Item 7 - Staff ReportCase No.
SV24-0008
S T A F F R E P O R T
September 13, 2024
CASE NO: SV24-0008
PROJECT: Consideration of Visual Art Wall Mural for Tommy Bahama – 160 State St.
EXECUTIVE
SUMMARY: Tommy Bahama is requesting approval of a visual art wall mural under the
Southlake Town Square Master Sign Plan regulations to allow two painted mural
signs for their location in Southlake Town Square. Tommy Bahama is located at 160
State St.
DETAILS: The applicant is proposing two painted visual art wall mural signs on the south and
west elevation of the building. A visual art wall mural sign is permitted per the
Southlake Town Square Master Sign Plan if approved by City Council following a
Sign Board recommendation. The applicant is also requesting a sign area larger
than allowed under the master sign plan.
At the Southlake Arts Council meeting on August 27, 2024, the Council
recommended approval (7-0) of the design as presented on the back of the building
but not the (south) side.
Case No.
SV24-0008
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Plans
STAFF CONTACT: Seantay Carpenter (817)748-8215
Jenny Crosby (817)748-8195
Proposed Sign Permitted by Southlake
Town Square MSP
Permitted by
Sign Ordinance
No. 704, as
amended (for
comparison)
Proposed Mural
for Tommy
Bahama
Visual Art Wall Mural
(South façade)
A Visual art wall mural
sign is permitted if
approved by City Council
following a Sign Board
recommendation
Maximum total area:
88.75 SF (Limited to 1 s.f.
of artwork per 1 linear foot
of elevation not to exceed
150 SF)
100% of display area
permitted
1 per lease space
Wall mural not
permitted
Visual art wall mural
painted on the north
masonry wall
Total area 1,609.92
sq. ft. (the elevation
is 88’ 9”)
Visual Art Wall Mural
(West façade)
A Visual art wall mural
sign is permitted if
approved by City Council
following a Sign Board
recommendation
Maximum total area:
50.71 SF (Limited to 1 s.f.
of artwork per 1 linear foot
of elevation not to exceed
150 SF)
100% of display area
permitted
1 per lease space
Wall mural not
permitted
Visual art wall mural
painted on the north
masonry wall
Total area 658.07
sq. ft. (the elevation
is 50’ 8.5”)
Case No. Attachment A
SV24-0008 Page 1
BACKGROUND INFORMATION
APPLICANT: Tommy Bahama
OWNER: TOWN SQUARE VENTURES IV LP
PROPERTY SITUATION: 160 State ST, Southlake
LEGAL DESCRIPTION: Lot 1, Block 1R, Southlake Town Square Addition
CURRENT ZONING: “DT” Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
June 5, 2018; City Council approved two off-site development signs (one V-
shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3’ x 5’
at the NW corner of Central Avenue and FM 1709 for period ending June 30,
2020 or such time as construction is completed, whichever comes first; and
allowing three temporary construction signs placed on Parkview Residences
construction fence along Central Avenue per the exhibit this evening for
period ending December 31, 2019 or such time as construction is completed,
whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
April 20, 2021; City Council approved a sign for one (1) existing off-site V-
shaped development sign located at E. SH 114 and Central Avenue for a
1-year period. (SV21-0002)
April 20, 2021, City Council approved a variance for Whistle Britches to allow
a mural wall sign and that is not located on the front façade entrance and
Section 6, Materials, to allow a sign material type that is not listed in the
Southlake Town Square Master Sign Plan. The applicant is proposing a
mural sign lit by 3 wall lights on the west side of the building that is an exterior
grade foil substrate applied directly to the brick wall. (SV21-0005)
June 29, 2021; City Council approved variances to Sign Ordinance No. 704,
as amended, and the Southlake Town Square (MSP) for EVO Entertainment
(former Harkins Theater building) for several attached building signs on the
northwest, northeast, southeast, and southwest elevations of the building.
Case No. Attachment A
SV24-0008 Page 2
The sign variance request includes the proposed total number of signs
(exceeding the allowable signs per building), sign size, the number of signs
on each façade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached
signs are located on the existing building located at 1450 Plaza Place,
Southlake. (SV21-0012)
November 3, 2021, City Council approved a sign variance to Sign Ordinance
No. 704, as amended, and the Southlake Town Square Master Sign Plan to
allow two digital portal entry signs for T-Mobile store at Southlake Town
Square. (SV21-0020)
March 1, 2022, City Council approved a sign variance for Nike By Southlake
that included a wall mural on the south façade along with two attached
illuminated façade signs on the front and rear elevations, an illuminated
pedestrian blade sign on the south façade, illuminated window signs (lifestyle
image curtains) on the front west and the south façade, , graphic design rear
window signs (east), and an internal illuminated specialty display window
cabinet sign (internal) on the west elevation, in perpetuity, and should the
window signs change, a new sign variance will be required. (SV21-0028)
August 2, 2022, City Council tabled indefinitely a request for a mural for
Lululemon located at 233 Grand Avenue. (SV22-0007)
March 21, 2023, City Council approved a sign variance for Shack Shack to
Allow the painted mural sign on the north elevation of the building with a
larger than permitted sign area of approximately 215. 4 square as presented.
Per the Sign Board' s suggestion, applicant has signed a licensing
agreement with CISD and has revised the mural to include the dragon
(SV23-0002)
ARTS COUNCIL: Approved (7-0), recommending approval of the design as presented on the
back but not the side of the building.
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
sign permit to be approved prior to sign installation. Please contact Seantay
Carpenter for sign application processing and pre-install inspection. Seantay
can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
SV24-0008 Page 1