Loading...
Item 8 - Staff ReportCase No. SV24-0010 S T A F F R E P O R T September 13, 2024 CASE NO: SV24-0010 PROJECT: Sign Variance for Sweet Paris Creperie & Café – 228 State St. EXECUTIVE SUMMARY: Giant Signs, Co on behalf of Sweet Paris Creperie & Café is seeking approval of variances to the Southlake Town Square Master Sign Plan regulations to allow a larger logo height, sign placement, and two “green wall” signs for the new Sweet Paris Creperie & Café located in Southlake Town Square. Sweet Paris Creperie & Café is located at 228 State St. DETAILS: Giant Signs, Co is requesting variances for two signs, labeled Sign E and Sign D. Both signs are “green wall” signs with artificial boxwood, which require variance approval as they are not a specifically permitted sign type. Sign D also requires a variance for placement on the east elevation patio fence. Sign E requires a variance for maximum logo height for the 44” whisk; a 30” logo is the maximum permitted. Sign D will have non-illuminated letters and Sign E will have non-illuminated letters with an external light source. Case No. SV24-0010 Proposed Sign Permitted by Southlake Town Square MSP Permitted by Sign Ordinance No. 704, as amended (for comparison) Proposed by Sweet Paris Creperie & Cafe SIGN D Non-illuminated letters attached to green wall Attached to patio fence – east facade Not specifically permitted Not specifically permitted Green Wall Height: 3’ Green Wall: width: 17’ Green Wall area: 51 SF Letter height: 12.5” & 16.6” Sign width: 10.83’ SIGN E Non-illuminated letters attached to green wall with external light source Located in breezeway – south façade Not specifically permitted Not specifically permitted Green Wall height: 8.6’ Green Wall: width: 9.3’ Green Wall area: 79 SF Letter height: 5”, 7”, & 18” Logo - Whisk height: 44” Sign width: 4.5’ Case No. SV24-0010 ACTION NEEDED: Consider Approval of Requested Sign Variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Presentation Demonstration Plans STAFF CONTACT: Seantay Carpenter (817)748-8215 Jenny Crosby (817)748-8195 Case No. Attachment A SV24-0010 Page 1 BACKGROUND INFORMATION APPLICANT: Giant Sign, Co OWNER: TOWN SQUARE VENTURES IV LP PROPERTY SITUATION: 228 State ST, Southlake LEGAL DESCRIPTION: Lot 1, Block 1R, Southlake Town Square Addition CURRENT ZONING: “DT” Downtown District HISTORY: November 1998; Phase I Sign Regulations adopted March 1999; Phase II Sign Regulations adopted November 2005; Grand Avenue Sign Regulations adopted June 5, 2018; City Council approved two off-site development signs (one V- shaped sign) located at the SE corner of Central Avenue and SH114 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’ at the NW corner of Central Avenue and FM 1709 for period ending June 30, 2020 or such time as construction is completed, whichever comes first; and allowing three temporary construction signs placed on Parkview Residences construction fence along Central Avenue per the exhibit this evening for period ending December 31, 2019 or such time as construction is completed, whichever comes first. (SV18-0002) June 16, 2020; City Council approved an amended Master Sign Plan for Southlake Town Square. (MSP20-0001) February 23, 2021; City Council approved a Specific Use Permit to allow a one (1) year extension of the previously approved specific use permit for the temporary sales facility and signage located at 351 Central Avenue; and the specific use permit is extended to March 30, 2022. (ZA20-0069) April 20, 2021; City Council approved a sign for one (1) existing off-site V- shaped development sign located at E. SH 114 and Central Avenue for a 1-year period. (SV21-0002) April 20, 2021, City Council approved a variance for Whistle Britches to allow a mural wall sign and that is not located on the front façade entrance and Section 6, Materials, to allow a sign material type that is not listed in the Southlake Town Square Master Sign Plan. The applicant is proposing a mural sign lit by 3 wall lights on the west side of the building that is an exterior grade foil substrate applied directly to the brick wall. (SV21-0005) June 29, 2021; City Council approved variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. Case No. Attachment A SV24-0010 Page 2 The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). The proposed attached signs are located on the existing building located at 1450 Plaza Place, Southlake. (SV21-0012) November 3, 2021, City Council approved a sign variance to Sign Ordinance No. 704, as amended, and the Southlake Town Square Master Sign Plan to allow two digital portal entry signs for T-Mobile store at Southlake Town Square. (SV21-0020) March 1, 2022, City Council approved a sign variance for Nike By Southlake that included a wall mural on the south façade along with two attached illuminated façade signs on the front and rear elevations, an illuminated pedestrian blade sign on the south façade, illuminated window signs (lifestyle image curtains) on the front west and the south façade, , graphic design rear window signs (east), and an internal illuminated specialty display window cabinet sign (internal) on the west elevation, in perpetuity, and should the window signs change, a new sign variance will be required. (SV21-0028) August 2, 2022, City Council tabled indefinitely a request for a mural for Lululemon located at 233 Grand Avenue. (SV22-0007) March 21, 2023, City Council approved a sign variance for Shack Shack to Allow the painted mural sign on the north elevation of the building with a larger than permitted sign area of approximately 215. 4 square as presented. Per the Sign Board' s suggestion, applicant has signed a licensing agreement with CISD and has revised the mural to include the dragon (SV23-0002) SIGN BOARD: CITY COUNCIL: STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for sign permit to be approved prior to sign installation. Please contact Seantay Carpenter for sign application processing and pre-install inspection. Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us. Case No. Attachment B SV24-0010 Page 1 Vicinity Map