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Item 9B - Staff Report9B Case No. SV24-0008 S T A F F R E P O R T September 24, 2024 CASE NO: SV24-0008 PROJECT: Consideration of Visual Art Wall Murals for Tommy Bahama – 160 State St. EXECUTIVE SUMMARY: Tommy Bahama is requesting approval of a visual art wall mural under the Southlake Town Square Master Sign Plan regulations to allow two painted mural signs for their location in Southlake Town Square. Tommy Bahama is located at 160 State St. DETAILS: The applicant is proposing two painted visual art wall mural signs on the south and west elevation of the building. A visual art wall mural sign is permitted per the Southlake Town Square Master Sign Plan if approved by City Council following a Sign Board recommendation. The applicant is also requesting a mural sign area larger than allowed under the master sign plan. At the Southlake Arts Council meeting on August 27, 2024, the Council recommended approval (7-0) of the design as presented on the back of the building but not the (south) side. On September 19, 2024, the Sign Board also recommended approval (5-0) in line with the Arts Council recommendation, denying the south side mural and approving the mural on the west lower portion of the building. 9B Case No. SV24-0008 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Seantay Carpenter (817)748-8215 Jenny Crosby (817)748-8195 Proposed Sign Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No. 704, as amended (for comparison) Proposed Mural for Tommy Bahama Visual Art Wall Mural (South façade) A Visual art wall mural sign is permitted if approved by City Council following a Sign Board recommendation Maximum total area: 88.75 SF (Limited to 1 s.f. of artwork per 1 linear foot of elevation not to exceed 150 SF) 100% of display area permitted 1 per lease space Wall mural not permitted Visual art wall mural painted on the north masonry wall Total area 1,609.92 sq. ft. (the elevation is 88’ 9”) Visual Art Wall Mural (West façade) A Visual art wall mural sign is permitted if approved by City Council following a Sign Board recommendation Maximum total area: 50.71 SF (Limited to 1 s.f. of artwork per 1 linear foot of elevation not to exceed 150 SF) 100% of display area permitted 1 per lease space Wall mural not permitted Visual art wall mural painted on the north masonry wall Total area 658.07 sq. ft. (the elevation is 50’ 8.5”) Case No. Attachment A SV24-0008 Page 1 BACKGROUND INFORMATION APPLICANT: Tommy Bahama OWNER: TOWN SQUARE VENTURES IV LP PROPERTY SITUATION: 160 State ST, Southlake LEGAL DESCRIPTION: Lot 1, Block 1R, Southlake Town Square Addition CURRENT ZONING: “DT” Downtown District HISTORY: November 1998; Phase I Sign Regulations adopted March 1999; Phase II Sign Regulations adopted November 2005; Grand Avenue Sign Regulations adopted June 5, 2018; City Council approved two off-site development signs (one V- shaped sign) located at the SE corner of Central Avenue and SH114 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’ at the NW corner of Central Avenue and FM 1709 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; and allowing three temporary construction signs placed on Parkview Residences construction fence along Central Avenue per the exhibit this evening for period ending December 31, 2019 or such time as construction is completed, whichever comes first. (SV18-0002) June 16, 2020; City Council approved an amended Master Sign Plan for Southlake Town Square. (MSP20-0001) February 23, 2021; City Council approved a Specific Use Permit to allow a one (1) year extension of the previously approved specific use permit for the temporary sales facility and signage located at 351 Central Avenue; and the specific use permit is extended to March 30, 2022. (ZA20-0069) April 20, 2021; City Council approved a sign for one (1) existing off-site V- shaped development sign located at E. SH 114 and Central Avenue for a 1-year period. (SV21-0002) April 20, 2021, City Council approved a variance for Whistle Britches to allow a mural wall sign and that is not located on the front façade entrance and Section 6, Materials, to allow a sign material type that is not listed in the Southlake Town Square Master Sign Plan. The applicant is proposing a mural sign lit by 3 wall lights on the west side of the building that is an exterior grade foil substrate applied directly to the brick wall. (SV21-0005) June 29, 2021; City Council approved variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. Case No. Attachment A SV24-0008 Page 2 The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the existing building located at 1450 Plaza Place, Southlake. (SV21-0012) November 3, 2021, City Council approved a sign variance to Sign Ordinance No. 704, as amended, and the Southlake Town Square Master Sign Plan to allow two digital portal entry signs for the T-Mobile store at Southlake Town Square. (SV21-0020) March 1, 2022, City Council approved a sign variance for Nike By Southlake that included a wall mural on the south façade along with two attached illuminated façade signs on the front and rear elevations, an illuminated pedestrian blade sign on the south façade, illuminated window signs (lifestyle image curtains) on the front west and the south façade, graphic design rear window signs (east), and an internal illuminated specialty display window cabinet sign (internal) on the west elevation, in perpetuity, and should the window signs change, a new sign variance will be required. (SV21-0028) August 2, 2022, City Council tabled indefinitely a request for a mural for Lululemon located at 233 Grand Avenue. (SV22-0007) March 21, 2023, City Council approved a sign variance for Shake Shack to allow a painted mural sign on the north elevation of the building with a larger than permitted sign area of approximately 215. 4 square as presented. Per the Sign Board's suggestion, the applicant signed a licensing agreement with CISD and revised the mural to include the dragon (SV23-0002). ARTS COUNCIL: August 27, 2024; Approved (7-0), recommending approval of the design as presented on the back but not the side of the building. SIGN BOARD: September 19, 2024; Approved (5-0), denying the south side mural and approving the west lower portion of the building as approved by the Arts Council. CITY COUNCIL: STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for sign permit to be approved prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B SV24-0008 Page 1