Item 9C - Staff ReportCase No.
SV24-0010
9C
S T A F F R E P O R T
September 24, 2024
CASE NO: SV24-0010
PROJECT: Sign Variance for Sweet Paris Creperie & Café – 228 State St.
EXECUTIVE
SUMMARY: Giant Signs, Co on behalf of Sweet Paris Creperie & Café is seeking approval of
variances to the Southlake Town Square Master Sign Plan regulations for two
“green wall” signs for the new Sweet Paris Creperie & Café located in Southlake
Town Square. Sweet Paris Creperie & Café is located at 228 State St.
DETAILS: Giant Signs, Co is requesting variances for two signs, labeled Sign E and Sign D.
Both signs are “green wall” signs with artificial boxwood, which require variance
approval as they are not a specifically permitted sign type. Sign D also requires a
variance for placement on the east elevation patio fence. Sign E requires a variance
for maximum logo height for the 44” whisk; a 30” logo is the maximum permitted.
Sign D will have non-illuminated letters and Sign E will have non-illuminated letters
with an external light source.
At their September 19, 2024 meeting, the Sign Board approved the request (5-0),
recommending that the applicant add “Southlake” to Sign E and provide a smaller
letter size for Sign D to City Council. The applicant has stated that they will propose
an option aligned with the Sign Board's recommendation at the upcoming City
Council meeting.
Case No.
SV24-0010
Proposed Sign
Permitted by
Southlake Town
Square MSP
Permitted by Sign
Ordinance No.
704, as amended
(for comparison)
Proposed by Sweet Paris
Creperie & Cafe
SIGN D
Non-illuminated letters attached to green wall
Attached to patio fence – east facade
Not specifically
permitted
Not specifically
permitted
Green Wall Height: 3’
Green Wall: width: 17’
Green Wall area: 51 SF
Letter height: 12.5” & 16.6”
Sign width: 10.83’
SIGN E
Non-illuminated letters attached to green wall with external
light source
Located in breezeway – south façade
Not specifically
permitted
Not specifically
permitted
Green Wall height: 8.6’
Green Wall: width: 9.3’
Green Wall area: 79 SF
Letter height: 5”, 7”, & 18”
Logo - Whisk height: 44”
Sign width: 4.5’
Case No.
SV24-0010
ACTION NEEDED: Consider Approval of Requested Sign Variances
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Case No. Attachment A
SV24-0010 Page 1
BACKGROUND INFORMATION
APPLICANT: Giant Sign, Co
OWNER: TOWN SQUARE VENTURES IV LP
PROPERTY SITUATION: 228 State ST, Southlake
LEGAL DESCRIPTION: Lot 1, Block 1R, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
June 5, 2018; City Council approved two off-site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign for one (1) existing off-site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow
a mural wall sign and that is not located on the front façade entrance and
Section 6, Materials, to allow a sign material type that is not listed in the
Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an exterior
grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No. 704,
as amended, and the Southlake Town Square (MSP) for EVO Entertainment
(former Harkins Theater building) for several attached building signs on the
northwest, northeast, southeast, and southwest elevations of the building.
Case No. Attachment A
SV24-0010 Page 2
The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs
on each façade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached
signs are located on the existing building located at 1450 Plaza Place,
Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign Ordinance
No. 704, as amended, and the Southlake Town Square Master Sign Plan to
allow two digital portal entry signs for T-Mobile store at Southlake Town
Square. (SV21-0020)
March 1, 2022, City Council approved a sign variance for Nike By Southlake
that included a wall mural on the south façade along with two attached
illuminated façade signs on the front and rear elevations, an illuminated
pedestrian blade sign on the south façade, illuminated window signs (lifestyle
image curtains) on the front west and the south façade, , graphic design rear
window signs (east), and an internal illuminated specialty display window
cabinet sign (internal) on the west elevation, in perpetuity, and should the
window signs change, a new sign variance will be required. (SV21-0028)
August 2, 2022, City Council tabled indefinitely a request for a mural for
Lululemon located at 233 Grand Avenue. (SV22-0007)
March 21, 2023, City Council approved a sign variance for Shake Shack to
allow the painted mural sign on the north elevation of the building with a
larger than permitted sign area of approximately 215.4 square as presented.
Per the Sign Board's suggestion, applicant signed a licensing agreement
with CISD and revised the mural to include the dragon (SV23-0002)
SIGN BOARD: September 19, 2024; Approved (5-0), subject to the Staff Report dated
September 13th, 2024, accepting sign E as presented and showing the
applicant’s willingness to add “Southlake” onto the sign, and on sign D, the
applicant can present a smaller letter size to Council.
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV24-0010 Page 1