Item 10 - PresentationThe Flower Child
Sign Variance
SV24-0015
SV24 -0015
APPLICANT: First & Main Signs on behalf of Flower Child
REQUEST: Consideration of variances to the Southlake Town Square
Master Sign Plan regulations for an attached building sign and
to allow two painted murals located on the south and west
elevation for Flower Child
LOCATION: 1239 Main St
Aerial View
Sign Stie Plan
Sign Variance Proposal
Wall Sign A (North Elevation)Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No.
704, as amended (for comparison)Proposed Mural for Flower Child
Letter Height: 36
Logo Height: 30
Sign Width: 20.425’
Sign Area: NA
Logo Area: NA
Non-Lit letter depth:1.85”
Letter Height: 14”
Logo Height: 17.5”
Sign Width: 19’
Sign Area: 36.35 SF
Logo Area: NA
Non-Lit letter depth: 2
Letter Height: 7 ½” & 19”
Logo Height: NA
Sign Width: 24’ 4.5”
Sign Area: 58.9
Logo Area: NA
Non-Lit letter depth: .5”
Number Allowed 1 per lease space Wall mural not permitted Number of signs: 2
Visual Art Wall Mural (South Elevation)A Visual art wall mural sign is permitted if
approved by City Council following a Sign
Board recommendation
Maximum total area: 51.91 SF (Limited to 1
sq ft of artwork per 1 linear foot of elevation
not to exceed 150 SF)
100% of display area permitted
Wall mural not permitted
Visual art wall mural painted on the north wall
Total area 62 sq. ft.
(the elevation is 51’ 11”)
Visual Art Wall Mural (West Elevation)A Visual art wall mural sign is permitted if
approved by City Council following a Sign
Board recommendation
Maximum total area: 72.75 SF (Limited to 1
sq ft of artwork per 1 linear foot of elevation
not to exceed 150 SF)
100% of display area permitted
Wall mural not permitted
Visual art wall mural painted on the north wall
Total area 216 sq. ft.
(the elevation is 72’ 9”)
North Elevation
South Elevation Proposed Mural
West Elevation Proposed Mural
Proposed Wall Sign
Arts Council Action
Arts Council Action –
Approved (6-0) the Commercial Wall Mural for Flower Child with the following
recommendations: no mural on the South Elevation and include only the lit sign
as required by Kite. On the west elevation right panel, reduce the mural to be
less busy and not have so many details. This can include reducing the scale of
both panels to balance out the overall mural.
Additional Proposed Signs (No Variances Required)
Site Photos of North and West Elevation
Site Photos West Elevation
Site Photos of South and West Elevation
Examples of Murals at Other Locations
SV24-0008 – Tommy Bahamas
SV23-0002 - Shack Shake
SV21-0028 Nike By Southlake
13’ 6”
Total Area:
877.5 sq. ft.
SV21-0005 - Whistle Britches
SV19-0017 - Ozeki
SV17-014 - Dance with Me
West District Painted Sign
Questions?