ZA24-0058
PUBLIC HEARING NOTICE
ZA24-0058
• Specific Use Permit for a Bar/Tavern on property described as Lot 1, Block 1,
Kimball Oaks Addition, and located at 2211 E. Southlake Blvd, Suite 500.
• Current Zoning: “S-P-1” Detailed Site Plan District
• The purpose of this request is to seek approval of a Specific Use Permit to
permit The Cherry Blossom Lounge a Tavern/Bar within the Kimball Oaks
commercial development.
Dear Property Owner,
Your property has been identified as being within 300 feet of the above Specific Use Permit
application.
If you wish to register your opposition or support to this case, you may complete the attached
Notification Response Form and either mail to the Planning & Development Services Department
(address listed at the top of notice) or email a copy (e-mail listed at the bottom of the notice).
You are encouraged to follow the requested action through final approval because changes
are often made during the review process.
Please contact the Planning Department at (817)748-8621 or MBarclay@ci.southlake.tx.us if you have any
questions. Thank you.
CITY OF SOUTHLAKE
PLANNING & DEVELOPMENT SERVICES
1400 Main St.; Suite 310
Southlake, TX 76092
Phone: (817)748-8621
www.cityofsouthlake.com Planning and Zoning Commission
Thursday, November 7, 2024
6:30 PM
Town Hall Council Chambers
1400 Main Street
Southlake, Texas
Notification Response Form
ZA24-0058:
Specific Use Permit for The Cherry Blossom
Lounge
Meeting Date: November 7, at 6:30 PM
Fill out:
Owner: _____________________________
Address: ____________________________
City, State, Zip Code: __________________
PLEASE PROVIDE COMPLETED FORMS VIA MAIL, FAX OR HAND DELIVERY
BEFORE THE START OF THE SCHEDULED PUBLIC HEARING.
Being the owner(s) of the property so noted above, are hereby
in favor of opposed to undecided about
(circle or underline one)
the proposed Specific Use Permit referenced above.
Space for comments regarding your position:
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
___________________________________________________________
Signature: _______________________________________ Date: ______
Additional Signature: _______________________________ Date: ______
Printed Name(s): _____________________________________________
Must be property owner(s). Otherwise contact the Planning Department. One form per property.
Phone Number (optional): ______________________________________
Direct questions and mail responses to:
City of Southlake
Planning & Development Services
Notification Response
1400 Main St; Ste 310
Southlake, TX 76092
Phone: (817) 748-8621
KIMBALL
AVE
SOUTHLAKE BLVD
KIMBALL AVEKIMBALL AVE100
2251
155
2305
101
2301
2175
100 100
100 100 100100100100
200200200200200200200
2175 2175 21752175217521752175
2231 2235 2241
2201
2261
2251
2251
2221
2221
2221 2221
2221
2221
2221
2211
2211
165
185
1752185
2173 2179
2175 2225
2245
2251
2221
2211
100
165
165 165
185
185185
2211
175175 175
138
2251 2251
1 2
3
6
9
7
5
4
8
1000
Vicinity Map ZA24-0058
®
0 225 450112.5 Feet
2211 E Southlake Blvd
Legend
Address Points
City Parcels
Right Of Way
City Limit
Case Parcel(s)
200 Foot Buffer
300 Foot Buffer
Parcels Within Buffer
Executive summary
Introduction
This executive summary provides an overview of the business plan for Cherry Blossom Lounge, LLC, a new and exclusive
wine & popcorn lounge based in Texas. The purpose of this plan is to outline the business’s goals, strategy, and financial
projections to secure necessary funding and to ensure a successful launch. The key findings highlight the market
opportunity in the upscale wine lounge sector, our competitive advantage, and the detailed steps we will take to achieve
financial sustainability and growth over the next five years.
Company Overview
Cherry Blossom Lounge, LLC was founded in 2024 with the vision of creating an elegant yet cozy wine lounge experience
for affluent females aged 25-55. Located in Texas, the lounge offers a curated selection of global wines, non-alcoholic
beverages, and gourmet snacks with a focus on its popcorn offerings. Our mission is to provide a premium, relaxing
atmosphere where customers can unwind and enjoy high-quality products. The core values of quality, exclusivity, and
exceptional customer service guide our operations and strategic direction. The essence of our business is divided into
three pillars: ambience, simplicity and relaxation. The concept of Cherry Blossom Lounge extracts key elements of movie
theatres such as concessions, screen viewing, and lounge seating and repositioning those elements in a space that
allows for quiet engagements (such as intimate conversations, book reading, or remote working) in an elegant but low -key
atmosphere tailored for adults. Our business is primarily female centric, with an intent to be the female version of the
male-friendly cigar lounges, excluding tobacco product usage.
Business Goals
In the short term, Cherry Blossom Lounge aims to establish itself as a premier destination in Texas for wine enthusiasts
and upscale social gatherings. Our financial targets include reaching first-year revenues of $400,000 and achieving steady
annual growth thereafter. Long-term goals involve expanding our offerings, exploring the potential for additional locations,
and integrating unique experiences such as wine-tasting events. Ultimately, our objective is to create a loyal customer
base and strong brand presence in the upscale wine market.
Products and Services
Cherry Blossom Lounge offers a diverse range of high-quality products including an extensive selection of global wines,
non-alcoholic beverages, fresh popcorn and gourmet snacks. Each product is meticulously curated to ensure the highest
quality and appeal to our target demographic. Our competitive advantage lies in the exclusive atmosphere and
personalized service provided by our expert sommelier and well-trained staff. These unique features cater to the
preferences of our affluent clientele, setting us apart from traditional bars and restaurants.
Market Opportunity
The upscale wine lounge market in Texas presents a significant opportunity, driven by a growing segment of affluent
consumers seeking premium and experiential dining experiences. Our target market consists of females aged 25-55 with
solid disposable income. Increasing urbanization and lifestyle trends favoring niche, high-quality leisure activities further
bolster our market potential. Despite competition from upscale restaurants and traditional wine bars, Cherry Blossom
Lounge can carve out a unique niche through its exclusive offerings and superior customer service.
Management Team
The management team of Cherry Blossom Lounge is led by the owner, who, despite being a first-time business operator,
has a strong passion for hospitality and customer service. The team also includes a certified sommelier with extensive
experience in wine selection and consumer education. Together, they bring a blend of enthusiasm, expertise, and a
commitment to quality that supports the company’s strategic goals and enhances its market position. Their
complementary skills and visions are vital for driving the company forward.
Strategic Direction
Cherry Blossom Lounge’s strategic direction focuses on delivering unparalleled customer experiences, expanding our
product offerings, and scaling our market presence. Key strategies include leveraging targeted marketing to attract our
affluent demographic, enhancing operational efficiency through advanced technology, and fostering a loyal customer
base with exclusive member benefits and events. Continuous market research and innovation will ensure we remain
ahead of industry trends, positioning us for long-term success and competitive advantage.
Conclusion
Cherry Blossom Lounge is poised for success with a well-defined business strategy, robust financial projections, and a
passionate management team. We have identified a significant market opportunity and developed comprehensive plans
to capitalize on it, ensuring sustainability and growth. We are confident in our ability to deliver exceptional value to our
customers and investors. With the necessary funding and strategic execution, Cherry Blossom Lounge will not only
achieve its business objectives but also set new standards in the upscale wine lounge market.
CBL Location Logistics:
Lease Duration: 5 years
Hours of Operation
Monday – Thursday: 10am – 9pm
Friday & Saturday: 10am – 10pm
Sunday: 11am – 8pm
Max Occupancy
Service Occupancy: 28
Employee Count
3 (2 frontline employees + owner)
Food/Alcohol Ratio:
70% Alcohol / 30% Food
Parking:
50 Parking spots available