Item 9B - Demonstration and PlansBriggs Freeman | Sotheby's International Realty – Southlake
We are asking for the variance to allow for the dividing bar to be 30” instead of the required
23.75” per Southlake code. If Briggs Freeman | Sotheby’s International Realty is required to
shrink their sign size down to have the dividing bar fit the 23.75” requirement it will in turn shrink
the letter sizes of the sign and make the letters too small to halo illuminate and also make the
letters smaller than other retail tenant signage. Allowing Briggs Freeman | Sotheby's
International Realty this variance will help them to stay true to their branding guidelines while
also keeping the letter heights of all signage in the retail area consistent for all retail tenants.
CLIENT SIGN PROGRAM APPROVAL
CLIENT SIGNATURE DATE
By signing above you are insuring that you have verified the accuracy of all graphics shown
with respect to size and content. The specifications are correct and represent our order
requirements exactly. I authorize the release into production according to this approved
submittal.
7263 Envoy Ct. | Dallas, TX 75247
doddcreative.com | P 214.821.6990
CLIENT
PROPERTY ADDRESS
JOB NAME
BRIGGS FREEMAN
2101 E. SOUTHLAKE BLVD. STE. 200, SOUTHLAKE, TX 76092
SOUTHLAKE
JOB NUMBER DESIGNER
7241000 JOHN GIETL
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All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE
SIGN TYPE ACTION PAGE
WALL SIGNAGE ACTION ITEMS
CLIENT ACTION NEEDED
DODD ACTION NEEDED
WALL SIGNAGE ACTION ITEMS
• DODD TO ENGINEER AND PERMIT WALL SIGN & PROVIDE INSTALL
PATTERN FOR WALL SIGN (PG. 3–7).
• CLIENT TO BRING ELECTRICAL TO WALL SIGN LOCATION (PG. 3–7).
• CLIENT TO CONFIRM ACCESS BEHIND BRICK WALL FOR ILLUMINATED
WALL SIGN INSTALL (PG. 37).
SIGN PACKAGE ACTION ITEMS
• CLIENT TO CONFIRM DISCLAIMER USAGE (PG. 8).
SIGN PACKAGE ACTION ITEMS
• DODD TO PROVIDE INSTALL PATTERNS FOR FRONT DESK WALL SIGN
(PG. 10).
BRAND INFO
PROPERTY LOGO
PROPERTY COLORS
SIGNAGE FONTS
RED BRICK
CONCRETE
DRYWALL
SIGNAGE COLORS
PMS 289 C
SW 7005 PURE WHITE | PMS WHITE
MP 46633 SILVER SLATE METALLIC
SW 6258 TRICORN BLACK
ITCFRANKLINGOTHIC LT PRO CNMD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
PT SERIF - ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
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All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE 01
SIGN TYPE ILLUMINATED WALL SIGN
DAY / NIGHT
DAY VIEW
NIGHT VIEW
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LETTERING & ICONS
3”DEEP .063” ALUMINUM
REVERSE CHANNEL LETTER
INTERNALLY ILLUMINATED W/ WHITE LEDs
FOR HALOLIGHT EFFECT.
1.5” OFFSET STUD MOUNT.
FACE, TRIM CAPS & RETURNS PAINTED
SW 7005 PURE WHITE.
*PROVIDE DRILLING PATTERN*
ALL SIGNAGE TO BE CONSTRUCTED
& INSTALLED IN COMPLIANCE
WITH UL STANDARDS.
ALL SIGNAGE TO BE INSTALLED IN
COMPLIANCE WITH NATIONAL
ELECTRICAL CODE.
All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE 01
SIGN TYPE ILLUMINATED WALL SIGN
SPECS
CLIENT TO BRING POWER TO SIGN LOCATION
ILLUMINATED WALL SIGN - SOUTHLAKE BLVD. ELEVATION
35 SQ. FT. SIGN AREA
SIGN WHITE ACRYLIC
SIGNAGE COLORS
SW 7005 PURE WHITE
168” ( 14’ )
87.625”59.5”
10”
1”1”1.25”
1.5”
3”1.5”
30”
( 2’ 6” )
17”12”
15”
6”
SIDE VIEW
CHANNEL RETURNS
PAINTED SW 7005 PURE WHITE
INSTALLATION
STUD MOUNT LETTERS 1.5” OFF EXTERIOR WALL.
LETTERS INDIVIDUALLY WIRED.BRICK WALLBRICK WALLCLIENT TO BRING
POWER (120V/20A)
TO THIS LOCATION
REMOTE POWER
SUPPLY & SWITCH
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All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE 01
SIGN TYPE ILLUMINATED WALL SIGN
FAÇADE
54’ 2.625” (650.625”)
50’ 5.125” (605.125”)
3’ 9.5”
(45.5”)4’
(48”)
9’ 10”
(118”)
3’ 11.5”
(47.5”)
*APPROXIMATELY
28’ 11”
SIGN HEIGHT
FROM PAD
WALL BAND + COLUMN AREA: 54’ 2.625” X 3’ 11.5” = 214.62 SQ. FT.
70% LINEAR SQ. FT. OF WALL AREA = 37.95 SQ. FT. ALLOWED SIGNAGE AREA
SIGN AREA = 35 SQ. FT.
15% WALL BAND HEIGHT (MIN. VERTICAL OFFSET) = 7.125”
WALL BAND ONLY AREA: 50’ 5.125” X 3’ 11.5” = 199.61 SQ. FT.
70% LINEAR SQ. FT. OF WALL AREA = 35.3 SQ. FT. ALLOWED SIGNAGE AREA
SIGN AREA = 35 SQ. FT.
SIGN AREA = 35 SQ. FT. TOTAL
SIGN AREA #1 SIGN AREA #2
30”
EQ.
EQ.
OPTIMAL SPOT TO BRING
POWER IN FOR SIGN
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SIGN WHITE ACRYLIC
SIGNAGE COLORS
SW 7005 PURE WHITE
CLIENT TO CONFIRM ACCESS BEHIND BRICK WALL
ILLUMINATED WALL SIGN
35 SQ. FT. SIGN AREA
All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE 01
SIGN TYPE ILLUMINATED WALL SIGN
INTERNALS + ELECTRICAL
CONDUIT LOCATIONS
168” ( 14’ )
87.625”59.5”
10”
1”1”1.25”
1.5”
30”
( 2’ 6” )
17”12”
15”
6”
SIDE VIEW
CONDUIT LOCATIONS
INSTALLATION
STUD MOUNT LETTERS 1.5” OFF EXTERIOR WALL.
LETTERS INDIVIDUALLY WIRED.
TO PRIMARY ELEC.
120V / 20A
DEDICATED CIRCUIT
REMOTE POWER
SUPPLY & SWITCH
1/2” SEALTIGHT
CONDUIT
WHITE LEDS
.063” ALUMINUM
REVERSE CHANNEL
LETTERS FOR
HALO-LIGHT EFFECT
STUD MOUNT
1.5” OFFSET
3”1.5”BRICK WALLBRICK WALLCLIENT TO BRING
POWER (120V/20A)
TO THIS LOCATION
CLIENT TO BRING POWER TO SIGN LOCATION
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LINEAR HORIZONTAL FOOTAGE = 54’ 2.625”E.SOUTHLAKE BLVD.
All designs, creatives, and layouts represented in these
drawings are the sole property of Dodd CG, LLC. No part of
these drawings may be used or duplicated without the
express written permission of Dodd CG, LLC.
WEB doddcreative.com | PHONE 214.821.6990 | FAX 214.821.6992
MAIL 7263 Envoy Court, Dallas, TX 75247
CLIENT BRIGGS FREEMAN
PROPERTY
QTY
SOUTHLAKE 01
SIGN TYPE ILLUMINATED WALL SIGN
SPOTTING
PROPOSED ILLUMINATED
WALL SIGN LOCATIONILLUMINATED WALL SIGN
35 SQ. FT. SIGN AREA
N
CLIENT TO BRING POWER TO SIGN LOCATION
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