Temporary signage to be
removed at time of certificate
of occupancy issuance
• 6 feet by 30 feet = 180 square
feet
• Three banners attached to the
construction fencing at
locations as shown
• Signage on any
type of fencing is
not allowed
ACTION NEEDED: FINAL MEMO – APPROVED WITH CONDITIONS
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
(C) Signage Criteria
(D) Renderings
STAFF CONTACT: Lorrie Fletcher (748-8069)
Dennis Killough (748-8072)
Case No. Attachment A
MSP16-003 Page 1
BACKGROUND INFORMATION
APPLICANT: Granite Properties, Inc.
PROPERTY SITUATION: The property is located at 550 Reserve Street
LEGAL DESCRIPTION: Lot 1, Block 16, Southlake Town Square
HISTORY: - On January 7, 1997 the City Council approved a Zoning Change
and Concept Plan under Planning Case ZA96-145 for Southlake
Town Square.
- On August 19, 1997 the City Council approved a Development
Plan under Planning Case ZA97-099 for Southlake Town Square.
- On March 4, 2003 the City Council approved a Zoning Change
from “NR-PUD” to “DT” under Planning Case ZA02-104 for
Southlake Town Square.
- On October 5, 2004 the City Council approved a Revised
Preliminary Plat under Planning Case ZA04-070 for Blocks 3R2,
4R1, 12-14, 17 & 18, of Southlake Town Square.
- On October 5, 2004 the City Council approved a Site Plan under
Planning Case ZA04-067 for Southlake Town Square Grand
Avenue District. A portion of this development is within the existing
parking lot approved under this case.
- On February 7, 2006 the City Council approved a Plat Revision
under Planning Case ZA06-004 for Blocks 3R2, 4R1, 12-14, 17 &
18, Southlake Town Square.
- On July 17, 2007 the City Council approved a Zoning Change and
Concept Plan under Planning Case ZA07-050 for Southlake Town
Square.
- On June 16, 2015 the City Council approved a
Concept/Development Plan under Planning Case ZA15-035 for Lots
1-3, Block 16 and Lot 9, Block 12 of Southlake Town Square for a
multi-phased development consisting of multi-story office buildings,
parking garages and restaurant pad sites.
- On June 16, 2015 the City Council approved a Site Plan under
Planning Case ZA15-036 for Lot 1, Block 16 of Southlake Town
Square for Granite Place.
STRATEGIC LINK: C4 – Attract & keep top-tier businesses to drive a dynamic &
sustainable economic environment
SIGN BOARD: June 9, 2016; Approved (4-0) subject to the Staff Report dated June
3, 2016.
Case No. Attachment A
MSP16-003 Page 2
CITY COUNCIL: June 21, 2016; Approved (7-0) subject to the following:
Staff Report dated June 14, 2016;
Noting that all signage will adhere to the signage criteria
provided by the applicant and provided on Attachment ‘C’ of
the staff report, however, striking the second bullet point
under Item 4.A relating to corporate colors and logo design
and instead noting that any colors for signage must comply
with Zoning Ordinance No. 480, Section 33.21, but also
noting that the applicant can come directly back to City
Council with an expedited review and waived applications
fees so the City Council can consider variances as it relates
to modifications to the Master Sign Plan to accept additional
colors; and,
Noting City Council’s approval of one tenant per monument
sign panel with a maximum of four tenants per monument
sign.
STAFF COMMENTS: The Master Sign Plan criteria is included in Attachment ‘C’ of this
report. City Council approval of the proposed plan does not
eliminate the requirement for appropriate sign application submittals
prior to installation of signs. Please contact Seantay Carpenter at
817-748-8215 or scarpenter@ci.southlake.tx.us for sign application
processing and pre-install inspections.
Case No. Attachment B
MSP16-003 Page 1
Case No. Attachment C
MSP16-003 Page 1
Case No. Attachment C
MSP16-003 Page 2
Case No. Attachment D
MSP16-003 Page 1
Proposed Signage Locations and Renderings
Case No. Attachment D
MSP16-003 Page 2
Proposed Signage Locations and Renderings
Case No. Attachment D
MSP16-003 Page 3
Temporary Fence Banners