Item 7 - Staff ReportCase No.
MSP24-0003
S T A F F R E P O R T
August 2nd, 2024
CASE NO: MSP24-0003
PROJECT: Master Sign Plan Amendment for Methodist Southlake Hospital
EXECUTIVE
SUMMARY: Methodist Southlake Medical Center is requesting approval of an amendment to the
Master Sign Plan for Methodist Southlake Hospital, located at 335 - 451 E. S.H. 114,
and 1205 N White Chapel Blvd.
DETAILS: The proposed Master Sign Plan amends the existing Master Sign Plan for the
property. It includes a request to increase the size of the two existing (Methodist)
attached building signs, labeled building Sign 12 and building Sign 13, located on
the Medical Office building. The amendment also includes a request to add an offsite
monument sign, and the applicant has provided two options for this sign.
Case No.
MSP24-0003
A summary of the revisions is provided below.
West Elevation Attached Building Sign 12
Proposed Permitted by Sign Ordinance
No. 704, as amended Current Master Sign Plan
• Max. letter height: 48.5 in.
• Max. logo height: 70 in.
• Max. area: 173 sq. ft.
• Max. letter height: 42 in.
• Max. logo height: 52.5 in.
• Max. area: 140 sq. ft.
• Max. letter height: 36 in.
• Max. logo height: 36 in
• Max. area: 46 sq. ft.
East Elevation Attached Building Sign 13
Proposed Permitted by Sign Ordinance
No. 704, as amended Current Master Sign Plan
• Max. letter height: 48.5 in.
• Max. logo height: 70 in.
• Max. area: 173 sq. ft.
• Max. letter height: 42 in.
• Max. logo height: 52.5 in.
• Max. area: 140 sq. ft.
• Max. letter height: 36 in.
• Max. logo height: 36 in
• Max. area: 46 sq. ft.
Case No.
MSP24-0003
Off Site Monument Sign Option 1
Proposed Permitted by Sign Ordinance
No. 704, as amended Current Master Sign Plan
• Off Site
• Max. total height: 11 ft. 6 in.
• Max. sign face height: 6 ft. 11 in.
• Max. width: 15 ft.
• Setback: 38 ft. from S Whtie Chapel
20 ft. from E Highland Street
• On-Site
• Max. total height: 6 ft. 6 in.
• Max. sign face height: 4 ft.
• Max. width: 13 ft.
• Setback: 10 ft.
Not included
Off Site Monument Sign Option 2
Proposed Permitted by Sign Ordinance
No. 704, as amended Current Master Sign Plan
• Off Site
• Max. total height: 7 ft. 2 in.
• Max. sign face height: 4 ft. 6 in.
• Max. width: 9 ft.
• Setback: 38 ft. from S Whtie Chapel
20 ft. from E Highland Street
• On-Site
• Max. total height: 6 ft. 6 in.
• Max. sign face height: 4 ft.
• Max. width: 13 ft.
• Setback: 10 ft.
Not included
Case No.
MSP24-0003
ACTION NEEDED: Consider Approval of Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Excerpt from Texas Administrative Code Title 25, Part 1, Chapter 133,
Subchapter I, Rule §133.163
Presentation
Plans
STAFF CONTACT: Seantay Carpenter (817) 748-8215
Jenny Crosby (817) 748-8195
Case No. Attachment A
MSP24-0003 Page 1
BACKGROUND INFORMATION
APPLICANT: Methodist Southlake Medical Center
OWNER: Methodist Hospitals of Dallas dba Methodist Health System; Southlake Land
Holdings, L.P.; Southlake Texas Medical Building I, L.P.
PROPERTY SITUATION: 335 - 451 E. S.H. 114.
LEGAL DESCRIPTION: Lots 1R1, 2R, 3R, 4, and 5, Block 1, Southlake Medical District
CURRENT ZONING: S-P-2 Generalized Site Plan District
HISTORY: March 5, 2013; City Council approved the (Forest Park) Master Sign Plan as
presented to include the revised Emergency Monument sign that was
distributed during the meeting. (MSP13-002)
April 16, 2013; City Council approved on the consent agenda the
amendment to the (Forest Park) Master Sign Plan for the attached signs for
the parking garage. (MSP13-004)
June 2, 2015; City Council approved a sign amendment to the (Forest Park
Medical site for the Medical Office Building) subject to the following with a
list of stipulations applied to Building ‘1’ and all other medical office buildings
built on this campus; the east and west elevations will be limited to the
“Southlake Medical” signs as represented on the renderings as well as the
building identification number; the north elevation will be allowed a ‘tenant
one’ sign, however, the specific sign(s) shall be required to come back for
Council approval; the ‘tenant three’ sign for Clinic 21 is approved for Building
‘1’ with the same letter type, color and illumination as the “Southlake Medical”
signs on the east and west elevations; and no other proposed tenant signage
is approved. (MSP15-002)
September 6, 2016; City Council approved a rebranding master sign
package for (Methodist Southlake Hospital). The MSP included four (4)
attached signs for the hospital and parking garage, and five (5) directional
signs. The approval allowed the MSP as proposed and accepted the
applicant’s agreement to limit the directional signs to three (3) and reduce
their size to 10 ½ square feet. (MSP16-006)
April 21, 2020; City Council approved an amendment to the master sign
package for (Methodist Southlake Hospital), allowing the signs permitted as
stated in the staff report and noting the following: the sign package request
remains the same as approved by the Sign Board with the exception for the
removal of the previously requested monument sign (originally identified as
Location 18); three of the four single sided directional signs (leaving only the
addition identified as location 13); and the emergency room signs previously
Case No. Attachment A
MSP24-0003 Page 2
proposed for the awning (Location 21). All other previously approved
signage for the hospital, as well as the medical office building, shall remain.
(MSP19-0003)
March 28, 2023; City Council approved an amendment to the Master Sign
Plan for (Methodist Southlake Medical Center), Approving as presented
this evening noting the following sign # 19 as presented, sign # 1 and # 4
options A1 and A2 as presented, sign # 9 option A1 with channel cut letters
as presented, and tabling sign 23 indefinitely. (MSP23-0001)
SIGN BOARD:
CITY COUNCIL:
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign permit to be approved prior to sign installation. Please contact
Seantay Carpenter for sign application processing and pre-install inspection.
Seantay can be reached at 817-748-8215 or scarpenter@ci.southlake.tx.us.
Case No. Attachment B
MSP24-0003 Page 1