Item 10 - Staff ReportCase No.
SV24-0015
S T A F F R E P O R T
November 01, 2024
CASE NO: SV24-0015
PROJECT: Sign Variances for Flower Child – 1239 Main St
EXECUTIVE
SUMMARY: First & Main Signs, on behalf of Flower Child, is requesting approval of sign
variances under the Southlake Town Square Master Sign Plan regulations to allow
an attached building sign and two painted mural signs for their location in Southlake
Town Square. Flower Child is located at 1239 Main St.
DETAILS: First & Main Sign is requesting variances for one attached wall sign, labeled “Sign
A”, and two visual art wall signs. The attached wall sign (A) requires variances for
exceeding the maximum sign width and for tagline letters that do not meet the 2-
inch thickness standard. The two painted visual art wall mural signs, which are
located on the south and west elevations, exceed the maximum sign area allowed.
A visual art wall mural sign is permitted per the Southlake Town Square Master Sign
Plan if approved by City Council following a Sign Board recommendation.
On October 22, 2024, the Arts Council recommended approval (6-0) of the
Commercial Wall Mural for Flower Child with the following recommendations: no
mural on the South Elevation and include only the lit sign as required by Kite. On
the west elevation right panel, reduce the mural to be less busy and not have so
many details. This can include reducing the scale of both panels to balance out the
overall mural.
The applicant is seeking approval of the murals as originally proposed.
Sign B and Sign C
do not require
variance approval
and are shown on
this exhibit for
informational
purposes.
Case No.
SV24-0015
Proposed Sign Permitted by Southlake Town Square MSP
Permitted by Sign
Ordinance No. 704, as
amended (for
comparison)
Proposed Mural for
Flower Child
Wall Sign (Sign A)
(North Elevation)
Letter Height: 36
Logo Height: 30
Sign Width: 20.425’
Sign Area: NA
Logo Area: NA
Non-Lit letter depth:1.85”
Letter Height: 14”
Logo Height: 17.5”
Sign Width: 19’
Sign Area: 36.35 SF
Logo Area: NA
Non-Lit letter depth: 2
Letter Height: 7 ½” & 19”
Logo Height: NA
Sign Width: 24’ 4.5”
Sign Area: 58.9
Logo Area: NA
Non-Lit letter depth: .5”
Visual Art Wall Mural Number Allowed: 1 per lease space Wall mural not permitted Number of signs: 2
Visual Art Wall Mural
(South Elevation)
A Visual art wall mural sign is permitted if
approved by City Council following a Sign Board
recommendation
Maximum total area: 51.91 SF (Limited to 1 s.f. of
artwork per 1 linear foot of elevation not to exceed
150 SF)
100% of display area permitted
Wall mural not permitted
Visual art wall mural
painted on the north
masonry wall
Total area 62 sq. ft. (the
elevation is 51’ 11”)
Visual Art Wall Mural
(West Elevation)
A Visual art wall mural sign is permitted if
approved by City Council following a Sign Board
recommendation
Maximum total area: 72.75 SF (Limited to 1 s.f. of
artwork per 1 linear foot of elevation not to exceed
150 SF)
100% of display area permitted
Wall mural not permitted
Visual art wall mural
painted on the north
masonry wall
Total area 216 sq. ft. (the
elevation is 72’ 9”)
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No. Attachment A
SV24-0015 Page 1
BACKGROUND INFORMATION
APPLICANT: First & Main Signs
OWNER: TOWN SQUARE VENTURES IV LP
PROPERTY SITUATION: 1239 Main ST, Southlake
LEGAL DESCRIPTION: Lot 4, Block 1R, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
June 5, 2018; City Council approved two off-site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign for one (1) existing off-site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow
a mural wall sign and that is not located on the front façade entrance and
Section 6, Materials, to allow a sign material type that is not listed in the
Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an exterior
grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No. 704,
as amended, and the Southlake Town Square (MSP) for EVO Entertainment
(former Harkins Theater building) for several attached building signs on the
northwest, northeast, southeast, and southwest elevations of the building.
Case No. Attachment A
SV24-0015 Page 2
The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs
on each façade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached
signs are located on the existing building located at 1450 Plaza Place,
Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign Ordinance
No. 704, as amended, and the Southlake Town Square Master Sign Plan to
allow two digital portal entry signs for T-Mobile store at Southlake Town
Square. (SV21-0020)
March 1, 2022, City Council approved a sign variance for Nike By Southlake
that included a wall mural on the south façade along with two attached
illuminated façade signs on the front and rear elevations, an illuminated
pedestrian blade sign on the south façade, illuminated window signs (lifestyle
image curtains) on the front west and the south façade, , graphic design rear
window signs (east), and an internal illuminated specialty display window
cabinet sign (internal) on the west elevation, in perpetuity, and should the
window signs change, a new sign variance will be required. (SV21-0028)
August 2, 2022, City Council tabled indefinitely a request for a mural for
Lululemon located at 233 Grand Avenue. (SV22-0007)
March 21, 2023, City Council approved a sign variance for Shack Shack to
Allow the painted mural sign on the north elevation of the building with a
larger than permitted sign area of approximately 215. 4 square as presented.
Per the Sign Board' s suggestion, applicant has signed a licensing
agreement with CISD and has revised the mural to include the dragon
(SV23-0002)
October 01, 2024, City Council approved a sign variance for Tommy Bahama
to allow a painted visual art wall mural sign on both the west, which is the
rear, and south, which is the left side of this building, and noting that we are
approving a larger mural sign than what is normally allowed. (SV24-0008)
October 01, 2024, City Council approved a sign variance for Sweet Paris
Creperie & Café to allow two green box signs with non-lit letters. Sign D with
the larger letters and Sign E, with the Southlake name added. (SV24-0010)
ARTS COUNCIL: October 22, 2024; Approved (6-0) the Commercial Wall Mural for Flower
Child with the following recommendations: no mural on the South Elevation
and include only the lit sign as required by Kite. On the west elevation right
panel, reduce the mural to be less busy and not have so many details. This
can include reducing the scale of both panels to balance out the overall
mural.
SIGN BOARD:
CITY COUNCIL:
Case No. Attachment A
SV24-0015 Page 3
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV24-0015 Page 1